Churn Is the Foundation of All Growth: Why Your Entire Company Owns Retention
Churn isn't just a customer success problem—it's a sales problem. And it's costing you millions.
In this episode, Vanessa Brangwyn pulls back the curtain on customer expansion revenue and why most companies are getting it completely wrong. She reveals the uncomfortable truth about early-stage churn, when to split customer success from account management, and how her company jumped gross retention by 5 percentage points using AI.
If you're a CRO chasing new logos whilst revenue leaks out the back door, this conversation will change how you think about growth. Vanessa doesn't do corporate…
The skinny
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