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Volvic’s Bold Plastic Shift and Legal Fallout | France News
Volvic just dropped a major eco-hack: all plastic bottles sold in France since October are now 100% recycled, marking the first such change since 1969—and it’s backed by a €2 million investment. After a decade of gradual steps, including recycled content since 2008 and full-recycled 8L bottles in 2016, they’re now aiming for zero new plastic by August 2025, slashing material use by 15% and potentially cutting carbon emissions by 60%. But don’t celebrate yet—last June, a Paris court ruled them guilty of greenwashing over misleading claims about “carbon neutral” and “100% recyclable,” since…
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