Latest / The Inspired Stories Podcast
The Celebrity Brand Revolution: Bilal Mekkaoui's OuiCollab Global Expansion
🎙️ How Bilal Mekkaoui Built Celebrity Brand Powerhouses with Courtney Cox and Kaley Cuoco
In this fascinating episode, Bilal Mekkaoui, co-founder and managing partner of OuiCollab (formerly Joby Brands), shares his remarkable journey from investment banking to celebrity-backed brand venture studio founder. With over 24 years of experience spanning investment banking, Rocket Internet's $6.7B IPO, and Delivery Hero's $4.7B public offering, Bilal reveals how he discovered the celebrity brand growth hack and built two successful companies: Home Court with Courtney Cox and Oh Norman with Kaley…
The skinny
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