S2 Ep12: Pharmacy Focus: Limited Series - Celebrity Endorsements in Vaccine Hesitancy
On this episode, experts discuss the role of celebrity endorsements and trusted local figures in addressing vaccine hesitancy. Experts commented on studies examining how peer influencers and endorsements from figures like Dr. Fauci can increase vaccine acceptance by making the issues more relatable. However, they also noted the need to understand different factors contributing to hesitancy as well as ensuring endorsements match the right target audience and local context to be most effective. The podcast explored both the potential and limitations of celebrity marketing in vaccine promotion…
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