Latest / The Experimentation Edge
Why you're already wrong 75% of the time
Summary
In this special episode of The Experimentation Edge, host Ashley Stirrup looks back at lessons from more than 50 guests with two people from GrowthBook: co-founder and CEO Graham McNicoll and Head of Customer Success & Strategy Cris Dizon, who ran experimentation programs at The Home Depot, Walmart and Peacock. The starting point is a humbling number: across companies, only about 25% of experiments win, so even your best ideas are wrong most of the time.
Graham shares the untested redesign that quietly cut new-user sign-ups by about 20% for six months, and the bug that set a paywall…
The skinny
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