Psychology of Buying Series, Part 2: COSTCO

Bulletproof Dental Practice · Jul 29, 2022 · 22m

Bulletproof Dental Practice Podcast Episode 255

Host: Dr. Peter Boulden

Key Takeaways:

Introduction

1. Membership (CostCo Card)

2. Membership Plans

3. Membership Psychology

4. Electronics

5. Bare Bone Appearance

6. Boxes Stacked to the Ceiling

7. Deals Are Great

8. White Label Arm (Kirkland Signature)

9. Simplifies Decision Making Process

10. Size Of Shopping Carts

11. Store Layout

12. Rotating Goods

13. Samples They Give Out

14. Long Checkout Lines

15. Cheap Food

References:

Bulletproof Summit

Mighty Networks: Bulletproof Dental Practice

Costco

Tweetables:

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