Corky Coker Reflects on a Life in the Automotive Industry
Corky Coker originally had no plans to enter the family business. His father had originally started Coker Tire in 1958 as a small shop that sold tires, performed retreads and handled light maintenance jobs. Even though he grew up as a “car guy” with his uncles and dad constantly working on Model As and Ts, Corky wanted to be a veterinarian. However, after getting all “Bs” in college (babes, brews and banjos, according to Corky), his father promptly told him to come back and help run the family business.
Corky took over what, at the time, was a small niche of the business, focusing on finding…
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