Latest / Retail Media Breakfast Club
7 Ways to Break the Retail Media Doom Loop
Today I dive into the 'retail media doom loop' and share seven actionable ways retailers can break free. If you’ve ever wondered why retail media networks stall after initial wins, or how AI agents and agentic commerce are shaking up the industry, this episode is for you. I highlight opportunities ranging from in-store experiences to long-tail marketplace activation, loyalty programs, and even cross-retailer collaboration.
Retail media doesn’t have to be trapped in a cycle of margin extraction. I share real-world examples from retailers like Sam’s Club, Lowe’s, Macy’s, and innovative ad tech…
The skinny
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