Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Spa Used a Rainy Day Refund to Smooth Demand
In this episode of Small Business Success with Fexingo, Lucas and Luna explore how a small-town spa in Asheville, North Carolina, smoothed out its boom-and-bust demand cycle with a counterintuitive refund policy. Owner Maria Fernandez noticed that sunny Saturdays were overbooked while rainy weekdays sat empty. Her solution: offer a full refund plus a 20 percent voucher to any client whose appointment fell during a heavy downpour — defined as more than half an inch of rain in a four-hour window. The policy didn't just fill off-peak slots; it built trust and reduced last-minute…
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