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Fast Five Shorts | Amazon Names Whole Foods CEO Jason Buechel Head Of Worldwide Grocery · Omni Talk Retail

• 0:00
  Walmart
• 0:00
  will
• 0:00
  now
• 0:00
  let
• 0:01
  suppliers
• 0:01
  test
• 0:02
  products
• 0:02
  in
• 0:02
  its
• 0:02
  customers
• 0:03
  homes.
• 0:03
  According
• 0:03
  to
• 0:04
  Modern
• 0:04
  Retail,
• 0:05
  last
• 0:05
  Wednesday
• 0:06
  Walmart
• 0:06
  launched
• 0:06
  a
• 0:07
  program
• 0:07
  in
• 0:07
  which
• 0:07
  verified
• 0:08
  customers
• 0:09
  can
• 0:09
  receive
• 0:09
  products
• 0:10
  at
• 0:10
  their
• 0:10
  homes,
• 0:11
  test
• 0:11
  them
• 0:11
  and
• 0:12
  provide
• 0:12
  feedback
• 0:13
  to
• 0:13
  suppliers.
• 0:14
  The
• 0:14
  in
• 0:14
  home
• 0:15
  user
• 0:15
  test
• 0:16
  program
• 0:16
  is
• 0:16
  for
• 0:17
  suppliers
• 0:17
  that
• 0:17
  pay
• 0:18
  to
• 0:18
  subscribe
• 0:18
  to
• 0:19
  its
• 0:19
  Insights
• 0:20
  platform,
• 0:21
  Walmart
• 0:21
  Luminate,
• 0:22
  which
• 0:22
  the
• 0:22
  retailer
• 0:23
  recently
• 0:24
  renamed
• 0:25
  Scintilla.
• 0:26
  In
• 0:27
  early
• 0:27
  February,
• 0:28
  Walmart
• 0:29
  Luminate
• 0:29
  researchers
• 0:30
  will
• 0:30
  help
• 0:30
  brands
• 0:31
  design
• 0:31
  surveys
• 0:32
  to
• 0:32
  collect
• 0:32
  customer
• 0:33
  feedback
• 0:33
  on
• 0:34
  new
• 0:34
  or
• 0:34
  existing
• 0:35
  products.
• 0:35
  Walmart
• 0:36
  will
• 0:36
  offer
• 0:36
  the
• 0:36
  test
• 0:37
  to
• 0:37
  customers
• 0:37
  from
• 0:37
  Walmart's
• 0:38
  Customer
• 0:38
  Spark
• 0:39
  community,
• 0:39
  an
• 0:40
  invitation
• 0:40
  only
• 0:41
  group
• 0:41
  of
• 0:41
  Walmart
• 0:42
  shoppers.
• 0:42
  The
• 0:42
  retailer
• 0:43
  has
• 0:43
  used
• 0:43
  to
• 0:44
  conduct
• 0:45
  surveys
• 0:46
  since
• 0:46
  2018.
• 0:48
  And
• 0:48
  this
• 0:48
  is
• 0:48
  the
• 0:48
  put
• 0:49
  you
• 0:49
  on
• 0:49
  the
• 0:49
  spot
• 0:49
  question
• 0:50
  this
• 0:50
  week
• 0:50
  I
• 0:50
  get
• 0:51
  a
• 0:51
  break
• 0:51
  finally
• 0:52
  this
• 0:52
  week.
• 0:52
  Wow.
• 0:53
  All
• 0:53
  right,
• 0:54
  all
• 0:54
  right,
• 0:54
  let's
• 0:55
  bring
• 0:55
  it
• 0:55
  A
• 0:55
  and
• 0:55
  M.
• 0:56
  Here
• 0:56
  it
• 0:56
  is.
• 0:57
  Quote,
• 0:58
  investing
• 0:59
  in
• 0:59
  consumer
• 0:59
  research
• 1:00
  and
• 1:00
  direct
• 1:00
  usage
• 1:01
  testing
• 1:01
  is
• 1:02
  always
• 1:02
  a
• 1:02
  positive,
• 1:03
  always
• 1:03
  a
• 1:03
  positive
• 1:04
  towards
• 1:05
  building
• 1:05
  more
• 1:06
  consumer
• 1:06
  friendly
• 1:07
  products
• 1:07
  with
• 1:07
  higher
• 1:08
  probability
• 1:08
  of
• 1:09
  success.
• 1:10
  Is
• 1:10
  there
• 1:10
  a
• 1:10
  downside
• 1:11
  to
• 1:11
  CPGs
• 1:12
  doing
• 1:12
  this
• 1:12
  through
• 1:13
  Walmart
• 1:13
  versus
• 1:14
  third
• 1:14
  party
• 1:14
  research
• 1:15
  agencies
• 1:16
  such
• 1:16
  as
• 1:17
  increased
• 1:17
  risk
• 1:17
  of
• 1:18
  delisting
• 1:19
  if
• 1:19
  consumer
• 1:20
  feedback
• 1:20
  is
• 1:21
  initially
• 1:22
  poor,
• 1:22
  End
• 1:23
  quote.
• 1:23
  And
• 1:24
  what
• 1:24
  are
• 1:24
  your
• 1:24
  thoughts
• 1:24
  on
• 1:25
  that
• 1:25
  question?
• 1:26
  You
• 1:26
  know
• 1:27
  I
• 1:27
  think
• 1:28
  the
• 1:28
  only
• 1:29
  downside
• 1:29
  that
• 1:30
  I
• 1:30
  can
• 1:30
  think
• 1:30
  of
• 1:30
  here
• 1:31
  would
• 1:31
  be
• 1:31
  is
• 1:32
  if
• 1:32
  the
• 1:33
  product
• 1:33
  creators,
• 1:34
  the
• 1:34
  CPGs,
• 1:35
  the
• 1:35
  same
• 1:36
  thing
• 1:36
  we
• 1:36
  talk
• 1:36
  about
• 1:36
  with
• 1:36
  retail
• 1:37
  technology
• 1:37
  companies.
• 1:38
  If
• 1:38
  you're
• 1:38
  building
• 1:38
  your
• 1:39
  product
• 1:39
  for
• 1:40
  Walmart,
• 1:41
  which
• 1:41
  is
• 1:41
  hard
• 1:41
  not
• 1:42
  to
• 1:42
  do
• 1:42
  because
• 1:42
  it's
• 1:42
  a
• 1:43
  massive
• 1:43
  retailer,
• 1:44
  you're
• 1:44
  building
• 1:44
  it
• 1:45
  for
• 1:45
  America.
• 1:45
  Yeah.
• 1:46
  Yes.
• 1:46
  It's
• 1:46
  basically
• 1:47
  what
• 1:47
  you're
• 1:47
  saying.
• 1:47
  If
• 1:48
  you're
• 1:48
  not
• 1:48
  doing
• 1:48
  that
• 1:48
  though,
• 1:49
  with
• 1:49
  the
• 1:49
  ability
• 1:50
  to
• 1:50
  consider
• 1:51
  like
• 1:51
  okay,
• 1:52
  how
• 1:52
  do
• 1:52
  I
• 1:52
  then
• 1:52
  make
• 1:53
  sure
• 1:53
  that
• 1:53
  this
• 1:53
  product
• 1:54
  works
• 1:54
  in
• 1:54
  Target,
• 1:55
  works
• 1:55
  in
• 1:56
  Sprouts,
• 1:56
  works
• 1:56
  in
• 1:57
  all
• 1:57
  these
• 1:57
  other
• 1:57
  retailers.
• 1:58
  Like
• 1:58
  you
• 1:58
  can't
• 1:58
  just
• 1:59
  focus
• 1:59
  on
• 1:59
  the
• 1:59
  Walmart
• 2:01
  represent
• 2:01
  or
• 2:01
  the
• 2:01
  Walmart
• 2:02
  feedback
• 2:02
  that
• 2:02
  you're
• 2:03
  getting
• 2:03
  from
• 2:03
  these.
• 2:03
  But
• 2:04
  I
• 2:04
  think
• 2:04
  you
• 2:05
  just
• 2:05
  said
• 2:05
  it,
• 2:05
  Chris.
• 2:05
  I
• 2:06
  think
• 2:06
  that
• 2:06
  this
• 2:06
  is
• 2:07
  good
• 2:07
  because
• 2:08
  number
• 2:08
  one,
• 2:08
  you
• 2:09
  have
• 2:09
  confirmed
• 2:09
  Walmart
• 2:10
  shoppers.
• 2:11
  This
• 2:11
  is
• 2:11
  not
• 2:11
  people
• 2:12
  from
• 2:12
  a
• 2:12
  focus
• 2:12
  groups.
• 2:13
  I've
• 2:13
  done
• 2:13
  plenty
• 2:13
  of
• 2:13
  focus
• 2:14
  groups
• 2:14
  in
• 2:14
  my
• 2:14
  day
• 2:15
  who
• 2:15
  say
• 2:15
  yeah,
• 2:16
  I
• 2:16
  shopped
• 2:16
  at
• 2:16
  Walmart
• 2:17
  in
• 2:17
  the
• 2:17
  last
• 2:17
  six
• 2:17
  months
• 2:17
  or
• 2:18
  I
• 2:18
  think
• 2:18
  I
• 2:18
  did
• 2:18
  or
• 2:18
  I
• 2:19
  might
• 2:19
  or
• 2:19
  whatever.
• 2:19
  I,
• 2:20
  I
• 2:20
  think
• 2:20
  there's
• 2:20
  still
• 2:20
  so
• 2:21
  much
• 2:21
  ambiguity
• 2:21
  in
• 2:21
  the,
• 2:22
  in,
• 2:22
  in
• 2:22
  the
• 2:22
  consumer
• 2:23
  focus
• 2:23
  groups
• 2:24
  that
• 2:24
  I
• 2:24
  think
• 2:24
  this
• 2:25
  is
• 2:25
  somebody
• 2:25
  you
• 2:25
  know
• 2:26
  exactly
• 2:26
  is
• 2:27
  a
• 2:27
  confirmed
• 2:27
  Walmart
• 2:28
  shopper
• 2:28
  will
• 2:29
  be
• 2:29
  potentially
• 2:29
  in
• 2:30
  a
• 2:30
  place
• 2:30
  to
• 2:30
  buy
• 2:30
  this
• 2:30
  product.
• 2:31
  And
• 2:32
  I
• 2:32
  think
• 2:32
  Walmart
• 2:33
  does
• 2:33
  do
• 2:34
  a
• 2:34
  better
• 2:34
  job
• 2:34
  of
• 2:34
  representing
• 2:35
  the
• 2:35
  core
• 2:36
  of
• 2:36
  the
• 2:36
  country.
• 2:36
  So
• 2:36
  if
• 2:37
  you're
• 2:37
  going
• 2:37
  to
• 2:37
  scale
• 2:37
  this
• 2:38
  beyond
• 2:38
  the
• 2:38
  coast
• 2:39
  like
• 2:39
  Walmart's
• 2:40
  a
• 2:40
  great
• 2:40
  representation
• 2:41
  and
• 2:41
  the
• 2:42
  CPGs
• 2:42
  and
• 2:42
  Walmart
• 2:43
  are
• 2:43
  going
• 2:43
  to
• 2:43
  get
• 2:43
  a
• 2:43
  ton
• 2:43
  of
• 2:44
  data
• 2:44
  from
• 2:44
  this.
• 2:44
  So
• 2:45
  I
• 2:45
  think
• 2:45
  it's
• 2:45
  a
• 2:46
  really
• 2:46
  good
• 2:46
  move.
• 2:47
  I
• 2:47
  think
• 2:47
  it
• 2:47
  just
• 2:47
  is
• 2:48
  important
• 2:48
  that
• 2:49
  like,
• 2:49
  that's
• 2:49
  the
• 2:49
  data
• 2:50
  collection
• 2:50
  side
• 2:50
  of
• 2:50
  things.
• 2:51
  I
• 2:51
  said
• 2:51
  I
• 2:51
  still
• 2:52
  think
• 2:52
  it's
• 2:52
  important
• 2:52
  to
• 2:52
  have
• 2:52
  the
• 2:53
  art
• 2:53
  side
• 2:53
  of
• 2:53
  the
• 2:54
  merchandising
• 2:54
  here
• 2:55
  to
• 2:55
  really
• 2:55
  understand,
• 2:56
  okay,
• 2:56
  what's
• 2:56
  the
• 2:56
  data
• 2:57
  that
• 2:57
  we're
• 2:57
  getting
• 2:57
  from
• 2:58
  Walmart,
• 2:58
  from
• 2:58
  the
• 2:59
  majority
• 2:59
  of
• 2:59
  the
• 2:59
  country,
• 3:00
  and
• 3:01
  how
• 3:01
  do
• 3:01
  we
• 3:02
  delicately
• 3:03
  design
• 3:03
  that
• 3:04
  product
• 3:04
  to
• 3:04
  fit
• 3:05
  within
• 3:05
  those
• 3:05
  other
• 3:05
  retailers
• 3:06
  that
• 3:06
  are
• 3:06
  going
• 3:07
  to
• 3:07
  be
• 3:07
  in
• 3:07
  our
• 3:07
  portfolio.
• 3:08
  But
• 3:08
  you,
• 3:09
  you're
• 3:09
  the,
• 3:10
  the
• 3:10
  merchant
• 3:10
  here.
• 3:11
  So
• 3:11
  what,
• 3:11
  I
• 3:12
  mean
• 3:12
  you've
• 3:12
  done
• 3:12
  plenty
• 3:12
  of
• 3:12
  these
• 3:13
  tests
• 3:13
  too.
• 3:13
  What
• 3:13
  do
• 3:14
  you
• 3:14
  think?
• 3:15
  Yeah,
• 3:15
  I
• 3:16
  mean
• 3:16
  I,
• 3:16
  I,
• 3:16
  I,
• 3:17
  I,
• 3:18
  I
• 3:18
  think
• 3:18
  you're
• 3:18
  drinking
• 3:19
  the
• 3:19
  Kool
• 3:19
  Aid
• 3:19
  a
• 3:19
  little
• 3:19
  bit
• 3:19
  on
• 3:20
  this
• 3:20
  one.
• 3:20
  And
• 3:20
  I,
• 3:21
  I
• 3:21
  kind
• 3:21
  of
• 3:21
  tend
• 3:22
  to
• 3:22
  side
• 3:22
  with
• 3:22
  where
• 3:22
  I
• 3:22
  think
• 3:23
  the
• 3:23
  A
• 3:23
  and
• 3:23
  M,
• 3:24
  C
• 3:24
  A
• 3:24
  M
• 3:25
  Consumer
• 3:25
  and
• 3:25
  retail
• 3:25
  group
• 3:25
  was
• 3:26
  leading
• 3:26
  us
• 3:26
  with
• 3:26
  that
• 3:27
  question,
• 3:27
  which
• 3:27
  is
• 3:28
  why
• 3:28
  would,
• 3:28
  why
• 3:29
  would
• 3:29
  the
• 3:29
  CPG
• 3:30
  sign
• 3:30
  up
• 3:30
  for
• 3:30
  this?
• 3:30
  Like,
• 3:31
  I,
• 3:31
  I
• 3:31
  don't,
• 3:32
  I
• 3:32
  don't
• 3:32
  think
• 3:32
  if
• 3:32
  I'm
• 3:33
  a
• 3:33
  cpg,
• 3:33
  I
• 3:33
  don't
• 3:33
  think
• 3:34
  I
• 3:34
  would
• 3:34
  and
• 3:34
  I
• 3:34
  honestly,
• 3:35
  I
• 3:35
  think,
• 3:36
  you
• 3:36
  know,
• 3:37
  for
• 3:37
  me
• 3:37
  this,
• 3:38
  I
• 3:39
  hate
• 3:39
  to
• 3:39
  say
• 3:39
  it,
• 3:39
  but
• 3:39
  this
• 3:39
  just,
• 3:40
  and,
• 3:40
  and
• 3:41
  fair
• 3:41
  play
• 3:41
  to
• 3:41
  Walmart
• 3:42
  for
• 3:42
  doing
• 3:42
  it
• 3:42
  and
• 3:43
  this
• 3:43
  just
• 3:43
  feels
• 3:43
  like
• 3:44
  a
• 3:44
  way
• 3:44
  to
• 3:44
  squeeze
• 3:45
  more
• 3:45
  incremental
• 3:46
  money
• 3:46
  out
• 3:46
  of
• 3:46
  your
• 3:46
  vendor
• 3:47
  community.
• 3:48
  Because
• 3:49
  if,
• 3:49
  like,
• 3:49
  if
• 3:49
  I'm
• 3:49
  a
• 3:50
  vendor,
• 3:50
  it's
• 3:50
  not
• 3:50
  hard,
• 3:51
  I
• 3:51
  mean
• 3:51
  it's
• 3:51
  not
• 3:52
  hard
• 3:52
  to
• 3:52
  find
• 3:52
  Walmart
• 3:53
  shoppers.
• 3:53
  It's
• 3:53
  really
• 3:53
  not
• 3:54
  through
• 3:54
  third
• 3:54
  party
• 3:54
  research
• 3:55
  firms,
• 3:55
  it's
• 3:55
  not,
• 3:55
  I
• 3:56
  mean,
• 3:56
  maybe,
• 3:57
  maybe
• 3:57
  there's
• 3:57
  occasionally
• 3:58
  somebody
• 3:58
  that's
• 3:58
  lying,
• 3:58
  but
• 3:59
  for
• 3:59
  the
• 3:59
  most
• 3:59
  part
• 3:59
  you
• 3:59
  can
• 4:00
  find
• 4:00
  somebody.
• 4:00
  And
• 4:01
  you
• 4:01
  know,
• 4:02
  and
• 4:02
  so
• 4:02
  like
• 4:02
  why,
• 4:03
  why,
• 4:03
  and
• 4:03
  so
• 4:03
  if
• 4:04
  that's
• 4:04
  the
• 4:04
  case,
• 4:05
  if
• 4:05
  I'm
• 4:05
  a
• 4:05
  cbg,
• 4:06
  why
• 4:06
  do
• 4:06
  I
• 4:06
  need
• 4:06
  Walmart
• 4:07
  to
• 4:07
  help
• 4:07
  me
• 4:08
  design
• 4:08
  tests
• 4:09
  for
• 4:09
  new
• 4:09
  products?
• 4:10
  And
• 4:10
  the
• 4:10
  other
• 4:10
  part
• 4:11
  I
• 4:11
  don't
• 4:11
  like
• 4:11
  about
• 4:11
  this,
• 4:12
  which,
• 4:13
  which
• 4:13
  is
• 4:14
  different
• 4:14
  than
• 4:14
  the
• 4:14
  reasons
• 4:15
  that
• 4:15
  A
• 4:15
  and
• 4:15
  M
• 4:15
  gave
• 4:16
  for
• 4:16
  not
• 4:16
  liking
• 4:16
  it
• 4:16
  or
• 4:17
  potentially
• 4:17
  not
• 4:17
  liking
• 4:17
  it,
• 4:18
  is
• 4:18
  I
• 4:19
  don't
• 4:19
  want
• 4:19
  to
• 4:19
  give,
• 4:20
  I
• 4:20
  don't
• 4:20
  want
• 4:20
  Walmart
• 4:21
  to
• 4:21
  get
• 4:21
  insight
• 4:22
  into
• 4:22
  the
• 4:22
  data
• 4:23
  that
• 4:23
  I'm
• 4:23
  collecting
• 4:24
  on
• 4:24
  what's
• 4:24
  working
• 4:24
  and
• 4:25
  not
• 4:25
  working
• 4:25
  with
• 4:25
  my
• 4:25
  new
• 4:26
  product
• 4:26
  development
• 4:26
  because
• 4:27
  then
• 4:27
  they
• 4:27
  could
• 4:27
  go
• 4:28
  and
• 4:28
  take
• 4:28
  that
• 4:28
  and
• 4:28
  put
• 4:28
  that
• 4:29
  into
• 4:29
  their
• 4:29
  own
• 4:29
  private
• 4:29
  label
• 4:30
  development.
• 4:30
  Why
• 4:31
  would
• 4:31
  I?
• 4:31
  But
• 4:31
  they're
• 4:31
  going
• 4:31
  to
• 4:31
  do
• 4:32
  that
• 4:32
  anyway,
• 4:33
  right?
• 4:33
  I
• 4:33
  mean
• 4:34
  they're
• 4:34
  gonna
• 4:34
  get
• 4:34
  it,
• 4:35
  they're.
• 4:35
  Not
• 4:35
  gonna
• 4:35
  have
• 4:36
  your
• 4:36
  research
• 4:36
  data,
• 4:36
  they're
• 4:37
  not
• 4:37
  gonna
• 4:37
  have
• 4:37
  your
• 4:37
  feedback
• 4:37
  on
• 4:38
  your
• 4:38
  products?
• 4:38
  No,
• 4:39
  they're
• 4:39
  just
• 4:39
  gonna
• 4:39
  know
• 4:39
  what's
• 4:40
  selling
• 4:40
  and
• 4:40
  what's
• 4:40
  not
• 4:41
  at
• 4:41
  the
• 4:41
  end
• 4:41
  of
• 4:41
  the
• 4:41
  day
• 4:41
  off
• 4:42
  the
• 4:42
  shelf
• 4:42
  and
• 4:43
  that
• 4:43
  might
• 4:43
  still
• 4:43
  spur
• 4:44
  them
• 4:44
  but
• 4:44
  like
• 4:45
  if
• 4:45
  you're,
• 4:45
  if
• 4:45
  you're
• 4:45
  doing
• 4:46
  some
• 4:46
  new
• 4:46
  recycled
• 4:47
  packaging
• 4:47
  or
• 4:47
  some
• 4:48
  new
• 4:48
  thing,
• 4:48
  you
• 4:48
  know,
• 4:49
  in
• 4:49
  terms
• 4:49
  of
• 4:49
  some,
• 4:50
  some
• 4:50
  new
• 4:51
  like
• 4:51
  label
• 4:52
  claim
• 4:52
  around
• 4:52
  like
• 4:53
  the,
• 4:53
  the
• 4:54
  Ozempic
• 4:54
  craze
• 4:55
  or
• 4:55
  whatever,
• 4:55
  they're
• 4:55
  gonna
• 4:55
  get
• 4:55
  insight
• 4:56
  into
• 4:56
  that
• 4:56
  more
• 4:56
  quickly
• 4:57
  than
• 4:57
  they
• 4:57
  would
• 4:57
  otherwise
• 4:58
  and
• 4:58
  they
• 4:58
  could
• 4:58
  put
• 4:58
  that
• 4:58
  in
• 4:59
  their
• 4:59
  private
• 4:59
  label
• 4:59
  development.
• 5:00
  So,
• 5:00
  so
• 5:00
  maybe
• 5:01
  I'm,
• 5:01
  I'm,
• 5:01
  maybe
• 5:01
  I'm
• 5:01
  missing
• 5:02
  something
• 5:02
  but
• 5:03
  I
• 5:03
  don't
• 5:03
  know.
• 5:03
  The
• 5:03
  merchant
• 5:04
  had
• 5:04
  in
• 5:04
  me
• 5:04
  is
• 5:04
  like
• 5:05
  good
• 5:05
  job
• 5:05
  Walmart.
• 5:05
  You
• 5:06
  can
• 5:06
  press
• 5:06
  them
• 5:06
  into,
• 5:07
  you
• 5:07
  know,
• 5:07
  spending
• 5:08
  more
• 5:08
  money
• 5:08
  with
• 5:08
  you
• 5:09
  but
• 5:09
  at
• 5:09
  the
• 5:09
  end
• 5:09
  of
• 5:09
  the
• 5:09
  day
• 5:10
  if
• 5:10
  I'm
• 5:10
  a
• 5:10
  cpg,
• 5:10
  I'm
• 5:11
  like
• 5:11
  treading
• 5:11
  really
• 5:11
  lightly
• 5:12
  here
• 5:12
  and
• 5:12
  I'm
• 5:12
  putting
• 5:13
  the
• 5:13
  minimum
• 5:14
  expected
• 5:14
  commitment
• 5:15
  into
• 5:15
  this
• 5:16
  program
• 5:16
  with
• 5:16
  Walmart.
• 5:17
  That's
• 5:17
  what
• 5:17
  I
• 5:17
  think.
• 5:17
  Yeah.
• 5:18
  Oh
• 5:18
  I
• 5:19
  think
• 5:19
  there's,
• 5:19
  I
• 5:19
  think
• 5:19
  there's
• 5:20
  so
• 5:20
  much
• 5:20
  more
• 5:20
  opportunity
• 5:21
  to
• 5:21
  like
• 5:22
  I
• 5:22
  just
• 5:22
  as
• 5:22
  a
• 5:22
  Walmart
• 5:23
  plus
• 5:23
  member.
• 5:24
  Like
• 5:24
  I
• 5:24
  think
• 5:24
  there's
• 5:24
  so
• 5:25
  many
• 5:25
  more
• 5:25
  opportunities
• 5:25
  to
• 5:26
  capture
• 5:26
  like
• 5:27
  that
• 5:27
  upper
• 5:27
  income
• 5:28
  demographic
• 5:28
  and
• 5:28
  I
• 5:29
  do
• 5:29
  think,
• 5:29
  I
• 5:30
  think
• 5:30
  that
• 5:30
  there's
• 5:30
  more
• 5:31
  to
• 5:32
  knowing
• 5:32
  you
• 5:33
  have
• 5:33
  a
• 5:33
  Walmart
• 5:34
  shopper,
• 5:34
  especially
• 5:35
  in
• 5:35
  grocery
• 5:37
  and
• 5:37
  understanding
• 5:38
  what
• 5:38
  their
• 5:38
  purchasing
• 5:39
  behaviors
• 5:39
  are,
• 5:40
  what
• 5:40
  else
• 5:40
  they
• 5:41
  like,
• 5:41
  what
• 5:41
  other
• 5:42
  flavor
• 5:42
  profiles
• 5:43
  they
• 5:43
  like.
• 5:43
  Like
• 5:43
  I
• 5:43
  think
• 5:44
  there's
• 5:44
  a
• 5:44
  lot
• 5:44
  more
• 5:44
  data
• 5:45
  exchange
• 5:45
  that
• 5:46
  could
• 5:46
  be
• 5:46
  happening
• 5:46
  and
• 5:47
  you're
• 5:47
  right,
• 5:47
  I'm
• 5:47
  sure
• 5:47
  there's
• 5:48
  some
• 5:48
  hook
• 5:48
  in
• 5:48
  there.
• 5:49
  Just
• 5:49
  like
• 5:49
  with
• 5:49
  retail
• 5:50
  media
• 5:50
  like
• 5:50
  you
• 5:51
  have
• 5:51
  to
• 5:51
  be
• 5:51
  part
• 5:51
  of
• 5:52
  this
• 5:52
  program
• 5:52
  and
• 5:52
  pay
• 5:53
  us
• 5:53
  more
• 5:53
  money
• 5:53
  if
• 5:53
  you're
• 5:54
  going
• 5:54
  to
• 5:54
  be
• 5:54
  like.
• 5:54
  I'm
• 5:55
  sure
• 5:55
  there's
• 5:55
  a
• 5:55
  lot
• 5:55
  of
• 5:55
  nuance.
• 5:56
  In
• 5:56
  there
• 5:56
  but
• 5:56
  part
• 5:57
  of
• 5:57
  the
• 5:57
  vendor
• 5:57
  summit?
• 5:58
  Yes.
• 5:59
  I
• 5:59
  don't
• 5:59
  know.
• 6:00
  I
• 6:00
  think,
• 6:00
  I
• 6:00
  think
• 6:01
  it's
• 6:01
  worth
• 6:01
  exploring.
• 6:02
  I
• 6:02
  would
• 6:02
  like
• 6:02
  to
• 6:03
  see,
• 6:04
  I
• 6:04
  guess
• 6:05
  I
• 6:05
  just,
• 6:05
  it's
• 6:05
  something
• 6:05
  I
• 6:06
  want
• 6:06
  to
• 6:06
  follow
• 6:06
  and
• 6:06
  see.
• 6:06
  If
• 6:06
  we
• 6:07
  start
• 6:07
  to
• 6:07
  see
• 6:07
  this
• 6:07
  pick
• 6:08
  up
• 6:08
  as
• 6:08
  you
• 6:08
  know
• 6:08
  with
• 6:09
  the
• 6:09
  rebrand
• 6:09
  of
• 6:09
  the
• 6:09
  name,
• 6:10
  who
• 6:10
  knows,
• 6:10
  maybe
• 6:11
  it'll
• 6:11
  take
• 6:11
  off
• 6:11
  and
• 6:12
  what
• 6:12
  is
• 6:12
  it
• 6:12
  resilience
• 6:13
  or
• 6:13
  something
• 6:13
  there
• 6:14
  salience
• 6:15
  or
• 6:15
  something
• 6:16
  scintilla
• 6:17
  and.
• 6:19
  Chill.
• 6:20
  How
• 6:20
  can
• 6:20
  I
• 6:21
  forget
• 6:21
  that?
• 6:21
  Yeah,
• 6:22
  yeah.
• 6:22
  My,
• 6:23
  my
• 6:23
  bet.
• 6:23
  If
• 6:23
  I
• 6:24
  was
• 6:24
  a
• 6:24
  betting
• 6:24
  man
• 6:24
  I
• 6:24
  would
• 6:25
  say,
• 6:25
  I
• 6:25
  would
• 6:25
  say
• 6:26
  we'll
• 6:26
  never
• 6:26
  hear
• 6:26
  hear
• 6:27
  about
• 6:27
  this
• 6:27
  headline
• 6:27
  again.
• 6:28
  That's
• 6:28
  what
• 6:28
  I
• 6:28
  think.