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Latest / The Fundraising Everywhere Podcast

How To Communicate With Companies

We are inundated with information every day – from TikToks to billboards, people are vying for our attention everywhere we go. This scrap for attention is starting to really impact corporate fundraisers: the average office worker receives 121 emails a day, meaning our approaches to companies are often getting ignored.

Ann Avarne moved from the world of private banking to the world of corporate fundraising in May 2023. In that time, she’s brought her understanding of what corporates need to the softness of how charities communicate. Working with Fireside Fundraising, she’s been able to find a…

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