How a ‘Day 1 Mentality’ Wins in B2B Sales and Marketing

Sales Pipeline Radio · Mar 3, 2023 · 18m

This week's show is entitled, "How a ‘Day 1 Mentality’ Wins in B2B Sales and Marketing" and my guest is Rishi Dave, Expert Partner at Bain & Co.

Tune in to hear more about:

The Day One mentality of B2B buying

Building credibility and attention with decision makers before they're ready to buy

How do RFPs play into the Day One mentality, and should we even be using them?

The impact and importance of communities given specific data

Listen now, watch the video, and/or read the transcript on the Heinz Marketing blog (search "Rishi Dave").

I interview the best and brightest minds in sales and…