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2,144 - TOTD: 120 Days Can Change Everything
Is 120 days too early to talk about renewals? Not if you value occupancy and pricing power.In today’s Multifamily Operator Tip of the Day, we’re resetting the mindset around renewal timing. The truth? Renewals aren’t just a notice—they’re a relationship.Some say the renewal convo should start at move-in. Others say 90 days. But I’m telling you, 120 days out with a thoughtful communication process is the sweet spot. Why? Because it gives residents time to reflect and gives your team time to execute.And here’s your bonus: Automate it.Early outreach tells your residents one thing loud and clear…
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