Latest / The Heart-Led Business Show / Heart-Led Business Unmasked with Marc Mawhinney

Transcript

Heart-Led Business Unmasked with Marc Mawhinney · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to the Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let's go.
• 0:31
  Speaker: Let your heart guide your business journey.
• 0:35
  Tom Jackobs: Today, we're diving into the entrepreneurial ocean with the legendary Marc Mawhinney, an expert at helping coaches reel in clients without casting any ad nets from his enchanting natural born coaches podcast to the thriving coaching jungle Facebook group.
• 0:53
  Tom Jackobs: Mark's Heart-led business wisdom is as bountiful as a fruit tree in full bloom.
• 0:59
  Tom Jackobs: Let's swing into his story and uncover the secrets of nurturing a thriving coaching community without paid ads.
• 1:07
  Tom Jackobs: Mark, welcome to the show.
• 1:09
  Marc Mawhinney: Thanks, Tom, and I've never been called legendary or enchanting, so I'll take it.
• 1:14
  Tom Jackobs: Well, let's live up to that expectation as well.
• 1:17
  Tom Jackobs: You know, I'm so interested in.
• 1:19
  Tom Jackobs: The natural born coaches kind of idea.
• 1:22
  Tom Jackobs: And we're going to dive really deep into that today.
• 1:25
  Tom Jackobs: but first what's your definition of a heart-led business?
• 1:30
  Marc Mawhinney: I was thinking about this after we first connected and full disclosure for me, I'm not like a woo woo guy, not a super yeah.
• 1:37
  Marc Mawhinney: So there's some people in my world, like heart-led business, they give you probably more of that standard type answer.
• 1:43
  Marc Mawhinney: Like Terry Levine, she's great.
• 1:44
  Marc Mawhinney: She's a past JV partner of mine, all her stuff.
• 1:48
  Marc Mawhinney: She's got the heart you know with the hands and everything.
• 1:52
  Marc Mawhinney: If I was doing that, people would say.
• 1:54
  Marc Mawhinney: What's Mark on?
• 1:55
  Marc Mawhinney: You know, what the heck is he doing?
• 1:57
  Marc Mawhinney: So, so I view it a little bit different where I'm a little bit more meat and potatoes than, than maybe a mushy, but the way I view it and I've always thought of with heart-led is as simple as treating people the way you want to be treated, you know?
• 2:11
  Marc Mawhinney: So when it comes to the coaching world, of course, it's full of people making these enormous promises and, you know, they're promised a million bucks in a month and all, you're not going to have to work hard or they're doing certain things, which I've heard this story so many times when people have been on a call with a closer or someone from that person, another person's team, and that they're just so anxious to get the sale before that call is done.
• 2:37
  Marc Mawhinney: And they're trying to get them to max out their credit card.
• 2:39
  Marc Mawhinney: And I remember one past client before she.
• 2:42
  Marc Mawhinney: Join my program was telling me one of those horror stories and the person on the team said, Oh, she said, Oh, I have to talk it over with my husband.
• 2:48
  Marc Mawhinney: This is a big purchase.
• 2:49
  Marc Mawhinney: It was like tens of thousands of dollars.
• 2:51
  Marc Mawhinney: And, you know, we have to discuss these things.
• 2:53
  Marc Mawhinney: And he said, Oh no, just put it on your card.
• 2:55
  Marc Mawhinney: Keep it a secret from him.
• 2:57
  Marc Mawhinney: Then in 30 days, you'll have a whole pile of money.
• 2:59
  Marc Mawhinney: You can pay off the card.
• 3:00
  Marc Mawhinney: You got a bunch left over and he'll be thanking you at that.
• 3:04
  Marc Mawhinney: When I think of heart centered, it's the opposite of that type of manipulation.
• 3:09
  Tom Jackobs: Yeah, absolutely.
• 3:11
  Tom Jackobs: And I like that, that, you know, bringing the golden rule in, you know, know, help do unto others as you would have them do.
• 3:17
  Marc Mawhinney: Crazy concept, but we, well, with the online space, but we have to remember, it sounds funny to say this, it's people who are on the other side of the screen.
• 3:26
  Marc Mawhinney: I think that we're used to seeing social media you know profiles or whatever, with a little tiny picture.
• 3:31
  Marc Mawhinney: And we tend to not, it's easy to forget that, Hey, it's a human being on the other side too.
• 3:36
  Marc Mawhinney: So put yourself in their shoes.
• 3:38
  Marc Mawhinney: It's, that should be, I think, 101 for anyone.
• 3:42
  Tom Jackobs: Yeah, you know, I think you've really nailed it there that we've lost that human connection a lot online especially for those, you know keyboard warriors that love to, you know, be behind the Anonymity and make those comments on somebody's YouTube channel.
• 3:59
  Tom Jackobs: Maybe it was mine And it's it's it's wild.
• 4:03
  Marc Mawhinney: If they're face to face with you, they would never say that.
• 4:07
  Marc Mawhinney: And the fingers crossed.
• 4:08
  Marc Mawhinney: I hope that there's a, the tides turning and we'll see some different ways for people behaving.
• 4:13
  Marc Mawhinney: But back in the old days, I say the old days, early 2000s, even if someone was saying bad stuff about you, you wouldn't hear about it because of, you know, being the behind closed doors or Tom, who's a couple thousand miles away from me or something, I would know, or you wouldn't be, not that you'd do this, I mean, Tom's a bad example, we'll say Mike's across the world you know, he wouldn't be able to troll Mark in Canada, you know, or whatever, now it's so easy, if you've got internet access, ten seconds, and what do they say, hurt people hurt people.
• 4:45
  Tom Jackobs: Exactly.
• 4:45
  Tom Jackobs: Exactly.
• 4:46
  Tom Jackobs: Yeah.
• 4:46
  Tom Jackobs: And now when I see those comments on my, on my channel, I just kind of ignore them, bless and release them as it were.
• 4:56
  Tom Jackobs: So tell us a little bit about your business and why you consider it heart-led.
• 5:01
  Marc Mawhinney: So my whole business, I've been doing it since 2014.
• 5:05
  Marc Mawhinney: So I'm coming up on 11 years, which I can't believe it.
• 5:09
  Marc Mawhinney: Sometimes, sometimes it feels like three years.
• 5:11
  Marc Mawhinney: Other times it feels like 30, but it's 11.
• 5:14
  Marc Mawhinney: And my whole business is helping coaches grow their businesses.
• 5:18
  Marc Mawhinney: That's who I help.
• 5:19
  Marc Mawhinney: Anyone else who comes to my world, if they sell widgets or they do some other type business, they need help.
• 5:24
  Marc Mawhinney: I refer them off.
• 5:26
  Marc Mawhinney: I stay in my lane, so to speak.
• 5:29
  Marc Mawhinney: I think the name of my business ties in the theme of your show probably in a way with natural born coaches.
• 5:35
  Marc Mawhinney: A lot of the people who gravitate into my world feel like they were born to do this.
• 5:39
  Marc Mawhinney: They were the ones that in high school, other kids were, you know, coming to them for support and they were great listeners and born leaders as well.
• 5:48
  Marc Mawhinney: And that's how it, it's funny how it worked out when I was coming up for a title for business, a podcast, everything else, I wanted something that really quickly, it's funny how it happened, but I wanted something with the word, the keyword in there, coach, coaches, coaching, you know, whatever.
• 6:04
  Marc Mawhinney: And I went through the billboard top 100 songs from 20, this was 2014.
• 6:11
  Marc Mawhinney: So I went back to 1990, like, you know, whatever, 25 years.
• 6:15
  Marc Mawhinney: And I was inserting the keywords into a bunch of songs and band names that's, you know, cause I was at a loss.
• 6:22
  Marc Mawhinney: I couldn't come up with them.
• 6:23
  Marc Mawhinney: The name any other way.
• 6:24
  Marc Mawhinney: Nothing worked there.
• 6:26
  Marc Mawhinney: I did have newcoachesontheblock.com at one time.
• 6:29
  Marc Mawhinney: I'm embarrassed to admit it's available now if you want to grab it, Tom.
• 6:33
  Tom Jackobs: I love that.
• 6:34
  Tom Jackobs: I might.
• 6:35
  Marc Mawhinney: Yeah, so no luck on the music scene.
• 6:37
  Marc Mawhinney: Then went to the movies and went through the top movies every year.
• 6:40
  Marc Mawhinney: 2014, 2013, 2012.
• 6:42
  Marc Mawhinney: And I got down to whatever 1995 Oliver Stone's Natural Born Killers inserted couches in there.
• 6:49
  Marc Mawhinney: I thought, Oh, geez, that's just really clicked.
• 6:51
  Marc Mawhinney: And then I had the any entrepreneur knows this is the most nerve wracking 10 or 20 seconds you rush to GoDaddy or whichever place you go to get your websites from your house and you punch it in and you just pray that it's not taken and it wasn't taken.
• 7:05
  Marc Mawhinney: And here, here we are today, but that's how the name came about.
• 7:09
  Tom Jackobs: Yeah.
• 7:10
  Tom Jackobs: Oh, that's great.
• 7:10
  Tom Jackobs: Yeah.
• 7:11
  Tom Jackobs: You know, back in the day, we used to like, just look at the LLC register or the corporation register to see if that name was taken.
• 7:18
  Tom Jackobs: Now you have to go to the web and it's funny how things evolve and change over time.
• 7:23
  Marc Mawhinney: Well, my past life's in real estate.
• 7:26
  Marc Mawhinney: So for about a decade through my twenties, I sold real estate and have my own company and stuff.
• 7:31
  Marc Mawhinney: And I was telling someone today because she's taking her real estate license and that came up in conversation.
• 7:37
  Marc Mawhinney: And I said, Oh, I took mine back in 2000 and I made the joke.
• 7:41
  Marc Mawhinney: I said, we used stone tablets and we were carving into them.
• 7:45
  Marc Mawhinney: I said then we had a team of dinosaurs haul the tablets to the real estate board to mark them or whatever But it does feel like a different time because back then my first year in real estate I had a pager that went on my belt and i'd be driving around the city I always had to have a whole cup full of hold, quarters because if I got a page from a client i'd have to go to a convenience store to use a payphone if any Younger people are watching.
• 8:08
  Marc Mawhinney: So like, what's a payphone?
• 8:09
  Marc Mawhinney: And it sounds so antiquated.
• 8:11
  Marc Mawhinney: Now I ended up getting a cell phone, I think in 2001 or whatever, you know, shortly after, but I tell my son this all the time.
• 8:17
  Marc Mawhinney: I had to carry a whole bunch of quarters in case I had to call a client back then.
• 8:23
  Tom Jackobs: They're used by thinking, well, you got to do laundry or something.
• 8:26
  Marc Mawhinney: Yeah, he, he has no clue.
• 8:28
  Marc Mawhinney: He's 16 now and he has no clue.
• 8:30
  Marc Mawhinney: I've become the person I said I'd never be, you know, like I used to walk uphill both ways to school, barefoot in the snow and all that.
• 8:39
  Marc Mawhinney: I'm the crusty old guy now.
• 8:42
  Tom Jackobs: I think I'm, I am too.
• 8:45
  Tom Jackobs: Some days are better than others, tell me how did you then get into the coaching business?
• 8:52
  Tom Jackobs: What was that translation transition like for you?
• 8:55
  Marc Mawhinney: So I mentioned my past life was in real estate.
• 8:58
  Marc Mawhinney: I ended up building up a good size company.
• 9:01
  Marc Mawhinney: Everything was going great until it wasn't going great.
• 9:03
  Marc Mawhinney: It collapsed and not that there's ever a good business closure, but it was a messy business closure because it wasn't a case that I was 65 or 70 and had been planning for it to close and whatever was bang, hit a brick wall at a hundred miles an hour.
• 9:18
  Marc Mawhinney: And so I spent a rough couple of years.
• 9:21
  Marc Mawhinney: I say in the wilderness, not literally, but figuratively because throughout my twenties It was hockey stick growth.
• 9:28
  Marc Mawhinney: I'm Canadian.
• 9:29
  Marc Mawhinney: So I'll use a hockey stick metaphor, but, but I never failed it.
• 9:33
  Marc Mawhinney: It was just everything worked.
• 9:34
  Marc Mawhinney: I now work my butt off, but it was just grow, grow, grow with real estate.
• 9:38
  Marc Mawhinney: And suddenly when you go through a business closure and all this stuff, and especially when you've tied your identity into your business, which I've learned, there's a tip I'll give people is keep the two separate.
• 9:50
  Marc Mawhinney: You're not your business.
• 9:51
  Marc Mawhinney: If your business fails, That's not you, you know but anyways, yeah.
• 9:54
  Marc Mawhinney: So I was a couple of years of just, you know, lost and did not want to go back into real estate, but I also am incapable of working a nine to five office job.
• 10:04
  Marc Mawhinney: I'd go crazy and I'm like, what the heck am I going to do?
• 10:07
  Marc Mawhinney: And so I ended up working with a few coaches and I didn't know much about coaching before this, by the way.
• 10:14
  Marc Mawhinney: And cause it was pretty new back then.
• 10:16
  Marc Mawhinney: You know, we're talking, it was around, I know since the nineties, but for the most part, it wasn't.
• 10:21
  Marc Mawhinney: You know, like it is today.
• 10:23
  Marc Mawhinney: And it just, I thought, wow, I've seen how this is helping me work with coaches.
• 10:27
  Marc Mawhinney: I thought this would be a great business to be in, you know, work from anywhere you work from your laptop or whatever.
• 10:33
  Marc Mawhinney: And that's what got me thinking about it.
• 10:35
  Marc Mawhinney: I jumped in and.
• 10:37
  Marc Mawhinney: Here we are.
• 10:38
  Tom Jackobs: Oh, that's, that's very cool.
• 10:40
  Tom Jackobs: That's interesting that, that you didn't coach before.
• 10:43
  Tom Jackobs: So what, what is it that you're, you're providing to your, your clients that's unique and different?
• 10:50
  Marc Mawhinney: Well, it's funny.
• 10:51
  Marc Mawhinney: I was coaching for years without realizing it with my real estate team because I was coaching my agents, you know, cause I had sold a lot of houses, learn a lot.
• 11:00
  Marc Mawhinney: And I was coaching them, but I never thought of it as coaching.
• 11:03
  Marc Mawhinney: Something that I thought was really interesting was a person came into my real estate office, probably 06, 07.
• 11:11
  Marc Mawhinney: And my assistant said, Mark, there's someone here to see you.
• 11:14
  Marc Mawhinney: And he had seen my signs around and ads and everything.
• 11:17
  Marc Mawhinney: And he was a business coach which back then, like what the heck's a business coach?
• 11:22
  Marc Mawhinney: Do people hire coaches?
• 11:23
  Marc Mawhinney: And he was trying to get my business and me being in my twenties and, you know, just cocky, full of piss and vinegar got, you know, heard him out for a couple of minutes or whatever, but then sent him on his way.
• 11:33
  Marc Mawhinney: And when the business closed, I thought, wow, I probably should have listened to a little more, you know, but anyways, that's, you know, life's easier when you look in the rear view mirror of Monday morning quarterback.
• 11:45
  Marc Mawhinney: To answer your question, what do I do different with my business or so?
• 11:48
  Marc Mawhinney: What I like to think is that I'm giving the coach I work with everything they need to build a successful business, but I'm not making that promise of you're going to have a seven figure business in the next 30 days working five minutes a day.
• 12:01
  Marc Mawhinney: So I've been an optimist, but I'm also a realistic optimist.
• 12:06
  Marc Mawhinney: Sometimes it's not great in the online space because you're competing with these people that are making outlandish BS claims.
• 12:13
  Marc Mawhinney: And so then you're going out there.
• 12:14
  Marc Mawhinney: Like I had a client once who we were working together and she was able to transition from her, she was had a nine- to- five job and doing her coaching on the side, and after six months, she was able to quit her job and start coaching full time, and I congratulate her.
• 12:28
  Marc Mawhinney: And she's like, I just, I don't know why it took so long or whatever.
• 12:31
  Marc Mawhinney: And I'm like, look for, if you're.
• 12:34
  Marc Mawhinney: You know, look in the real world here, not the internet marketer, you know, big you said to most people, how would you like to transition from your job into a coaching business that you love in six months, they'd be like, sign me up.
• 12:47
  Marc Mawhinney: But somehow we think it's a bad thing because we're so jaded by the, or you know, the hopium that's being sold out there in the online space.
• 12:56
  Tom Jackobs: I love that term.
• 12:57
  Tom Jackobs: I've not heard that before.
• 12:58
  Tom Jackobs: Hopium
• 12:58
  Marc Mawhinney: I didn't come up with it.
• 13:00
  Marc Mawhinney: So it's and I love that.
• 13:02
  Marc Mawhinney: And I also love douchepreneur, which I have not come up with, but there's lots, lots of douchepreneurs in the online space as well.
• 13:09
  Tom Jackobs: Yes, exactly.
• 13:11
  Tom Jackobs: Yeah.
• 13:11
  Tom Jackobs: And the whole advice, you know, like burn the boats and go all in and you just hustle, hustle, hustle, and we'll make it happen.
• 13:18
  Tom Jackobs: I think is complete BS is, is really doing people a great disservice.
• 13:24
  Marc Mawhinney: It is.
• 13:24
  Tom Jackobs: the six months gives her enough time to plan and create and, and just be ready if things go south a little bit, you know, but.
• 13:34
  Tom Jackobs: Yeah.
• 13:35
  Marc Mawhinney: Yeah.
• 13:36
  Tom Jackobs: It has been disastrous.
• 13:38
  Tom Jackobs: I'm sure.
• 13:38
  Marc Mawhinney: I get the concept of burn the boats and, and, you know, I know what the whole thing means, but if you quit your job today, Then all of a sudden you're like, Oh man, I'm going to need a coaching client in the next week, or I'm not going to eat, you know, or I got to pay a car payment, got to put a roof over my head or so on, and that's going to lead to bad choices because for example, you have a potential client who's a walking red flag.
• 14:02
  Marc Mawhinney: That's going to be a pain in the butt to work with, that you should not be working with.
• 14:06
  Marc Mawhinney: It's like, Oh, I need to bring something in.
• 14:08
  Marc Mawhinney: So I Cruise's character Quits and he's like, who's with me?
• 14:15
  Marc Mawhinney: Who's with me to the whole office?
• 14:16
  Marc Mawhinney: And the only one that would go with him was Rene Zellweger.
• 14:19
  Marc Mawhinney: Remember he takes the fish.
• 14:20
  Marc Mawhinney: He's like, I bought this.
• 14:20
  Marc Mawhinney: This is my goldfish or whatever.
• 14:22
  Marc Mawhinney: You don't want to do the big Jerry Maguire scene, like a dramatic, tell your boss to go F himself or herself.
• 14:28
  Marc Mawhinney: And then all of a sudden you're stuck.
• 14:30
  Marc Mawhinney: You know when I built my coaching business, when I started it, I had a sales.
• 14:35
  Marc Mawhinney: We're was basically working from home for a telecommunications company here in Canada.
• 14:39
  Marc Mawhinney: There's two of us in our, in the province.
• 14:42
  Marc Mawhinney: Great gig.
• 14:44
  Marc Mawhinney: It was a couple of hours a day to get the work done or whatever.
• 14:46
  Marc Mawhinney: And then I would work on my coaching, but I wanted to wait until the coaching got rolling before I said to.
• 14:53
  Marc Mawhinney: I'm all done.
• 14:54
  Marc Mawhinney: And it was about 11 months.
• 14:55
  Marc Mawhinney: I think that I ended up switch over full time to coaching, but it would have been much different story if I quit after a week or two, it would have been pretty stressful.
• 15:05
  Tom Jackobs: Oh, totally.
• 15:06
  Tom Jackobs: I did the same thing when I transitioned from corporate into fitness, I took a year to do all the planning and kind of create a business and, and it all ramped up.
• 15:17
  Tom Jackobs: But know, it's, it's, I remember- I think it was Tony Robbins during one of his seminars.
• 15:22
  Tom Jackobs: He said, people overestimate what they can do in a year and drastically underestimate what they can do in 10.
• 15:29
  Marc Mawhinney: Yeah.
• 15:29
  Marc Mawhinney: Love it.
• 15:29
  Tom Jackobs: that's, yeah.
• 15:30
  Tom Jackobs: And I think that's a, it's a nice reminder that one, take your time to do it.
• 15:36
  Tom Jackobs: And do it right,and do what feels good for you.
• 15:39
  Tom Jackobs: And you're not going to get in those situations where you have that walking red flag client.
• 15:43
  Tom Jackobs: I certainly have been there.
• 15:45
  Tom Jackobs: And, and cause that really does just drain, drain, drain, it's cost more than if you hadn't taken the client in the first place.
• 15:53
  Marc Mawhinney: Yeah.
• 15:53
  Marc Mawhinney: And if you're rolling out of bed in the morning and you look at your calendar and it's, Oh, geez, I got a call with Mary at two o'clock, and you just do not get along with her and you get that pit in your stomach.
• 16:05
  Marc Mawhinney: That's not good.
• 16:06
  Marc Mawhinney: There's actually a great book I'm reading.
• 16:08
  Marc Mawhinney: I'll recommend for your people.
• 16:10
  Marc Mawhinney: It's speaking of time and concept of time and everything.
• 16:13
  Marc Mawhinney: Have you heard of 4, 000 weeks?
• 16:14
  Marc Mawhinney: I think it's Oliver.
• 16:16
  Marc Mawhinney: Is it Berkman?
• 16:17
  Marc Mawhinney: It's Oliver something.
• 16:18
  Marc Mawhinney: Anyways, it's called 4, 000 weeks because that's what most people live.
• 16:22
  Marc Mawhinney: If you multiply 52 weeks a year times, you know what you're living.
• 16:26
  Marc Mawhinney: And I, I can't, I won't spoil it or, you know, steal the thunder, but it's an excellent book around the concept of time and his whole argument is basically, There's these productivity nerds, cause he used to be one that are all about getting more and more done and we'll get to work earlier and cross all stuff off the to do list.
• 16:44
  Marc Mawhinney: But never going to get ahead cause they're just going to pour more stuff in there.
• 16:47
  Marc Mawhinney: And that book's about deciding what's important and then getting the important stuff done, but being comfortable with letting the other stuff go.
• 16:55
  Tom Jackobs: Oh, that's great.
• 16:57
  Tom Jackobs: We'll link all that up into the show notes as well.
• 16:59
  Tom Jackobs: We'll get the author, and all that good stuff.
• 17:01
  Tom Jackobs: Yeah, that's, that's great.
• 17:02
  Tom Jackobs: Cause I know a lot of people just really struggle with that.
• 17:06
  Tom Jackobs: Now, with the Heartled business people, and I'm sure a lot of the coaches that you work with are Heartled businesses.
• 17:13
  Tom Jackobs: What type of advice do you give them around the business side of coaching?
• 17:21
  Tom Jackobs: No, from just personal experience.
• 17:23
  Tom Jackobs: And also a lot of people that I speak to, a lot of heartled people struggle with that business side.
• 17:29
  Tom Jackobs: So how do you, how do you help them with that?
• 17:31
  Marc Mawhinney: I started in 2014, and I didn't realize how, messed up a lot of coaches are heart-led to around money until 2015, I was doing an online summit, and it was all around charging more for your coaching.
• 17:46
  Marc Mawhinney: And I called it the Command Higher Coaching Fees Summit.
• 17:51
  Marc Mawhinney: I got some interesting messages from a few people, and comments like this is awful.
• 17:56
  Marc Mawhinney: Coaching is about money.
• 17:57
  Marc Mawhinney: And like, I was like, I don't know, cross between Gordon Gecko and JR Ewing.
• 18:02
  Marc Mawhinney: I don't know who else.
• 18:03
  Marc Mawhinney: And I was like, wow, this is really weird.
• 18:05
  Marc Mawhinney: I thought everyone would be on board about this.
• 18:08
  Marc Mawhinney: I do see a lot of coaches have messed up opinions around money, you know, where they feel guilty somehow if they're making money, they're doing something wrong.
• 18:17
  Marc Mawhinney: They're taking it from someone else.
• 18:18
  Marc Mawhinney: And it's something to get around.
• 18:20
  Marc Mawhinney: Cause if you have those feelings, you may not even realize you have them.
• 18:23
  Marc Mawhinney: They could be buried deep down below, but that's going to affect your results.
• 18:28
  Marc Mawhinney: So I it's interesting, where I host a podcast as well.
• 18:32
  Marc Mawhinney: I was speaking to a guest once, and this goes back to money beliefs.
• 18:37
  Marc Mawhinney: Guess was doing a hundred K plus launches doing like really, really well.
• 18:42
  Marc Mawhinney: And what she realized whenever she went into a store to shop, she would gravitate towards the discount rack because she grew up poor, and earlier in her life, and she was just always used to doing that, and she never realized Just hit her one day.
• 18:57
  Marc Mawhinney: Oh my God.
• 18:57
  Marc Mawhinney: I just always go to that discount rack Another coach I know was always keeping her thermostat really down because she her power had been cut off You know when she was younger and stuff and she always kind of struggled and she'd be the type She'd be put on three pairs of socks a couple sweaters instead of turning the heat up and that's why so Yes coaches that definitely need to fix the money stuff that's bouncing around in their noggin
• 19:23
  Tom Jackobs: Yeah.
• 19:23
  Tom Jackobs: Yeah.
• 19:24
  Tom Jackobs: And, and do you find that they're struggling with the balance between being heartled and The business side and, and being okay with accepting money.
• 19:35
  Tom Jackobs: Like what, what is that kind of thought process going through besides, you know, the, you know, the, the struggle with, you know having that, that whole money mindset and abundance mindset.
• 19:45
  Marc Mawhinney: I think a lot of it comes from society and the messages that they're being fed every day.
• 19:50
  Marc Mawhinney: So look at Hollywood, for example, more often than not, the main villain in a movie is usually a capitalist, right?
• 19:59
  Marc Mawhinney: It's a greedy capitalist.
• 20:00
  Marc Mawhinney: It's so the, the kids have their baseball field in small town, USA, and the greedy capitalist wants to steal it from them to put a toxic waste They're either whatever.
• 20:12
  Marc Mawhinney: So they see it, not just there.
• 20:13
  Marc Mawhinney: Like I see it in politics too.
• 20:15
  Marc Mawhinney: You're seeing, you know, on Twitter and different places, eat the rich hashtag, eat the rich.
• 20:19
  Marc Mawhinney: And it's just the richer evil and all this other stuff.
• 20:22
  Marc Mawhinney: And of course, there's bad, rich people.
• 20:24
  Marc Mawhinney: There's bad, poor people as well.
• 20:26
  Marc Mawhinney: But they've taken a lot of that in, I believe, and they don't want to be in the same camp as the greedy capitalist who's stealing the kids baseball field and polluting the town or something.
• 20:37
  Marc Mawhinney: And they feel that way.
• 20:39
  Marc Mawhinney: I'll also say that it's the people who often the people who claim to not care about money, who are like the greediest, most hypocritical people.
• 20:48
  Marc Mawhinney: So you've probably seen in the online space where, Oh no, put your wallets away.
• 20:52
  Marc Mawhinney: Like, you know, I don't care about my, it makes it sound like they almost don't want to you know, make money.
• 20:57
  Marc Mawhinney: They're trying to push away, but in reality, they're like the greediest SOBs out there, you know, so I'm not, I shouldn't say it.
• 21:03
  Marc Mawhinney: I'm a little bit jaded being in the online space so long, but I just I take the approach.
• 21:08
  Marc Mawhinney: My rule of thumb online is everyone's full of it until they've proven me wrong, you know, proven me otherwise.
• 21:14
  Marc Mawhinney: And yeah,
• 21:16
  Tom Jackobs: And, and has that voted well for you?
• 21:19
  Marc Mawhinney: I think so.
• 21:20
  Marc Mawhinney: The challenge building a business online, and you know, this is it's very, it would be very easy to spend multiple six figures on this ninja, You know solution, this magic bullet or whatever.
• 21:33
  Marc Mawhinney: And I actually know people who've spent over a hundred K without getting clients before, and I feel that awful for them because of it, which you think, how can you spend that kind of money?
• 21:43
  Marc Mawhinney: Well, 15 K for this copywriter or this much for a funnel expert and Facebook ads here or whatever.
• 21:51
  Marc Mawhinney: And I don't recommend doing that.
• 21:53
  Marc Mawhinney: One of the advantages for when I started my business, Is I started, I say not on a shoestring budget.
• 21:58
  Marc Mawhinney: It was on a dental floss budget.
• 22:01
  Marc Mawhinney: And at first I thought that was a negative because the reason my real estate business grew so much as I was always dumping more and more money into marketing, you know, again, this was the stone age, but I was sending out thousands of thousands of postcards every month to my local market, radio ads all this other stuff with print.
• 22:19
  Marc Mawhinney: And I was frustrated when I started coaching because, like, I don't have that war chest to put into.
• 22:25
  Marc Mawhinney: Facebook ads or whatever.
• 22:27
  Marc Mawhinney: And looking back now, I realized it was actually a positive because it forced me to roll up my sleeves.
• 22:33
  Marc Mawhinney: I couldn't just hire people to write, copy, and do all this other stuff.
• 22:36
  Marc Mawhinney: I had to do it myself.
• 22:38
  Marc Mawhinney: And actually fun fact that's happening today.
• 22:40
  Marc Mawhinney: I had to calculate it, but today's my 30 3, 200th.
• 22:44
  Marc Mawhinney: So 3, 200 straight day of emailing my list daily.
• 22:48
  Marc Mawhinney: Cause I started that practice in.
• 22:50
  Marc Mawhinney: But that, that build a lot of discipline that consistently posting content, the podcast is up to almost a thousand episodes.
• 22:58
  Marc Mawhinney: I don't think I would have been able to do that if I was just trying to buy my way through everything in the early stages.
• 23:03
  Tom Jackobs: Yeah, exactly.
• 23:04
  Tom Jackobs: Oh, that that's great.
• 23:05
  Tom Jackobs: And I think that bodes well for a lot of the heartled business folks as well, that they're.
• 23:12
  Tom Jackobs: They might be scared and correct me if I'm wrong but, but a little scared about putting their name out there, putting a lot of marketing out.
• 23:20
  Tom Jackobs: In case that many people might come into their orbit and then sign up for their program.
• 23:27
  Tom Jackobs: And then they're making all this money.
• 23:28
  Tom Jackobs: And then it's, it's kind of, they're, they have that mindset that if I have the money, that's not good because evil people have money, but I don't have money now.
• 23:40
  Tom Jackobs: So how do I get money?
• 23:42
  Tom Jackobs: And that whole dichotomy, it just, it, it's takes so much energy in the brain.
• 23:47
  Tom Jackobs: Cause I used to be there, and it's not a good place to be.
• 23:51
  Marc Mawhinney: Well, you mentioned something earlier about YouTube comments.
• 23:55
  Marc Mawhinney: So what they're seeing is Oh, geez, Tom got troll comments here on this.
• 24:00
  Marc Mawhinney: Cause he's, you know, I do a lot of people and in the back of their mind, they're holding back because they're thinking if I get to be successful and out there and stuff that I'm going to be attacked by strangers.
• 24:11
  Marc Mawhinney: In their mom's basement, eating a bag of Doritos or Cheetos, you know, keyboard warriors.
• 24:17
  Marc Mawhinney: So you, you have to get around that.
• 24:19
  Marc Mawhinney: Like that was one advantage of the business closure was I was called every name in the book from people I didn't even know.
• 24:25
  Marc Mawhinney: And I, yeah, local media running me down and everything.
• 24:29
  Marc Mawhinney: Not saying it wasn't all deserved, by the way, I would change some things for sure.
• 24:33
  Marc Mawhinney: But the advantage for that was it gave me a bit of a thicker skin because, well, I've been called every name out there.
• 24:39
  Marc Mawhinney: So if some stranger halfway across the world calls me something, you know, I'm not going to lose sleep.
• 24:46
  Tom Jackobs: Yeah.
• 24:46
  Tom Jackobs: Yeah.
• 24:48
  Tom Jackobs: So when, when you're working with a coach that has a really bad money mindset and is having difficulty kind of reconciling the business side with being heart-led, what, what do you tell them to, or to help them change that mindset?
• 25:04
  Marc Mawhinney: I find the best solution for it is for them to make money because then they realize, see, this isn't that bad.
• 25:10
  Marc Mawhinney: Same thing where.
• 25:12
  Marc Mawhinney: Sometimes there's friction.
• 25:14
  Marc Mawhinney: Often there's friction between spouses.
• 25:16
  Marc Mawhinney: If one wants to become a coach, the other one who's working nine to five and just sees money going out and not much money coming in, that's going to cause some issues around the dinner table.
• 25:27
  Marc Mawhinney: And I always say the best solution to.
• 25:29
  Marc Mawhinney: Pacify or please a spouse is start making money because when you're starting to bring in a, you know, being compensated well for what you do, then that's going to definitely make things easier.
• 25:40
  Marc Mawhinney: I also think so getting paid is one way to get around those money issues.
• 25:44
  Marc Mawhinney: But also when you start, you, you, you.
• 25:47
  Marc Mawhinney: Sit back and realize that you're not going to do any good if you're poor.
• 25:51
  Marc Mawhinney: You know, I always say you can't coach on an empty stomach.
• 25:54
  Marc Mawhinney: So if you're trying to coach and you've got bill collectors calling and you've got, you know, the bills bouncing and everything else, that's kind of hard to focus on your client, do the best job for them.
• 26:04
  Marc Mawhinney: When your bank account is full, you're feeling peaceful, relaxed.
• 26:07
  Marc Mawhinney: You're going to be a much better coach as well.
• 26:10
  Marc Mawhinney: Yeah, that totally true.
• 26:13
  Marc Mawhinney: I know in my, my fitness business, when the times I was really struggling, I was just a terrible coach and trainer because I was just thinking like, Oh, is that landlord going to put locks on the door of this today?
• 26:26
  Marc Mawhinney: As my car is still out there to get hauled away.
• 26:29
  Marc Mawhinney: Yeah, life of an entrepreneur.
• 26:32
  Marc Mawhinney: I think we've all been there.
• 26:34
  Tom Jackobs: Yeah, exactly.
• 26:35
  Tom Jackobs: All those, it's a rollercoaster, and I wouldn't have it any other way.
• 26:39
  Tom Jackobs: Of
• 26:40
  Marc Mawhinney: No, there's a oh boys, Ryan Doris, I believe it is.
• 26:44
  Marc Mawhinney: Steven Kotler's partner.
• 26:45
  Marc Mawhinney: They do stuff together.
• 26:46
  Marc Mawhinney: I was watching a YouTube video where he says that entrepreneurs need a certain amount of VUCA.
• 26:53
  Marc Mawhinney: I think it is volatility, uncertainty.
• 26:57
  Marc Mawhinney: Complexity and ambiguity, but you only have so, so much VUCA to go around between.
• 27:04
  Marc Mawhinney: To you have to, if you think of it as a cops to fill your personal life and then your business.
• 27:10
  Marc Mawhinney: So if your personal life has a ton of VUCA, you're dating a crazy person.
• 27:14
  Marc Mawhinney: That's like setting your clothes on fire and kicking you out of the house and all that other stuff.
• 27:19
  Marc Mawhinney: You need LA like if you're at an 80.
• 27:21
  Marc Mawhinney: VUCA for your personal life, then you only want to be in a 20 with your business.
• 27:26
  Marc Mawhinney: You don't want to be too much of a roller coaster because you're going to go crazy.
• 27:29
  Marc Mawhinney: On the flip side, if in your personal life, whether it be your partner, or maybe you're just a hermit, you're not doing much, not getting much excitement, you then have more room to have VUCA in your business side of things too.
• 27:41
  Marc Mawhinney: So I thought that was kind of an interesting concept.
• 27:44
  Tom Jackobs: Oh, that's, that, that is a great concept.
• 27:46
  Tom Jackobs: I like that.
• 27:47
  Marc Mawhinney: Hopefully you're 50 50.
• 27:49
  Marc Mawhinney: I'll send you the link later if you want to include it on show notes or if you want to check it out.
• 27:53
  Marc Mawhinney: I'm pretty sure I can find that video for you.
• 27:55
  Marc Mawhinney: He explains it much better than I, but I thought, wow, that's a really cool concept.
• 27:59
  Tom Jackobs: Yeah.
• 27:59
  Tom Jackobs: Yeah.
• 28:00
  Tom Jackobs: We'll definitely link that up into the show notes that that's, yeah, I think that'll help a lot of people just kind of get that understanding of, of.
• 28:08
  Tom Jackobs: The balance that needs to be made between the personal life, and the business life.
• 28:13
  Marc Mawhinney: Will do.
• 28:15
  Tom Jackobs: Cool.
• 28:16
  Tom Jackobs: Well, Mark, thank you so much for being on the show today and sharing your wisdom and especially the balance between the business and the, and the heart-led piece of it.
• 28:26
  Tom Jackobs: How can people learn more about your coaching services and what you do?
• 28:30
  Marc Mawhinney: Best spot is natural born coaches.com.
• 28:33
  Marc Mawhinney: That's a central hub.
• 28:35
  Marc Mawhinney: Also have a Facebook group.
• 28:36
  Marc Mawhinney: There's 27,000 ish coaches in there, so it's the Coaching Jungle.
• 28:41
  Marc Mawhinney: You can get there at thecoachingjungle.com.
• 28:43
  Tom Jackobs: All right, cool.
• 28:44
  Tom Jackobs: We'll link all that up into the show notes as well.
• 28:47
  Tom Jackobs: And Mark, thank you again so much for being on the show today.
• 28:50
  Tom Jackobs: I really do appreciate your time.
• 28:52
  Marc Mawhinney: Thank you for the invite.
• 28:52
  Tom Jackobs: No worries.
• 28:54
  Tom Jackobs: And to our show listeners, thank you for listening to the show today.
• 28:57
  Tom Jackobs: I really do appreciate it or watching the show if you're on YouTube, but let's make sure that you are checking out everything that Mark's doing.
• 29:05
  Tom Jackobs: And we're going to provide that all down in the show notes.
• 29:07
  Tom Jackobs: So just click on that little show notes link and get all of that information.
• 29:12
  Tom Jackobs: And if you could do me a solid favor and do what other smart and considerate listeners are doing, and that's giving us a rating and a review, so that you can, we can share the show with more people and make sure that they get the idea that business can be heart-led and you can make money doing it at the same time.
• 29:30
  Tom Jackobs: So until next time, lead with your heart.
• 29:34
  Speaker 2: You've been listening to the Heart Led Business Show, hosted by Tom Jackobs.
• 29:39
  Speaker 2: Join us next time for another inspiring journey into the heart of business.