PodChats for FutureCIO: Excelling in customer experience measurement

CXOInsights by CXOCIETY · May 21, 2023 · 24m

History tells us that the ideals of customer experience can be traced to the development of market research as a method of improving advertising in the 1920s. The practice spread to other sectors following World War II the boom of consumerism.

So nearly a hundred years has passed with much experience and an abundance of technology, we must ask: have we achieved the pinnacle of customer experience best practices?

In this PodChats for FutureCIO, we are joined by Ms Maxie Schmidt, vice president and principal analyst with Forrester, to shed light on Customer experience measurement – what is it…