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How behavioural science will help us cut through. With Si Elliott
Series 3 has asked how can we cut through with humanity in the age of AI and today we bring a lens from behavioural science expert Si Elliott.
His book Customer Experience Thinking is a must read for everyone wanting to navigate and build deeper commercial relationships.
In this episode we discuss:
Behavioral Science in Marketing: How emotional decision-making is needed to drive both commercial and business marketing , requiring empathy alongside technology adoption.
AI and Automation Ethics: Are we at risk of two-tier service models; the role of humans for high-empathy tasks and mitigating…
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