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The Boutique Lawyer Show: Is cross-selling bad for your business?
Cross-selling should be a result, not a strategy, Sue-Ella Prodonovich argues. Otherwise, you run the risk of "crass-selling".
On this episode of The Boutique Lawyer Show, host Jerome Doraisamy is joined by returning guest Sue-Ella Prodonovich, who is the principal of Prodonovich Advisory, to discuss some of the potential pitfalls of cross-selling by law firms, particularly in the age of coronavirus, distinguishing cross-selling from "niching down", and how cross-selling can impact upon the health and success of a legal business.
The pair also discuss the need to seek appropriate feedback…
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