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Why the Best Idea Isn't Enough | Gavin McMahon | 672
What if the world didn't reward the best ideas — but the best-packaged ones?
That's the question at the heart of this conversation between Bill Sherman and Gavin McMahon, CEO of fassforward and author of Story Business. Once an engineer designing submarines, Gavin discovered that technical brilliance alone doesn't move ideas forward — storytelling does. Now, he helps leaders use story as a tool for influence, clarity, and change.
In this episode, Bill and Gavin explore why ideas don't speak for themselves — and how story gives them a voice. They unpack the idea of "storytelling power" versus…
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