Is Call Reluctance Real?

Top Secrets of Marketing & Sales · Mar 14, 2023 · 12m

When we're doing business-to-business or business-to-consumer outbound calls, those fears can be founded. Call reluctance can seem very real. They might very well say no. They might be rude, obnoxious, belligerent. They might say all kinds of things that you don't want to hear. So that's all true. That could happen. One of the things that helped me a lot though, is recognizing that we are not doing it for them. We are not doing this for the people who react like that. We are doing it for the people that we are ultimately going to help. And we can't get to the people that we are going to…