UMAMI COLA: Bias Break Innovation in Beverages
This episode analyzes UMAMI COLA's innovative marketing strategy, termed "bias break," which involves challenging established industry norms.
It details how the company achieved a tenfold increase in shipments within a year by creating a product that seemingly contradicts traditional cola and energy drink characteristics, such as being completely additive-free and based on fermented rice drink. Discussion explains that bias break thinking involves identifying and verbalizing ingrained assumptions, intentionally considering the opposite, and then generating ideas without these preconceived…
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