Carilu Dietrich & Maya Spivak - Marketing That Actually Works in Today's Market
Carilu Dietrich took Atlassian public and has spent the years since advising some of the fastest-growing companies in B2B tech, including Lovable. Maya Spivak is the brand marketer behind campaigns for Segment, Lovable, LinkedIn, and Hightouch.
Together, they have a simple thesis: most of what passes for B2B marketing right now is either derivative, tasteless, or both. The companies breaking through are doing something different.
At Engineering Tailwinds, a live event in San Francisco co-hosted by GTMshift and The Transaction, Carilu and Maya joined the group to break down what is actually…
The skinny
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