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SBP 229: The PostPod - Lessons from Pats McDonald. AI Won't Decide the Future of Marketing. We Will.
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AI is going to take our jobs. AI will commoditize creativity. AI will make strategy worse.
But AI isn't making those decisions. We are.
In this PostPod, Marc and V reflect on their conversation with Pats McDonald, Chief Strategy Officer at dentsu, and explore one of the most important ideas emerging from the AI conversation: human agency still matters.
They discuss why AI may eliminate barriers without eliminating expertise, how LLMs naturally pull marketers toward the average, the danger of settling for “strategy-ish,” and why faster answers don't necessarily produce better…
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