Latest / Earn Your Leisure / EYL #226 How to Gain Social Media Followers, Create Content, & Sell to Your Audience

Transcript

EYL #226 How to Gain Social Media Followers, Create Content, & Sell to Your Audience · Earn Your Leisure

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  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will.
• 0:57
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: So what I had to learn was how can I
• 1:02
  Speaker 3: growth hack within these platforms. You can get eliminated off
• 1:05
  Speaker 3: of them, you can be shadow band on them. But
• 1:08
  Speaker 3: at the end of the day, if you're in the
• 1:09
  Speaker 3: kitchen and you're cutting an onion and it cuts you.
• 1:11
  Speaker 3: Are you gonna stop cooking food? No, you have to
• 1:13
  Speaker 3: cook food. You just have to learn how not to
• 1:16
  Speaker 3: get cut again. For YouTube, I saw you guys start
• 1:18
  Speaker 3: putting those clips in the beginning of eoil, not just
• 1:20
  Speaker 3: jumping into like the intro, into the conversation. It's important
• 1:24
  Speaker 3: because the mechanisms of that platform have changed. Now you
• 1:27
  Speaker 3: have a video preview. So if people don't feel like
• 1:30
  Speaker 3: they got that dopamine hit in that first couple of seconds,
• 1:33
  Speaker 3: why even stead you're listening to under Leisure with Troy
• 1:36
  Speaker 3: and Rashad.
• 1:39
  Speaker 4: My graduates from my school being false bad drop bag
• 1:44
  Speaker 4: drop Mike, drop bag, drop drop.
• 1:58
  Speaker 5: Soup.
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  Speaker 6: Guys, welcome back. This is uh, this is gonna be
• 2:02
  Speaker 6: an interesting conversation for a variety of different reasons. But
• 2:06
  Speaker 6: you know, people ask all the time how do they
• 2:09
  Speaker 6: get on your leisure? Like what's the process? And uh,
• 2:13
  Speaker 6: usually it is extremely difficult to get on your leisure.
• 2:16
  Speaker 6: You have to either know us or we know you,
• 2:20
  Speaker 6: or you get introduced to somebody. Not It's not something
• 2:24
  Speaker 6: that happens very often, but every now and then it's
• 2:29
  Speaker 6: it's a little bit easier for some people. Their well
• 2:35
  Speaker 6: there's this, there's there's a valuable less again. You have
• 2:37
  Speaker 6: to ask for what you want in life. So Dante
• 2:40
  Speaker 6: Catlet he had, so he's a he. One of the
• 2:44
  Speaker 6: things that I've said before is that content creation, I
• 2:47
  Speaker 6: think is probably one of the most valuable skills to
• 2:50
  Speaker 6: learn in this era that we're in. It's extremely important
• 2:55
  Speaker 6: not only for yourself and your own personal brands, but
• 2:58
  Speaker 6: to work with other corporations, other businesses because being able
• 3:04
  Speaker 6: to narrate a story properly online is vitally important to
• 3:12
  Speaker 6: the survival of any business. And if you're not able
• 3:16
  Speaker 6: to narrate the story for yourself, then you have to
• 3:19
  Speaker 6: hire somebody that can narrate the story for you. So
• 3:22
  Speaker 6: he is a content creator. He works with brands from
• 3:26
  Speaker 6: Meta to Jordan Brand to Amazon, Red Bull, Coca Cola, GQ, Levis,
• 3:32
  Speaker 6: the Dealers, Uggs, foot Locker, the list goes on.
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  Speaker 5: But what got my.
• 3:38
  Speaker 6: Attention was he became a Instagram Creator Ambassador. I'm not
• 3:44
  Speaker 6: even sure what that is, but I'm gonna act sounds impressive.
• 3:48
  Speaker 6: So he became an Instagram Creative ambassador. When you had
• 3:51
  Speaker 6: a post on Instagram announcing that he was an Instagram
• 3:54
  Speaker 6: creative ambassador. I had saw his stuff on social media before,
• 3:59
  Speaker 6: and you know, he got a people that was giving
• 4:01
  Speaker 6: him congratulations, da da da. But he did something that
• 4:04
  Speaker 6: was interesting. So he wrote a whole caption and then
• 4:07
  Speaker 6: in the caption it said, you know something to the
• 4:10
  Speaker 6: effect of Rasha Troy, I'm waiting for my invitation. He
• 4:14
  Speaker 6: being on a leisure so people with some people were
• 4:19
  Speaker 6: tagging me in it. So I'm like, all right, what's
• 4:21
  Speaker 6: going on here? So I sent it to AB and
• 4:24
  Speaker 6: I said, yo, like, can you let this guy out?
• 4:27
  Speaker 6: Can you look into it and see exactly, you know,
• 4:29
  Speaker 6: if he's qualified to come on? And he came back
• 4:32
  Speaker 6: and he said, yeah, I think he.
• 4:33
  Speaker 5: Is, So.
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  Speaker 6: Now we're here. So I wanted to tell that story because,
• 4:40
  Speaker 6: like I said, there is some valuable points in that.
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  Speaker 6: Did I get it correct?
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  Speaker 3: Absolutely?
• 4:47
  Speaker 6: Okay, So yeah, you asked to be on here and
• 4:50
  Speaker 6: now you're on. I appreciate it.
• 4:52
  Speaker 3: I've been watching you guys for a while and now
• 4:53
  Speaker 3: I believe the first episode I watched was with John Henry.
• 4:56
  Speaker 3: At the time, I was looking for media distribution and
• 4:59
  Speaker 3: understand how to pitch to different companies and networks about
• 5:03
  Speaker 3: getting picked up. So that was probably the first time
• 5:05
  Speaker 3: I seen you guys. So I appreciate you guys having me.
• 5:07
  Speaker 3: I want to let both of you know that what
• 5:08
  Speaker 3: you've been doing for the community, for the world, the
• 5:11
  Speaker 3: black community, teaching financial literacy, it is making a huge
• 5:14
  Speaker 3: impact when I hop into barbershops having conversations with people,
• 5:18
  Speaker 3: whether they know you or not. I'm always putting people
• 5:20
  Speaker 3: up on game like, look, go on there on the podcast,
• 5:24
  Speaker 3: stop listening to the music, tune on to earn your leisure.
• 5:27
  Speaker 5: Thank you.
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  Speaker 7: Jemmer too appreciate and it came with he put that
• 5:31
  Speaker 7: on today, put that on today. He came with the
• 5:35
  Speaker 7: fits Man and the Feats, So we appreciate that.
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  Speaker 6: Too in the feats. So let's get into this, but
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  Speaker 6: I want to make sure that I give you, you know,
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  Speaker 6: proper introduction. So you're a video producer, you do digital
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  Speaker 6: media coaching, you live in la and as I said,
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  Speaker 6: you worked at a variety of different brands. I believe
• 5:52
  Speaker 6: you dropped out of college. That's right, college dropped out, proudly,
• 5:56
  Speaker 6: proud college, proudly. All right, where does this start as
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  Speaker 6: far as becoming a storyteller? When it comes to you know,
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  Speaker 6: creating digital works of arts and movies and production and
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  Speaker 6: different things that nature.
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  Speaker 3: So, like Rashad said, for the last ten years, I've
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  Speaker 3: been working behind the scenes in the industry. So I'm
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  Speaker 3: a filmmaker, I'm a digital media coach and a digital
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  Speaker 3: media strategist entrepreneur, and for the last ten years I've
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  Speaker 3: been working behind the scenes consulting brands, businesses, entrepreneurs and
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  Speaker 3: then thirteen months ago I decided top in front of
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  Speaker 3: the camera. When this all started was when I was
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  Speaker 3: eight years old. My parents bought a Sony handicam because
• 6:34
  Speaker 3: remember those vhs, yes, cameras, yes. So my cousin and
• 6:37
  Speaker 3: I we were sneaking to my parents' room knowing that
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  Speaker 3: it was a couple hundred dollars, and we would pick
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  Speaker 3: up the camera because they wouldn't really pick it up,
• 6:44
  Speaker 3: and we would recreate our favorite movies like The Matrix,
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  Speaker 3: Lord of the Rings, Don't Be a Menace and we
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  Speaker 3: didn't have YouTube back in the day.
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  Speaker 6: Or TikTok to society while drinking a juice and hood
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  Speaker 6: that as an eight year old that's interesting eight year old, yes,
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  Speaker 6: and doing.
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  Speaker 3: So, I think that's what really sparked my creativity as
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  Speaker 3: a video creator or a filmmaker. My parents were really
• 7:11
  Speaker 3: big movie buffs, so I was always watching movies with him.
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  Speaker 3: And unfortunately I have split parents, so my mom got
• 7:18
  Speaker 3: separated with my dad when she was three years old.
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  Speaker 3: So I grew up with a Cambodian father, a Filipino mother,
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  Speaker 3: and a black father. So I was going from house
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  Speaker 3: to house during wintertime, summertime, so I was getting all
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  Speaker 3: this different culture and different influence of movies and music
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  Speaker 3: when I was when I was going around.
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  Speaker 6: Sounds like a buffet meal. Yeah, hell of a buffet.
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  Speaker 6: So what is it again, Your mother's Cambodian.
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  Speaker 3: My mom's Filipino, my stepfather is Cambodian, and then my
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  Speaker 3: dad is black. Okay, yeah, So where'd you grow up at.
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  Speaker 3: I grew up in the Bay Area. I'm from San Francisco, California.
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  Speaker 5: Shout out to the Bay the Area.
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  Speaker 3: Yes, as you know, there's a lot of culture just
• 7:56
  Speaker 3: growing up surrounded in the Bay Area. It's very much
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  Speaker 3: like New York public transportation heavy, You're constantly going from
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  Speaker 3: city to city. Middle school, I did go to school
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  Speaker 3: in the Bay Area, and growing up I think that
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  Speaker 3: the the high few movement is what really like influence
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  Speaker 3: me forty absolutely. I'm a turf dancer.
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  Speaker 6: Oh man, I remember the high feet movement was heavy.
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  Speaker 5: He got it, y'all got it?
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  Speaker 3: Yeah, tell me when to go? Was definitely a game changer.
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  Speaker 3: Mac dre and my best friend at the time. He
• 8:33
  Speaker 3: was Mexican Souvadian and he was a DJ, so all
• 8:35
  Speaker 3: the nas, all the school dances, he would be the
• 8:38
  Speaker 3: ones spending I'm in his garage listening to all the
• 8:41
  Speaker 3: records that he got and just like absorbing that. But
• 8:44
  Speaker 3: it's ironic because I got into beatboxing when I was
• 8:47
  Speaker 3: into middle school. Michael Winsow was a huge influence on me.
• 8:51
  Speaker 3: Biz Marquis Yes, and I didn't really vibe with music.
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  Speaker 3: When I say that, I couldn't really remember music artists.
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  Speaker 3: I remember the songs, I couldn't remember lyrics because music
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  Speaker 3: hadn't touched me at that point in my life. It
• 9:05
  Speaker 3: wasn't until I went to my first festival and that's
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  Speaker 3: when I really got, like understood the effect was Coachella,
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  Speaker 3: and I got.
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  Speaker 6: How is Coachella? It's funny. We just had a conversation
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  Speaker 6: about that and somebody was telling me like that we
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  Speaker 6: need to go to Coachella just to experience it, because
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  Speaker 6: it's the most respected musical festival on Earth and they
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  Speaker 6: do it at the highest level possible. You said it
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  Speaker 6: changed you absolutely. We talk about that a little bit.
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  Speaker 3: It was the first festival I've ever been to, first concert,
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  Speaker 3: let alone, right, and this was the year that Future performed.
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  Speaker 3: Miguel was out there. Migo's sang Bad and Bougie four times.
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  Speaker 3: I believe it was when Cardi b was out there
• 9:43
  Speaker 3: when she was pregnant in the desert. Drake had came
• 9:47
  Speaker 3: out during Future sis. It was a legendary, like just
• 9:49
  Speaker 3: overall experience. At the time, I wasn't a quote unquote influencer,
• 9:53
  Speaker 3: so you didn't get to experience the VIP because, like
• 9:56
  Speaker 3: what people say is if you're an influencer person, you're
• 9:59
  Speaker 3: not really at the concer at the festival during the daytime.
• 10:01
  Speaker 3: You don't come until the sun sets. You're at all
• 10:03
  Speaker 3: the parties, right, So like Adidas would throw a party,
• 10:06
  Speaker 3: Beyonce might be there or something like that. Then you
• 10:08
  Speaker 3: bounce to another party and then all the people will
• 10:11
  Speaker 3: being like the VIP section or what have it. But
• 10:13
  Speaker 3: I would say that it's a festival that everybody should
• 10:15
  Speaker 3: go out there and enjoy. Be prepared because you're going
• 10:18
  Speaker 3: to experience the high desert winds. It might be hella hot,
• 10:22
  Speaker 3: might be hell of cold at nighttime. Do a lot
• 10:24
  Speaker 3: of walking. But what people underestimate, especially since everything that
• 10:27
  Speaker 3: happened in twenty twenty, is you're surrounded by one hundred
• 10:30
  Speaker 3: thousand plus people. I don't know how people feel about that,
• 10:33
  Speaker 3: but when you're trying to move from stage to stage,
• 10:35
  Speaker 3: that's wild. But definitely somebody should go check out.
• 10:39
  Speaker 6: Yeah, I definitely I'm interested. That's the second time you
• 10:42
  Speaker 6: can do it. Well, we got to have the VIP experiences,
• 10:46
  Speaker 6: not I.
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  Speaker 5: Mean, that's what I'm saying this film.
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  Speaker 7: I know after a few hours, I know, Sho're gonna
• 10:51
  Speaker 7: be like, yo, bro, I gotta sit on someone.
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  Speaker 5: It's a lot of standing in a lot of music.
• 10:55
  Speaker 6: So let's talk about this all right. So okay, so
• 10:58
  Speaker 6: Coach Chella, then what happens to Coacho?
• 11:01
  Speaker 3: We can go back a little bit because middle school
• 11:03
  Speaker 3: and like high school is important. That didn't happen until
• 11:05
  Speaker 3: I was like twenty three years old. So middle school
• 11:09
  Speaker 3: I got my first camera. I upgraded the Sony handicam.
• 11:12
  Speaker 3: Now it's the digital thing. So I'm going around to
• 11:14
  Speaker 3: different dance battles because that same cousin I grew up with,
• 11:17
  Speaker 3: he became one of the top turf dancers in the
• 11:20
  Speaker 3: world and just overall, like Tutters, nobody can touch him.
• 11:23
  Speaker 3: He's undisputed in that realm. So we would go to
• 11:27
  Speaker 3: different dance battles and I'd be the guy with the
• 11:29
  Speaker 3: camera recording all of the footage, pulling some of the
• 11:31
  Speaker 3: dancers to the side. And I think this is where
• 11:34
  Speaker 3: I really wanted to become a documentary filmmaker and document
• 11:37
  Speaker 3: everyone's journey asked him questions. I started a series called
• 11:41
  Speaker 3: Street Freaks, and I started talking to all the different
• 11:43
  Speaker 3: street performers around San Francisco. People thought they were freaks,
• 11:46
  Speaker 3: but they had real stories behind that. He got one
• 11:48
  Speaker 3: man band, you got tap And they're telling me they're
• 11:51
  Speaker 3: making a full time living off of this, which is insane,
• 11:53
  Speaker 3: like six figures just getting tips from people, And Hey,
• 11:56
  Speaker 3: I don't know that, irs you might look at that.
• 12:00
  Speaker 3: So that was like the first documentary style thing that
• 12:02
  Speaker 3: I created. Fast forward a little bit into high school
• 12:05
  Speaker 3: and I'm still doing the same things. Now. I'm the
• 12:07
  Speaker 3: vice president of the hip hop club. So like I
• 12:10
  Speaker 3: was breakdancing, I was beatboxing, had a little bit of
• 12:12
  Speaker 3: DJing m seeing in me, and I got I upgraded
• 12:16
  Speaker 3: the camera and this was the first time I learned
• 12:18
  Speaker 3: about licensing content and the importance of when you own
• 12:21
  Speaker 3: something and somebody else wants it, the value of that.
• 12:24
  Speaker 3: So I recorded a prank video April Fol's prank video,
• 12:28
  Speaker 3: and it went started going viral on YouTube. I took
• 12:31
  Speaker 3: it down because break dot com reached out to me
• 12:33
  Speaker 3: if you're not familiar to like E bombs role the
• 12:35
  Speaker 3: world star hip hop at that time, and they're like,
• 12:38
  Speaker 3: we'll give you one thousand dollars for this video. It's
• 12:40
  Speaker 3: like one thousand dollars as a freshman in high school.
• 12:42
  Speaker 3: I'll take that.
• 12:44
  Speaker 6: It's old.
• 12:44
  Speaker 5: Sign me up old.
• 12:46
  Speaker 3: I could recreate another one of these. And with that money,
• 12:49
  Speaker 3: I took and I bought my first DSLR camera. That
• 12:51
  Speaker 3: was a Cannon Rebel T three I flip out screen,
• 12:54
  Speaker 3: be able to change the lenses. That was a game changer.
• 12:57
  Speaker 7: Yeah, can you just tell people what the DSL camera
• 13:00
  Speaker 7: is because a lot of people who are not familiar
• 13:03
  Speaker 7: with it were like, what did you just say?
• 13:06
  Speaker 3: So a DSLR is a digital single lens reflex camera,
• 13:10
  Speaker 3: meaning that there's a mirror inside of it. It's a
• 13:12
  Speaker 3: little bit more professional than your standard compact point and
• 13:15
  Speaker 3: shoot camera. You can change lenses, you have more manual
• 13:19
  Speaker 3: control over the camera, and to this day is what
• 13:22
  Speaker 3: professionals use in the industry, whether you're recording a podcast,
• 13:25
  Speaker 3: filming movies, documentaries, youtubes.
• 13:28
  Speaker 6: So so you develop a passion for just documenting things
• 13:33
  Speaker 6: and filming it and you want to be a filmmaker.
• 13:36
  Speaker 5: I was at this point, Yes, what are you doing
• 13:39
  Speaker 5: with the content? Right?
• 13:40
  Speaker 7: Are you uploading everything at the time, because YouTube is
• 13:43
  Speaker 7: two thousand and six, and so are you putting everything
• 13:46
  Speaker 7: that you have up on YouTube? Or you like finding
• 13:48
  Speaker 7: places to store to say, like I'm gonna use this
• 13:50
  Speaker 7: to create something bigger or larger scale later down the line.
• 13:54
  Speaker 3: The eraror when we grew up, it was Zanga, MySpace, Tumblr, YouTube,
• 14:00
  Speaker 3: and YouTube was the only video streaming platform and everything
• 14:03
  Speaker 3: was like embedded to MySpace, to Tumblr. Nobody had like
• 14:07
  Speaker 3: direct just upload a video other than YouTube, so we
• 14:09
  Speaker 3: would upload it on every platform, share that link. We
• 14:13
  Speaker 3: would host dance battles, so we were like we're going
• 14:15
  Speaker 3: through these battles and we're like, oh, it's missing something.
• 14:18
  Speaker 3: Why don't we just host our own battle. We started
• 14:20
  Speaker 3: this company called waffle House Entertainment. We're going to put
• 14:23
  Speaker 3: together the most legendary dance battle anyone's ever seen in
• 14:26
  Speaker 3: the Bay Area. We got high quality video production, and
• 14:29
  Speaker 3: we got the world's best turf dancer. Let's bring the
• 14:31
  Speaker 3: other best turf dancers in their own field and put
• 14:34
  Speaker 3: together the battles that nobody's ever seen before. So on
• 14:37
  Speaker 3: my birthday, we hosted a battle. Shout out to my
• 14:40
  Speaker 3: parents who allowed us to have a dance battle in
• 14:41
  Speaker 3: the garage with like sixty people. I live in a
• 14:44
  Speaker 3: Filipino household, so we got boxes everywhere in the garage.
• 14:47
  Speaker 3: People were hanging off the top, but limited dance space.
• 14:51
  Speaker 3: But it was dope.
• 14:52
  Speaker 6: So all right, well, let's get into this conversation about
• 14:56
  Speaker 6: social media because it's important. Now we have some backstory.
• 14:59
  Speaker 6: Is ig created Ambassador? First of all, what does that
• 15:02
  Speaker 6: even mean?
• 15:03
  Speaker 3: So Instagram Creator Ambassadors is something that they recently just
• 15:06
  Speaker 3: put together. And the extensive version of this is Instagram
• 15:11
  Speaker 3: has a TikTok page. Ironically enough, they want to be
• 15:14
  Speaker 3: you know where the attention is that they want to
• 15:16
  Speaker 3: show people that there's other creative ways to produce content
• 15:19
  Speaker 3: on Instagram and give people game since reels and TikTok
• 15:22
  Speaker 3: are very similar. And what Instagram has found is that
• 15:26
  Speaker 3: when you created a show, you don't want one hundred
• 15:29
  Speaker 3: different faces coming on the show, right, and your leisure
• 15:31
  Speaker 3: is Troy and Rashad. We don't want different hosts coming
• 15:34
  Speaker 3: on it because then when people click on the YouTube,
• 15:35
  Speaker 3: they're like, there's no familiarity, there's no relationship I have
• 15:39
  Speaker 3: with them. So for seven days out of the week,
• 15:41
  Speaker 3: every day is going to be a different host. So
• 15:43
  Speaker 3: I'm one of the hosts. On Tuesday, I upload content,
• 15:46
  Speaker 3: I teach people how to produce better videos on TikTok. Yeah,
• 15:49
  Speaker 3: that's that's my show. So I'm technically the host of that.
• 15:52
  Speaker 3: I'll come up to different Instagram events and teach people
• 15:55
  Speaker 3: within the community.
• 15:57
  Speaker 6: Okay, how'd you get connected with that?
• 16:00
  Speaker 3: Instagram had reached out to me, and it's crazy because
• 16:04
  Speaker 3: I've actually never told the story. My girlfriend, she's a
• 16:07
  Speaker 3: fashion content creator and she actually worked with Instagram prior
• 16:10
  Speaker 3: to that, and I was like, man, I'm producing all
• 16:12
  Speaker 3: this content. I'm thinking about how can I like grow,
• 16:16
  Speaker 3: grow quicker because quick growth can be detrimental to a
• 16:20
  Speaker 3: lot of people. But since I've done this a bunch
• 16:22
  Speaker 3: of times for other people, I'm thinking in my head like,
• 16:25
  Speaker 3: I don't want to take five years to get that.
• 16:26
  Speaker 3: I want to get there in twelve months because I've
• 16:28
  Speaker 3: seen that as possible and we have limited time here
• 16:30
  Speaker 3: now that I'm thirty years old. So I reached out
• 16:34
  Speaker 3: to somebody over the clock, soop Old downhill from there, Yes,
• 16:42
  Speaker 3: don't do that. So I went into her emails and
• 16:47
  Speaker 3: I was like, she worked with Instagram before. Let me
• 16:49
  Speaker 3: reach out to some people and send a piece of
• 16:50
  Speaker 3: content that was going viral at the time, which was
• 16:53
  Speaker 3: teaching people how to identify trending audio on Instagram reels
• 16:57
  Speaker 3: and that was powerful, man, that little arrow at the
• 16:59
  Speaker 3: bottom of your reels tick. Instagram didn't have a trending section.
• 17:03
  Speaker 3: TikTok did, but nobody was making content about that, so
• 17:07
  Speaker 3: let me just put it out and it was like
• 17:08
  Speaker 3: on the back burner for months. I was like, I
• 17:10
  Speaker 3: don't want to do this. I don't know if I
• 17:11
  Speaker 3: was the right time. I don't know how people are
• 17:13
  Speaker 3: going to like think about this because I only put
• 17:15
  Speaker 3: out video tips. So I put it out. Let's get
• 17:18
  Speaker 3: to like over two point five million views. I send
• 17:20
  Speaker 3: it over to some of the Instagram contacts. Then like
• 17:23
  Speaker 3: a month goes by, somebody hops into my emails like, hey, Dante,
• 17:26
  Speaker 3: we'd love for you to produce a video for the
• 17:27
  Speaker 3: Instagram creators page. So I planted that seed, waited for
• 17:31
  Speaker 3: it to grow, and then that's that's what ended up happening.
• 17:35
  Speaker 7: There's a lot there, especially, you know, coming from the
• 17:38
  Speaker 7: background you said of film creation to now create I
• 17:43
  Speaker 7: guess short form content.
• 17:46
  Speaker 5: What was that like, right?
• 17:47
  Speaker 7: Because obviously when you're doing the documentaries and you're shooting people,
• 17:50
  Speaker 7: that's expensive, Whereas now it's like I have to scale
• 17:53
  Speaker 7: back and really get impact as many people as possible
• 17:57
  Speaker 7: in a short amount of time.
• 17:58
  Speaker 3: Yep, what's that process leading so versus creating long form
• 18:02
  Speaker 3: content to short form content? Doing it for ten years,
• 18:06
  Speaker 3: there's a lot of ups and downs. You learn how
• 18:08
  Speaker 3: to produce music videos, you do weddings, because as an
• 18:10
  Speaker 3: entrepreneur you do almost anything to make money, right, you
• 18:13
  Speaker 3: don't want to go back to the nine to five.
• 18:15
  Speaker 3: This was my full time gig, like on and off
• 18:18
  Speaker 3: for a year. Then I went back to retail, then
• 18:20
  Speaker 3: did it again for three years. So it was understanding
• 18:23
  Speaker 3: that this was going to be the future of how
• 18:25
  Speaker 3: brands communicated their products to the world. So for me,
• 18:29
  Speaker 3: I always wanted to like provide value back to the community,
• 18:33
  Speaker 3: like going backwards a little bit, because I feel like
• 18:35
  Speaker 3: that's important. To add that into the story is I
• 18:39
  Speaker 3: started a multimedia company after and it was called Loaded
• 18:43
  Speaker 3: Up Entertainment, So this was a cannabis entertainment network that
• 18:46
  Speaker 3: we started. I looked at the space because again, like
• 18:48
  Speaker 3: I said, I produced music videos and I was directing
• 18:50
  Speaker 3: music videos. When I'm in the studio, what's everybody doing
• 18:53
  Speaker 3: other than making music? They're smoking weed. So because of that,
• 18:57
  Speaker 3: I'm in the rotation. I'm like, damn, I got to
• 18:59
  Speaker 3: kind of put respect on this because I'm in the
• 19:00
  Speaker 3: room with some legendary people. So I started experiencing things
• 19:03
  Speaker 3: in a different way. I'm understanding the benefits that cannabis has.
• 19:07
  Speaker 3: What I'm noticing is I'm on my phone going from
• 19:09
  Speaker 3: world Star to Twitter to Instagram, just trying to find
• 19:11
  Speaker 3: something entertaining to watch. Why can't I just sit back, relax,
• 19:14
  Speaker 3: press play, and then just it just keeps rolling. Kind
• 19:17
  Speaker 3: of like an MTV or a vh one. So I
• 19:19
  Speaker 3: go to YouTube to do some market research. At the time,
• 19:22
  Speaker 3: you had the Doctor Green Thumb show, so that's be real.
• 19:24
  Speaker 3: He had this thing going. And then you have weed tubers,
• 19:27
  Speaker 3: which are content creators. In the weed space, there was
• 19:30
  Speaker 3: no show around weed. Nobody was doing anything like that.
• 19:33
  Speaker 3: So I came up with like a one month plan,
• 19:36
  Speaker 3: and I said, you know, I'm going to write down
• 19:37
  Speaker 3: all these different ideas when I was working at retail
• 19:40
  Speaker 3: out a piece of paper folded in my jacket pocket.
• 19:42
  Speaker 3: Whenever I have a new idea, I'm writing it down.
• 19:44
  Speaker 3: Whenever I'm on my lunch break or my break, I'm
• 19:47
  Speaker 3: going on the internet. I'm reading articles about it because
• 19:50
  Speaker 3: I have to not only make my girlfriend a believer
• 19:53
  Speaker 3: about this that hey, I'm going to quit my job
• 19:55
  Speaker 3: and start a YouTube channel about cannabis. So we went
• 19:59
  Speaker 3: from uploading weekly content to buy weekly content to daily
• 20:04
  Speaker 3: content because it was just the community was growing rapidly,
• 20:07
  Speaker 3: similar to what I'm sure you guys saw, and I
• 20:11
  Speaker 3: had to not only be the director, editor, producer, I'd
• 20:14
  Speaker 3: wear all the hats. I had to be the sales guy,
• 20:16
  Speaker 3: the marketing guy. I had learned social media, because if
• 20:19
  Speaker 3: this is what I was so passionate about in helping
• 20:21
  Speaker 3: people and hearing everyone in the comments and like, yo, man,
• 20:24
  Speaker 3: you helped me from suicide. Like I really didn't know
• 20:27
  Speaker 3: this was happening in Cali. We're in the epicenter of
• 20:29
  Speaker 3: everything that's going on in cannabis. At the time, CALLI
• 20:32
  Speaker 3: had just became recreational legalized. So you imagine this is
• 20:35
  Speaker 3: at the end of twenty fifteen, beginning of twenty sixteen,
• 20:39
  Speaker 3: and we're basically documenting this culture as it's evolving. So
• 20:42
  Speaker 3: strain reviews, product reviews, skits, just anything that it'd be
• 20:46
  Speaker 3: like eduitainment to people. That's what I wanted to put
• 20:49
  Speaker 3: out there because I didn't look at cannabis as like
• 20:51
  Speaker 3: other people did, where they saw it as a vice.
• 20:54
  Speaker 3: I saw it as a device where it could enable
• 20:56
  Speaker 3: you to be more patient, creative, and all these different
• 21:00
  Speaker 3: things that ailments. That was helping people with.
• 21:02
  Speaker 6: All right, so let's get into this. Let's try to
• 21:04
  Speaker 6: help people master social media. So let's talk about it.
• 21:08
  Speaker 6: So what are the dues and don'ts of social media?
• 21:11
  Speaker 6: Let's start there. Oh, this is a good one. The
• 21:14
  Speaker 6: dues and don'ts of social media? Is there any platform
• 21:17
  Speaker 6: specific you want to talk about, Let's do Instagram and TikTok.
• 21:21
  Speaker 6: I think those are the most important platforms now.
• 21:23
  Speaker 3: Currently the thing you want to look at social media
• 21:27
  Speaker 3: is you go from uploading trendy dance videos to actually
• 21:30
  Speaker 3: building a brand. So when you're building a brand, what
• 21:33
  Speaker 3: I like to tell people is, don't take five years
• 21:35
  Speaker 3: to do something when you can do it in twelve months,
• 21:37
  Speaker 3: and let me build a guide for you so that
• 21:39
  Speaker 3: you don't make the same mistakes that most beginner content
• 21:42
  Speaker 3: creators do. So when you do set up a page,
• 21:45
  Speaker 3: you want to make sure that it's optimized. When you
• 21:47
  Speaker 3: create a new page, people will post one picture, they'll
• 21:50
  Speaker 3: promote it to their friends and family members and go,
• 21:52
  Speaker 3: I didn't get an engagement. My journey's over.
• 21:54
  Speaker 5: Now.
• 21:54
  Speaker 3: You want to make sure that you upload that page
• 21:56
  Speaker 3: and optimize it with at least twelve posts, so that way,
• 22:00
  Speaker 3: if one of those things goes viral, people are landing
• 22:02
  Speaker 3: on and go, oh, I know exactly what I'm going
• 22:04
  Speaker 3: to get out of this. This guy's a filmmaker, he's
• 22:06
  Speaker 3: an entrepreneur, and he's going to teach me stuff about
• 22:08
  Speaker 3: social media's to teach me stuff about video content creation.
• 22:11
  Speaker 3: So don't leave your page blank?
• 22:14
  Speaker 5: How about? And this is just something that a lot
• 22:16
  Speaker 5: of people struggle with.
• 22:17
  Speaker 7: They'll start something and they might be doing it consistently
• 22:20
  Speaker 7: for about two months and they're like, there's no growth.
• 22:23
  Speaker 5: What are some ways to grow your page?
• 22:27
  Speaker 3: You have to look at social media and be very
• 22:31
  Speaker 3: patient with it because a lot can change for you
• 22:33
  Speaker 3: in twelve months. It is a huge mental battle. And
• 22:36
  Speaker 3: I will say people have to have belief when jumping
• 22:38
  Speaker 3: into something. If you're going to be passionate about social media,
• 22:41
  Speaker 3: that's what you have to treat it as like a
• 22:43
  Speaker 3: business owner almost right. You have to believe wholeheartedly see
• 22:46
  Speaker 3: this true because you know there's going to be those
• 22:48
  Speaker 3: those rainy days for you. And if you don't have
• 22:53
  Speaker 3: that patience when you're going into social media, then that
• 22:56
  Speaker 3: can be like the mental battle can mess you up.
• 22:59
  Speaker 3: To answer your question, Troy, you were saying growth the
• 23:02
  Speaker 3: growth hacks. So getting into social media, you might be like, Okay,
• 23:05
  Speaker 3: two months I uploaded some content. It's not working. You've
• 23:08
  Speaker 3: got to step back and identify what you are, what
• 23:10
  Speaker 3: you're putting out there. Maybe your hook's wrong. Maybe your
• 23:13
  Speaker 3: call to actions off, you're not engaging with other people
• 23:16
  Speaker 3: that's within your community. So with to say your niche
• 23:20
  Speaker 3: is business in finance, you want to follow about eight
• 23:23
  Speaker 3: to ten people that you look up to within there.
• 23:26
  Speaker 3: So whenever they post something, you're in the comments leaving
• 23:29
  Speaker 3: something valuable not only for that person but for the
• 23:32
  Speaker 3: entire community because when they click on your page, now
• 23:35
  Speaker 3: they're going to be, oh, this guy also talks about
• 23:36
  Speaker 3: business and finance, but in a different way. That's a
• 23:39
  Speaker 3: really great growth hack. Another growth hack is we now
• 23:42
  Speaker 3: have the ability to like on stories on Instagram, so
• 23:45
  Speaker 3: you can go into other people's followers. You can go
• 23:48
  Speaker 3: into their recent posts and their likes, and you'll see
• 23:51
  Speaker 3: people's bubbles, their icons and avatars that are lit up
• 23:54
  Speaker 3: that they have a story. Go on the story and
• 23:56
  Speaker 3: like it, because now they're going to be, who the
• 23:58
  Speaker 3: heck is this guy like in my stories? They're going
• 24:00
  Speaker 3: to jump into your page, click the first video and
• 24:03
  Speaker 3: if it's valuable, you got a new follower, you got
• 24:05
  Speaker 3: a new supporter for life.
• 24:08
  Speaker 6: Very important, which you just said the first one you
• 24:10
  Speaker 6: ever heard of a guy at Wall Street dropper. So
• 24:13
  Speaker 6: that's how he when before we met him, we put
• 24:15
  Speaker 6: him on the show, and it really helped grow his
• 24:19
  Speaker 6: situation a lot. But he was trying to get our attention.
• 24:22
  Speaker 6: And when he first started his page and he used
• 24:24
  Speaker 6: to comment, he used to go into comments and just write,
• 24:27
  Speaker 6: not really like being combative, but you know, he might
• 24:30
  Speaker 6: have a different point of view, or you know, he
• 24:32
  Speaker 6: might want to add a little bit more value to
• 24:34
  Speaker 6: the situation, or it's like, well this is another way
• 24:37
  Speaker 6: to look at it type, you know, something like that.
• 24:39
  Speaker 6: And he would do that consistently, and I'm like, who
• 24:41
  Speaker 6: is this writing in the comments all the time? I mean,
• 24:43
  Speaker 6: so I was fermised. So when he introduced himself to
• 24:46
  Speaker 6: me in person, I was already familiar with him from
• 24:50
  Speaker 6: writing in the comments. And he had later on said
• 24:52
  Speaker 6: that was one of his strategies with he would he
• 24:55
  Speaker 6: think he did it for a few different pages, and
• 24:57
  Speaker 6: like that's what he was doing to try to get
• 24:59
  Speaker 6: people to recognize him. But it also helped us recognize
• 25:05
  Speaker 6: him because it's like, if you pay attention to your page,
• 25:09
  Speaker 6: you start to notice it's like a local pub. You
• 25:12
  Speaker 6: notice the people that come to the bar every day
• 25:15
  Speaker 6: if you're the bar owner. Right, So now it's like,
• 25:17
  Speaker 6: if you have somebody that's constantly commenting every single day,
• 25:22
  Speaker 6: it's like a community, Like you know who they are,
• 25:24
  Speaker 6: they stand out to you. So that's definitely something that's
• 25:26
  Speaker 6: beneficial and I've seen it work firsthand. And liking the
• 25:30
  Speaker 6: stories is interesting because that's another thing that is because
• 25:35
  Speaker 6: if you have like, let's say, two thousand people that
• 25:37
  Speaker 6: vi your story, and you have ten people that like
• 25:39
  Speaker 6: the story, then you might like it and to see, like, Okay,
• 25:43
  Speaker 6: who is this person I like my story? And that
• 25:47
  Speaker 6: happens a lot, especially when it's people of the opposite sex.
• 25:50
  Speaker 5: That's true.
• 25:51
  Speaker 6: It's like, who's this girl that like my story? Like
• 25:53
  Speaker 6: you know what I'm saying, let me check her page out,
• 25:54
  Speaker 6: you know what I mean. So it's just like what
• 25:57
  Speaker 6: you just said. That definitely happens in real life life.
• 26:00
  Speaker 6: And I never thought about liking the story as a
• 26:04
  Speaker 6: way to get people's attention for business, but it's beneficial
• 26:08
  Speaker 6: and I can see how that could how that could work.
• 26:11
  Speaker 6: So that was actually extremely valuable information. So let me
• 26:15
  Speaker 6: ask you this captions. How important is it writing captions?
• 26:20
  Speaker 6: What kind of captions should you write? What's the dues
• 26:22
  Speaker 6: and don'ts with writing captions on your post.
• 26:27
  Speaker 3: As humans were naturally curious and with that curiosity, if
• 26:30
  Speaker 3: you watch a movie, you'll notice how the directors will
• 26:33
  Speaker 3: purposely have certain subjects in focus. When they did the
• 26:36
  Speaker 3: Avengers movie, when everybody was jumping out of that bubble
• 26:38
  Speaker 3: and you're like, okay, you got a black panther coming
• 26:40
  Speaker 3: out on Wakanda, and you got there was a lot
• 26:42
  Speaker 3: going on, but you could focus on what was happening.
• 26:45
  Speaker 3: So the dues and don'ts of writing captions are make
• 26:48
  Speaker 3: sure that you they're easy to read, and make sure
• 26:50
  Speaker 3: they're not too fast. I like to think of a
• 26:53
  Speaker 3: caption as like a title, like let's just say, for example,
• 26:56
  Speaker 3: it's three tips for growing your Instagram page. It's a
• 27:00
  Speaker 3: speed bump. When somebody's scrolling down, you're going to see
• 27:03
  Speaker 3: some surfer surfing, you're going to see somebody posing doing
• 27:07
  Speaker 3: some fashion video, and then you're going to get to
• 27:08
  Speaker 3: like some actual educational content. And because there's text, now,
• 27:13
  Speaker 3: we have to stop because it's so big and we
• 27:15
  Speaker 3: have to read it. So for people who are just
• 27:17
  Speaker 3: jumping right into it and just putting captions on there,
• 27:19
  Speaker 3: it is important because they say ninety percent of people
• 27:22
  Speaker 3: don't actually listen to what's going on. Yeah, that's crazy,
• 27:25
  Speaker 3: but that differs from platform to platform. How often is
• 27:28
  Speaker 3: somebody opening TikTok on the train and not like listening
• 27:32
  Speaker 3: to what's going on. It's usually Instagram because it's a
• 27:34
  Speaker 3: picture app. They do have videos on there, but you're
• 27:37
  Speaker 3: really on there because you're like, Okay, I'm gon checking
• 27:39
  Speaker 3: to see what my friends are doing. The stories. You
• 27:41
  Speaker 3: don't need audio, But with TikTok, I've never I've hardly
• 27:44
  Speaker 3: seen people watching a TikTok without the audio.
• 27:47
  Speaker 6: So captions, I want to stay on this caption point
• 27:49
  Speaker 6: before we move on. So there's two parts of captions though,
• 27:51
  Speaker 6: right this captions on the video, but then there's captions captions. Yeah,
• 27:56
  Speaker 6: so the video captions are extremely important because that's the
• 27:59
  Speaker 6: headline or like an article, right, Like it tells you
• 28:01
  Speaker 6: what you're Some people think that it messes up the aesthetic.
• 28:05
  Speaker 6: It probably does, but it's like what's more important. You
• 28:08
  Speaker 6: want to be super artsy and have a great aesthetic,
• 28:11
  Speaker 6: or do you want people to watch a video? But
• 28:13
  Speaker 6: how important is it for the caption in the actual
• 28:17
  Speaker 6: caption part of it, like writing like the caption.
• 28:20
  Speaker 3: Right now in twenty twenty three. It's critical because SEO
• 28:24
  Speaker 3: now platforms like TikTok Instagram is even getting there as well.
• 28:28
  Speaker 3: Search engine optimization isn't just for the dot coms and
• 28:31
  Speaker 3: for youtubees of the world. If you go onto TikTok,
• 28:34
  Speaker 3: it's really smart. If I'm looking for a song but
• 28:36
  Speaker 3: I don't remember the lyrics or the title, I can
• 28:39
  Speaker 3: just put in what's that song that goes done dun
• 28:41
  Speaker 3: done da da dudun done, and it'll show it as crazy.
• 28:44
  Speaker 3: Or I can go what are the best restaurants in
• 28:47
  Speaker 3: Vegas and now I'm like okay. Instead of going through
• 28:49
  Speaker 3: these articles with ads, TikTok is spitting out exactly what
• 28:52
  Speaker 3: I need.
• 28:53
  Speaker 6: So so the search engine optimization is now utilizing social
• 28:58
  Speaker 6: media captions on Google Google.
• 29:03
  Speaker 3: Yes, and that's like metadata. So if you're building a
• 29:06
  Speaker 3: brand and you have a website and a couple social
• 29:08
  Speaker 3: media pages, after a few months, it'll pick up on
• 29:10
  Speaker 3: those captions that you're writing. So if somebody's searching it
• 29:13
  Speaker 3: and it's a very niche specific topic, it can show
• 29:16
  Speaker 3: up on Google, but more importantly internally natively into those apps.
• 29:20
  Speaker 3: So if Instagram, if in my caption, I'm putting three
• 29:23
  Speaker 3: tips for filmmakers, and I go into the search bar
• 29:26
  Speaker 3: of Instagram and I put tips for filmmakers. The hashtag
• 29:29
  Speaker 3: is no longer just the only thing that you can
• 29:31
  Speaker 3: identify with that video, like that unique indicator. It now
• 29:36
  Speaker 3: will spit out those videos that using keywords.
• 29:39
  Speaker 6: Yeah, that's a very beneficial thing to know because even
• 29:43
  Speaker 6: like my son, like TikTok is a search engine pretty
• 29:45
  Speaker 6: much at this point. Yeah, all these kids, everybody, they're
• 29:47
  Speaker 6: finding restaurants, they're finding new things from TikTok is becoming Google.
• 29:52
  Speaker 6: So that would make sense that I wasn't aware of
• 29:56
  Speaker 6: that that keywords are part of of how they're actually
• 30:01
  Speaker 6: spitting out recommendations.
• 30:03
  Speaker 3: What's even crazier than that is you can go onto
• 30:05
  Speaker 3: Instagram and there's a setting once you make a post,
• 30:08
  Speaker 3: there's three dots you can press or it's like advanced settings.
• 30:11
  Speaker 3: They always change the wording or where it puts up.
• 30:14
  Speaker 3: But you can add in metadata tags to it as well.
• 30:16
  Speaker 6: It's in Instagram, yep, meditated tags.
• 30:19
  Speaker 5: So that's the part. Like I'm talking about what you like.
• 30:21
  Speaker 7: You just said passion, right, and so one of the
• 30:23
  Speaker 7: things is like when you're passionate about it, you got
• 30:25
  Speaker 7: to study it every day.
• 30:26
  Speaker 5: And learn from it every day.
• 30:27
  Speaker 7: So my thing is like the average person, right, where
• 30:30
  Speaker 7: are they going to go to do that research or
• 30:32
  Speaker 7: find that metadata, or find you know, things that they
• 30:36
  Speaker 7: can help optimize.
• 30:37
  Speaker 5: The performance of their posts?
• 30:39
  Speaker 7: Right, Because it's not just everyday information, and the challenge
• 30:43
  Speaker 7: is that every day, maybe every week, it changes, that's right,
• 30:47
  Speaker 7: So where would you would you go to even find
• 30:49
  Speaker 7: a data to research and to stay up to date
• 30:52
  Speaker 7: with it?
• 30:52
  Speaker 3: First of all, I have to say to a lot
• 30:53
  Speaker 3: of people that are listening. Most people that are listening
• 30:56
  Speaker 3: to earn your leasures. They want to make a huge
• 30:57
  Speaker 3: difference in their lives. You want to make a change.
• 31:00
  Speaker 3: But it really starts with our daily habits. Most people
• 31:02
  Speaker 3: won't go out to do that search. You look at
• 31:04
  Speaker 3: our parents, They had to walk to the library with
• 31:06
  Speaker 3: typewriters to do research. You can just pick up a phone.
• 31:09
  Speaker 3: You can ask Siri, hey, you know what is social media?
• 31:12
  Speaker 3: You can learn at least one new thing a day
• 31:15
  Speaker 3: within the span of five minutes, and in that five
• 31:17
  Speaker 3: minute video you might get thirty little nuggets you never
• 31:20
  Speaker 3: knew about. So what I would tell people is pick
• 31:23
  Speaker 3: up your phone, go on Google, go on YouTube and
• 31:26
  Speaker 3: it's not that company. Yeah, go into type in like
• 31:29
  Speaker 3: what is social media? If there's something you've heard and
• 31:31
  Speaker 3: you're like, what's evergreen content? What search engine optimization? Now
• 31:35
  Speaker 3: you take writing your notes. Okay, I'm gonna diedniversity research
• 31:38
  Speaker 3: about this now and everyone learns different. Like I was
• 31:42
  Speaker 3: never a school type guy, like I was a DNF student,
• 31:46
  Speaker 3: but I was a visual learner. And that's important for
• 31:49
  Speaker 3: people because whoever you're listening to you're getting an information from. First,
• 31:53
  Speaker 3: make sure they're credible. Second, make sure that the teaching
• 31:56
  Speaker 3: skills speaks to you. People like simplified and not complicated
• 32:00
  Speaker 3: ways of explaining things.
• 32:02
  Speaker 6: So what isadata to attack?
• 32:05
  Speaker 5: What exactly is that?
• 32:06
  Speaker 3: It's how the Internet reads a post. So it just
• 32:11
  Speaker 3: adds extra information into there. Right, So you'll look at
• 32:14
  Speaker 3: when you write a blog post on Squarespace or WordPress
• 32:18
  Speaker 3: or even a YouTube video, adding your tags is metadata.
• 32:22
  Speaker 3: It's basically how search engine technology and algorithms can rank
• 32:26
  Speaker 3: the discoverability of your posts.
• 32:28
  Speaker 6: Speaking of blogs, is it still beneficial to write blog?
• 32:31
  Speaker 6: Years ago, blogged was extremely beneficial and then social media
• 32:34
  Speaker 6: kind of take over and social media be is a
• 32:36
  Speaker 6: blog at that point in time. So is it still
• 32:39
  Speaker 6: beneficial for people to start a blog.
• 32:42
  Speaker 3: It depends on what your goals are. A blog can
• 32:44
  Speaker 3: be incredible. Like I said, make sure you secure your
• 32:47
  Speaker 3: domain name. So Dante catlid dot com is something I
• 32:50
  Speaker 3: wanted to secure, whether or not I wanted to turn
• 32:52
  Speaker 3: it into a blog. It's now my lead landing page
• 32:55
  Speaker 3: because Google will rank it over time. So if somebody
• 32:59
  Speaker 3: writes an article about me and they plug my website
• 33:01
  Speaker 3: into there, it's going to direct them back to my website. Now,
• 33:04
  Speaker 3: blogs can be another stream of revenue for you. You
• 33:08
  Speaker 3: can write it and now when people search up this
• 33:10
  Speaker 3: term on Google, maybe an older demographic will come across
• 33:14
  Speaker 3: your blog. And people do enjoy reading. And I don't
• 33:16
  Speaker 3: think there's been a time where it's been cheaper to
• 33:18
  Speaker 3: get stuff written on a blog because you can go
• 33:21
  Speaker 3: on platforms like fiv or upwork, or use chat GBT,
• 33:24
  Speaker 3: which I haven't used yet, so we'll quote me on
• 33:26
  Speaker 3: that one to write an article for you because that
• 33:28
  Speaker 3: is controversial, So go to fiver or upwork. You could
• 33:32
  Speaker 3: hire a kid in the Philippines to write you thirty
• 33:34
  Speaker 3: articles a month for less than fifteen hundred dollars. And
• 33:39
  Speaker 3: then it's like, let's say you have your content strategy out, know, Okay,
• 33:42
  Speaker 3: here's our thirty videos we're going to drop for the month.
• 33:44
  Speaker 3: We're going to have a YouTube video for that topic.
• 33:46
  Speaker 3: We're going to have an Instagram video, but it's going
• 33:48
  Speaker 3: to be syndicated to TikTok and Pinterest and Facebook and
• 33:52
  Speaker 3: all these other platforms. But I'll just go step further
• 33:54
  Speaker 3: and have a blog written about it. So when you
• 33:56
  Speaker 3: click on, the blog just waits for you to make money.
• 33:59
  Speaker 3: You can monitor and offer that as a value proposition
• 34:02
  Speaker 3: to brand partners or you can make affiliate marketing off
• 34:05
  Speaker 3: of that.
• 34:06
  Speaker 7: Yeah, I was going to That's the next thing I
• 34:08
  Speaker 7: wanted to get to is demonetizing understanding when the right
• 34:11
  Speaker 7: time is and how you're selecting your brand partnerships.
• 34:13
  Speaker 5: What are your tips to.
• 34:14
  Speaker 3: That When you're looking at brands to partner with, you
• 34:17
  Speaker 3: have to make sure that it speaks to you. You
• 34:19
  Speaker 3: want to make sure that it's products that you already
• 34:21
  Speaker 3: organically use, and it's brands that you stand by. Your
• 34:25
  Speaker 3: audience will know if it's if it's not relatable to you.
• 34:28
  Speaker 3: The reason why I last is because I see a
• 34:29
  Speaker 3: lot of people getting partnered with like mental health awareness
• 34:33
  Speaker 3: and apps, but they've never spoke about mental health awareness,
• 34:36
  Speaker 3: and it's like, why are you taking this brand deal?
• 34:39
  Speaker 3: And then post it and then you're going to make
• 34:40
  Speaker 3: something about like I don't know, like let's say a
• 34:43
  Speaker 3: room saying then a monthly subscription about men's perfumes or something.
• 34:46
  Speaker 3: Now your audience can't trust you because you're trying to
• 34:49
  Speaker 3: sell them on something all the time. A brand partnership
• 34:52
  Speaker 3: is important because you want to partner with a brand
• 34:54
  Speaker 3: who's open to your ideas. Not just hey, here's our
• 34:57
  Speaker 3: media deck, here's exactly what we want you to say,
• 34:59
  Speaker 3: here's the script. You have no say so to change anything,
• 35:02
  Speaker 3: but here's a bag for you. Versus, Hey, Dancie, we
• 35:05
  Speaker 3: love your content. We'd love to get your idea on
• 35:08
  Speaker 3: let's say, like your your educational tips. We really love
• 35:11
  Speaker 3: that and we'd love to see how we can incorporate
• 35:13
  Speaker 3: that around whatever product or event that we're promoting. Now
• 35:18
  Speaker 3: that's a real partnership. Now we're meeting halfway. Everyone's excited
• 35:22
  Speaker 3: about getting the job done, and now I passionately, I'm
• 35:25
  Speaker 3: more passionate about bringing this project to life.
• 35:28
  Speaker 6: So okay, so look back to the blog. So the
• 35:31
  Speaker 6: blog in a sense, what exactly is a blog? Always
• 35:34
  Speaker 6: wanted this? It's just you're writing articles every day, right, correct,
• 35:41
  Speaker 6: that's a blog.
• 35:42
  Speaker 3: A blog has changed and evolved with technology. So before
• 35:46
  Speaker 3: blog was I'm going to write my thoughts about things,
• 35:49
  Speaker 3: and it's different for everybody. Some people is like this
• 35:51
  Speaker 3: is going to be my digital diary, or this is
• 35:54
  Speaker 3: going to be a space for my health and wellness
• 35:56
  Speaker 3: business that I'm running, and I'm going to put tips
• 35:58
  Speaker 3: here for people. As the Internet evolved, people got savvy
• 36:03
  Speaker 3: on how I can optimize these and make and how
• 36:06
  Speaker 3: I can monetize these channels. So now it's like every
• 36:08
  Speaker 3: post I put up. If you go and you go
• 36:10
  Speaker 3: to any website, whether it's an article you're reading or
• 36:13
  Speaker 3: a blog post, you're gonna get all these bumper ads.
• 36:15
  Speaker 3: You're gonna get a video ad, you're gonna get like
• 36:18
  Speaker 3: Amazon affiliate links. And I don't think that's the right
• 36:21
  Speaker 3: way to run a blog because now people have this
• 36:24
  Speaker 3: bad taste in their mouth when they come there. Make it,
• 36:26
  Speaker 3: you know, clean, clear, and put out the value that
• 36:30
  Speaker 3: you want to. There's ways to like monetize around it.
• 36:33
  Speaker 3: But because YouTube is different because now there's TikTok and Instagram.
• 36:37
  Speaker 3: There's new widgets and new like widgets that you can
• 36:41
  Speaker 3: add on to the website that you couldn't before in
• 36:43
  Speaker 3: like the early two thousands.
• 36:45
  Speaker 7: I feel like the blog space it used to be
• 36:47
  Speaker 7: the way to cultivate an audience.
• 36:49
  Speaker 5: People will gravitate towards what the person was writing.
• 36:52
  Speaker 7: And I'm listening to you now and I'm hearing you.
• 36:56
  Speaker 7: You've had a bunch of brands, right, and so how
• 36:58
  Speaker 7: has that work for you from the transition of creating
• 37:01
  Speaker 7: new brands but having to cultivate maybe a new audience
• 37:04
  Speaker 7: or are you carrying the audience that you had over
• 37:06
  Speaker 7: to these new type of adventures that you started.
• 37:09
  Speaker 3: I've actually it's rare. Only a few people come from
• 37:12
  Speaker 3: the brands that I started before. Because I was behind
• 37:14
  Speaker 3: the scenes. A lot of people didn't know unless you
• 37:16
  Speaker 3: were on set or like you talk to somebody and
• 37:18
  Speaker 3: was like who was doing this? So the longest time
• 37:20
  Speaker 3: we had like people wondering like, oh, this guy looks
• 37:23
  Speaker 3: like this, he's got glasses and he's you know this
• 37:25
  Speaker 3: this age or whatever. Some people were spot on, But
• 37:29
  Speaker 3: cultivating a new audience, I don't want to say is
• 37:32
  Speaker 3: easy because that might go over people's head. But as
• 37:35
  Speaker 3: long as you're providing value consistently, people will follow you,
• 37:39
  Speaker 3: they will find out about you. It'll have that snowball effect, right.
• 37:43
  Speaker 3: We often see in a cartoon that snowball starting from
• 37:46
  Speaker 3: like very small baseball size and then ending up the
• 37:49
  Speaker 3: size of like an Indiana Jones boulder coming down the hill.
• 37:52
  Speaker 3: And that is that snowball effect of consistency that you have.
• 37:56
  Speaker 3: There's so much white noise out there, and everybody is
• 37:59
  Speaker 3: fire for attention in this world that we have now,
• 38:02
  Speaker 3: since everybody's oh, I want to be a content creator,
• 38:04
  Speaker 3: I want to be an influencer. More people are uploading
• 38:07
  Speaker 3: new videos every single day, so it's extremely competitive. In
• 38:10
  Speaker 3: twenty twenty, you could get to a million followers in
• 38:13
  Speaker 3: three months on TikTok. Now it'll take you a whole year,
• 38:15
  Speaker 3: maybe maybe less. It really depends how viral it goes.
• 38:19
  Speaker 3: It really depends what you look like. It depends what
• 38:22
  Speaker 3: value you're bringing for the people.
• 38:24
  Speaker 6: What's what's a call of action and how important are
• 38:28
  Speaker 6: call of actions?
• 38:30
  Speaker 3: A call to action or a CTA is something that
• 38:32
  Speaker 3: you usually add within the It can't be the beginning,
• 38:35
  Speaker 3: but mostly it's in the middle or the end of
• 38:37
  Speaker 3: the piece of content, and it's an action that you
• 38:41
  Speaker 3: call people to. So let's say you guys are throwing
• 38:43
  Speaker 3: together invest Fest. You guys know what invest fst is.
• 38:45
  Speaker 3: You should go to the next one.
• 38:46
  Speaker 6: That's a fact.
• 38:47
  Speaker 3: They might be at the end of this podcast. It
• 38:49
  Speaker 3: might be a call to action saying like, hey, earners,
• 38:51
  Speaker 3: listen up, you guys need to come out to the
• 38:53
  Speaker 3: next invest Fest, And that is a call to action.
• 38:56
  Speaker 3: Is getting people to go towards something. It might be
• 38:59
  Speaker 3: make sure you like common and subscribe because when people
• 39:01
  Speaker 3: are watching they often forget we get free content all
• 39:04
  Speaker 3: the time and not everybody likes, not everybody comments, everybody shares.
• 39:09
  Speaker 3: But if you add that towards the end of the video,
• 39:12
  Speaker 3: the percentage of people that actually do those things that
• 39:14
  Speaker 3: you say will increase had you not said them.
• 39:17
  Speaker 7: Can you talk about And this is one of those
• 39:21
  Speaker 7: things that is a fine balance the process of documenting
• 39:26
  Speaker 7: versus creating, right, because I feel like people will document
• 39:30
  Speaker 7: the process shout out to my boy Maddy Ja documenting
• 39:33
  Speaker 7: the process, but then trying to create content around the
• 39:36
  Speaker 7: documentation of that process.
• 39:37
  Speaker 5: Or should we separate them, can you not?
• 39:41
  Speaker 3: Everybody has the capacity to be a content creator, So
• 39:46
  Speaker 3: if I told somebody to document and create, that might
• 39:49
  Speaker 3: be overwhelming for them. And maybe they don't have two
• 39:52
  Speaker 3: cameras earners.
• 39:54
  Speaker 5: What's up?
• 39:54
  Speaker 8: You ever walk into a small business and everything just
• 39:57
  Speaker 8: works like the checkout is fast, the receipts of didy
• 40:00
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• 40:03
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• 40:07
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• 40:10
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• 40:16
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• 41:44
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 41:47
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 41:51
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 41:56
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 42:00
  Speaker 1: some of the heinous migrant criminals caught because of President
• 42:03
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 42:07
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 42:12
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 42:15
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 42:19
  Speaker 1: are here illegally, your next you will be fine nearly
• 42:23
  Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
• 42:27
  Speaker 1: never return. But if you register using our CBP home
• 42:30
  Speaker 1: app and leave now, you could be allowed to return legally.
• 42:34
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 42:39
  Speaker 1: border and families.
• 42:41
  Speaker 3: Will be protected.
• 42:42
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 42:44
  Speaker 3: Maybe they don't have two phones to even do that.
• 42:47
  Speaker 3: But a lot of people, what I hear them say
• 42:48
  Speaker 3: is I want to get into content creation, or I
• 42:50
  Speaker 3: really love gaming. I really love shoes, but I don't
• 42:53
  Speaker 3: know where to start. I said, just keep doing what
• 42:55
  Speaker 3: you're doing. Whenever you get a new shoe, take a
• 42:57
  Speaker 3: photo of it, take a video, and record how you
• 43:00
  Speaker 3: feel about it. Don't even post it online, just put
• 43:02
  Speaker 3: it into the archive and then you can post it later.
• 43:05
  Speaker 3: When you build up the confidence. Because you have to
• 43:07
  Speaker 3: have that confidence, you have to have that belief to
• 43:10
  Speaker 3: even have let go of that fear first to start
• 43:12
  Speaker 3: posting on social media. So that's why I tell people
• 43:15
  Speaker 3: to document the journey, because imagine if we were able
• 43:18
  Speaker 3: to see Spielberg's come up, Walt Disney's come up when
• 43:20
  Speaker 3: he was documenting all of that stuff. We did a
• 43:23
  Speaker 3: little bit, but not as much as you can today.
• 43:26
  Speaker 3: You never know who is that next Walt Disney. So
• 43:28
  Speaker 3: that's why I tell people to document the process. And
• 43:31
  Speaker 3: for me, I can always recycle my content. People think
• 43:34
  Speaker 3: they need to constantly produce thirty pieces of content every
• 43:37
  Speaker 3: single month. That's not true. I'll pull content from a
• 43:40
  Speaker 3: year ago and I'll be like, ooh, my hook was off,
• 43:43
  Speaker 3: the song got removed, it wasn't ass popping. My edits
• 43:46
  Speaker 3: were too fast. Now I can remake it, or I
• 43:48
  Speaker 3: can take those clips and now I can put it
• 43:50
  Speaker 3: into a compilation. I can put it into a blog
• 43:53
  Speaker 3: of how two three tips. And people often don't know
• 43:57
  Speaker 3: that because unless your post has a billion views, which
• 44:00
  Speaker 3: is how many users are actively on these platforms, you
• 44:03
  Speaker 3: didn't do your job. When you watch a movie trailer,
• 44:06
  Speaker 3: how many times do you see it? In every movie?
• 44:08
  Speaker 3: You go to it when you see it like a
• 44:09
  Speaker 3: movie poster, because that's what marketing is. They haven't done
• 44:13
  Speaker 3: their job. They have to make sure they maximize the
• 44:15
  Speaker 3: amount of time to get that ROI.
• 44:18
  Speaker 6: So the importance of the hook, talk about that the.
• 44:23
  Speaker 3: Hook is extremely important because our attention spans with the
• 44:27
  Speaker 3: size of p's now thanks to Vine, thanks to TikTok,
• 44:30
  Speaker 3: and thanks to just the ability to keep swiping. It's
• 44:32
  Speaker 3: just become a psychological mechanism that's like embedded into our
• 44:36
  Speaker 3: brains to just keep doing and you can put out
• 44:40
  Speaker 3: the best piece of content ever. It could be the
• 44:42
  Speaker 3: one piece of content that changes your life. It goes
• 44:44
  Speaker 3: completely viral. But if that first two seconds does not
• 44:48
  Speaker 3: pull somebody in, then you might be discouraged to not
• 44:51
  Speaker 3: even post again, or you might think that that concept
• 44:54
  Speaker 3: was trash. But your hook might be.
• 44:56
  Speaker 6: Off to The hook is the beginning part of the video. Correct,
• 45:00
  Speaker 6: How do you have a good hook?
• 45:02
  Speaker 3: A good hook can be different depending on your niche.
• 45:04
  Speaker 3: What I would tell people is whatever type of video
• 45:06
  Speaker 3: you're creating, going to the hashtags, going TikTok and type
• 45:09
  Speaker 3: that video in and just observe how your attention is
• 45:13
  Speaker 3: being grabbed by these videos, it might be a text
• 45:16
  Speaker 3: bumper that says something for me. What I had to
• 45:18
  Speaker 3: realize was I kept filming these tips of me showing
• 45:22
  Speaker 3: the behind the scenes process and then showing what the
• 45:24
  Speaker 3: results look like on my iPhone. But it wasn't It
• 45:28
  Speaker 3: wasn't getting the amount of attention I feel like it
• 45:30
  Speaker 3: could have. So I changed my hook. The format of
• 45:32
  Speaker 3: your video is what could be messing you up. So
• 45:35
  Speaker 3: now I figured out this editing trick where it looks
• 45:37
  Speaker 3: like I'm the flash and I'm running in and I
• 45:39
  Speaker 3: have text popping up on the home feed that catches
• 45:43
  Speaker 3: your attention. But on the explore page, when you have
• 45:45
  Speaker 3: this gallery that stretched out and now you have these
• 45:48
  Speaker 3: vertical videos competing with photo collages, I'm going to get
• 45:52
  Speaker 3: hooked by that video every single time. And that's why
• 45:54
  Speaker 3: the hook is extremely important on that platform for YouTube.
• 45:58
  Speaker 3: I saw you guys start putting those clips in the
• 45:59
  Speaker 3: beginning of YIL, not just jumping into like the intro,
• 46:02
  Speaker 3: into the conversation. It's important because the mechanisms of that
• 46:06
  Speaker 3: platform have changed. Now you have a video preview, So
• 46:09
  Speaker 3: if people don't feel like they got that dopamine hit
• 46:12
  Speaker 3: in that first couple of seconds. Why even stay There's
• 46:15
  Speaker 3: so much There's so much other content I can consume.
• 46:17
  Speaker 7: Dante has been watching us very closely. Shout out to
• 46:20
  Speaker 7: you so really quickly. You talked about recycling content, and
• 46:24
  Speaker 7: so from a creator standpoint, when we're doing that, which
• 46:29
  Speaker 7: is is a good strategy. If we're looking at the
• 46:33
  Speaker 7: platform's YouTube shorts, Instagram reels, are we recycling them and
• 46:39
  Speaker 7: making them exactly the same or were changing some different
• 46:42
  Speaker 7: differentiation inside of the video formatting or like the scale
• 46:46
  Speaker 7: of it for each platform when we're trying to recycle.
• 46:49
  Speaker 3: Unfortunately, you do have to change it because how that
• 46:52
  Speaker 3: person's consuming content, the psychological mechanisms of them, like swiping
• 46:57
  Speaker 3: or clicking on that video are different for Instagram, YouTube
• 47:00
  Speaker 3: and TikTok. If you look at YouTube, the most viewed
• 47:03
  Speaker 3: videos are usually podcast clips that people take, So that
• 47:06
  Speaker 3: should tell you that people really care about you seeing
• 47:10
  Speaker 3: audio and texts. Now, for Instagram, it might be different.
• 47:15
  Speaker 3: It might be more visual because again people don't listen
• 47:17
  Speaker 3: to the actual audio portion of that. And then for TikTok,
• 47:22
  Speaker 3: the way you hook people in it is different.
• 47:26
  Speaker 6: So what about niche pages?
• 47:29
  Speaker 3: Niche pages for personal brands or either or Okay. People
• 47:35
  Speaker 3: often say that you have to pick one nation, you
• 47:38
  Speaker 3: have to stick with it. There was truth in that before,
• 47:40
  Speaker 3: but now because of TikTok, people care more about who
• 47:43
  Speaker 3: you are as a person. How can they connect with you?
• 47:46
  Speaker 3: If they're going to invest their time in following you
• 47:49
  Speaker 3: on your journey, you're going to constantly provide value for them.
• 47:52
  Speaker 3: People want to see that you're a funny person, you know.
• 47:54
  Speaker 3: They don't want to just see a talking head on
• 47:57
  Speaker 3: the screen and not know nothing about you. Now we're
• 47:59
  Speaker 3: talking about niche pages. Here's another growth hacking tip. Never
• 48:03
  Speaker 3: told anybody about this, so this is a huge gem.
• 48:06
  Speaker 3: So part of my growth hacking strategy of what I've done. So,
• 48:09
  Speaker 3: are you guys familiar with rolling papers?
• 48:12
  Speaker 6: Rolling papers?
• 48:13
  Speaker 5: Yeah?
• 48:13
  Speaker 8: Wraw raw?
• 48:14
  Speaker 5: Yeah? Yeah?
• 48:15
  Speaker 3: What's the difference between raw and regular raws? Like the
• 48:18
  Speaker 3: company you see all.
• 48:19
  Speaker 5: The company, the company road they got the white people. Okay,
• 48:23
  Speaker 5: no's I know some people.
• 48:24
  Speaker 3: Okay. So Raw Rolling Papers is the world's biggest rolling
• 48:30
  Speaker 3: paper company and the HBI is their distribution company. Josh Kessman,
• 48:35
  Speaker 3: who is the founder of Raw Rolling Papers, his social
• 48:38
  Speaker 3: media output wasn't doing the best that it possibly could,
• 48:41
  Speaker 3: but I was like, you're putting out great content, but dude,
• 48:44
  Speaker 3: you have hundreds of products, just make educational videos about them.
• 48:48
  Speaker 3: Put that out there. So when I was running loaded up,
• 48:51
  Speaker 3: we actually this. Why have a love and hate relationship
• 48:53
  Speaker 3: with social media? We got deleted off of Instagram six
• 48:56
  Speaker 3: times at one hundred thousand followers. I got this to
• 48:59
  Speaker 3: one hundred thousand follow twelve months, did it again in
• 49:01
  Speaker 3: eight months? Did it get in six months? Did it
• 49:03
  Speaker 3: get in three months? And then we got deleted off
• 49:05
  Speaker 3: of YouTube at three hundred thousand subscribers because and this
• 49:09
  Speaker 3: is the day before four twenty we were both were
• 49:11
  Speaker 3: supposed to have a launch, and that was because of
• 49:14
  Speaker 3: Logan Paul doing that thing in the forest and everybody's
• 49:17
  Speaker 3: channels got demonetized. He went and recorded in this Japanese
• 49:22
  Speaker 3: suicide forest and he was doing just stupid things in Japan.
• 49:27
  Speaker 3: He was being super disrespectful to the culture and that
• 49:30
  Speaker 3: initially got him canceled. But when he did that, YouTube
• 49:34
  Speaker 3: CEO had to look at it and go, we can't
• 49:36
  Speaker 3: allow content like this to come through the pipeline. So
• 49:39
  Speaker 3: if you had videos up for ten years, like people
• 49:41
  Speaker 3: like pewdie Pie, he was the number one YouTuber in
• 49:43
  Speaker 3: the world. But because he dropped so many f bombs,
• 49:46
  Speaker 3: that's the reason why you can't cuss on YouTube anymore.
• 49:48
  Speaker 3: He played so many video games that had gore and
• 49:50
  Speaker 3: blood in it. All of those videos with millions of views,
• 49:52
  Speaker 3: got instantly demonetized, age restricted, and he was no longer
• 49:56
  Speaker 3: to make money on those. So what I had to
• 49:59
  Speaker 3: learn was how can I growth hack within these platforms.
• 50:03
  Speaker 3: You can get eliminated off of them, you can be
• 50:05
  Speaker 3: shadow banded on them. But at the end of the day,
• 50:07
  Speaker 3: if you're in the kitchen and you're cutting an onion
• 50:09
  Speaker 3: and it cuts you, are you going to stop cooking food? No,
• 50:11
  Speaker 3: you have to cook food. You just have to learn
• 50:14
  Speaker 3: how not to get cut again. So what I had
• 50:17
  Speaker 3: to learn was how can we bounce back off of
• 50:19
  Speaker 3: these platforms. You have this catalog of amazing content and
• 50:22
  Speaker 3: it's went viral one time. Let me try and even
• 50:24
  Speaker 3: go viral again. So I would repost all of those
• 50:27
  Speaker 3: videos again. And this goes back to what you asked me, like,
• 50:30
  Speaker 3: if it didn't reach a billion, people, keep reposting that
• 50:32
  Speaker 3: hot content because when the algorithm is jumping, you have
• 50:36
  Speaker 3: to take advantage of that. Growth period to be able
• 50:38
  Speaker 3: to grow quicker and reach more people, because that's the
• 50:41
  Speaker 3: name of the game, right And what I realized in
• 50:45
  Speaker 3: doing that was when I start repurposing this content, it
• 50:49
  Speaker 3: was popping on my page. But what people don't know
• 50:51
  Speaker 3: is that the algorithm only points to a certain amount
• 50:54
  Speaker 3: of people, only points to a certain territory. Like if
• 50:57
  Speaker 3: they know you're an American page, it's going to point
• 50:59
  Speaker 3: you towards American people. You go on TikTok and you
• 51:02
  Speaker 3: ever see Indian creators, other nationalities in Europe, France speaking
• 51:06
  Speaker 3: different languages, No, because the algorithm knows that's not what
• 51:09
  Speaker 3: you want. So when I go to other pages, I
• 51:13
  Speaker 3: look at niche accounts. So in the cannabis community, you
• 51:16
  Speaker 3: have like at Weed, at Cannabis whatever. For finance, it
• 51:19
  Speaker 3: might be at Wealth, at Business, at Business Insider, and
• 51:22
  Speaker 3: on all these different platforms. You'll reach out to them
• 51:25
  Speaker 3: and you'll go they repost a lot of content, but
• 51:27
  Speaker 3: you're not reposting my content. You look at their pages
• 51:30
  Speaker 3: and they've got millions of followers, hundreds of thousands of followers,
• 51:33
  Speaker 3: and they get pretty good engagement. Now, the vetting process
• 51:36
  Speaker 3: for this is looking at the page and identifying are
• 51:38
  Speaker 3: your likes comments real? Are the real people in there?
• 51:42
  Speaker 3: It's pretty easy to look at you guys get the
• 51:44
  Speaker 3: same amount of likes every time you post in a
• 51:45
  Speaker 3: matter of seconds, and it's the same generic people commenting
• 51:49
  Speaker 3: in there. Part of the strategy is these page owners
• 51:52
  Speaker 3: are from Russia, India, France, maybe even the US. And
• 51:56
  Speaker 3: it could be a sixteen year old kid with a
• 51:57
  Speaker 3: phone who's charging twenty five dollars a posts to be
• 52:01
  Speaker 3: able to be reposted on their page. Could be ten dollars,
• 52:04
  Speaker 3: could be one hundred bucks. Whatever they feel like is
• 52:07
  Speaker 3: fit for that. So what I did was I DMed
• 52:09
  Speaker 3: every single brand. Hey, my name's Dante. How much what's
• 52:13
  Speaker 3: your rate for reposting content? They'd be like ten bucks
• 52:15
  Speaker 3: twenty five a posts. They'll be like, we can do
• 52:18
  Speaker 3: three for one hundred or whatever. I'll go into a spreadsheet.
• 52:20
  Speaker 3: I'd write down all of these different brands and what
• 52:22
  Speaker 3: their following account was, what their engagement was, and how
• 52:25
  Speaker 3: much they were charging. And from there I would use
• 52:29
  Speaker 3: that data and I negotiate with them. I go, hey,
• 52:31
  Speaker 3: this page charging this much, how can we do this deal?
• 52:34
  Speaker 3: Can I do ten posts for one hundred bucks? And
• 52:37
  Speaker 3: they'll want the money. You'll send the PayPal. You'll be
• 52:39
  Speaker 3: like as to convert to rupees and it's like, all right,
• 52:41
  Speaker 3: let's get this going. Let's see what happens. So when
• 52:44
  Speaker 3: I get to post on their page, not only is
• 52:46
  Speaker 3: it going viral online, but it's also going viral on
• 52:48
  Speaker 3: their accounts as well. It's getting over one hundred thousand views,
• 52:51
  Speaker 3: millions of views. And I tell them make sure on
• 52:54
  Speaker 3: the first part of the caption you put follow loaded
• 52:56
  Speaker 3: up follow Dante Catlet. And this was part of my
• 52:59
  Speaker 3: strategy to growth hack my page. When I identified videos
• 53:02
  Speaker 3: that went viral on my personal brand, I reached out
• 53:05
  Speaker 3: to brands or niche pages that focus on putting out
• 53:08
  Speaker 3: content for video content creation for filmmakers and photographers.
• 53:13
  Speaker 6: Today was doing it for that Lodo absolutely and this
• 53:17
  Speaker 6: was just regular video content creation pages.
• 53:21
  Speaker 5: Yep. International plan.
• 53:23
  Speaker 3: So you can go on Instagram and what you do.
• 53:25
  Speaker 3: And I haven't tried this on TikTok yet, but on Instagram,
• 53:28
  Speaker 3: you can go into a hashtag like let's type in
• 53:30
  Speaker 3: shot on iPhone or mobile only and you'll see reels
• 53:34
  Speaker 3: or top posts. Click on them. Most likely it's a
• 53:37
  Speaker 3: niche page. Go on their page, and next to follow
• 53:40
  Speaker 3: and contact and email. This is a little drop down
• 53:42
  Speaker 3: errow and it'll give you related pages that are within
• 53:45
  Speaker 3: that niche again and just do that process over and
• 53:48
  Speaker 3: over again. Go into pages, hit the drop down arrow,
• 53:50
  Speaker 3: type in a different hashtag and do it again. Now
• 53:53
  Speaker 3: you have a catalog of pages and now you can
• 53:55
  Speaker 3: DM them. Just copy and paste the same thing. How
• 53:58
  Speaker 3: much are you charging for this such and such? So
• 54:01
  Speaker 3: when I going back to the story with Josh from Raw,
• 54:03
  Speaker 3: he was stuck at four hundred thousand followers. We got
• 54:06
  Speaker 3: him to a million followers in three months. Yeah, because
• 54:10
  Speaker 3: we identified which content was popping off and we just
• 54:13
  Speaker 3: put our you know, foot on the gas.
• 54:15
  Speaker 6: Another. That's another thing that Wall Street Trapper did. So
• 54:19
  Speaker 6: when he did our interview, what he did was he
• 54:23
  Speaker 6: took clips from like social media clips that we posted,
• 54:27
  Speaker 6: or he might have made some clips for himself whatever,
• 54:30
  Speaker 6: and then he paid influences to repost those clips and
• 54:33
  Speaker 6: it was like you know, from Wall Street Trap or whatever.
• 54:36
  Speaker 6: He did that with different blog pages and individual people
• 54:41
  Speaker 6: as well that had followings.
• 54:44
  Speaker 3: And yeah, that's how Gary Vee Grew's page followers. If
• 54:49
  Speaker 3: you look, you'd be like, why is Gary von Slam?
• 54:50
  Speaker 3: Why is he on puberty? Why is he on mean
• 54:53
  Speaker 3: pages and stuff like that? Because he was just growth hacking,
• 54:56
  Speaker 3: identified what the viral content was and he knew he
• 54:59
  Speaker 3: wanted to scare his personal brand and his engagement might
• 55:02
  Speaker 3: not be ten million views every post, but for the
• 55:05
  Speaker 3: majority average, each one is going over a million views.
• 55:08
  Speaker 3: But it was like, how can you take advantage of
• 55:10
  Speaker 3: that small period of time you have because platforms change
• 55:13
  Speaker 3: so rapidly. That's why I tell people, don't do it
• 55:16
  Speaker 3: and don't wait five years, do it in twelve months,
• 55:18
  Speaker 3: because as long as you can continuously produce the high
• 55:22
  Speaker 3: quality content, if one pops off and you're like, oh,
• 55:24
  Speaker 3: I did this right, follow that exact format that you
• 55:27
  Speaker 3: did to get there, Take those videos and now reach
• 55:31
  Speaker 3: out and have them distributed, it's no different. Then you
• 55:34
  Speaker 3: look at like an IP like Simpsons, they've been around forever,
• 55:37
  Speaker 3: but they jump from platform to platform. Same thing with
• 55:39
  Speaker 3: Family Guy. They started off on Cartoon Network or Adults Swim,
• 55:43
  Speaker 3: then they went to TBS and they went to Fox,
• 55:45
  Speaker 3: and they went to Disney Plus or Netflix, and you're like, dang,
• 55:48
  Speaker 3: why are so many people so interested in this? Is
• 55:50
  Speaker 3: because they're finding ways that they can monetize their old content.
• 55:53
  Speaker 3: It's syndication. That's like one gem that I learned when
• 55:56
  Speaker 3: I was trying to figure out how to get how
• 55:59
  Speaker 3: to get like to work with Netflix, or how to
• 56:01
  Speaker 3: pitch the networks, I learned the word syndication. I had
• 56:04
  Speaker 3: no idea what that meant. I was like, Wow, let
• 56:06
  Speaker 3: me syndicate my content to another platform and it'll still
• 56:10
  Speaker 3: get millions of views because it's done.
• 56:12
  Speaker 6: Or you sentate, you can syndicate it to the same platform.
• 56:14
  Speaker 5: Yep.
• 56:15
  Speaker 6: Like if you have a clip on YouTube three years
• 56:18
  Speaker 6: ago that got five thousand views, odds are there's a
• 56:22
  Speaker 6: bunch of people that have never seen that before. So
• 56:24
  Speaker 6: now you might have way more followers or way more
• 56:27
  Speaker 6: subscribers now. So you can just take that clip, maybe
• 56:31
  Speaker 6: change the thumbnail and had a different title, and put
• 56:34
  Speaker 6: it on YouTube again.
• 56:35
  Speaker 3: Yep, and it'll make a bigger splash because you got
• 56:37
  Speaker 3: a bigger audience.
• 56:38
  Speaker 7: Yeah, the syndications play. The first time I ever heard
• 56:40
  Speaker 7: about it. I started seeing the wealthiest people on TV,
• 56:44
  Speaker 7: and every year I kept seeing Jerry Seinfeld. I'm like,
• 56:46
  Speaker 7: how is Seinfeld making money every year? If it show
• 56:49
  Speaker 7: ended in ninety seven, right, but he syndicated it to
• 56:52
  Speaker 7: different networks. Then he started syndicating internationally, and then now
• 56:55
  Speaker 7: it's like there's going to be a bidding ward for
• 56:57
  Speaker 7: like who can now have them on the streaming service.
• 57:00
  Speaker 7: So it's the same content, just repurposed obviously from syndication.
• 57:03
  Speaker 3: And I'm sure you guys learn like that's why you
• 57:05
  Speaker 3: want to produce it out of higher quality now, because
• 57:07
  Speaker 3: it's like I can take that and move it somewhere else.
• 57:10
  Speaker 3: But what I'm realizing is when I'm shooting my content,
• 57:13
  Speaker 3: I don't want to shoot anything with any branded logos
• 57:15
  Speaker 3: unless it's paid for, not because I don't want to
• 57:17
  Speaker 3: promote other people's brands. But if I go to license
• 57:20
  Speaker 3: that content, they're going to be like, oh, can you
• 57:22
  Speaker 3: blur this logo out? We can't use that video because
• 57:24
  Speaker 3: it has such and such logos. I'm just in a
• 57:27
  Speaker 3: black tea, black pants. And now I can license that
• 57:29
  Speaker 3: content out, the educational stuff to other places.
• 57:34
  Speaker 7: Yeah, So can we get into the gaming because we
• 57:37
  Speaker 7: had the conversation and I had never thought of this,
• 57:40
  Speaker 7: and I'm glad you brought it up. So when we
• 57:42
  Speaker 7: talk about gaming, obviously a big industry, you know, kids
• 57:45
  Speaker 7: are gaming, but they're youtubing what they're playing, right, So
• 57:48
  Speaker 7: Twitch becomes a major platform in that space. But when
• 57:51
  Speaker 7: we were talking about the games we grew up on,
• 57:53
  Speaker 7: the Mortal Kombat, some of the violent games, they're less
• 57:56
  Speaker 7: likely to be put up on YouTube now because of
• 57:59
  Speaker 7: the gore and the violence, and so that kind of
• 58:01
  Speaker 7: shapes the way that a video game company might actually
• 58:04
  Speaker 7: decide to put out or distribute a game that has
• 58:08
  Speaker 7: such things. And so I'm looking at the space now,
• 58:10
  Speaker 7: and I know some of those popular games that the
• 58:11
  Speaker 7: Grand Theft allto is the Call of Duties. Do you
• 58:14
  Speaker 7: think because of the violence that is attached to them,
• 58:17
  Speaker 7: the strategy might change for a twitch or how.
• 58:19
  Speaker 5: Does that work?
• 58:20
  Speaker 7: Because I mean, obviously people watch it on YouTube. If
• 58:23
  Speaker 7: YouTube is going to start demonetizing for violence and monetizing
• 58:26
  Speaker 7: for language, how does that affect the industry?
• 58:28
  Speaker 3: I believe the video game companies now get affected the
• 58:31
  Speaker 3: most because they have to figure it out. So when
• 58:33
  Speaker 3: we said Mortal Kombat eleven came out a week later,
• 58:36
  Speaker 3: they had to drop the price point by twenty percent
• 58:38
  Speaker 3: because they didn't do the projected sales that they wanted.
• 58:41
  Speaker 3: Because how this conversation came up. Troy was like, yo,
• 58:44
  Speaker 3: I'm raw, I'm nice at Pokemon, pinball, at Mario Kars.
• 58:48
  Speaker 5: We all these things are all true.
• 58:51
  Speaker 3: Then we started getting into the games that we grew
• 58:52
  Speaker 3: up on. We brought up Call of Duty in competitive
• 58:55
  Speaker 3: sports and I said, do you know why most YouTubers
• 58:57
  Speaker 3: only stream Fortnite and Minecraft and wrote blocks and why
• 59:01
  Speaker 3: they've been at the top for the last five plus years.
• 59:04
  Speaker 3: It's because they don't show any gore or violence. If
• 59:07
  Speaker 3: you think about it, Fortnite is guns, but what happens
• 59:09
  Speaker 3: when you shoot a character digital stuff comes out them.
• 59:12
  Speaker 3: They just they like they teleport somewhere. They don't like
• 59:15
  Speaker 3: blow up or they blood splatters everywhere like Call of Duty.
• 59:19
  Speaker 5: No tea bagging in, none of that.
• 59:23
  Speaker 3: So with Call of Duty, it's like on a competitive level,
• 59:26
  Speaker 3: and for Twitch it'll still do great. And I do
• 59:29
  Speaker 3: believe that they've solidified themselves as that game because they
• 59:32
  Speaker 3: have those tournaments in place to have people still want
• 59:35
  Speaker 3: to play those games. If Mortal Kombat or any video
• 59:38
  Speaker 3: games of that nature want to do that, I believe
• 59:40
  Speaker 3: they have to take some of that money that they're
• 59:42
  Speaker 3: making the revenue because it's a lot and put it
• 59:44
  Speaker 3: towards a prize pool so that more community players can
• 59:48
  Speaker 3: can get involved. But will it be the thing that
• 59:50
  Speaker 3: people talk about on YouTube? No, grant, if Auto I
• 59:54
  Speaker 3: believe has such a cult following and because they had
• 59:56
  Speaker 3: like all these mods that people can play on that
• 59:59
  Speaker 3: it it won't go anywhere. But if we look at
• 1:00:02
  Speaker 3: history and how it repeats itself, we can't think that
• 1:00:05
  Speaker 3: we are not going to get censored at some point,
• 1:00:07
  Speaker 3: even on Twitch. Like right now, you can do it
• 1:00:09
  Speaker 3: on Twitch, but is there a possibility for one gamer
• 1:00:12
  Speaker 3: to take it too far that the entire platform gets censored,
• 1:00:15
  Speaker 3: just like what happened with YouTube because of Logan.
• 1:00:18
  Speaker 6: Paul so Logan poll the reason why they start censoring YouTube.
• 1:00:21
  Speaker 3: Yes, interesting, they called it the ad apocalypse because advertisers
• 1:00:27
  Speaker 3: were like, wait a minute, we're advertising our stuff on
• 1:00:29
  Speaker 3: his platform. That's making our brand look bad. And now
• 1:00:33
  Speaker 3: because YouTube wanted to please those advertisers, they're like, okay,
• 1:00:37
  Speaker 3: well let's do this quick fix. Let's just use an
• 1:00:40
  Speaker 3: AI and an algorithm to cipher through everybody's content and
• 1:00:44
  Speaker 3: you just wake up one day. Imagine like with loaded Up,
• 1:00:47
  Speaker 3: we woke up and four hundred and fifty videos were
• 1:00:50
  Speaker 3: all age restricted demonetized. Whenever we uploaded a video, people
• 1:00:54
  Speaker 3: were not getting their notifications. Subscribers weren't getting their notifications.
• 1:00:58
  Speaker 6: Got shut out. Heah, yeah, because it was weed correct. Yes, Okay,
• 1:01:04
  Speaker 6: let's talk about you working with brands, right, because, like
• 1:01:08
  Speaker 6: I said, you worked through a variety of different brands
• 1:01:10
  Speaker 6: from Meta to Jordan to Amazon to Red Bocal COIs
• 1:01:14
  Speaker 6: Fortune five hundred companies, Fortune one hundred companies. How what
• 1:01:18
  Speaker 6: how'd you do it? And what's the value? Add that
• 1:01:21
  Speaker 6: You're like, what's the what are you selling them? What
• 1:01:23
  Speaker 6: are you because you know, like I said, these are
• 1:01:24
  Speaker 6: some of the biggest companies in the world. So how
• 1:01:26
  Speaker 6: did that go about?
• 1:01:27
  Speaker 3: So when I dropped out of college, my instructors told
• 1:01:29
  Speaker 3: me I wouldn't be anything without this piece of paper
• 1:01:31
  Speaker 3: in the industry. And this was at a time where
• 1:01:34
  Speaker 3: YouTube and vine like vine had just been created. So
• 1:01:37
  Speaker 3: there was this rise of DSLR creators and the Internet
• 1:01:41
  Speaker 3: was taking this huge shift in the digital landscape. And
• 1:01:45
  Speaker 3: I was like, eighty thousand dollars that I'm going to
• 1:01:48
  Speaker 3: be paying to go here, and I'm basically going to
• 1:01:50
  Speaker 3: be networking with these kids in my class to create
• 1:01:52
  Speaker 3: a production company. I could just use that money and
• 1:01:54
  Speaker 3: go buy some equipment and start this production company now
• 1:01:57
  Speaker 3: and see what happens. So at that moment, I was
• 1:02:00
  Speaker 3: doing music videos, weddings, engagements, all this stuff. And so
• 1:02:03
  Speaker 3: I came across one creator by the name of Ronnie Banks,
• 1:02:06
  Speaker 3: and I was helping manage his content strategy on YouTube.
• 1:02:10
  Speaker 3: He had just got hit up to do a brand
• 1:02:12
  Speaker 3: deal with Coca Cola. This was like twenty thirteen. So
• 1:02:15
  Speaker 3: our brand deal and the word influencer, I feel like
• 1:02:17
  Speaker 3: these references were just being coined at this moment in time.
• 1:02:20
  Speaker 3: So for me, as a college dropout to be working
• 1:02:23
  Speaker 3: with one of the most biggest companies in the world
• 1:02:25
  Speaker 3: on a project that they're paying for on the Internet,
• 1:02:28
  Speaker 3: that sounded impossible in my head at first, And a
• 1:02:34
  Speaker 3: switch flipped in my head where I said, this is
• 1:02:35
  Speaker 3: going to be the future of how brands communicate their
• 1:02:38
  Speaker 3: products with the world. So that's what I focused on
• 1:02:41
  Speaker 3: and I bet on. So when we started our production company,
• 1:02:44
  Speaker 3: we were seeking out more opportunities. I would go out
• 1:02:47
  Speaker 3: and my girlfriend's a fashion creator, so we would go
• 1:02:50
  Speaker 3: to urban outfitters Zara, buy clothes, shoot them and return them,
• 1:02:54
  Speaker 3: and then what we would do is we would create
• 1:02:56
  Speaker 3: these look books and we would go to different places
• 1:02:58
  Speaker 3: like Magic Trade Show or agenda, and we would hand
• 1:03:01
  Speaker 3: these look books out to brands to try and get
• 1:03:03
  Speaker 3: their attention cold DMS, cold emails. I'm signing twenty five
• 1:03:07
  Speaker 3: to fifty emails a day just saying like hey. As
• 1:03:10
  Speaker 3: I kept building a catalog of brands we were working with,
• 1:03:12
  Speaker 3: I would say, hey, these are the brands that we
• 1:03:14
  Speaker 3: work with. Here's what we would love to create for you.
• 1:03:16
  Speaker 3: And at the time, brands didn't have established Instagram, YouTube channels,
• 1:03:21
  Speaker 3: they weren't even thinking about creating digital content, so it
• 1:03:23
  Speaker 3: was very difficult early on, and like within that ten
• 1:03:28
  Speaker 3: year span, it wasn't until the end where I got
• 1:03:30
  Speaker 3: to work with Jordan because of my girlfriend, so they
• 1:03:32
  Speaker 3: reached out to her. They wanted her to become an
• 1:03:34
  Speaker 3: ambassador for Jordan and we shot all of twenty twenty two.
• 1:03:38
  Speaker 3: We did a lot of TikTok content for them and
• 1:03:40
  Speaker 3: Instagram content as well, and then brands like Coca Cola,
• 1:03:43
  Speaker 3: which is crazy that in six months of me being
• 1:03:46
  Speaker 3: a content creator, I got to work with them as
• 1:03:48
  Speaker 3: well on a campaign and this was they were doing
• 1:03:51
  Speaker 3: some augmented reality vending machine thing, but a lot of
• 1:03:55
  Speaker 3: me reaching out to those brands came from cold dms
• 1:03:57
  Speaker 3: and cold emails.
• 1:03:58
  Speaker 5: Do you think the brands get it?
• 1:04:00
  Speaker 7: Because we'll phone a lot with brands and try to
• 1:04:03
  Speaker 7: explain to them the space obviously in the podcast in Space,
• 1:04:06
  Speaker 7: which is relatively new, but even from the YouTube standpoint
• 1:04:08
  Speaker 7: of the importance of that, it's like, I'm not sure
• 1:04:12
  Speaker 7: they understand completely the value of it yet, do you
• 1:04:15
  Speaker 7: do you see.
• 1:04:16
  Speaker 5: That as well?
• 1:04:17
  Speaker 3: Certain brands get it. If you look at the fitness space,
• 1:04:19
  Speaker 3: you look at who's disrupted it in the last five years,
• 1:04:22
  Speaker 3: Jim Shark Fabletics. They're taking market share from other companies
• 1:04:26
  Speaker 3: who have been here for twenty plus years, and they're
• 1:04:29
  Speaker 3: doing it because they're activating influencers and content creators. If
• 1:04:33
  Speaker 3: you look at the fashion industry, you look at Forever,
• 1:04:35
  Speaker 3: twenty one, May Season, so many other brands, But now
• 1:04:38
  Speaker 3: you see brands like Pretty Little Thing, Fashion, Nova, She
• 1:04:41
  Speaker 3: and they're focusing on digital creators and that's like their
• 1:04:45
  Speaker 3: main marketing driver because they know more people want to
• 1:04:48
  Speaker 3: shop online. So you are seeing this digital shift. But
• 1:04:51
  Speaker 3: there are a lot of old heads that work for
• 1:04:53
  Speaker 3: companies that just don't get it, but they have the
• 1:04:55
  Speaker 3: marketing budgets to be able to. But the thing that's
• 1:04:58
  Speaker 3: really messing it up that a lot of don't talk
• 1:05:00
  Speaker 3: about is you're not talking directly to the brand. Most
• 1:05:03
  Speaker 3: of the time. You're going through some middle agency, and
• 1:05:06
  Speaker 3: brands hire out different talent agencies and different brand and
• 1:05:10
  Speaker 3: at agencies, so they could be messing that relationship up
• 1:05:13
  Speaker 3: with you for that brand. So what I would recommend
• 1:05:16
  Speaker 3: creators to do is get on LinkedIn, pay that seventy
• 1:05:19
  Speaker 3: dollars a month, and what you do is start connecting
• 1:05:22
  Speaker 3: with all these different marketers who work at agencies, Start
• 1:05:25
  Speaker 3: planning that seat, start connecting with people who run the
• 1:05:29
  Speaker 3: social media or marketing at Coca Cola, at Meta, or
• 1:05:33
  Speaker 3: whatever it may be that you want to target. Reach
• 1:05:36
  Speaker 3: out to them and provide some type of value. Don't
• 1:05:38
  Speaker 3: go in there and just say, hey, my name is
• 1:05:39
  Speaker 3: such and such, I love your product and I really
• 1:05:41
  Speaker 3: want to work with you. That's not enough value because
• 1:05:44
  Speaker 3: everybody is saying that same exact phrase. Go in there
• 1:05:47
  Speaker 3: and try to make genuine relationships with people. We're looking
• 1:05:50
  Speaker 3: at the meta versus this big thing. We're looking at
• 1:05:54
  Speaker 3: Web three. That's going to change everything We're used to
• 1:05:56
  Speaker 3: going to mixers and conferences and shaking hands and talking
• 1:05:59
  Speaker 3: to people LinkedIn? Is that that that Web three conference?
• 1:06:05
  Speaker 3: You just people have to make that adjustment. And also
• 1:06:08
  Speaker 3: you have to paint pictures for people, right. They have
• 1:06:10
  Speaker 3: to see the value proposition of what you want to
• 1:06:12
  Speaker 3: do for them, like, Hey, here's the video created for
• 1:06:14
  Speaker 3: Meta or a series I did for them. I'd love
• 1:06:17
  Speaker 3: to do the same thing for you. Here's the metrics
• 1:06:19
  Speaker 3: to God. Now you're answering what is it? How can
• 1:06:21
  Speaker 3: it work? Are you sure? And can you make your work?
• 1:06:24
  Speaker 3: That's the whack method.
• 1:06:25
  Speaker 6: I learned the whack method Licensing your content?
• 1:06:29
  Speaker 5: What's the deal with that?
• 1:06:31
  Speaker 3: Licensing your content is interesting because a lot of agencies
• 1:06:35
  Speaker 3: will try to hit you with the I want to
• 1:06:37
  Speaker 3: own your content exclusively. So you're seeing these clip agencies
• 1:06:41
  Speaker 3: like UNI lad is one of them. They didn't hear
• 1:06:43
  Speaker 3: me with an exclipive agencies?
• 1:06:44
  Speaker 5: What's that?
• 1:06:45
  Speaker 3: So there's two different meanings of clip agencies. People talk
• 1:06:48
  Speaker 3: about clip agencies and they'll go like, hey, Rashad Troy,
• 1:06:51
  Speaker 3: I'd love to take all of your one hour podcast
• 1:06:54
  Speaker 3: and I'd love to make sixty second clips for you.
• 1:06:56
  Speaker 3: That's one version of it. The other version of clip agents.
• 1:07:00
  Speaker 3: And how I really learned about syndication too was there
• 1:07:03
  Speaker 3: are people like break dot com world Star who will
• 1:07:06
  Speaker 3: hit you up and they'll either pay or ask for
• 1:07:09
  Speaker 3: your content for free. They'll see something go viral like
• 1:07:11
  Speaker 3: the Charlie bit my finger you guys know that viral
• 1:07:15
  Speaker 3: video on YouTube right, or any viral piece of content
• 1:07:17
  Speaker 3: like people fighting in a McDonald's or somebody like fail Army.
• 1:07:21
  Speaker 3: They'll hit you up and they'll go, hey, hey, such
• 1:07:24
  Speaker 3: and such, we'd love to use your content. Here's our
• 1:07:28
  Speaker 3: agreement that we want you to sign. You'll miss the
• 1:07:30
  Speaker 3: big keyword of exclusive in there, so now they own
• 1:07:33
  Speaker 3: your content. And what's so crazy is is similar to
• 1:07:36
  Speaker 3: record labels. Whenever you use a song and you don't
• 1:07:39
  Speaker 3: like get attributed to let's just say Drake or something,
• 1:07:44
  Speaker 3: they'll take your post down. They'll remove the song off
• 1:07:46
  Speaker 3: of it, especially on YouTube, like immediately before you even
• 1:07:49
  Speaker 3: press publish. So the same thing is happening now with videos.
• 1:07:53
  Speaker 3: They have algorithms in place that can identify if you're
• 1:07:57
  Speaker 3: using their content. So we talked about niche pages. People
• 1:08:00
  Speaker 3: will often take a video, they'll see that it's going
• 1:08:03
  Speaker 3: viral and repost it, giving zero credit to the original owner.
• 1:08:07
  Speaker 3: And that can actually get your page taken down because
• 1:08:10
  Speaker 3: you're now infringing on somebody's copyright. So that same viral
• 1:08:13
  Speaker 3: clip that Fell Army picked up, they own the rights
• 1:08:17
  Speaker 3: to that. Now they're posting it on their Facebook, they're
• 1:08:19
  Speaker 3: putting in their Facebook compilations, and they're making money off
• 1:08:22
  Speaker 3: of that because Facebook's paying them for the millions of
• 1:08:24
  Speaker 3: views that they're getting. And maybe they paid you five
• 1:08:27
  Speaker 3: hundred bucks for it, maybe they got it for free.
• 1:08:29
  Speaker 3: But the moment that I decide to post it, fell
• 1:08:31
  Speaker 3: Army will hit me with a you're infringing on a
• 1:08:34
  Speaker 3: copyright and will take that video off.
• 1:08:36
  Speaker 6: Is there a certain amount because I see people posting
• 1:08:38
  Speaker 6: all the clips from people's YouTube videos. That's pretty common, right, yep?
• 1:08:45
  Speaker 6: Is there like a certain amount where you can post
• 1:08:47
  Speaker 6: like five seconds or anything, like you're not really supposed
• 1:08:50
  Speaker 6: to post any part of an interview. Like let's say
• 1:08:54
  Speaker 6: Norriega does an interview with Kanye West and it goes
• 1:08:57
  Speaker 6: viral and then he takes it down, but that interview
• 1:08:58
  Speaker 6: is still on from different people. They might you know,
• 1:09:02
  Speaker 6: play thirty seconds of it and then give a commentary.
• 1:09:05
  Speaker 6: That's very popular as well, like those commentary pages. They
• 1:09:07
  Speaker 6: played part of this interview and then they'll talk about it.
• 1:09:11
  Speaker 6: So what is that. Are you allowed to do that
• 1:09:15
  Speaker 6: or you're not allowed.
• 1:09:15
  Speaker 5: To do that?
• 1:09:16
  Speaker 3: The legal term of that is fair use. You're allowed
• 1:09:18
  Speaker 3: to talk about a video and that's about it. So
• 1:09:22
  Speaker 3: like a reporter, they might say, like, hey, this video
• 1:09:24
  Speaker 3: came from such and such and they're reporting on what
• 1:09:26
  Speaker 3: happened within that video. That's within the rights of fair
• 1:09:29
  Speaker 3: use commentary. Yes, is there a time standard on it?
• 1:09:35
  Speaker 3: There is, and there isn't. Like that's a gray area,
• 1:09:39
  Speaker 3: I feel like.
• 1:09:39
  Speaker 6: And so what's not fair use is just playing video.
• 1:09:43
  Speaker 6: There's no commentary, there's nothing. It's just like I'm just
• 1:09:45
  Speaker 6: taking your video repurposing it on my page.
• 1:09:48
  Speaker 3: Yes, and it depends right, because like it could be
• 1:09:51
  Speaker 3: a two second clip and you think, oh, no, one's
• 1:09:53
  Speaker 3: gonna flag me for that. But if it's a Disney
• 1:09:55
  Speaker 3: best believe they're coming for you because they don't like
• 1:09:58
  Speaker 3: anybody using their clips. So when I see people make
• 1:10:00
  Speaker 3: YouTube edits and they'll take clips from like Bernie Mack
• 1:10:03
  Speaker 3: or like just stuff, from like Django or something, and
• 1:10:06
  Speaker 3: they'll add it as a meme as an edit. Technically,
• 1:10:08
  Speaker 3: a company could reach out Universal and Sony could be like, hey,
• 1:10:12
  Speaker 3: we're gonna remove all of your ads from it and
• 1:10:14
  Speaker 3: now collect all of your adsmark.
• 1:10:16
  Speaker 6: But I happened sometimes like we post a video or
• 1:10:18
  Speaker 6: the music is very that's very prevalent, like you have,
• 1:10:21
  Speaker 6: like even if it's a background music, and it's like
• 1:10:23
  Speaker 6: they'll keep the video up, but you can't get paid
• 1:10:26
  Speaker 6: on it. Sony Music Group has rights to the monetization
• 1:10:29
  Speaker 6: of the videos.
• 1:10:30
  Speaker 3: Cold about that. There was this makeup artist. She was
• 1:10:32
  Speaker 3: like the first ever makeup YouTuber influence. Her name is
• 1:10:34
  Speaker 3: Michelle Foum, and she was reposting some DM music. The
• 1:10:38
  Speaker 3: artist himself had given her like full permission to use
• 1:10:42
  Speaker 3: it and whatnot. But I believe it was Universal or
• 1:10:44
  Speaker 3: Sony and they said, hey, we're demonetizing it. We don't
• 1:10:47
  Speaker 3: care if this guy gave you permission. They took her
• 1:10:49
  Speaker 3: to court. It was really big deal. She had to
• 1:10:51
  Speaker 3: pay millions of dollars.
• 1:10:52
  Speaker 5: Because he's the artist was signed to them.
• 1:10:54
  Speaker 3: Yeah, and she was a really big deal, Like she
• 1:10:55
  Speaker 3: was getting multi million views on all of her videos.
• 1:10:59
  Speaker 7: Niics, what about and this is one of those fine
• 1:11:02
  Speaker 7: lines selling digital products and physical products, because I feel
• 1:11:06
  Speaker 7: like we see it all the time and sometimes it
• 1:11:09
  Speaker 7: feels overbearing, which would lead to me like, all right,
• 1:11:12
  Speaker 7: I'm blocking this. I don't want to see this. But
• 1:11:14
  Speaker 7: you do want to gauge new audiences, you want to
• 1:11:16
  Speaker 7: gauge new customers. So what are the boundaries with the
• 1:11:19
  Speaker 7: tips for.
• 1:11:20
  Speaker 3: That for for people soliciting their products or what was Yeah,
• 1:11:24
  Speaker 3: so isn't it like what what rules do you social
• 1:11:28
  Speaker 3: media have in play or like.
• 1:11:30
  Speaker 7: Best best practices for doing it.
• 1:11:32
  Speaker 6: So it doesn't feel like it's carellawing your product on
• 1:11:35
  Speaker 6: your page, so it's like monitized that way.
• 1:11:38
  Speaker 5: Yeah, got it.
• 1:11:39
  Speaker 3: Don't look at it as I want to sell it
• 1:11:41
  Speaker 3: directly to my audience. A lot of people do do that.
• 1:11:44
  Speaker 3: They make a shit ton of money, right, they got
• 1:11:46
  Speaker 3: a big bag off of that. But what's the long
• 1:11:48
  Speaker 3: play for that? People are just going to look at
• 1:11:50
  Speaker 3: you as this guy who's constantly trying to sell me
• 1:11:52
  Speaker 3: on something. So somebody who like got into my head
• 1:11:56
  Speaker 3: and like really mentored me was Gary V. When I
• 1:11:57
  Speaker 3: looked at his way of like looking at like the
• 1:11:59
  Speaker 3: long play of everything, not trying to sell people constantly
• 1:12:02
  Speaker 3: on a course or an ebook, Like you could put
• 1:12:04
  Speaker 3: the book out and know because I put out all
• 1:12:06
  Speaker 3: these hundreds of free like value, they're going to come
• 1:12:09
  Speaker 3: and they're going to buy the product. But it's a
• 1:12:12
  Speaker 3: great area because if you're a personal brand and you
• 1:12:15
  Speaker 3: start a clothing line underneath your personal name, Like if
• 1:12:17
  Speaker 3: I said I'm gonna start selling Dante Catlet t shirts,
• 1:12:20
  Speaker 3: people aren't going to really buy that every time I drop.
• 1:12:23
  Speaker 3: But if I started a brand underneath Dante Catlet, a
• 1:12:26
  Speaker 3: totally different brand, and now I'm just wearing it organically,
• 1:12:29
  Speaker 3: then they might want to mess with that brand when
• 1:12:31
  Speaker 3: I'm putting stuff out. But think about the value that
• 1:12:34
  Speaker 3: your your customers are getting out of it the long term.
• 1:12:38
  Speaker 3: Where because now we're looking at things and we're like,
• 1:12:40
  Speaker 3: we're over consumers of a lot of goods, fashion goods
• 1:12:43
  Speaker 3: and whatnot. So maybe now with the introduction of web three,
• 1:12:47
  Speaker 3: we can now have something set up with an NFT
• 1:12:49
  Speaker 3: and you get the T shirt.
• 1:12:51
  Speaker 5: Use cases with the art and not saying too.
• 1:12:54
  Speaker 3: Much, the art of not saying too much. So that
• 1:12:57
  Speaker 3: was back to what I said about the whack method.
• 1:13:00
  Speaker 3: I forget the gentleman's name. But I was doing a
• 1:13:02
  Speaker 3: sales meeting and I was on the phone with this
• 1:13:04
  Speaker 3: lady for like an hour long. I was trying to
• 1:13:06
  Speaker 3: get Hurt to be the sponsor for a new series.
• 1:13:09
  Speaker 3: And she told me, you know what, Dante, you're a
• 1:13:12
  Speaker 3: very amazing person. You're very bright, and I get what
• 1:13:15
  Speaker 3: you're saying. But if I take this to my manager
• 1:13:17
  Speaker 3: and try to present this, he's not going to understand it.
• 1:13:20
  Speaker 3: I need you to simplify it. So I looked at it,
• 1:13:23
  Speaker 3: and I said I could have just sat there and
• 1:13:24
  Speaker 3: beat myself up the entire day and been like, I'm
• 1:13:27
  Speaker 3: never going to be good at sales, Like I'll never
• 1:13:29
  Speaker 3: understand this. And then my girlfriend put on a podcast
• 1:13:33
  Speaker 3: and it was him talking about the Whack method. He's
• 1:13:35
  Speaker 3: a very successful Hollywood producer who is liked again.
• 1:13:40
  Speaker 6: So what is it?
• 1:13:41
  Speaker 3: How can it work? Are you sure it can work?
• 1:13:44
  Speaker 3: And can you make it work? So you go in
• 1:13:46
  Speaker 3: there and you give like one or two sentences. He said,
• 1:13:49
  Speaker 3: what you want to do is you write. You get
• 1:13:50
  Speaker 3: posted notes because they're not that big. Write down what
• 1:13:53
  Speaker 3: it is, how how you can make your work? Are
• 1:13:56
  Speaker 3: you sure you can make it work? So do you
• 1:13:57
  Speaker 3: have a track record of being able to do that
• 1:13:59
  Speaker 3: and can you make it work? Because if you go
• 1:14:03
  Speaker 3: in there and you're like, well, guess what, I have
• 1:14:05
  Speaker 3: a TV show idea. It's kind of like Love Island
• 1:14:09
  Speaker 3: meets Stranger Things, And now the producers sitting there like, bro, like,
• 1:14:13
  Speaker 3: my head is seeing a million different things and before
• 1:14:15
  Speaker 3: we can even get to the point of us saying yes.
• 1:14:18
  Speaker 3: So when you simplify what you're saying to people, they
• 1:14:21
  Speaker 3: understand it. And that's actually helped me a lot with
• 1:14:24
  Speaker 3: teaching people things. When you read headlines, it's very short
• 1:14:28
  Speaker 3: and simple. You guys know the company now this now
• 1:14:32
  Speaker 3: it's like a news company on Facebook, and they used
• 1:14:34
  Speaker 3: to do like the text headlines.
• 1:14:36
  Speaker 5: Oh yeah yeah.
• 1:14:37
  Speaker 3: So that is an art in itself being able to
• 1:14:40
  Speaker 3: do that. Because their retention time of people watching those
• 1:14:43
  Speaker 3: videos was almost one hundred percent, I feel like because
• 1:14:47
  Speaker 3: they had it down to well, here's a problem, here's
• 1:14:49
  Speaker 3: a solution, here's what happened, here's what happened next, and
• 1:14:53
  Speaker 3: then like you're just like, oh wow, I learned a
• 1:14:55
  Speaker 3: lot in that video was simple and now I want
• 1:14:56
  Speaker 3: to share the video. So if you can learn to
• 1:14:58
  Speaker 3: say that when you're teaching people, you ask me, like
• 1:15:01
  Speaker 3: captions if you the art of editing is powerful too.
• 1:15:04
  Speaker 3: You want to get rid of dead space. So I
• 1:15:06
  Speaker 3: for having a full interview, you might not want to
• 1:15:08
  Speaker 3: keep every single segment in there. Maybe you just want
• 1:15:11
  Speaker 3: to chop it up right where they said this, and
• 1:15:14
  Speaker 3: then they said this, So now people are consuming it
• 1:15:16
  Speaker 3: and they're like, I got to go watch the rest
• 1:15:18
  Speaker 3: of this.
• 1:15:20
  Speaker 5: Sounds like the mathofit is.
• 1:15:22
  Speaker 7: Yeah, So you walked in and I'm watching because a
• 1:15:27
  Speaker 7: lot of times we do interviews, and especially when it's
• 1:15:28
  Speaker 7: around somebody that's done content, they come in in as
• 1:15:31
  Speaker 7: a team. You came in by yourself, You set up
• 1:15:34
  Speaker 7: your camera, you're rolling at this point, who is the
• 1:15:38
  Speaker 7: social media team for you? Or is it strictly solely
• 1:15:42
  Speaker 7: you that's doing all those things that you listen.
• 1:15:44
  Speaker 3: Right now, it's solely me. I have my girlfriend and
• 1:15:46
  Speaker 3: we help each other out, like we'll be on behind
• 1:15:48
  Speaker 3: the scenes and wear each other's directors. Whether there's times
• 1:15:51
  Speaker 3: where I have nobody, then that's where you just have
• 1:15:54
  Speaker 3: to set up the tripod and make sure everything's focused
• 1:15:57
  Speaker 3: or the lighting's good, and you learn that as you go.
• 1:16:00
  Speaker 3: Now I have a manager, and I didn't believe in
• 1:16:02
  Speaker 3: having a manager at first, but now I have somebody
• 1:16:05
  Speaker 3: who's handling my emails and all the legal stuff behind
• 1:16:08
  Speaker 3: the scenes. But that was something where I had to
• 1:16:11
  Speaker 3: look at. There was Vic Bln, he's a barber out
• 1:16:14
  Speaker 3: of Atlanta.
• 1:16:14
  Speaker 6: Yea, yeah, Spanish guy, right, yeah, yeah.
• 1:16:17
  Speaker 3: He put out a video of metaphor. He said, would
• 1:16:19
  Speaker 3: you rather have one hundred percent of a grape or
• 1:16:21
  Speaker 3: fifty percent of a watermelon if you were hungry? I said, damn,
• 1:16:25
  Speaker 3: everybody got to eat. So it's like, if I have
• 1:16:27
  Speaker 3: fifty percent of a watermelon, that's more than one hundred
• 1:16:29
  Speaker 3: percent of a grape. So I kind of flipped the
• 1:16:31
  Speaker 3: switch in my head where I had to think about
• 1:16:34
  Speaker 3: a manager and how they could be beneficial to my
• 1:16:36
  Speaker 3: brand and what I want to do. Because I got
• 1:16:38
  Speaker 3: to the point where I was overwhelmed with emails and
• 1:16:41
  Speaker 3: responding and I felt like I had whole days of
• 1:16:44
  Speaker 3: me just building out media kits, reading through legal and
• 1:16:49
  Speaker 3: responding to emails, and it was hindering me from moving
• 1:16:51
  Speaker 3: forward onto other projects. So I got to that point
• 1:16:54
  Speaker 3: where I was like, I do need to bring somebody
• 1:16:56
  Speaker 3: else on the team. I would love to get to
• 1:16:58
  Speaker 3: the point where I can have an editor, because I
• 1:17:00
  Speaker 3: feel like that's another place where I'm spending a ton
• 1:17:02
  Speaker 3: of time. Delegating is something that is very crucial for
• 1:17:07
  Speaker 3: creators and entrepreneurs to learn, and you really do have
• 1:17:10
  Speaker 3: to learn to trust people, and unfortunately you will fail
• 1:17:12
  Speaker 3: in doing so, but you'll learn a lot.
• 1:17:15
  Speaker 6: That's a fact. So what's next for you? What's on
• 1:17:19
  Speaker 6: the horizon?
• 1:17:20
  Speaker 3: What do you have planning twenty twenty three. I definitely
• 1:17:23
  Speaker 3: want to do more speaking engagements, love to host some workshops,
• 1:17:26
  Speaker 3: educational workshops. A lot of people have been asking me, Hey,
• 1:17:29
  Speaker 3: I want to learn from you in person, like whether
• 1:17:31
  Speaker 3: it's social media or you teach us an entire sequence
• 1:17:34
  Speaker 3: of editing. So with those brands that I am partnered with,
• 1:17:37
  Speaker 3: I do want to be able to have them put
• 1:17:40
  Speaker 3: together for the venue and all of that, so I
• 1:17:42
  Speaker 3: don't have any expenses to deal with continually putting out
• 1:17:46
  Speaker 3: content and just growing and see what the rest of
• 1:17:48
  Speaker 3: the year has in store for me. Sky's the limit.
• 1:17:51
  Speaker 5: It's good is the.
• 1:17:52
  Speaker 3: Second month of the year and I'm here at EYL.
• 1:17:55
  Speaker 3: So for anybody who has that on their vision board
• 1:17:58
  Speaker 3: or they're manifesting that it can happen.
• 1:18:00
  Speaker 7: We always say that learn a skill that way you'll
• 1:18:02
  Speaker 7: always be able to do something when somebody else can't.
• 1:18:04
  Speaker 5: That's right.
• 1:18:04
  Speaker 7: You've got a skill, especially with the content creation, but
• 1:18:07
  Speaker 7: even in the editing side that can go across multiple things.
• 1:18:11
  Speaker 3: Yeah, something I had to learn was to hop out
• 1:18:13
  Speaker 3: of the rat race because you get caught up with
• 1:18:15
  Speaker 3: the day to days and you look back at all
• 1:18:17
  Speaker 3: the time you spent. You said, what am I doing
• 1:18:19
  Speaker 3: this for? I want to put on for my family.
• 1:18:21
  Speaker 3: I want to spend more time with him. But did
• 1:18:23
  Speaker 3: you spend time with them in those last ten years?
• 1:18:25
  Speaker 3: How many like Christmases did you miss out on because
• 1:18:28
  Speaker 3: you were upstairs editing a video or posting something on
• 1:18:30
  Speaker 3: social because you had to get up. So now I'm
• 1:18:33
  Speaker 3: more about just living in the moment. Because I had
• 1:18:35
  Speaker 3: a vision of like, ah, being a billionaire would be cool.
• 1:18:37
  Speaker 3: Then I looked at billionaires and I'm like, I don't
• 1:18:39
  Speaker 3: know if I want all that. Then I was like,
• 1:18:41
  Speaker 3: being a multimillionaire would be dope. It's like, you can
• 1:18:43
  Speaker 3: definitely get there, but there's a lot of stress and
• 1:18:46
  Speaker 3: a lot more that you use on your plate when
• 1:18:48
  Speaker 3: you do get to that level, and you have time,
• 1:18:52
  Speaker 3: you don't have enough time. And for anybody who wants
• 1:18:54
  Speaker 3: to be an entrepreneur, creator, you have to find your purpose.
• 1:18:57
  Speaker 3: And for me, it was like I did research about
• 1:18:59
  Speaker 3: my great grandmothers. There was seven of them, one of
• 1:19:02
  Speaker 3: which lived into one hundred and five. One passed away
• 1:19:04
  Speaker 3: at ninety five. But you got to imagine they were
• 1:19:06
  Speaker 3: born at the turn of the century, things that they've seen,
• 1:19:09
  Speaker 3: and they were all artists. So I come from a
• 1:19:11
  Speaker 3: family of artists, and what I learned from them was patients.
• 1:19:15
  Speaker 3: They didn't get recognized and put into these prestigious places
• 1:19:18
  Speaker 3: like the MoMA and what's the other the big Museum
• 1:19:23
  Speaker 3: in New York, the Smithsonian until they were sixty five
• 1:19:27
  Speaker 3: years old, but all of the activism that they had
• 1:19:30
  Speaker 3: to do to get there. She worked with Thoroughgood Marshall.
• 1:19:33
  Speaker 3: She was the first one of the first women to
• 1:19:35
  Speaker 3: graduate from the University of Iowa with a master's in
• 1:19:39
  Speaker 3: fine art. She went to Howard University and I started
• 1:19:43
  Speaker 3: learning about all the things that she was doing. She
• 1:19:45
  Speaker 3: worked with the Black Panthers. The US unfortunately did not
• 1:19:48
  Speaker 3: grant her citizenship to stay no longer in the US.
• 1:19:51
  Speaker 3: So she had to move to Mexico where she taught
• 1:19:54
  Speaker 3: women and the biggest thing was, like people often say, oh, well,
• 1:19:57
  Speaker 3: why do you support museums, Like there's not a lot
• 1:19:59
  Speaker 3: of black art in there or whatever. It doesn't represent us.
• 1:20:02
  Speaker 3: But they broke down those barriers for African Americans and
• 1:20:05
  Speaker 3: women to get into these prestigious places.
• 1:20:09
  Speaker 5: That's powerful.
• 1:20:10
  Speaker 3: So that's the purpose.
• 1:20:11
  Speaker 6: A lot of great insight, a lot of gyms dropped
• 1:20:14
  Speaker 6: on a variety of different topics. Appreciate you for coming.
• 1:20:19
  Speaker 6: How can they follow you on social media and TikTok,
• 1:20:22
  Speaker 6: Instagram all that stuff.
• 1:20:23
  Speaker 3: You guys can find me everywhere at Dante catlet on
• 1:20:26
  Speaker 3: all social media platforms.
• 1:20:28
  Speaker 7: There you have it, ladies and gentlemen. Troy, Yeah, shout
• 1:20:32
  Speaker 7: everybody on pictureon dot com. Shout to all our earners
• 1:20:35
  Speaker 7: or Earned Leisure University the number one place for everything
• 1:20:37
  Speaker 7: in the world of business man.
• 1:20:38
  Speaker 5: Shout to all the earners.
• 1:20:39
  Speaker 7: Their education has been premium and the level of connection
• 1:20:45
  Speaker 7: that we be able to have as a group has
• 1:20:46
  Speaker 7: been amazing. So shout all shout everybody supporting the merch
• 1:20:50
  Speaker 7: Shoty got some exclusive mersh on so one of one
• 1:20:53
  Speaker 7: piece we like to call that one of none, one
• 1:20:56
  Speaker 7: of none. So shout everybody supporting the merchano out top
• 1:20:58
  Speaker 7: boy might be boys making sure we look good and
• 1:21:01
  Speaker 7: shout out to you Dante. A lot of stuff with
• 1:21:02
  Speaker 7: shared today that I'm sure to be beneficial for the people.
• 1:21:04
  Speaker 3: Appreciate you guys having me. You're listening to under Leisure
• 1:21:07
  Speaker 3: with Troy and Rashad.
• 1:21:11
  Speaker 6: That's it, That's how we gonna end it.
• 1:21:17
  Speaker 4: My graduates from my school being force back drop bag drop,
• 1:21:23
  Speaker 4: Mike drop back drop.
• 1:21:36
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 1:21:40
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 1:21:44
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 1:21:48
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 1:21:52
  Speaker 1: some of the heinous migrant criminals caught because of President
• 1:21:56
  Speaker 1: Donald J. Trump's leadership. I'm Christine Noman, the United States
• 1:21:59
  Speaker 1: Actary of Homeland Security. Under President Trump, attempted illegal border
• 1:22:04
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 1:22:08
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 1:22:11
  Speaker 1: are here illegally, your next you will be fine nearly
• 1:22:15
  Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
• 1:22:19
  Speaker 1: never return. But if you register using our CBP home
• 1:22:23
  Speaker 1: app and leave now, you could be allowed to return legally.
• 1:22:27
  Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
• 1:22:31
  Speaker 1: border and families will be protected.
• 1:22:34
  Speaker 2: Sponsored by the United States Department of Homeland Security,