The New Rules of Subculture
There is nothing that Artnet’s Art Critic Ben Davis likes better than finding a name for a phenomenon that’s all around him, but that he doesn’t have a name for yet. The writer and theorist Nadia Asparouhova has a new book out that offered exactly this. It’s called Antimemetics: Why Some Ideas Resist Spreading.
We tend to think of cultural influence as being tied to popularity and visibility. What Asparouhova wants us to pay attention to is a whole other class of cultural stuff whose influence is linked instead to being hard to find or difficult to understand. These are what she calls…
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