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Inside the Playbook: Tuma Basa on The Culture Clash Around Generative AI

Timbaland made headlines by signing the first AI artist but the real story goes deeper.

In this clip, Tuma Basa and I dive into the tension between tech and tradition in music. From generative AI tools to the industry’s emotional resistance, we explore how this moment mirrors past disruptions; Auto-Tune, sampling, even the rise of the DJ.

We ask the uncomfortable questions: Is AI a tool or a threat? Is resistance just fear in disguise? And what does it really mean to keep art human in a tech-driven era?

This one’s for anyone navigating where creativity meets innovation.

A conversation like…

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