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Tecovas Expands Beyond Cowboy Boots | Richmond News
Tecovas is kicking off its biggest expansion yet with a brand-new store in Short Pump Town Center—its first Virginia outpost—and it’s just the beginning. This Austin-based cowboy boot powerhouse is rolling into major cities like Houston, Dallas, Atlanta, and LA, redefining Western wear as a lifestyle destination complete with boot shining and premium service. Backed by celebrity fans including Chris Stapleton and Luke Combs, Tecovas is aiming to dominate the $4.7 billion Western boot market while partnering with Fred Segal to boost reach. The Short Pump location offers everything from boots…
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