Latest / The DM Sales Gal: Close Sales in DMs with Instagram Stories, Lead Generation & High-Ticket Sales Strategies / Instagram Stories Q&A: How I Turn Stories Into $16K High Ticket Sales | Ep 10

Transcript

Instagram Stories Q&A: How I Turn Stories Into $16K High Ticket Sales | Ep 10 · The DM Sales Gal: Close Sales in DMs with Instagram Stories, Lead Generation & High-Ticket Sales Strategies

• 0:00
  SPEAKER_00: Over the last 11 years, I've scaled up to$24,000 months going on$30,000 months, and Instagram stories is it.
• 0:10
  SPEAKER_00: If your Instagram stories and your Instagram DMs aren't bringing you 16k hot and steamy leads, and you're not exactly at the sales goal you want to be at for this quarter, I've got you.
• 0:21
  SPEAKER_00: Hey sales friends, I'm Alyssa, your cheap sales gal.
• 0:26
  SPEAKER_00: I've been in business for 11 years, and I currently run a done for you lead generation and lead management agency with Instagram DMs.
• 0:34
  SPEAKER_00: I'm about to show you guys all of the juicy sales things on Instagram, Instagram stories to get new leads, and closing sales in the DMs and with sales calls.
• 0:42
  SPEAKER_00: So let's get into all of the juicy details.
• 0:48
  SPEAKER_00: Hi, sales friends.
• 0:50
  SPEAKER_00: Welcome back to the DM Sales Gal podcast.
• 0:53
  SPEAKER_00: I'm excited.
• 0:54
  SPEAKER_00: Today we're gonna talk about eight rapid fire questions I get on Instagram stories to sales or sixteen thousand dollar sales.
• 1:03
  SPEAKER_00: So I'm excited to chat with you guys all about that.
• 1:05
  SPEAKER_00: Let's give a little bit of an introduction on Instagram stories.
• 1:08
  SPEAKER_00: If you guys haven't checked out episode two and three, those both cover number one.
• 1:14
  SPEAKER_00: Well, episode two covers different ways to get people your Instagram stories, and then episode three covers how to convert them and start a DM sales conversation from your Instagram stories.
• 1:24
  SPEAKER_00: So do check those out too.
• 1:26
  SPEAKER_00: But listen to this one first if you want to.
• 1:29
  SPEAKER_00: So I have been doing Instagram stories.
• 1:32
  SPEAKER_00: I've been a business owner for 11 years.
• 1:33
  SPEAKER_00: I've been doing Instagram stories basically since the beginning of time.
• 1:37
  SPEAKER_00: Whenever you could start doing Instagram stories, which I've looked up and since forgotten, is when I started doing Instagram stories.
• 1:44
  SPEAKER_00: Like the first week that it was available.
• 1:46
  SPEAKER_00: It was just super natural to me.
• 1:48
  SPEAKER_00: Since then, over the last 11 years, I've scaled up to$24,000 months going on$30,000 months, and Instagram stories is it.
• 1:59
  SPEAKER_00: But you guys have lots of questions and I have lots of answers on why it's not yet working that way for you, or how to get it working any even better, how to make more sales for your Instagram stories.
• 2:09
  SPEAKER_00: So we're gonna talk all about that, but it's really simple for me.
• 2:13
  SPEAKER_00: I mean, all of my leads come from all different places.
• 2:17
  SPEAKER_00: I have an in-person networking event I'm going to in Denver tomorrow with the dames, which I'm totally name-dropping because I'm super fucking excited that I got invited.
• 2:25
  SPEAKER_00: Uh, it's like a big deal.
• 2:26
  SPEAKER_00: It's like the one person I'd be like awed to be invited from a text to.
• 2:31
  SPEAKER_00: So Megan, I'm pumped.
• 2:33
  SPEAKER_00: Um, and then people can come from in-person events, they can come from virtual networking, they could come from a mastermind or a membership or LinkedIn or Instagram or threads or Facebook or a referral or an article or a podcast or my website.
• 2:47
  SPEAKER_00: It doesn't matter.
• 2:49
  SPEAKER_00: They all go to my Instagram, they all look literally.
• 2:54
  SPEAKER_00: What's the first thing on your Instagram besides your bio?
• 2:56
  SPEAKER_00: What's the first thing that's like flashing and moving and rainbows?
• 3:00
  SPEAKER_00: Your Instagram stories, right?
• 3:02
  SPEAKER_00: It's literally the first thing that they see.
• 3:04
  SPEAKER_00: And it's even better than that.
• 3:05
  SPEAKER_00: The Instagram stories being at the top of Instagram is a big fucking favor to us.
• 3:10
  SPEAKER_00: And I don't mean like, you know, I go look at Megan Wall's stories or Marie's stories, and like because I'm on their Instagram, theirs, I see it at the top.
• 3:19
  SPEAKER_00: I mean like the line of Instagram stories at the top of Instagram is a big fucking favor to you.
• 3:24
  SPEAKER_00: Not only is it the first thing that people see when they go to your profile, but if you're making stories consistently, you literally beat the feed.
• 3:32
  SPEAKER_00: People don't have to scroll to find you.
• 3:34
  SPEAKER_00: You don't have to be the first one.
• 3:35
  SPEAKER_00: There's like what, five or so Instagram stories up there, and once you start watching them, you keep tapping seamlessly, like they scroll seamlessly.
• 3:44
  SPEAKER_00: Anyways, genius fucking meta shit at work there.
• 3:47
  SPEAKER_00: So, I view this Instagram stories and for not 11 years, but a whole lot of fucking years, and people come from all these lead sources, from podcasts, from articles, from website, from networking events, from in-person events, from Instagram, Facebook, LinkedIn.
• 4:02
  SPEAKER_00: They go to my Instagram, they see my stories first.
• 4:04
  SPEAKER_00: If they follow me, they're gonna keep seeing my stories because I do it each day.
• 4:08
  SPEAKER_00: Pretty sweet deal.
• 4:10
  SPEAKER_00: I'm not paying for fucking ads.
• 4:11
  SPEAKER_00: Actually, I've only paid for ads once.
• 4:13
  SPEAKER_00: It was a total fail.
• 4:15
  SPEAKER_00: I don't know that I ever will again unless we hire a client, Ashley.
• 4:19
  SPEAKER_00: Alright, so that's a little preview.
• 4:22
  SPEAKER_00: Uh I've done Script Stories for a long time.
• 4:24
  SPEAKER_00: It's where most of my leads are going to like the final thing they're gonna see before they buy, even if we have a sales call, they're gonna keep looking at my stories.
• 4:32
  SPEAKER_00: Make damn sure you wanna pay this bitch, right?
• 4:36
  SPEAKER_00: So, a couple of quick off-the-top housekeeping things for Instagram stories.
• 4:41
  SPEAKER_00: Okay, number one, just little housekeeping things.
• 4:45
  SPEAKER_00: It does not matter what you look like.
• 4:48
  SPEAKER_00: Arguably, after 11 years of doing Instagram stories, many of them through my not sober era, I can tell you, you do not need to be doing what I was doing when I was recording my Instagram stories at all back then, before I got sober.
• 5:04
  SPEAKER_00: But also, it does not matter how good you look.
• 5:08
  SPEAKER_00: What matters is that you feel good about what you're saying.
• 5:14
  SPEAKER_00: And I mean that you feel good, period.
• 5:16
  SPEAKER_00: But what I'm saying is if you think you need professional makeup, hair, etc., to do your Instagram stories, or like, you know, try to be Jenna Kutcher and look like you're in a podcast studio, you really don't.
• 5:29
  SPEAKER_00: And arguably, your stories are gonna do fucking better, and people are gonna relate to them more, which can make you more sellable, which means you can make easier sales, more sales, faster sales, more frictionless sales.
• 5:42
  SPEAKER_00: If you look like you, so however you look right now, however you look most of the time, that's how I would say to do your Instagram stories.
• 5:49
  SPEAKER_00: I've told, like, I've heard people talk about all over Instagram, like I recorded 12 podcasts because I did my makeup.
• 5:56
  SPEAKER_00: That's great.
• 5:56
  SPEAKER_00: If that's you, if you like having your makeup on, do your stories like that.
• 6:00
  SPEAKER_00: But don't let me catch you not making stories because you have a pimple, or because you couldn't get your makeup done because your kid was crying, or because you're fucking slammed and you have a great idea, but you sit on it in your notes app for months.
• 6:13
  SPEAKER_00: Like, just make the video.
• 6:15
  SPEAKER_00: Anybody that is going to work with you is gonna see your face.
• 6:18
  SPEAKER_00: So they might as well see your face before then.
• 6:20
  SPEAKER_00: I said that like a thousand times.
• 6:22
  SPEAKER_00: Okay, so it doesn't matter what you look like, it matters that you feel good and confident in yourself and what you're saying and how you're gonna help people.
• 6:30
  SPEAKER_00: Then also regarding a script, I can't hear you all say you have a script.
• 6:35
  SPEAKER_00: Like, don't let me catch you doing that either.
• 6:36
  SPEAKER_00: Don't let me catch you say that you didn't make it because you didn't look good or you had a pimple.
• 6:41
  SPEAKER_00: I have a friend of mine who had like three cold sores once.
• 6:44
  SPEAKER_00: She was still on fucking stories.
• 6:45
  SPEAKER_00: If you guys have had a cold sore, like a bad one, that's pain.
• 6:49
  SPEAKER_00: Like, it's making like the skin tingle on the sides of my neck.
• 6:52
  SPEAKER_00: It's fucking painful.
• 6:54
  SPEAKER_00: Don't let me catch you not making stories because you have a pimple, or because you don't have your full makeup on, or because you needed to write a script, you so don't need to write a script.
• 7:05
  SPEAKER_00: Does anyone think I'm talking from a script right now?
• 7:09
  SPEAKER_00: Exactly.
• 7:10
  SPEAKER_00: Does anyone think I'm making money from this podcast right now?
• 7:14
  SPEAKER_00: Precisely.
• 7:15
  SPEAKER_00: Alright, and then these are the three things you do want to do.
• 7:19
  SPEAKER_00: So don't worry so much about what you fucking look like.
• 7:21
  SPEAKER_00: Please don't write a script.
• 7:23
  SPEAKER_00: Please don't save your ideas until you're 93 years old.
• 7:25
  SPEAKER_00: Like, let's do it earlier than that.
• 7:28
  SPEAKER_00: Then you want to have titles on each slide.
• 7:31
  SPEAKER_00: What are you talking about?
• 7:32
  SPEAKER_00: Not just your rolling captions.
• 7:34
  SPEAKER_00: We love rolling captions.
• 7:35
  SPEAKER_00: I'm all about accessibility.
• 7:38
  SPEAKER_00: And also, for accessibility, you need a static title.
• 7:41
  SPEAKER_00: That means you type something at the top and it stays there.
• 7:44
  SPEAKER_00: The rolling captions, like the auto CC captions, like literally roll, right?
• 7:48
  SPEAKER_00: So you need titles so people can identify from slide one and all the way through do they want to keep listening to what you're talking about?
• 7:54
  SPEAKER_00: It's just like a book, which brings me to point two.
• 7:57
  SPEAKER_00: Use my storybook format.
• 7:59
  SPEAKER_00: This isn't trademarked or anything.
• 8:01
  SPEAKER_00: This is like obvious to me.
• 8:02
  SPEAKER_00: This is what my 74-year-old dad taught me when I was like seven years old giving my first presentation on snails.
• 8:10
  SPEAKER_00: Snails sex.
• 8:12
  SPEAKER_00: I was six.
• 8:13
  SPEAKER_00: It was kindergarten, and I talked about snails having sex to the class.
• 8:17
  SPEAKER_00: And my dad told me, first, you tell them what you're gonna tell them.
• 8:21
  SPEAKER_00: Second, you tell them.
• 8:24
  SPEAKER_00: Third, you tell them what you told them, which is beginning, middle, end, just like a book.
• 8:30
  SPEAKER_00: So your titles follow that format.
• 8:32
  SPEAKER_00: Then at the end, when you tell them what you told them, you want to give them something to do, somewhere to go.
• 8:38
  SPEAKER_00: I did not say say buy my thing, buy my thing, buy my thing.
• 8:42
  SPEAKER_00: I said you need to say something that gives them something else to do.
• 8:46
  SPEAKER_00: Do you have a podcast further on this topic?
• 8:48
  SPEAKER_00: Do you have a carousel on it?
• 8:49
  SPEAKER_00: Can they DM you and ask you questions?
• 8:51
  SPEAKER_00: Do you have a workshop coming up?
• 8:53
  SPEAKER_00: Do you want them to do a connection call with you?
• 8:56
  SPEAKER_00: Is there a networking event you're hosting?
• 8:58
  SPEAKER_00: Give them somewhere else they can go to get more.
• 9:02
  SPEAKER_00: Alright, that's all for housekeeping.
• 9:03
  SPEAKER_00: Let's go into these eight questions.
• 9:06
  SPEAKER_00: Alrighty, number one, aren't reels just as good as Instagram stories?
• 9:10
  SPEAKER_00: These are questions from you all, also.
• 9:12
  SPEAKER_00: And for the next one, I'm gonna have you all ask me questions so I can make questions most recent from our most recent listeners.
• 9:19
  SPEAKER_00: So you guys can DM me those.
• 9:20
  SPEAKER_00: I also have another little surprise for you of something free.
• 9:24
  SPEAKER_00: You can ask me for in the DMs as well, and you can ask me any questions to put in the next podcast episode.
• 9:29
  SPEAKER_00: We're gonna try to do one like AMA Ask Me Anything episode each month, so we'll see how that goes, but uh we're excited about it.
• 9:37
  SPEAKER_00: Okay.
• 9:37
  SPEAKER_00: Question number one of eight.
• 9:39
  SPEAKER_00: Aren't reels just as good as Instagram stories?
• 9:42
  SPEAKER_00: I love a good reel, and they are not the fucking same as Instagram stories.
• 9:47
  SPEAKER_00: If your reels were Instagram stories, then your reels would be called Instagram stories, but they're not.
• 9:52
  SPEAKER_00: They're totally different, they have a totally different placement, they have a totally different focus, but in like just easy fucking words, your Instagram stories give you more space.
• 10:02
  SPEAKER_00: Why do we think my rambling ass is on a podcast right now?
• 10:06
  SPEAKER_00: Because for 10 years I wouldn't make one until I met Marie Walker, and I wouldn't all I also wouldn't shut the fuck up.
• 10:13
  SPEAKER_00: But people like me talking, and my Instagram stories were 15 minutes long.
• 10:20
  SPEAKER_00: And I had clients paying me 16 grand, saying me that they weren't watching my stories, they were listening to it like a podcast while they did the dishes, while their husband rode their made their kid ride around the block in the neighborhood, whatever.
• 10:36
  SPEAKER_00: So you have more space, but you do need to be kind of mindful because we don't want to be spending time doing stuff and people can't listen to most of it, right?
• 10:45
  SPEAKER_00: So now I try to keep my stories around like five to eight minutes so it's consumable for people in that format.
• 10:53
  SPEAKER_00: But reels, you have a minute.
• 10:56
  SPEAKER_00: If you go over what two minutes, then they won't show it to like other people.
• 11:01
  SPEAKER_00: And like that's kind of the point.
• 11:02
  SPEAKER_00: It's supposed to be like a little app, like a little appetizer, like brings people in as a teaser of some stuff that you talk about.
• 11:09
  SPEAKER_00: Like my reels topics are on Instagram stories.
• 11:12
  SPEAKER_00: Like I have a whole list on the other side of our content categories, or like pillars, if you will, but I really don't use business jari, and then any of you that know me know that.
• 11:22
  SPEAKER_00: Um, but I have like different topics I'll cover in my reels and all of our content.
• 11:26
  SPEAKER_00: But it could be Instagram stories, it could be lead gen, it could be DM sales, it could be sales calls, it could be lead tracking, it could be high-ticket sales, behind the scenes of scaling to 30k months, how to grow a sales team.
• 11:38
  SPEAKER_00: Like I cover all those topics.
• 11:39
  SPEAKER_00: If you see a one-minute reel, I'm gonna tell you about one of those things for one minute.
• 11:44
  SPEAKER_00: But this podcast is about to be 20 minutes long.
• 11:48
  SPEAKER_00: See, you're gonna get 20 times the amount of information.
• 11:51
  SPEAKER_00: So literally, like, I'm making this up as I go.
• 11:54
  SPEAKER_00: But think of this like a meal, and I always talk about food on this podcast, and it's because I'm always hungry because I eat like small amounts all the fucking time, and my husband's about to make us dinner.
• 12:03
  SPEAKER_00: We're pumped.
• 12:04
  SPEAKER_00: But, anyways, think about the reels as an appetizer.
• 12:08
  SPEAKER_00: Think about your stories as a main course, and then the podcast is like third meal.
• 12:15
  SPEAKER_00: I'm not thinking about Taco Bell.
• 12:17
  SPEAKER_00: Uh, your podcast is a bigger meal, maybe the real is a small appetizer, and then after that, your stories are like your first course, and the podcast is your second course, something like that.
• 12:31
  SPEAKER_00: But straight up in reels, you get maybe 90 seconds, but right now all the ones I'm doing are 60 seconds.
• 12:37
  SPEAKER_00: I think the options change.
• 12:39
  SPEAKER_00: Then stories are five to seven minutes, then a podcast could be 15, 20, 30 minutes.
• 12:43
  SPEAKER_00: So it's literally like those face-to-camera video formats, or for me in this case an audio, we're gonna add video too, guys.
• 12:50
  SPEAKER_00: Hang tight.
• 12:51
  SPEAKER_00: Um, but see how those go in order in terms of like a buyer's journey.
• 12:56
  SPEAKER_00: And those of you that are going from my reels to my stories to my podcasts, I'm literally watching people in real time move towards a sale.
• 13:05
  SPEAKER_00: I tell people after they buy, I tell my clients this.
• 13:09
  SPEAKER_00: I usually have a pretty good sense, like 90-95% if someone's gonna buy before they know that they're gonna buy.
• 13:17
  SPEAKER_00: They'll tell me they're still deciding, but I already know what decision they're gonna make because I can follow that from your content journey and how frequently you DM me and what you're saying, blah blah blah blah blah.
• 13:28
  SPEAKER_00: So, are reels just as good?
• 13:30
  SPEAKER_00: You guys are using reels as a crutch, and you know it too.
• 13:34
  SPEAKER_00: And I love reels.
• 13:35
  SPEAKER_00: I tried to get myself on a challenge, my own challenge.
• 13:39
  SPEAKER_00: We know I'm not a big joiner.
• 13:40
  SPEAKER_00: I tried to make myself my own challenge to do reels, uh, five reels a day.
• 13:45
  SPEAKER_00: I'm trying to crank out these like 47 plus content ideas I have on the other side of my screen.
• 13:51
  SPEAKER_00: I try to get myself doing those reels, and I can crank out five of them on different topics, and I did it for one day, and I need to resume it, but I have more space to cover each topic in my stories.
• 14:02
  SPEAKER_00: And if you want someone to pay you three grand, five grand, ten grand, twenty grand, you're gonna need to share with them more than one minute.
• 14:10
  SPEAKER_00: But if you have reels and you have other reels, they don't necessarily go together.
• 14:15
  SPEAKER_00: Like you could have 10 reels, but they're all on different shit.
• 14:18
  SPEAKER_00: A reels series is a really good idea.
• 14:22
  SPEAKER_00: Instagram stories just in general give you more space.
• 14:25
  SPEAKER_00: Um, side note, we're still doing Instagram stories collabs for July.
• 14:28
  SPEAKER_00: If anybody wants to do one with me, you can.
• 14:31
  SPEAKER_00: Alright, TLDRDL didn't listen.
• 14:35
  SPEAKER_00: You need both.
• 14:36
  SPEAKER_00: You need reels, you need stories.
• 14:38
  SPEAKER_00: I mean, I would say you should do a podcast and hire Marie Walker, but that's kind of besides the point.
• 14:43
  SPEAKER_00: Um, she's our podcast editor.
• 14:45
  SPEAKER_00: Alright, so that's reels.
• 14:47
  SPEAKER_00: Then number two, no one watches my Instagram stories.
• 14:50
  SPEAKER_00: Is it even worth it to do them?
• 14:51
  SPEAKER_00: I don't get any inbound DMs.
• 14:53
  SPEAKER_00: That sounds a lot like a you problem.
• 14:57
  SPEAKER_00: Sounds a lot like a you problem.
• 14:59
  SPEAKER_00: Number one, you need to make them and make them consistently.
• 15:02
  SPEAKER_00: Number two, as much as it seems like I'm having a fucking blast and talk about whatever the fuck I want, which I absolutely do, I also do have topics written down.
• 15:11
  SPEAKER_00: And we're gonna get to this, but like the topics, like I I didn't have a plan for this podcast until until about, well, like 20 minutes ago, like 15 minutes before we started.
• 15:23
  SPEAKER_00: And then I wrote out the ideas and I have seven more ideas for seven more podcast episodes.
• 15:28
  SPEAKER_00: But as you all what may well know, the best, most granular, most exciting, most lucrative content ideas are gonna come from inspiration.
• 15:39
  SPEAKER_00: So as much as I like might not have had a plan 15 minutes ago and I look like I'm flying by the seat of my pants and still making a fuckload of money, which I am, I do also have like ideas written down.
• 15:51
  SPEAKER_00: So if you guys are gonna do Instagram stories, then we're gonna talk about like the cadence too, but you wanna be doing these pretty much every weekday.
• 16:00
  SPEAKER_00: You wanna be doing them every weekday consistently each weekday.
• 16:04
  SPEAKER_00: You wanna have a plan for them, and then if you're doing them, you commit to doing them.
• 16:09
  SPEAKER_00: You're doing them each weekday, you have a plan, but no one's watching, you need to go get people to watch.
• 16:16
  SPEAKER_00: So if you have more than a hundred followers, you need to start DMing those a hundred followers.
• 16:22
  SPEAKER_00: Have you seen threads?
• 16:23
  SPEAKER_00: There's a whole shitload of people on threads.
• 16:26
  SPEAKER_00: Threads is probably the easiest way to get ideal clients to your Instagram stories.
• 16:30
  SPEAKER_00: Go open threads, engage on people's shit, follow them on threads, and follow them on Instagram and DM them about how you found them on threads and what they were talking about.
• 16:41
  SPEAKER_00: The first thing they're gonna do is go look at your Instagram stories and follow you.
• 16:45
  SPEAKER_00: So go bring it over to you.
• 16:47
  SPEAKER_00: You gotta give a little to get a little.
• 16:50
  SPEAKER_00: So that's number two.
• 16:51
  SPEAKER_00: No one watches my Instagram stories.
• 16:53
  SPEAKER_00: Is it even worth it?
• 16:54
  SPEAKER_00: I don't get DMs.
• 16:55
  SPEAKER_00: So you need to make sure people are gonna watch your stories.
• 16:58
  SPEAKER_00: So you need to go engage with them.
• 16:59
  SPEAKER_00: You can engage with their content, you can DM them from your followers, from your likes, from your comments on threads, and then we want to make sure that they're going to see it.
• 17:08
  SPEAKER_00: Regarding I don't get inbound DMs, we're gonna cover that too.
• 17:11
  SPEAKER_00: But are you DMing other people from their stories?
• 17:14
  SPEAKER_00: Number one, are you giving a little to get a little?
• 17:16
  SPEAKER_00: And then number two, are you asking them to engage with you at the end of the stories?
• 17:22
  SPEAKER_00: And I don't mean clicking a poll.
• 17:24
  SPEAKER_00: I know everybody loves a poll and everybody loves the like fucking nail polish little emoji sticker.
• 17:32
  SPEAKER_00: That's fine, but like, does the nail polish emoji sticker make you sales?
• 17:35
  SPEAKER_00: Because what I'm doing is making you sales.
• 17:38
  SPEAKER_00: Okay, number three, we kind of just covered this one, but how often do I actually need to make Instagram stories?
• 17:45
  SPEAKER_00: I would say daily, I would say each weekday.
• 17:48
  SPEAKER_00: We've talked about like format for them in the episode two and three, about how like the first story I would have be of your face, be a video, not you sharing a post.
• 18:00
  SPEAKER_00: Like people need to literally see you.
• 18:02
  SPEAKER_00: Even if your first story is like a photo or a video, I mean a photo of your face.
• 18:09
  SPEAKER_00: I do that sometimes when I'm tired and I need more coffee before I actually can make sentences for the stories, but I would do them daily and I would start it with your face and then go into video.
• 18:21
  SPEAKER_00: Number four, we also kind of just covered, but if people tell me, like, I don't need my script ready, or I need to do my hair, or I need to do my makeup, and with so much love to everyone and being themselves, like I just don't give a fuck.
• 18:35
  SPEAKER_00: Like, if you actually say that you want to help people, then you gotta show up for five minutes.
• 18:41
  SPEAKER_00: You gotta show up for five minutes, and if we're committed to helping the people that we want to help, we should be able to do that.
• 18:48
  SPEAKER_00: There are exceptions, obviously, but I don't know about you all, but I'm sober, and the commitments I make to others and the commitments I make to myself matter so much.
• 18:59
  SPEAKER_00: And if I commit to myself that I'm going to do this with very few exceptions, then I am going to do it.
• 19:07
  SPEAKER_00: And it's not for you.
• 19:10
  SPEAKER_00: It's not for you.
• 19:12
  SPEAKER_00: If you're tired, if you're cranky, if you need more coffee, of course, drink some more coffee.
• 19:16
  SPEAKER_00: But it's not for you.
• 19:18
  SPEAKER_00: This is for the people that you're trying to help.
• 19:20
  SPEAKER_00: And if anyone has been listening to the podcast, we know that my ethos around sales is selling, is helping because I love you all watching to the watching the podcast or listening to the podcast, and also people that are watching my Instagram stories or reading a carousel or DMing with me or listening to the podcast might get five minutes, 10 minutes, 20 minutes, 30 minutes of my time.
• 19:44
  SPEAKER_00: Imagine what people get who work with me for months every single day.
• 19:48
  SPEAKER_00: And I say me as an example because same with you all, because people that go from our free things to working with us as a paid client get so much more, aka we have to sell and be able to bring them in from sales in order to help them more.
• 20:08
  SPEAKER_00: Selling is helping.
• 20:09
  SPEAKER_00: So just remember, this isn't for you.
• 20:12
  SPEAKER_00: This isn't like a cute little fucking marketing thing, it's not a trend, it's not a hack.
• 20:17
  SPEAKER_00: It's you showing up and talking to people to help the people that you want to help.
• 20:21
  SPEAKER_00: That's it.
• 20:23
  SPEAKER_00: Alright, number five.
• 20:25
  SPEAKER_00: So my friend Sally Golestinian, who's a badass, by the way, like most of my favorite women, she said in her mastermind a couple weeks ago that you should watch Alyssa's Instagram stories.
• 20:37
  SPEAKER_00: Every time she does Instagram stories is basically like a masterclass, which is absolutely a compliment.
• 20:44
  SPEAKER_00: And also, I've had clients, I've had community members, maybe some of them are you all asking me, uh, even my friend Amanda, Amanda, if you're listening, will you give so much away for free?
• 20:56
  SPEAKER_00: I can't believe this is all free.
• 20:58
  SPEAKER_00: Guys, I got a lot happening in my brain.
• 21:02
  SPEAKER_00: I'm a smart woman, as are you all.
• 21:05
  SPEAKER_00: First of all, if I don't share it with the world, it's literally sitting to the left or the right in my notes app or click up, which isn't doing anyone any good.
• 21:14
  SPEAKER_00: Second of all, I fucking hate courses, and I've made one and I'm not even selling it, and I'm not making another one.
• 21:20
  SPEAKER_00: I don't even know if I would sell it to someone if they asked me to.
• 21:25
  SPEAKER_00: But that's that.
• 21:27
  SPEAKER_00: And then third of all, this is five minutes of my time.
• 21:32
  SPEAKER_00: And I'm not like blind to the fact that it makes me money.
• 21:37
  SPEAKER_00: So that one we're gonna get to too.
• 21:40
  SPEAKER_00: But basically, like my answer to am I giving away too much for free?
• 21:44
  SPEAKER_00: And Sally saying, as a compliment, it's like you're giving a free masterclass.
• 21:49
  SPEAKER_00: Sally said it's like you're giving a masterclass.
• 21:51
  SPEAKER_00: And then Amanda told me, I can't believe you'd give all of this away for free.
• 21:55
  SPEAKER_00: I get why it seems that way, but number one, this is all my brain anyway.
• 22:00
  SPEAKER_00: Number two, sitting in a notes app or click up ain't doing anybody any good.
• 22:03
  SPEAKER_00: Number three, I'm very logical about the fact that me putting out five minutes of quote free unquote content makes me 15k, 16k, 20k, 96k deals.
• 22:16
  SPEAKER_00: So I ain't doing it for free.
• 22:18
  SPEAKER_00: I love doing it.
• 22:19
  SPEAKER_00: I love that it gets to help people, whether they pay me or not.
• 22:22
  SPEAKER_00: Also, it makes me a fuckload of money.
• 22:25
  SPEAKER_00: Every single time.
• 22:26
  SPEAKER_00: Always.
• 22:28
  SPEAKER_00: For years.
• 22:29
  SPEAKER_00: Alright, let's get to the big point.
• 22:32
  SPEAKER_00: What do I say?
• 22:35
  SPEAKER_00: This is gonna be the free thing for you guys from this episode.
• 22:38
  SPEAKER_00: If you want to DM me three, please, I will give you three Instagram stories ideas.
• 22:44
  SPEAKER_00: This obviously is very natural to me.
• 22:46
  SPEAKER_00: I've done it for a long time.
• 22:47
  SPEAKER_00: It will take me under a minute.
• 22:49
  SPEAKER_00: Please ask.
• 22:50
  SPEAKER_00: Please ask if you're gonna use them.
• 22:53
  SPEAKER_00: And I'll challenge you to use them that week and tag me and I'll look at them and give you feedback.
• 22:59
  SPEAKER_00: So I'm gonna give you guys some real examples of ideas in my clickup on the right-hand side of my screen.
• 23:05
  SPEAKER_00: But what I want to say first is your quad can make you Instagram stories ideas or reels ideas or carousels ideas or emails or podcasts or whatever.
• 23:15
  SPEAKER_00: I use quad to help outline the questions I gave it for this post.
• 23:19
  SPEAKER_00: But I'm pulling on very specific experiences and situations and situational language.
• 23:27
  SPEAKER_00: It's my real lived experience that makes the best content.
• 23:31
  SPEAKER_00: It's the little thoughts you think when you're in the shower or walking along the park or trying to go to sleep, but you come up with more content ideas.
• 23:40
  SPEAKER_00: That's what I want you to post.
• 23:42
  SPEAKER_00: It needs to be real life, it needs to be granular, it needs to be situational.
• 23:48
  SPEAKER_00: So even I'm considering changing the title of this podcast, but this is a literal example happening right now.
• 23:55
  SPEAKER_00: The current title of this podcast says eight rapid fire questions on Instagram stories to 16k sales, but I'm considering changing it to something like what snail sex has to do with Instagram story sales.
• 24:11
  SPEAKER_00: No one else is ever going to write that title for the rest of history.
• 24:16
  SPEAKER_00: And I use my lived experience about talking about snail sex in a storybook presentation format, the same as I make Instagram stories in a presentation format to come up with that.
• 24:28
  SPEAKER_00: Claude is never gonna come up with that, nor is anybody else.
• 24:32
  SPEAKER_00: It's mine.
• 24:33
  SPEAKER_00: That's what's gonna make you the best Instagram stories.
• 24:35
  SPEAKER_00: Here's a couple of examples.
• 24:37
  SPEAKER_00: Alright, here's some examples straight from my click up with a whole lot of typos.
• 24:43
  SPEAKER_00: Always.
• 24:44
  SPEAKER_00: Um, okay, so a new pal asked me the other day.
• 24:48
  SPEAKER_00: She told me in the DM, she said, it's so funny that you do DM sales.
• 24:53
  SPEAKER_00: My husband just asked me last night at 9 p.m., would you ever give this up and just outsource it and let someone else help?
• 24:59
  SPEAKER_00: That's a content idea.
• 25:01
  SPEAKER_00: Sarah asked me, would you ever freaking giving up?
• 25:04
  SPEAKER_00: Would you ever freaking give up DMs at 9 p.m.
• 25:07
  SPEAKER_00: and just let someone else help you with it?
• 25:10
  SPEAKER_00: Right?
• 25:10
  SPEAKER_00: That's a specific idea from a specific conversation.
• 25:13
  SPEAKER_00: Here's another one.
• 25:14
  SPEAKER_00: This is the crux of this comes down to before I go into them, these are very lived experiences, situational, granular ideas, and they are that way because they come from real life situations that you're in or you're in with others.
• 25:34
  SPEAKER_00: So your conversations from your client calls, your conversations from your sales calls, conversations at networking events, at in-person events, in emails, in the DMs.Anywhere that you're thinking or anywhere that you're talking to someone and they're also thinking, there's ideas there.
• 25:51
  SPEAKER_00: I was talking to uh a really cool person about this on DMs the other day, but we were talking about how you can put in your call transcripts from your sales calls, from your client calls, from your team calls.
• 26:03
  SPEAKER_00: And then I also told him to pull in screenshots of Instagram stories where people say good shit or ask you questions or comments or whatever.
• 26:12
  SPEAKER_00: I have all those screenshots, all those call transcripts into Claude.
• 26:16
  SPEAKER_00: It gives it an immense amount of context for the world that I live in and how I talk and what I talk about and the questions people have.
• 26:24
  SPEAKER_00: That's what you guys can really easily do.
• 26:26
  SPEAKER_00: But to get you started, you can come ask me for three and then we can talk about where you can get more Instagram stories ideas.
• 26:32
  SPEAKER_00: Um, okay, somebody else said, I may hire it for marketing, but you do content.
• 26:37
  SPEAKER_00: I thought you did sales, but I already have a marketer specific question.
• 26:41
  SPEAKER_00: I know you talk about sales content, Alyssa.
• 26:43
  SPEAKER_00: Do you do sales content or Instagram stories or both?
• 26:46
  SPEAKER_00: I'm confused.
• 26:47
  SPEAKER_00: Another one I wrote down is I've only heard this 83,000 times.
• 26:51
  SPEAKER_00: All of my fees come from referrals or my network, but I don't actually know where to get new ones.
• 26:56
  SPEAKER_00: How do you get so many?
• 26:57
  SPEAKER_00: That's another idea.
• 26:59
  SPEAKER_00: Another one I hear all the time when used to hear more.
• 27:04
  SPEAKER_00: The buyers I talk with now are pretty experienced in terms of established business owners, revenue, know how to make content that converts.
• 27:13
  SPEAKER_00: But a lot of times when people would talk to me for our Legion sprints, for people that are trying to get to 10k consistent months, they would say, I want three new clients for June.
• 27:22
  SPEAKER_00: I would say, How are you gonna get them?
• 27:24
  SPEAKER_00: They would say, visibility.
• 27:26
  SPEAKER_00: I would say that's not a fucking plan.
• 27:29
  SPEAKER_00: That's not a plan, nor is market more, nor is make some reels, nor is Sarah has a reels challenge.
• 27:36
  SPEAKER_00: None of that shit tells me where you're gonna find leads, how you're gonna warn them up, how you're gonna qualify them, where you're gonna get them to a point of sale, how you're gonna close, how many leads you need, how many clients you need to hit your sales goal.
• 27:48
  SPEAKER_00: So I would call people out on that.
• 27:50
  SPEAKER_00: Your content is either bringing in leads or it isn't.
• 27:52
  SPEAKER_00: Which is it?
• 27:53
  SPEAKER_00: You should know these pieces of content brought me these leads and maybe these sales.
• 27:58
  SPEAKER_00: You all should know that.
• 27:59
  SPEAKER_00: Is your marketing making you money right now?
• 28:01
  SPEAKER_00: Because if not, we need to change it.
• 28:03
  SPEAKER_00: Or else, why are we doing it?
• 28:06
  SPEAKER_00: It it's not just gonna like one day maybe happen.
• 28:09
  SPEAKER_00: It either is or it isn't.
• 28:11
  SPEAKER_00: Such a misconception about marketing.
• 28:13
  SPEAKER_00: Like, that was like taught to me at fucking NYU in the one marketing class that I took for a marketing major in like, you know, 2012, right?
• 28:23
  SPEAKER_00: That you need to test something for one month, two months, three months.
• 28:26
  SPEAKER_00: Yes, but how do you test?
• 28:28
  SPEAKER_00: What are you looking for?
• 28:29
  SPEAKER_00: What are our tracking metrics?
• 28:31
  SPEAKER_00: How do I know if this carousel got me leads and sales or not?
• 28:35
  SPEAKER_00: I know, because I'm gonna ask Cassie, hey Cassie, how'd you find me?
• 28:39
  SPEAKER_00: And she's gonna say, I saw your carousels, and I'm gonna say, you know, which of these was something you looked at.
• 28:45
  SPEAKER_00: Like it's gonna be more natural than that, but that's another content idea from my conversations I've had all the time for years.
• 28:52
  SPEAKER_00: All right, let's go back to the questions.
• 28:54
  SPEAKER_00: All right, so there's there's some ideas.
• 28:56
  SPEAKER_00: You guys can see that they come from my lived experience, that they come from DM conversations that I screenshotted, that they come from sales calls, um, they come from networking events, they come from client calls, teen calls.
• 29:09
  SPEAKER_00: I have a sales team.
• 29:11
  SPEAKER_00: There are five of us going on, seven or eight of us for June.
• 29:14
  SPEAKER_00: We uh they ask great questions in Slack.
• 29:16
  SPEAKER_00: I have Claude hooked up to Slack.
• 29:18
  SPEAKER_00: She can pull all the shit that we're saying all day, every day.
• 29:21
  SPEAKER_00: There's a lot of context there, and you guys have that too.
• 29:25
  SPEAKER_00: Okay, question number seven of eight.
• 29:27
  SPEAKER_00: My viewers drop off halfway.
• 29:28
  SPEAKER_00: Doesn't that mean it's not working?
• 29:30
  SPEAKER_00: I still remember this question.
• 29:32
  SPEAKER_00: This was in New York at Rich Girl with Emily McDonald.
• 29:35
  SPEAKER_00: We were supposed to be listening to the speaker.
• 29:37
  SPEAKER_00: We weren't, we were whispering in each other's ears.
• 29:39
  SPEAKER_00: She kept turning around to talk to me, even though we were both supposed to face in front of the room.
• 29:43
  SPEAKER_00: Again, situational, right?
• 29:46
  SPEAKER_00: See what I'm doing?
• 29:47
  SPEAKER_00: I mean, it's just natural to me, but it's a good example.
• 29:50
  SPEAKER_00: So Emily said to me at this event when we were supposed to be paying attention to something else.
• 29:56
  SPEAKER_00: Emily said, But Alyssa, I make Instagram stories and like I get some viewers, but they all drop off.
• 30:01
  SPEAKER_00: So, like, am I doing it wrong?
• 30:03
  SPEAKER_00: I mean, isn't that bad?
• 30:05
  SPEAKER_00: And I said, That's exactly what you want.
• 30:07
  SPEAKER_00: And she looked at me like, what the fuck is this girl talking about?
• 30:11
  SPEAKER_00: That's exactly what you want.
• 30:14
  SPEAKER_00: That's your buyers and your content and your metrics qualifying for you.
• 30:21
  SPEAKER_00: Just as I might know if somebody goes from let's say it's an email or a networking event and they go to my reels and then they go to my stories, and then they go to my podcast, and then they DM me.
• 30:32
  SPEAKER_00: That's a sales trajectory.
• 30:34
  SPEAKER_00: In the same way, a simpler, more short one as your Instagram stories.
• 30:39
  SPEAKER_00: If you watch at the beginning, you were flipping through your stories or went to see if Alyssa bothered to put up on a bra that day, obviously not ever.
• 30:48
  SPEAKER_00: And then those are the people who watch the beginning.
• 30:50
  SPEAKER_00: People who watch in the middle, they're interested, right?
• 30:53
  SPEAKER_00: If you make it to the end of me talking about sales for five minutes, seven minutes, eight minutes, plus, you give a shit.
• 31:00
  SPEAKER_00: And there's a reason why.
• 31:02
  SPEAKER_00: There's lots of people that just want to watch you talk about shit and like pick your brain.
• 31:06
  SPEAKER_00: There's plenty of those, and you need to process to disclude those people or exclude those from like, you know, your leads and your lead tracker, which we talked about in the last episode, lead tracking in episode nine.
• 31:19
  SPEAKER_00: But for the most part, in a simple answer, people make it to the end of your stories, they're interested in something, and it's up to you to figure out what that is, which means you have to start a conversation.
• 31:33
  SPEAKER_00: And that's the last question.
• 31:34
  SPEAKER_00: How do I reach out to my stories viewers?
• 31:36
  SPEAKER_00: And lucky for you all, there's a whole lot of that in episode three on Instagram stories to DM Conversations.
• 31:44
  SPEAKER_00: But quite simply, and we cover this a lot with clients, all of our Done For You Leads clients, we help with Instagram stories.
• 31:52
  SPEAKER_00: I should say that too.
• 31:53
  SPEAKER_00: So everybody who works with us on one month, two months, three months, six month retainers get ongoing Instagram stories ideas from what people are saying in their DMs.
• 32:02
  SPEAKER_00: So I care about this this much that everyone we work with actually has in their contract that they have to make face-to-camera video Instagram stories.
• 32:12
  SPEAKER_00: That's number one.
• 32:13
  SPEAKER_00: Number two, I believe so much in the context piece that we can come up with brilliant ideas.
• 32:20
  SPEAKER_00: And also, you need ideas from what your leads are talking about.
• 32:23
  SPEAKER_00: So for our Done for You Leads clients, we pull questions from the DMs and feed them into their content plan each week so they can make content on exactly what their actual leads are asking.
• 32:34
  SPEAKER_00: And then we need to actually start conversations with them, which is what we do for our Done for You Lead Services and what you guys can do with that five-step DM sales flow that's in uh episode three.
• 32:46
  SPEAKER_00: I'm also doing a talk in Joe and Lyndon's break room community later this month, uh later in June.
• 32:54
  SPEAKER_00: So it's June 23rd.
• 32:56
  SPEAKER_00: If you guys want to come, I think I have a referral link that we can put at the end of this podcast too, where we'll be talking a whole lot more about Instagram stories, leads, DM sales for a whole hour.
• 33:07
  SPEAKER_00: But until then, listen to episode two, listen to episode three if you've missed them, and then I have a concoction of actions for you guys.
• 33:17
  SPEAKER_00: Uh, number one, you can DM me three please for three new Instagram stories ideas.
• 33:24
  SPEAKER_00: I'm gonna hold you to it to make at least one of them, and then you can tag me, I'll review your stories and give you feedback.
• 33:31
  SPEAKER_00: Number two, if anybody wants to do an Instagram stories collab, we are booked all the way through June with three collabs every week, but we have spots for July, and you guys are welcome to that, and we'll put the link below.
• 33:41
  SPEAKER_00: And then number three, please do come and ask me anything you want about next podcast episode that we'll do next week, and we will include your questions for an Ask Me Anything episode.
• 33:52
  SPEAKER_00: And then last but not least, number four, if you want to hear me blab lots more about Instagram stories, you can come to Joe and Lyndon's membership or mastermind called The Break Room, and I'll be talking in there on June 23rd about Instagram stories hidden buyers in your Instagram stories viewers.
• 34:11
  SPEAKER_00: Okay, now we're gonna go eat a shitload of pizza and wings.
• 34:15
  SPEAKER_00: I'm pumped.
• 34:16
  SPEAKER_00: Thank you guys for listening.
• 34:17
  SPEAKER_00: Stay tuned for the next episode.
• 34:18
  SPEAKER_00: Please do DM me.
• 34:20
  SPEAKER_00: I love hearing from you all.
• 34:21
  SPEAKER_00: I worked my ass off in May so that I could answer DMs and actually have fun doing sales for myself again in June.
• 34:29
  SPEAKER_00: So I will be more responsive in the DMs.
• 34:31
  SPEAKER_00: And please, for real, if you guys have been waiting for me to get back to you, just ping me and be like, Alyssa, get back, please.
• 34:37
  SPEAKER_00: And like I will, you know, you'll be pulled up in the DMs.
• 34:40
  SPEAKER_00: All right, thank you guys so much.
• 34:42
  SPEAKER_00: Hope you have a great week, and I will look forward to hearing from you all soon.