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Why the Middle Market Is Storage's Biggest Battleground

LFP battery storage pricing dropped from over $1,000 per kilowatt hour to under $100 per kilowatt hour in a few short years. That single shift is reshaping project economics across the solar and storage industry. In this episode of The Clean Power Hour, host Tim Montague sits down with Wes Kennedy, a 30-year clean energy veteran. They cover DC coupling, middle market strategy, the AI-driven energy demand surge, workforce development, and what the storage ITC means in a post-solar-ITC world.

Wes Kennedy leads middle market BESS deployment at QCells. He has nearly 30 years of experience in…

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