1837: How Unified Data Model Platforms Can Beat Adobe and Oracle
Cheetah Digital is a marketing tech platform that has collected over 2 billion data entries for brands including Arsenal FC, Hilton, BBC, Citibank, Vodafone UK, and the Postcode Lottery, McDonald's, Pizza Hut UK, Godiva, Urban Outfitters. Richard Jones, CMO of Cheetah Digital, joins me on Tech Talks Daily in a conversation about why smaller enterprise-specific marketing technology and unified data model platforms provide far more benefits for customers than those from more prominent players. For more than 20 years, I have learned how Richard has worked in technology, specifically, building…
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