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Aaron Gross: How To Change the Story Around How and What We Eat

We all have a food story; the story that we tell ourselves about what we eat and why we eat it. It's that story that runs the show when it comes to how we shop, cook, and feed our children.

It was most often taught to us by our parents and their parents, most who thought they were passing on good values and deep traditions and were only doing what was best for their kids. But our food story is more than that. It was also passed on to our parents and to us from advertisers, marketers and a food industry that uses words like values and traditions to get us to buy into a narrative that has…

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