The Surprising Sleep Trick This Former NFL Player Swears By

One Day with Jon Bier · Jul 10, 2025 · 45m

Todd Anderson had no entrepreneurial experience, but bootstrapped a business revolving around sleep. As a former NFL player and lifelong high performer, he was obsessed with optimization. He tried every hack, supplement, and tool he could find. After learning he had mild sleep apnea, he took a close look at sleep, and found a glaring gap in the wellness business. Dream Performance & Recovery was born from Todd Anderson's research and product-based solutions. After getting "in bed" with start-up legends Sara Blakely and Jesse Itzler, his brand is on the fast track.

This look at the most…