TikTok Shop Belongs in Your Q4 Playbook with Jordan West of Social Commerce Club
Jordan West of Social Commerce Club, a TikTok Shop agency, joins Brent to talk about how a path through dropshipped hoverboards, Shopify, Facebook ads and a string of acquired brands led him to go all in on TikTok Shop.
The conversation covers why creators who only get paid when they make a sale hand brands a steady supply of human made content, how creative that works on TikTok carries over to other channels, and why he sees TikTok as the strongest top of funnel channel brands have had in North America. Jordan also explains how a local service business can use TikTok without a product to…
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