Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How To Map Customer Intent Across Channels
Most marketers map channels, not intent. In this episode, Lucas and Luna dissect how modern customers fragment their journeys across social, search, and in-store touchpoints without ever clicking a single ad link. We explore the specific case of a mid-sized apparel brand that stopped tracking clicks and started tracking identity resolution across devices. You will learn why attribution models are failing in a cookieless world and how to build a multi-channel strategy that respects the silence between interactions. This is not about last-click wins; it is about understanding the full loop of…
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