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LLANE & Co.: A Results-Focused Approach to New Home Sales
Lori Lane, founder and president of LLANE & Co., is taking a hands-on, strategy-first approach to new home sales with the launch of her boutique brokerage focused exclusively on new construction. Lane joins host Carol Morgan on Atlanta Real Estate Forum Radio to discuss her new venture, decades of industry experience and why builders need more than fragmented marketing and sales support to succeed in today’s market. “I spent my career in new construction, so working closely with builders and developers to bring communities to market and, of course, drive their sales,” Lane said. “Over time…
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