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How Air Asia is Reinventing the Airline Experience | Mahek Shah | Ep 010
Discover how Air Asia is revolutionizing the airline experience through innovative marketing strategies. In this episode, Mahek Shah shares his insights on how AirAsia is leveraging digital marketing, programmatic advertising, and first-party data to enhance the customer experience.
Mahek Shah is the Global Head of Media at Airasia (AirAsia Media & Airasia Ads). Mahek is an integrated marketing and communications professional with rich digital marketing and product development experience. She started her career in advertising with successful stints at Ogilvy, IPG Mediabrands, Lion & Lion and…
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