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Zeno Media Partners with WWHR-FM and EU Advocates Mandatory Radio in Cars · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to RedTech Daily Podcast, powered by AI.
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  I'm Marguerite Clark, bringing you the latest in global radio broadcast and digital audio
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  industries.
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  Today, we'll cover Zeno Media's new streaming partnership with WWHR-FM, the launch of the
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  updated Digital Radio Mondiale Handbook, and a push from European Union groups for mandatory
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  radio in cars.
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  Zeno Media has teamed up with WWHR-FM, known as Revolution 91.7, to enhance the station's
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  digital audio streaming.
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  This partnership will provide streaming infrastructure across mobile, web, and
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  connected devices, allowing the student-run station at Western Kentucky University to reach
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  audiences beyond its traditional broadcast area.
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  The collaboration also offers advanced tools for managing and monetizing advertising,
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  enhancing the station's digital strategy and engagement opportunities.
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  The Digital Radio Mondiale General Assembly celebrated the release of a revised DRM
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  Handbook, a guide for broadcasters and regulators implementing the standard.
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  This update includes the latest technical specifications and operational experiences from
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  markets where the standard has launched.
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  It covers DRM system architecture, deployment models, and use cases across AM and FM bands.
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  The handbook also provides insights on emergency warning functionality, energy
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  efficiency, and integrating data services alongside audio.
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  It's positioned as a valuable resource for understanding digital radio strategies and
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  implementation.
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  European Union groups are advocating for mandatory FM and DAB plus receivers in all new
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  vehicles sold within the European Union.
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  A coalition of Belgian broadcast organizations argues that current legislation allows
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  manufacturers to omit terrestrial radio receivers, relying instead on internet
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  connectivity.
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  This risks limiting universal access to information and weakening media pluralism.
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  They emphasize the importance of terrestrial radio for crisis communication and public
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  interest, urging lawmakers to support media diversity and access.
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  That's it for today's episode of RedTech Daily Podcast, powered by AI.
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  To read the full articles, visit our website at redtech.pro.
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  I'm Marguerite Clark, and thank you for tuning in.
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  We'll be back tomorrow with more updates from the world of radio broadcasting and digital
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  audio.
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  Goodbye for now!