Latest / The Breakfast Club / INTERVIEW: Chloe Bailey, Derrick Johnson & Scott Mills Talk NAACP Image Awards, BET, Burna Boy + More

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INTERVIEW: Chloe Bailey, Derrick Johnson & Scott Mills Talk NAACP Image Awards, BET, Burna Boy + More · The Breakfast Club

• 0:00
  Speaker 1: Wake that ass up in the morning.
• 0:02
  Speaker 2: The Breakfast Club Morning.
• 0:05
  Speaker 3: Everybody is DJ Envy Jess Hilarious, Charlamagne the guy. We
• 0:09
  Speaker 3: are the Breakfast Club Lawnla Rose is here with us
• 0:11
  Speaker 3: this morning, and we got some special.
• 0:13
  Speaker 2: Guests in the building.
• 0:14
  Speaker 3: We have Derek Johnson, the president of the nuable a
• 0:17
  Speaker 3: CP welcome here.
• 0:18
  Speaker 2: We have Scott Mills, CEO of b E T Good morning,
• 0:21
  Speaker 2: thank you for having me.
• 0:22
  Speaker 3: And we have a friend to the room, cousin to
• 0:24
  Speaker 3: the room, Chloe Balley. Ladies and gentlemen, welcome back.
• 0:26
  Speaker 4: Hello.
• 0:27
  Speaker 2: How you feeling. How's everybody?
• 0:28
  Speaker 5: Fantastic?
• 0:29
  Speaker 6: Cold?
• 0:30
  Speaker 1: Cold?
• 0:30
  Speaker 7: Oh you must not be from New York here, Hey,
• 0:32
  Speaker 7: I came up from Mississippi.
• 0:33
  Speaker 2: Man.
• 0:34
  Speaker 1: Oh yeah, that's what y'all based out of. No.
• 0:36
  Speaker 7: No, I live in jack Hippy, but at the headquarters Baltimore. Yeah,
• 0:40
  Speaker 7: got you, Officer La and New York and Baltimore got you,
• 0:43
  Speaker 7: all right.
• 0:43
  Speaker 3: So we're talking about the n double ACP Image Awards Live,
• 0:46
  Speaker 3: which goes down February twenty second. And you guys have
• 0:50
  Speaker 3: released some of the nominations this morning, and you're about
• 0:53
  Speaker 3: to tell us who's going to be the host.
• 0:55
  Speaker 5: Actually, we're not yet disclosing.
• 0:56
  Speaker 1: Okay, we're assume it is Chloe.
• 1:01
  Speaker 8: That's right.
• 1:01
  Speaker 1: You don't got to run the press right there you go.
• 1:03
  Speaker 5: And it's hard to be both a nominee and the host.
• 1:05
  Speaker 8: So that is correct the first for everything.
• 1:10
  Speaker 2: Why are you?
• 1:12
  Speaker 1: Why? People?
• 1:14
  Speaker 9: Family are definitely family, you know growing up as well,
• 1:18
  Speaker 9: Sis and I we would go and sing a lot
• 1:20
  Speaker 9: of times at you know, the events in Florida several times.
• 1:23
  Speaker 4: And things like that.
• 1:24
  Speaker 9: And it was just really special to be a part
• 1:26
  Speaker 9: of this today with praise this the movie I did
• 1:28
  Speaker 9: with Will Packer winning last year.
• 1:30
  Speaker 4: And you know.
• 1:32
  Speaker 9: It was a surprise to me today as we were
• 1:34
  Speaker 9: announcing some of the nominations, I got another gradual know that,
• 1:39
  Speaker 9: oh God is good, grateful.
• 1:42
  Speaker 1: I think the first time you all joined us in
• 1:44
  Speaker 1: a like eleven twelve.
• 1:46
  Speaker 8: Yeah, yeah, Well, I think.
• 1:49
  Speaker 10: It's important for you to be here with them, especially
• 1:51
  Speaker 10: putting your voice on it, because I think there's always
• 1:53
  Speaker 10: a conversation around like the war shows that we have
• 1:55
  Speaker 10: and whether people in level of celebrity supported or not.
• 1:58
  Speaker 10: So I think you being here in and you know,
• 2:00
  Speaker 10: being kind of like a face of it helps that
• 2:02
  Speaker 10: some too.
• 2:03
  Speaker 8: Right are you are you at all?
• 2:05
  Speaker 10: Like in working with the NAACP in these Image Awards,
• 2:08
  Speaker 10: are you at all getting out there for other award
• 2:10
  Speaker 10: shows and just kind of being a champion of that,
• 2:12
  Speaker 10: like in calling your friends and being like, hey, y'all
• 2:14
  Speaker 10: need to make sure y'all show up, Like what celebrities
• 2:16
  Speaker 10: are you like, Hey, make sure you show up, particularly Beyonce.
• 2:21
  Speaker 2: Before her.
• 2:22
  Speaker 8: You know, we getting there.
• 2:23
  Speaker 4: Yeah.
• 2:23
  Speaker 9: I think this one is really especially important because it
• 2:28
  Speaker 9: is honoring us in all of our blackness, and you know,
• 2:32
  Speaker 9: sometimes it's hard in this world and society today to
• 2:35
  Speaker 9: not feel valued or feel worthy enough. But definitely in
• 2:39
  Speaker 9: this space that the Image Awards, you know, we are
• 2:42
  Speaker 9: celebrating one another for not only our skin tone, but
• 2:45
  Speaker 9: also the incredible art that we put.
• 2:47
  Speaker 4: Into the world.
• 2:48
  Speaker 3: I was going to ask, is it very difficult to
• 2:50
  Speaker 3: get some of our celebrities, actors, actresses and sports.
• 2:53
  Speaker 7: Actually, since we've partnered with BT, we have not had
• 2:57
  Speaker 7: a problem get a listeners. Our biggest issue is the
• 2:59
  Speaker 7: comp schedule because during the awards seasons and so many
• 3:02
  Speaker 7: things going on. You got the NBA All Star, you
• 3:05
  Speaker 7: got the Super Bowl. But in terms of securing a listens,
• 3:07
  Speaker 7: we have not had a problem.
• 3:09
  Speaker 2: And how do we bring award shows back to where
• 3:11
  Speaker 2: it used to be?
• 3:11
  Speaker 1: Right?
• 3:12
  Speaker 2: I remember as a kid, money, money, money.
• 3:16
  Speaker 3: Was growing up as a kid, That's what we look
• 3:18
  Speaker 3: We expired to watch, we expired to We wanted to
• 3:21
  Speaker 3: see the NAACP Awards, we wanted to see the BET Awards,
• 3:23
  Speaker 3: and some of our biggest moments culturally came from those events,
• 3:27
  Speaker 3: Soul train as well.
• 3:28
  Speaker 2: How do we get back to that? Now you say money,
• 3:30
  Speaker 2: what does that money mean?
• 3:31
  Speaker 7: I mean the the large marketing houses actually put an
• 3:34
  Speaker 7: instance on black culture in a way which is not
• 3:37
  Speaker 7: exploited for their product line, but theirs supportive for the
• 3:42
  Speaker 7: culture's sake. What we have seen over time is a
• 3:46
  Speaker 7: devaluing of shows like Soul Trainers love Soul Trained, but
• 3:50
  Speaker 7: the escalation of resources for the Grammys or the Oscars
• 3:54
  Speaker 7: or the Emmys. While there their viewership has been going down.
• 3:58
  Speaker 7: They're still investing in it. But then I say, your
• 4:00
  Speaker 7: viewership is down, Yeah, you don't invest, But if you invest,
• 4:04
  Speaker 7: people want to see black entertainment. People want to appreciate
• 4:07
  Speaker 7: the culture. It is not just in the US, it's globally.
• 4:11
  Speaker 6: I agree with that, but you know, there are some
• 4:13
  Speaker 6: black people who think white ice is cold.
• 4:15
  Speaker 5: There absolutely are. I mean, I think one of the
• 4:17
  Speaker 5: things that was interesting post you know, that very brief
• 4:20
  Speaker 5: moment of racial renaissance we had in this country post
• 4:22
  Speaker 5: murder of George Floyd about right right at that moment,
• 4:25
  Speaker 5: the post that when we were preparing to do the
• 4:29
  Speaker 5: Image Awards with the NAACP, I would get these calls
• 4:33
  Speaker 5: from journalists and they'd say.
• 4:35
  Speaker 1: Is there still a need for the Image Awards? Haven't
• 4:37
  Speaker 1: aren't we beyond that?
• 4:39
  Speaker 5: And I said, so white right right, And I said,
• 4:42
  Speaker 5: you know, first of all, I think it that suggestion
• 4:44
  Speaker 5: means you really don't understand why the Image Awards exist.
• 4:48
  Speaker 5: It is not it doesn't exist because we were excluded
• 4:51
  Speaker 5: from other places. First and foremost, it is about that
• 4:54
  Speaker 5: our community values being recognized and celebrated by our community,
• 4:58
  Speaker 5: and that has absolute value. But the second thing is
• 5:02
  Speaker 5: what we understand about this country is it's terribly fickle.
• 5:06
  Speaker 5: Right so today, oh yes, we're wonderfully popular, and you
• 5:09
  Speaker 5: want to include us in all of your awards shows,
• 5:11
  Speaker 5: but you know this is not going to sustain And
• 5:13
  Speaker 5: what the NAACP and the partnership with BEET we have
• 5:17
  Speaker 5: a consistent commitment to celebrating excellence in our community. And
• 5:21
  Speaker 5: that's really what our partnership for the Image Awards is
• 5:24
  Speaker 5: all about.
• 5:24
  Speaker 6: You know, NAACP and BT, they are legacy brands, cultural institutions,
• 5:28
  Speaker 6: but what do they mean to people now?
• 5:31
  Speaker 7: Well, in many cases with NAACP is all about advocacy.
• 5:34
  Speaker 7: Right now as we sit here, we have several million
• 5:37
  Speaker 7: people who've had their student loans canceled because of the
• 5:40
  Speaker 7: Advocate NACP. When the campaign kicked off, that was our campaign.
• 5:44
  Speaker 7: We white labeled. Many people use our messaging, our branding.
• 5:47
  Speaker 7: But more important, we recognize that the number one employee
• 5:49
  Speaker 7: of African Americans in this country will government, well through
• 5:52
  Speaker 7: the government, and there it was a bill pass on
• 5:55
  Speaker 7: Obama that will called public service student loan forgiveness that
• 5:58
  Speaker 7: were not was utilized.
• 6:00
  Speaker 1: We advocated and.
• 6:01
  Speaker 7: Got the Bide administration to change it so that more
• 6:04
  Speaker 7: people qualify to get all of their dead forgiven, it's
• 6:07
  Speaker 7: close to five plus billion dollars that has impacted black
• 6:10
  Speaker 7: households as a result of that.
• 6:12
  Speaker 1: That's what the NAACP means.
• 6:13
  Speaker 9: Well.
• 6:14
  Speaker 7: More importantly, we cannot talk about what black folks think
• 6:17
  Speaker 7: White folks ice colder, and we don't support our black institutions,
• 6:21
  Speaker 7: So we talk about what is their value? What is
• 6:23
  Speaker 7: that relevance? Their relevance, and the value is what we
• 6:25
  Speaker 7: put into it, what we invest in it. And far
• 6:27
  Speaker 7: too many people with platforms talk about what we don't
• 6:29
  Speaker 7: have and don't invest in what we actually have.
• 6:32
  Speaker 6: I think because organizations, especially like NAACP, we don't know
• 6:36
  Speaker 6: what they still do. So even you saying that just now,
• 6:39
  Speaker 6: do y'all do a.
• 6:39
  Speaker 7: Good enough job of marketing that I don't know what
• 6:42
  Speaker 7: the rest of the club do, and talk about the
• 6:43
  Speaker 7: work that we do that you and I we can
• 6:44
  Speaker 7: talk about, because what happens in these scenarios it is
• 6:48
  Speaker 7: a better and struggle Natives talk about what we don't have,
• 6:50
  Speaker 7: what we can't do, as opposed to say, you know what,
• 6:52
  Speaker 7: let me check in to find out what they're doing
• 6:53
  Speaker 7: so we can promote this, so we can push this.
• 6:56
  Speaker 7: The value of the black vote is so in our
• 7:00
  Speaker 7: minds because we don't think is important enough. What every
• 7:03
  Speaker 7: decisions made is based through the black vote. And the
• 7:06
  Speaker 7: only way to get to the black vote if we
• 7:08
  Speaker 7: collectively put forth the strategy to turn it out in
• 7:11
  Speaker 7: ways in which it's not about the ninety days for
• 7:13
  Speaker 7: the election is right now, looking two years from now,
• 7:16
  Speaker 7: is right now. Looking in November, is right now looking
• 7:19
  Speaker 7: four years from now. And that's the power of organization
• 7:21
  Speaker 7: like the inn ACP. We have to start doing it
• 7:24
  Speaker 7: right now. Talk about what we're what we're going to do,
• 7:26
  Speaker 7: as opposed to talk about what we're not doing.
• 7:28
  Speaker 10: Question for you guys, because even in planning this show
• 7:30
  Speaker 10: right so, BT works with the NAACP to have the
• 7:33
  Speaker 10: awards the programmer on the network. People always give you,
• 7:36
  Speaker 10: guys a lot of flat for what's on the network
• 7:38
  Speaker 10: and what's not saying that you need better shows or
• 7:40
  Speaker 10: whatever the case may be. But the awards show, the
• 7:42
  Speaker 10: image awards are it's always a good show. In my opinion,
• 7:44
  Speaker 10: how much do you get tired of the conversation of
• 7:47
  Speaker 10: BT doesn't have good stuff to watch, that's why we
• 7:49
  Speaker 10: don't watch it.
• 7:50
  Speaker 5: Well, it's fascinating. I think they're always going to be
• 7:52
  Speaker 5: people who are critical. That's the reality of the situation.
• 7:54
  Speaker 5: Is really fun. This morning, before coming over, I listened
• 7:57
  Speaker 5: to your best of clip that you guys have online
• 8:00
  Speaker 5: and one of your featured guests was miss pat Right
• 8:05
  Speaker 5: and it was through Lee Daniels reaching out to be
• 8:07
  Speaker 5: Et to say I have this series that only be
• 8:11
  Speaker 5: Et can create. The only platform in the world that
• 8:14
  Speaker 5: can actually put this series out there is b ET.
• 8:17
  Speaker 5: It scares everyone else off. It's an important message, so
• 8:20
  Speaker 5: we looked at it. We love Lee Daniels. Lee greenlit
• 8:23
  Speaker 5: the series right, and it actually secured be ET's first
• 8:26
  Speaker 5: Primetime Emmy nomination because it was a really breakthrough show
• 8:29
  Speaker 5: and now everybody knows who Miss Pat is and she's
• 8:31
  Speaker 5: going on. We're actually in the fifth season of that show.
• 8:34
  Speaker 5: So and whether it's that or the nominations that we
• 8:37
  Speaker 5: receive for Dr from Detroit Right, fantastic show.
• 8:41
  Speaker 2: Dr r.
• 8:42
  Speaker 5: Kilpatrick is an amazing talent and the show is great
• 8:44
  Speaker 5: fun and the amazing work we do with Tyler Perry.
• 8:47
  Speaker 5: The reality is we have the biggest investment in black
• 8:53
  Speaker 5: focused content than any platform in the country, and even
• 8:57
  Speaker 5: with that, you're never going to be able to satisfy
• 9:00
  Speaker 5: every single audience. And so we recognize that they're going
• 9:03
  Speaker 5: to be things that people love, They're going to be
• 9:05
  Speaker 5: things that people wish for, They're going to be things
• 9:07
  Speaker 5: that you know, people keep on saying, bring back music
• 9:08
  Speaker 5: video shows. Music video shows don't work on linear television.
• 9:11
  Speaker 5: That's just the reality of it. So what we focus
• 9:14
  Speaker 5: on is what are the things that actually our audiences
• 9:18
  Speaker 5: are really consuming and enjoying. So Tyler Perry's Sisters, we're
• 9:23
  Speaker 5: going into the eighth season. It is the single most
• 9:26
  Speaker 5: watched show among Black people on all of television, not
• 9:29
  Speaker 5: all of cable, all of television fact, right, so more
• 9:33
  Speaker 5: than anything on broadcast television. So people say, oh, you know,
• 9:37
  Speaker 5: there'll be some people complain about BET, but the fact
• 9:39
  Speaker 5: that we have the single most watched show in black households,
• 9:42
  Speaker 5: so that is a long way of saying we are
• 9:46
  Speaker 5: always striving to be more inclusive. So we created our
• 9:49
  Speaker 5: streaming platform BET Plus to be able to create even
• 9:52
  Speaker 5: more content speak to diverse audiences. We think are tent
• 9:57
  Speaker 5: poles like the NAACP Image Awards, like the BET Awards,
• 10:01
  Speaker 5: which this where year is going to celebrate its twenty
• 10:03
  Speaker 5: fifth anniversary. If you can believe that, we think our
• 10:06
  Speaker 5: tent poles are those to their name. They are the
• 10:09
  Speaker 5: things that allow us to bring a huge cross section
• 10:12
  Speaker 5: of the community together to come and celebrate what's really
• 10:16
  Speaker 5: important to us as a community. One of the things
• 10:18
  Speaker 5: this year, over three million folks tuned in sorry, as
• 10:21
  Speaker 5: over three million folks moved in sorry tuned in to
• 10:24
  Speaker 5: the b ET Awards in twenty twenty four.
• 10:26
  Speaker 1: And if you think.
• 10:27
  Speaker 5: About that, it means it's the single largest gathering of
• 10:31
  Speaker 5: Black people for a black event in the country.
• 10:35
  Speaker 1: Right.
• 10:35
  Speaker 5: There's nothing else that three million blackfoot folks show up
• 10:38
  Speaker 5: for that is a specifically Black event. And so you
• 10:41
  Speaker 5: still have this opportunity to catalyze, mobilize, and engage our community.
• 10:45
  Speaker 5: And you just have to be very thoughtful and have
• 10:47
  Speaker 5: great partners like the NAACP as.
• 10:49
  Speaker 10: Your host help you pick the theme of the year.
• 10:51
  Speaker 10: Our stories, our culture are excellence. Does the host have
• 10:54
  Speaker 10: any say in it?
• 10:55
  Speaker 5: Well, that's actually let Derek speak to that first.
• 10:58
  Speaker 2: Yeah.
• 10:58
  Speaker 7: We every year we identify what what should be the
• 11:02
  Speaker 7: theme that resonated. We do focus groups to determine what's
• 11:05
  Speaker 7: the pulse of the Black community, and we also began
• 11:08
  Speaker 7: to look at the African diaspora, recognizing what we do
• 11:12
  Speaker 7: here set the tone across the globe. And so the
• 11:15
  Speaker 7: theme are Comms department. They spend a lot of times
• 11:18
  Speaker 7: doing some marketing research and we come up with our
• 11:20
  Speaker 7: theme every year as a result. What does BT me
• 11:22
  Speaker 7: and your generation cloy because you're twenty six, Yes, so.
• 11:26
  Speaker 2: Can you put up a little bit.
• 11:29
  Speaker 8: As far as Hello Hello?
• 11:32
  Speaker 4: I think you know, for me growing up, you know,
• 11:35
  Speaker 4: I'm a music lover.
• 11:36
  Speaker 9: I grew up loving One on six in Park, Like
• 11:39
  Speaker 9: I think I could speak for everyone in my generation,
• 11:41
  Speaker 9: you know.
• 11:42
  Speaker 4: I know certain things go into a lot, but that
• 11:44
  Speaker 4: was like.
• 11:44
  Speaker 9: The show for me to be inspired, to get excited,
• 11:48
  Speaker 9: Like that was it like I'd run home from school
• 11:50
  Speaker 9: and That's what I'd put on. So I was used
• 11:52
  Speaker 9: to seeing people who look like me, who were succeeding
• 11:56
  Speaker 9: in a field that I wanted to succeed in one day.
• 11:58
  Speaker 9: So ET has always had a special place in my heart,
• 12:03
  Speaker 9: especially think of all the groundbreaking performances, like you know
• 12:06
  Speaker 9: when Beyonce had her incredible performance on there. Yeah, you know,
• 12:10
  Speaker 9: I'm so grateful that I got to be on that
• 12:12
  Speaker 9: stage two three times.
• 12:14
  Speaker 4: One of my favorite performances that I did on there
• 12:16
  Speaker 4: was on BET. It was like this surprise treatment mashup.
• 12:19
  Speaker 9: So it's like, I feel like b ET gives a
• 12:21
  Speaker 9: platform for all black artists, whether they are at the
• 12:26
  Speaker 9: top of their game or whether they're rising. And I
• 12:28
  Speaker 9: think it's really special to have that support.
• 12:30
  Speaker 1: So when you hit as Scott, what do you think? So?
• 12:33
  Speaker 5: So, I love it. And one of the things that
• 12:35
  Speaker 5: we focus on is we understand people love one O
• 12:38
  Speaker 5: six in Park, right, and so the fact that it's
• 12:41
  Speaker 5: it doesn't work as a linear television show doesn't mean
• 12:43
  Speaker 5: one O six and Park is over because we can
• 12:44
  Speaker 5: bring one O six and Park back as a podcast,
• 12:47
  Speaker 5: we can bring one O six and Park back as
• 12:48
  Speaker 5: a digital experience, and we can just we are evolving
• 12:52
  Speaker 5: what one oh six and Park will look like in
• 12:54
  Speaker 5: twenty twenty five because it does have that very important role.
• 12:58
  Speaker 1: It happened.
• 12:59
  Speaker 8: I've heard, I've heard that you guys are trying to
• 13:00
  Speaker 8: figure out a show like that.
• 13:01
  Speaker 5: Yes, and we've got we've got a number of really
• 13:03
  Speaker 5: exciting executions because it's also we're approaching the twenty fifth
• 13:07
  Speaker 5: anniversary of one oh six and Park as well.
• 13:09
  Speaker 10: So so we've been a little bit ad free twenty
• 13:12
  Speaker 10: five years.
• 13:12
  Speaker 5: You know, we we will, we will. You'll still be
• 13:15
  Speaker 5: some things that you guys will be really excited about,
• 13:17
  Speaker 5: and we look forward to coming back and talk to
• 13:18
  Speaker 5: you about one O six and more free. Yeah, noted
• 13:23
  Speaker 5: the so, but I think the other thing that that
• 13:27
  Speaker 5: Chloe shared that is so important is we at BET
• 13:31
  Speaker 5: exist to be in service of our community and our culture.
• 13:33
  Speaker 5: That's what we exist for.
• 13:35
  Speaker 2: And we we we we.
• 13:37
  Speaker 5: Understand that there's a broad ecosystem of different institutions and
• 13:42
  Speaker 5: individuals that make up our community in our culture, and
• 13:46
  Speaker 5: we are part of that broader landscape and that broader ecosystem,
• 13:49
  Speaker 5: and we play a supporting, complementary role to our community
• 13:53
  Speaker 5: and our ecosystem. And whether that's celebrating black excellence, whether
• 13:57
  Speaker 5: that's mobilizing our community around important that, whether that's coming
• 14:01
  Speaker 5: to the aid of our community post you know, in
• 14:03
  Speaker 5: the face of COVID. But to Chloe's very specific point,
• 14:07
  Speaker 5: one of the things that our team loves is to
• 14:09
  Speaker 5: be a platform that both celebrates our most successful artists
• 14:14
  Speaker 5: who are absolutely at the pinnacle of their careers, and
• 14:16
  Speaker 5: simultaneously to identify and support those emerging artists to give
• 14:21
  Speaker 5: them the platform because we were so many artists very
• 14:25
  Speaker 5: first time to be on television, right, so many artists
• 14:28
  Speaker 5: very first time to perform, the number of managers and
• 14:33
  Speaker 5: label executives who come up and say, you know, we
• 14:35
  Speaker 5: are so appreciative to be back at the BET Awards
• 14:37
  Speaker 5: because this is where our talent XYZ got their very
• 14:40
  Speaker 5: first break. That really resonates with our team.
• 14:42
  Speaker 6: Does talent still appreciate BT?
• 14:45
  Speaker 1: Talent does?
• 14:45
  Speaker 5: Talent Talent does. What you'll have is the world is
• 14:52
  Speaker 5: absolutely changing, right The role that television plays, the role
• 14:55
  Speaker 5: that media plays is absolutely changing, and we all have
• 14:57
  Speaker 5: to accept that. And so for the BET Awards we have,
• 15:02
  Speaker 5: if you think about young artists right in twenty twenty four,
• 15:04
  Speaker 5: we had a huge array of young artists who are
• 15:06
  Speaker 5: out and you think about even all the young artists
• 15:09
  Speaker 5: who came out to celebrate Usher, So it is artists
• 15:13
  Speaker 5: absolutely value the platform and artists absolutely support the platform.
• 15:17
  Speaker 5: And what we do is then extend that from television
• 15:19
  Speaker 5: across digital, across streaming platforms, so that we can be
• 15:23
  Speaker 5: present and relevant everywhere that's important to our audience.
• 15:25
  Speaker 3: Can you tell us some of the performers that you
• 15:27
  Speaker 3: guys have planned for the NAACP Awards.
• 15:30
  Speaker 7: We will be revealing performers as we get closer. We're
• 15:33
  Speaker 7: going to we're doing the rollout now and it's very
• 15:36
  Speaker 7: intentional because we're trying to build the audience. The platforms
• 15:41
  Speaker 7: by which people consume information is shifting every month. You know,
• 15:44
  Speaker 7: as you know, we grew up listened to Tom Jordan
• 15:47
  Speaker 7: the morning show Breakfast Club to get over. Well, quite frankly,
• 15:50
  Speaker 7: that's going to be a podcast to take over Breakfast Club.
• 15:52
  Speaker 1: And so we're one hundred and six. What's Happening Club
• 15:58
  Speaker 1: did not take over. Tom join us. Tom Joyner retired
• 16:02
  Speaker 1: on his own code No No, No, No audience.
• 16:07
  Speaker 7: Tom Joyner was urban adult contemporary. He came to the
• 16:10
  Speaker 7: twenty five to fifty four of them, or we came
• 16:12
  Speaker 7: around eighteen to twenty four. And the Breakfast Club is
• 16:14
  Speaker 7: a podcast, not just the podcast with the number one
• 16:17
  Speaker 7: Black podcast.
• 16:17
  Speaker 1: In the world, and do everything perfect, but somebody gonna
• 16:20
  Speaker 1: do it better later.
• 16:22
  Speaker 7: Is that gonna be next month they come up? Or
• 16:24
  Speaker 7: is it gonna be next year? You're doing everything perfectly?
• 16:26
  Speaker 1: Why do we do that as black people? I don't know.
• 16:28
  Speaker 1: You started as something to replace something? Why all of these.
• 16:36
  Speaker 7: Things can't coexist when co exists? But I'm responding to
• 16:40
  Speaker 7: the tone, and the tone is we have legacy organizations,
• 16:44
  Speaker 7: We have media companies that have have been a.
• 16:46
  Speaker 1: Flag part of our community.
• 16:48
  Speaker 7: We have a show we're on now where the podcast
• 16:50
  Speaker 7: has been excellent. We had other shows that sunset. It
• 16:53
  Speaker 7: is a part of the ecosystem of who we are
• 16:55
  Speaker 7: as a community, and we should meet people where they
• 16:57
  Speaker 7: are who replaced the NAACP there, that's question are they ready?
• 17:03
  Speaker 7: That's what I mean when I say that, Like why
• 17:04
  Speaker 7: do we do that as a people?
• 17:06
  Speaker 1: Like? Oh, just replace that?
• 17:07
  Speaker 6: Like no, everything can coexistence.
• 17:09
  Speaker 7: You and I we we absolutely agree, but the tone
• 17:12
  Speaker 7: set with something differently. Right, So if she is twenty
• 17:15
  Speaker 7: six and she can appreciate one oh six in park,
• 17:18
  Speaker 7: there's someone who's in ACP. But if an ACP is
• 17:21
  Speaker 7: not the right vehicle or voice for them, I support
• 17:24
  Speaker 7: them choosing the right vehicle voice because in a social
• 17:26
  Speaker 7: justice movement, it's not a competition. It's an opportunity for
• 17:29
  Speaker 7: our voices to be heard. In entertainment community, it's not
• 17:32
  Speaker 7: a competition. It's an opportunity for our voices, our culture
• 17:35
  Speaker 7: to be.
• 17:36
  Speaker 1: To be experienced. And that's how we should be approaching
• 17:38
  Speaker 1: all of this.
• 17:39
  Speaker 7: And so where BT right now is in an industry
• 17:42
  Speaker 7: that's shrinking overall. What Scott is doing is trying to
• 17:46
  Speaker 7: figure out, Okay, how do we continue to advance our culture.
• 17:48
  Speaker 1: And our voice.
• 17:49
  Speaker 7: We're INACP, we are in a political dynamic that has shifts.
• 17:53
  Speaker 7: It is our job, being the largest organizations in forty
• 17:55
  Speaker 7: seven states, to continue to evolve with that.
• 17:58
  Speaker 1: We're not going anywhere. I don't want to refist club
• 18:00
  Speaker 1: to go anywhere. BT shouldn't go anywhere.
• 18:02
  Speaker 7: We should all be leaning to our culture, our opportunity,
• 18:05
  Speaker 7: and our voice.
• 18:06
  Speaker 6: Well, I agree these institutions shouldn't go anywhere, but I
• 18:09
  Speaker 6: do think they do have to evolve. Like I doubt absolutely,
• 18:12
  Speaker 6: I doubt I'll always be here as a host. I
• 18:14
  Speaker 6: doubt V'll always be here as a host. Right, people
• 18:16
  Speaker 6: like Lauren the Jestice will take over and everything. But
• 18:19
  Speaker 6: when it comes to the NAACP, are any of these
• 18:20
  Speaker 6: institutions whose job is to tell our own stories us?
• 18:24
  Speaker 7: It's our job, right, and that's why we took over.
• 18:26
  Speaker 7: We saught the partnership with BTV on Park Paramount. We
• 18:30
  Speaker 7: have a joint venture with par of My TV. We
• 18:32
  Speaker 7: will have a soap operate air next month on the
• 18:34
  Speaker 7: twenty second on CBS Daytime. We're working, We're about to
• 18:37
  Speaker 7: launch our podcast. Is we have to evolve that our
• 18:40
  Speaker 7: revenue streams have to evolve. How we approach this. Organizations
• 18:44
  Speaker 7: should not be driven by personality. It should be driven
• 18:47
  Speaker 7: by mission and strategy. So we all have to.
• 18:50
  Speaker 5: Evolve, absolutely, right, And I think to underscore that point,
• 18:52
  Speaker 5: so BT celebrating its forty fifth anniversary this year. Right,
• 18:55
  Speaker 5: you don't typically think of forty five year old media companies.
• 18:58
  Speaker 5: The reality is the ET has changed radically over that
• 19:02
  Speaker 5: forty five year period. It's had multiple leaders over that
• 19:05
  Speaker 5: forty five year period. It's gone from being primarily a
• 19:08
  Speaker 5: cable network to a cable network with streaming platforms, with studios,
• 19:12
  Speaker 5: with digital platforms. So this evolution, this idea of taking
• 19:19
  Speaker 5: all of the things that make BET magical but lensing
• 19:22
  Speaker 5: it through the wave consumers and our community is engaging
• 19:28
  Speaker 5: content media the world and evolving our business to reflect
• 19:33
  Speaker 5: that is what we do at BEET. And so the
• 19:35
  Speaker 5: b ET today is different from what BEET looked like
• 19:38
  Speaker 5: ten years ago, and the b ET ten years from
• 19:41
  Speaker 5: now will look very different from that. And I think
• 19:43
  Speaker 5: our success has been you know, we grew the BET
• 19:46
  Speaker 5: Awards ten percent last year.
• 19:48
  Speaker 1: Right.
• 19:48
  Speaker 5: People don't grow viewership of award shows, right, And we
• 19:52
  Speaker 5: do that because we're constantly evolving. We're constantly adapting and
• 19:55
  Speaker 5: adjusting what talent is relevant in this moment, what talent's
• 19:59
  Speaker 5: going to appeal today young person? And then simultaneously, what
• 20:02
  Speaker 5: other talent do you put in the show that's going
• 20:04
  Speaker 5: to appeal and too be to someone who's not as
• 20:06
  Speaker 5: young as that young person. So you can bring the
• 20:07
  Speaker 5: full community together.
• 20:08
  Speaker 2: Let me ask you a question. The sports doesn't work well on.
• 20:11
  Speaker 5: BT sports works well on linear television. The challenges sports
• 20:16
  Speaker 5: rights have gotten insanely expensive.
• 20:18
  Speaker 3: Because I look at all these HBCU right a DJ,
• 20:21
  Speaker 3: the Howard Hampton games on CBS the other day, and
• 20:23
  Speaker 3: I'm watching a lot of these college games on TV,
• 20:25
  Speaker 3: and I always thought to myself, with all of HBCUs
• 20:28
  Speaker 3: and how it's been a spurgs or HBCUs, everybody supporting HBCUs.
• 20:31
  Speaker 2: It was just always weird to me why.
• 20:32
  Speaker 3: B ET didn't put their arm around and be like,
• 20:34
  Speaker 3: I need all those games here so people actually come there.
• 20:37
  Speaker 5: It's a great question. And in fact, when be ET started,
• 20:40
  Speaker 5: b ET used to air HBCU games. I'm told that
• 20:43
  Speaker 5: there's footage of Bob Johnson running along the sidelines doing
• 20:46
  Speaker 5: live commentary HBCU games, So I'm trying to.
• 20:48
  Speaker 1: Look for it.
• 20:48
  Speaker 5: But the reality is, because of the evolution of college football.
• 20:53
  Speaker 5: That and because of the proliferation of access to sports
• 20:57
  Speaker 5: across all these platforms, that the demand, the viewership interest
• 21:02
  Speaker 5: in HBCU sports right now isn't high enough to kind
• 21:05
  Speaker 5: of support the investment. Having said that, the entry point
• 21:10
  Speaker 5: that we think is really exciting, that that we're really
• 21:13
  Speaker 5: focused on is you now have a bunch of brothers
• 21:17
  Speaker 5: who went off and played in the NFL have said,
• 21:19
  Speaker 5: we want to remedy this this dynamic where you know,
• 21:24
  Speaker 5: top black athletes feel like they have to go to
• 21:26
  Speaker 5: other schools to be competitive. We want to remedy that dynamic. Right,
• 21:30
  Speaker 5: So you saw, you know, you saw the recent announcements
• 21:33
  Speaker 5: about the brothers, right right right, Okay, there you go,
• 21:37
  Speaker 5: and so right there you go, so and that. So
• 21:40
  Speaker 5: now the opportunity is we take our footprint, our platform,
• 21:45
  Speaker 5: our relationships, and then we bring them to these luminaries
• 21:49
  Speaker 5: who are going back to these HBCUs and building those teams,
• 21:52
  Speaker 5: and then we focus on the stories and the people
• 21:54
  Speaker 5: and the journey and we get a broader community to
• 21:57
  Speaker 5: be excited about this and we actually use it to
• 21:59
  Speaker 5: build interest in HBCU football. And that we think is
• 22:03
  Speaker 5: the way to actually elevate interests in HBC HBCU football,
• 22:07
  Speaker 5: which will then allow us to bring more games.
• 22:09
  Speaker 1: To the network.
• 22:10
  Speaker 7: Are you still buying bt S guy? I remember that
• 22:12
  Speaker 7: there was a new report that came out and said
• 22:13
  Speaker 7: you in.
• 22:14
  Speaker 2: A group of going on.
• 22:14
  Speaker 5: So we never spoke to that as a business as
• 22:17
  Speaker 5: a corporate matter, so that's all been rumors and speculation,
• 22:20
  Speaker 5: and I am as a corporate matter, we don't speak
• 22:22
  Speaker 5: to rumors and speculations.
• 22:26
  Speaker 9: But what I think is really cool about you know,
• 22:29
  Speaker 9: b ET and NAACP coming together is that you know,
• 22:34
  Speaker 9: to your point, even though it is a competitive field,
• 22:37
  Speaker 9: we can all uplift each other. And I think that's
• 22:40
  Speaker 9: what the two of your companies have done together because
• 22:43
  Speaker 9: we're constantly taught. Well, I was as a black woman
• 22:46
  Speaker 9: that okay, you can be here in this space, but
• 22:48
  Speaker 9: not too many or not too much.
• 22:50
  Speaker 4: So I think, you know, moving forward, for.
• 22:52
  Speaker 9: People like me and my generation, it is important for
• 22:54
  Speaker 9: us to see, hey, a lot of us can be
• 22:57
  Speaker 9: in this space. Like you don't have to blow out
• 22:59
  Speaker 9: someone else is light so another one can shine, but
• 23:01
  Speaker 9: all can be as successful and lift each other up.
• 23:04
  Speaker 9: Because I feel like what the world has done to
• 23:07
  Speaker 9: us for several years, our ancestors and past generations is
• 23:10
  Speaker 9: that they've continued to just put us down, push us down.
• 23:13
  Speaker 9: So it's like a lot of times we have to
• 23:15
  Speaker 9: get out of like the crabs in the bucket mentality
• 23:19
  Speaker 9: and uplift each other instead of bringing each other down.
• 23:21
  Speaker 1: Just because.
• 23:24
  Speaker 2: A beautiful articulation.
• 23:25
  Speaker 10: Okay, right right now, Chloe's speaking of seeing and bringing
• 23:30
  Speaker 10: a date to the na A CP.
• 23:32
  Speaker 4: Awards, my god mom and my manager.
• 23:35
  Speaker 11: Okay, so we'll see them with Burna boy, You'll have
• 23:39
  Speaker 11: to ask him.
• 23:40
  Speaker 8: You're here, he's not. Oh, oh, Burner is not nominated.
• 23:48
  Speaker 8: Now he's not nominated, but you look at you.
• 23:50
  Speaker 10: She hes not on air, Chloe's on air, But I'm
• 23:53
  Speaker 10: speaking of support. And you know we were seeing you
• 23:55
  Speaker 10: out with him in Nigeria, So is that a new thing?
• 23:58
  Speaker 4: Or Nigeria was so beautiful?
• 24:00
  Speaker 2: I've heard What did you eat?
• 24:03
  Speaker 1: Oh?
• 24:04
  Speaker 9: I had some good food. I had pepper soup. I
• 24:06
  Speaker 9: had lots of spicy chicken. Okay, really, godh to do
• 24:09
  Speaker 9: the spicy chicken.
• 24:10
  Speaker 4: Yeah, it was really good. I really had agree.
• 24:12
  Speaker 8: What about the night life? We saw you in the
• 24:14
  Speaker 8: club with Burna.
• 24:14
  Speaker 11: Yes, the night life it was so many lights, so many.
• 24:20
  Speaker 11: I know you like everything with you when you was
• 24:27
  Speaker 11: gonna I mean, now is burna boy?
• 24:29
  Speaker 8: We want to know? Is that your boo? Is this
• 24:30
  Speaker 8: the thing y'all together?
• 24:31
  Speaker 7: Do?
• 24:32
  Speaker 8: Y'all go together real bad? Y'all just having fun?
• 24:34
  Speaker 9: What is it?
• 24:35
  Speaker 4: Well, I'm a grown woman, so you do. I had
• 24:39
  Speaker 4: a great time in Nigeria. I really did so.
• 24:44
  Speaker 10: I guess I'm not gonna get an answer on if
• 24:45
  Speaker 10: you cared about the when you left there was the video.
• 24:48
  Speaker 10: People were like, oh my god, the Chloe time is over.
• 24:50
  Speaker 10: Now he's out with this random other girl.
• 24:53
  Speaker 8: I didn't see that burna boy. Yeah, he was out
• 24:56
  Speaker 8: with a random money.
• 24:59
  Speaker 7: The internet.
• 25:00
  Speaker 10: But it's because we all were so heavily together. We
• 25:02
  Speaker 10: were like, oh shoot, we don't see her do this much.
• 25:05
  Speaker 4: And then yeah, he's a grown man. It's like, I'm
• 25:09
  Speaker 4: a grown woman.
• 25:10
  Speaker 1: You know. I could have imagine dating at twenty something
• 25:13
  Speaker 1: and being put.
• 25:14
  Speaker 8: On the air, being so being super fans.
• 25:19
  Speaker 2: When you were young, somebody video.
• 25:20
  Speaker 10: Expecting the minute that you see her on that carpet,
• 25:23
  Speaker 10: they're going to be looking like because anybody, anybody that
• 25:27
  Speaker 10: she's with is always a thing.
• 25:28
  Speaker 1: Anybody she's like, she's going to Bible study.
• 25:31
  Speaker 2: I mean, you.
• 25:38
  Speaker 8: Girl, you had told me you was in there studying
• 25:40
  Speaker 8: the Bible, I would have been like, you know what,
• 25:41
  Speaker 8: God is good?
• 25:42
  Speaker 2: Okay, my girl, you can study anytime.
• 25:53
  Speaker 1: I can't imagine her being grilled on live like that
• 25:59
  Speaker 1: another woman.
• 26:00
  Speaker 8: First of all, no, no, no, okay, I don't ever
• 26:05
  Speaker 8: want you to feel like I'm going. But you know,
• 26:15
  Speaker 8: I got pin. I have the questions that I'd be
• 26:17
  Speaker 8: wanting to know because I gave you that. Look, he's
• 26:23
  Speaker 8: got My mom already got on me before.
• 26:25
  Speaker 1: I love her. She don't let you know that.
• 26:27
  Speaker 9: But no, honestly, I don't mind. I mean, I hate
• 26:30
  Speaker 9: to say this, but it's my life. I mean, it's
• 26:33
  Speaker 9: what I sign up for, so I can only expect it.
• 26:37
  Speaker 9: It's just about how I handle it, ye handle myself,
• 26:39
  Speaker 9: So I don't think it should ever be usiness towards
• 26:45
  Speaker 9: the people who ask me.
• 26:47
  Speaker 10: And I think, as a woman watching you navigate it,
• 26:49
  Speaker 10: I'm always interested in how you deal with that because,
• 26:52
  Speaker 10: for instance, you hear about the nua A c P
• 26:54
  Speaker 10: Image Awards, but it's like, we want to know that,
• 26:57
  Speaker 10: so we have to ask. And being a person who's
• 26:59
  Speaker 10: not learning to be in the light of everything. I'm like,
• 27:01
  Speaker 10: how how do you deal with her life?
• 27:03
  Speaker 8: Very I know you got a roster.
• 27:14
  Speaker 2: Don't roster you like the phone is dry?
• 27:18
  Speaker 8: Dry pack one thing?
• 27:19
  Speaker 7: I was.
• 27:22
  Speaker 8: Very dry. I am just I am a wife. All
• 27:24
  Speaker 8: I do is stay home. I just want to cook.
• 27:27
  Speaker 10: You gotta got I mean, I'm domesticated.
• 27:33
  Speaker 8: This radio has made me be quiet. Guess what you
• 27:35
  Speaker 8: get on her? Ready for that?
• 27:37
  Speaker 4: I know it's preparing you for that person.
• 27:40
  Speaker 8: I appreciate it.
• 27:41
  Speaker 1: I question.
• 27:45
  Speaker 2: Exist.
• 27:46
  Speaker 8: This is ub A, C P and b T coming together,
• 27:48
  Speaker 8: this is the girls coming here.
• 27:49
  Speaker 2: I do have to ask a question.
• 27:51
  Speaker 3: Did you have security there because you seem too accessible
• 27:54
  Speaker 3: to everybody while you were.
• 27:55
  Speaker 8: There in Nigeria.
• 27:56
  Speaker 4: Yes, they were surrounding me, okay, sure, surrounding.
• 28:00
  Speaker 2: Me okay because they I mean, you were just too accessible.
• 28:03
  Speaker 2: It was every time they posted video, I got scared.
• 28:05
  Speaker 2: I'm like, something's gonna happen bad. But you said security
• 28:07
  Speaker 2: was there?
• 28:08
  Speaker 4: Oh yeah, all around? Cheated me so well out there,
• 28:12
  Speaker 4: just making sure I had a good time.
• 28:13
  Speaker 3: Now back to the NAA Spicely ticket. Now, how are
• 28:17
  Speaker 3: these nominees chosen? How do you guys choose the nominees
• 28:20
  Speaker 3: and how do you guys go to Who's winning?
• 28:22
  Speaker 6: And how do y'all expand the categories every year? Because
• 28:24
  Speaker 6: you know things change, right, You got social media personality
• 28:26
  Speaker 6: in that podcasts the category.
• 28:29
  Speaker 1: So start with the last question.
• 28:30
  Speaker 7: We recognized that that the industry is changing, so we
• 28:34
  Speaker 7: try to keep up and we add categories digital content, categories,
• 28:39
  Speaker 7: fashion design. Uh, there's a panel of close to five
• 28:43
  Speaker 7: hundred people, half industry, have non industry that's been selected
• 28:47
  Speaker 7: across the country, and those are the individuals that review
• 28:49
  Speaker 7: the materials and they nominate. Oftentimes I don't even know
• 28:52
  Speaker 7: what's being nominated until I finally get it. And then
• 28:55
  Speaker 7: there are multiple of the categories that have specialized committees,
• 28:59
  Speaker 7: like the literary category a bunch of professors and other
• 29:03
  Speaker 7: people who read a lot of books, right, And so
• 29:04
  Speaker 7: we have those special categories. And then once nominated, some
• 29:08
  Speaker 7: of the categories are voted on by the public, and
• 29:11
  Speaker 7: so it's by popular vote in some areas and then
• 29:14
  Speaker 7: in the other areas is by those who are critics
• 29:16
  Speaker 7: in the space.
• 29:17
  Speaker 1: To ensure fairness in the outcome to.
• 29:20
  Speaker 7: Celebrate the art is both the creativity but also what's popular,
• 29:24
  Speaker 7: and it's that mix that we try to stay right
• 29:26
  Speaker 7: there in the middle, because something can be really creative
• 29:28
  Speaker 7: and no one will want to watch it, and something
• 29:30
  Speaker 7: could be horrible that everyone's watching but have no artistic value.
• 29:33
  Speaker 7: So there is a mix that we try to balance
• 29:36
  Speaker 7: those two things out.
• 29:38
  Speaker 4: Got you.
• 29:38
  Speaker 3: I want to ask when it comes to documentaries, how
• 29:40
  Speaker 3: difficult is it to do documentaries for be ET right,
• 29:42
  Speaker 3: because of course we love New Edition.
• 29:44
  Speaker 2: But movie though, yeah that was a movie.
• 29:47
  Speaker 3: When I see stuff like everything shifting to Netflix and
• 29:50
  Speaker 3: taken out of movies, right, seeing a lot of things.
• 29:52
  Speaker 3: But when I see stuff like the Bob Marley movie, right,
• 29:54
  Speaker 3: I was like more people would have seen it and
• 29:56
  Speaker 3: appreciate it, probably on BEET or when I hear.
• 30:04
  Speaker 6: I understand what it be is saying because like all
• 30:08
  Speaker 6: of these people like their great black icons.
• 30:10
  Speaker 2: But so why not be on b T?
• 30:13
  Speaker 1: Why does the b T get that program?
• 30:15
  Speaker 5: So it all depends on what the show is, right,
• 30:17
  Speaker 5: so to the extent that someone is willing to pay
• 30:20
  Speaker 5: a huge number.
• 30:21
  Speaker 1: Right.
• 30:21
  Speaker 5: So for example, one of the one of the series
• 30:24
  Speaker 5: that was nominated in the n w a CP image
• 30:27
  Speaker 5: words say, I'm trying to bring back. One of the
• 30:28
  Speaker 5: things that was nominated was Fight Night right with Will
• 30:32
  Speaker 5: Packer's project. Yes, a ton of nominations, right, and it
• 30:39
  Speaker 5: has you know, with with Kevin and crew. And the
• 30:43
  Speaker 5: reality is that's a that's a it's an extraordinary project
• 30:47
  Speaker 5: with an amazing cast.
• 30:48
  Speaker 1: You know, I started with the iHeart podcast, right, I
• 30:51
  Speaker 1: did not know that.
• 30:52
  Speaker 6: I started Will produced the iHeart True crime podcast Fight Night,
• 30:55
  Speaker 6: and then evolved into That's amazing.
• 30:57
  Speaker 5: That's amazing. I'm actually old enough to remember the Sydney
• 31:01
  Speaker 5: movie that it was that actually was based on that
• 31:05
  Speaker 5: same experience, you guys, wasn't Let's do it again, but
• 31:07
  Speaker 5: it was one of those back in the day. But
• 31:09
  Speaker 5: having said that, that's an amazing project that was filled
• 31:13
  Speaker 5: with extraordinary actors from our community, right, and amazing producers
• 31:18
  Speaker 5: and directors from our community.
• 31:20
  Speaker 2: It was also.
• 31:23
  Speaker 5: Pretty expensive to produce, and at the end of the day,
• 31:28
  Speaker 5: Peacock was willing to step up and make that commitment.
• 31:31
  Speaker 5: And our view at beet is our objective is not
• 31:34
  Speaker 5: to have everything. Our objective is actually to support our community,
• 31:39
  Speaker 5: and our role isn't to be the exclusive platform. Our
• 31:43
  Speaker 5: role is to be part of the landscape.
• 31:45
  Speaker 1: Right.
• 31:46
  Speaker 5: So Kevin has a huge relationship with Netflix. Obviously he
• 31:49
  Speaker 5: did this project with Peacock, and will have the new
• 31:53
  Speaker 5: Kevin Hart Little keV animated series on bet Plus coming
• 31:58
  Speaker 5: in March, right, which is about Kevin story growing up
• 32:01
  Speaker 5: in Philadelphia, and it's got Wanda Sykes and Dion Cole
• 32:05
  Speaker 5: and other folks in it. Right, his hilarious There you go.
• 32:08
  Speaker 5: So the reality is, our view is, no, no individual
• 32:14
  Speaker 5: consumes all of their media from a single platform. Those
• 32:17
  Speaker 5: days are over right. People are snacking here, snacking there, snacking.
• 32:22
  Speaker 5: And what we have to do is we have to
• 32:23
  Speaker 5: be a critical part of that ecosystem. And so again
• 32:27
  Speaker 5: using Lee Daniels as an example, Lee had Empire right
• 32:30
  Speaker 5: on Fox, and it was important that Lee had Empire
• 32:33
  Speaker 5: on Fox, and we had Misspat on bet Plus. And
• 32:37
  Speaker 5: that's the you know, our view is. And we have
• 32:39
  Speaker 5: Tyler Perry. We have the biggest relationship with Tyler Perry.
• 32:41
  Speaker 5: But Tyler also has movies on Amazon, He's got a
• 32:45
  Speaker 5: series on Netflix. And so our view is our role
• 32:49
  Speaker 5: is to be a part of the ecosystem and in
• 32:51
  Speaker 5: so doing actually allow everybody in the community to do better. Right,
• 32:55
  Speaker 5: there are times where I'll say to talent, they'll come
• 32:57
  Speaker 5: and pitch us on a thing and I'll say, okay,
• 32:59
  Speaker 5: we of this. If there isn't a home for it
• 33:02
  Speaker 5: somewhere else, we've got you. But if you can find
• 33:04
  Speaker 5: a home for it somewhere else, that's going to give
• 33:06
  Speaker 5: you even better economics than the market economics will give you.
• 33:10
  Speaker 5: We support you having that experience as well.
• 33:11
  Speaker 6: So it's money the biggest issue that legacy institutions like
• 33:14
  Speaker 6: BT and and the relaty for your facing.
• 33:16
  Speaker 7: Well, for us, we're not you know, scrilling and entertainment industry,
• 33:20
  Speaker 7: so that it's not as much about money. But understand,
• 33:22
  Speaker 7: the entertainment industry is driven by companies who are trying
• 33:25
  Speaker 7: to sell products, and so that's what finance, both documentaries
• 33:29
  Speaker 7: or short form reality shows. All of it is all
• 33:32
  Speaker 7: funded by corporate America. And so we will fool ourselves.
• 33:37
  Speaker 7: We think that BT can wake up what money say,
• 33:39
  Speaker 7: I'm going to do that project and there's no marketing
• 33:41
  Speaker 7: dollars behind them to support it because the revenue would
• 33:44
  Speaker 7: add up, BET would exist. So all of this, including
• 33:46
  Speaker 7: this show, is all driven by the marketing dollars or corporation.
• 33:49
  Speaker 10: Do you think that that money's ever going to funnel
• 33:51
  Speaker 10: the way that you're mentioning, like you have these relationships.
• 33:53
  Speaker 10: They have the other relationships with like the netflixes, the Peacocks,
• 33:56
  Speaker 10: and sometimes they get behind things. But do you think
• 33:58
  Speaker 10: that there will ever be that like clear on of
• 34:00
  Speaker 10: exchange where they're supporting this stuff and you guys are
• 34:02
  Speaker 10: getting the dollars you need.
• 34:03
  Speaker 5: Yeah, And I'll say this, the BET's business partners are
• 34:07
  Speaker 5: extraordinary partners to BT. They step up again and again
• 34:11
  Speaker 5: and again. I mean, we're not going to put numbers
• 34:13
  Speaker 5: out here, but the amount of money that we have
• 34:16
  Speaker 5: to invest in content is extraordinary a cost be ET
• 34:19
  Speaker 5: Linear and BT Plus, and we invest more money and
• 34:22
  Speaker 5: content in twenty twenty four to twenty twenty five than
• 34:25
  Speaker 5: we did ten years ago, fifteen years ago. The reality
• 34:28
  Speaker 5: is content's gotten a lot more expensive, right, let's call it.
• 34:33
  Speaker 5: And there are a lot more platforms that are now
• 34:35
  Speaker 5: pursuing our audience. And so the issue for us is
• 34:39
  Speaker 5: again having the most watched show in all of television
• 34:42
  Speaker 5: among BLAST households. That's a win, like no matter how
• 34:45
  Speaker 5: I cut that, that's an absolute win. Having thirteen nominations
• 34:50
  Speaker 5: for the twenty fifty six and NAACP Image Awards, that's
• 34:54
  Speaker 5: a win. And we're investing and we're supporting those things.
• 34:58
  Speaker 5: And I think the key is it's we need our
• 35:02
  Speaker 5: advertising partners to continue to support BT, and thank goodness,
• 35:05
  Speaker 5: they really do. They step up consistently. They step up
• 35:08
  Speaker 5: for the Image Awards, they step up for the BET Awards,
• 35:11
  Speaker 5: they step up for all of our partnerships. But the
• 35:13
  Speaker 5: reality is, you know, they're only one or two media
• 35:17
  Speaker 5: companies in the world. Forget about Legacy or new they
• 35:20
  Speaker 5: are only one or two media companies in the world
• 35:21
  Speaker 5: that are not don't have to work within financial parameters,
• 35:26
  Speaker 5: and so we have to work within financial parameters just
• 35:28
  Speaker 5: like anybody else, and we optimize our decisions around investments
• 35:33
  Speaker 5: and content. The Image Awards are such an important part
• 35:37
  Speaker 5: of our mission at BET, serving our community, serving our culture,
• 35:41
  Speaker 5: celebrating black excellence. But we don't just partner with the
• 35:44
  Speaker 5: NAASP around the Image Awards. We partner with the NAASP
• 35:47
  Speaker 5: across the year because it's role in our community.
• 35:50
  Speaker 6: It just pisses me off there we get the crumbs
• 35:52
  Speaker 6: like like why is in paramount doing more?
• 35:55
  Speaker 1: Just like like why does BT.
• 35:57
  Speaker 2: Have to not have any money?
• 35:59
  Speaker 5: Well, okay, I need to really clarify. B ET has
• 36:04
  Speaker 5: a lot of money. When you when you contrast it
• 36:09
  Speaker 5: b et has We invest more money in black content
• 36:15
  Speaker 5: than any other single company. Right, the differences an example,
• 36:20
  Speaker 5: like a peacock. They can decide they're going to make
• 36:23
  Speaker 5: one big swing in twenty twenty four and spend X
• 36:27
  Speaker 5: on that one project. We're bet right, We're not. We
• 36:31
  Speaker 5: can't make one project and expect everybody to say, oh,
• 36:33
  Speaker 5: thank you, we're satisfied. Right, We have to have consistent
• 36:36
  Speaker 5: content every single week across all of these platforms, so
• 36:40
  Speaker 5: we invest it differently. But having said that, we have
• 36:43
  Speaker 5: a lot of support from Paramount e et is thriving
• 36:48
  Speaker 5: and we are again to that point, thirteen nominations this year.
• 36:53
  Speaker 5: You know we last year we had you know, Primetime
• 36:56
  Speaker 5: Emmy nominations. We had a Tony nomination, we had a
• 37:00
  Speaker 5: Grammy nomination. So the business is really thriving. It's just
• 37:03
  Speaker 5: like any other business. You have to make really rational
• 37:05
  Speaker 5: decisions about how you allocate your resources. But Netflix has
• 37:07
  Speaker 5: sixty four nominations at the image of Wars. Right, Yes,
• 37:10
  Speaker 5: they have a budget that's fundamentally different things.
• 37:13
  Speaker 7: Wouldn't they be leading the charge with black Well, their
• 37:16
  Speaker 7: business model is different. It is not reliant on a
• 37:21
  Speaker 7: marketing revenue. It's a subscription base, and so you have
• 37:24
  Speaker 7: to look at the business model of the platform. Like Amazon,
• 37:27
  Speaker 7: their model is capture and data and reselling data, So
• 37:31
  Speaker 7: they take loss on content for the purpose of capturing
• 37:34
  Speaker 7: data and consumer behavior so they can go ahead and
• 37:36
  Speaker 7: sell that data.
• 37:37
  Speaker 2: So it's all.
• 37:38
  Speaker 7: It all depends on the platform and with their business model,
• 37:40
  Speaker 7: will bet pleasant subscription based?
• 37:42
  Speaker 1: It is?
• 37:42
  Speaker 5: But to your point, the question is what constitutes black content?
• 37:46
  Speaker 5: In part, for Netflix, you can have sixty four nominations
• 37:49
  Speaker 5: I think that's the number, but you can have that
• 37:51
  Speaker 5: many nominations less because you're creating a lot of black content.
• 37:54
  Speaker 5: But across this huge universe of content that you're creating,
• 37:58
  Speaker 5: you're using black talent.
• 37:59
  Speaker 1: Right. It can be a on side with.
• 38:00
  Speaker 5: One person who's black, Right, it can be a movie
• 38:02
  Speaker 5: ensemble with one person who's black. They get a nomination
• 38:04
  Speaker 5: for that. Because they have such a huge volume of
• 38:07
  Speaker 5: content they're creating, they just have more shots.
• 38:09
  Speaker 1: You know, at the basket.
• 38:10
  Speaker 3: I also want to ask about comedy as well. You
• 38:12
  Speaker 3: see Netflix is heavy into comedy. You see a lot
• 38:14
  Speaker 3: of giving comedy deals to damn to every comedian, as
• 38:16
  Speaker 3: beet ever wanted to jump back into that space because
• 38:19
  Speaker 3: b Et was one of the huge originators, especially of
• 38:21
  Speaker 3: black comedy.
• 38:22
  Speaker 5: That's right with Comicview, Did Deon Cole put you up
• 38:24
  Speaker 5: to this question, because he's been beating me.
• 38:25
  Speaker 2: Up about this. No, but he's been up here recently,
• 38:27
  Speaker 2: but now he has yes.
• 38:28
  Speaker 5: So the reality is we're always looking for the way
• 38:33
  Speaker 5: back into places, right. And we did a quick partnership
• 38:37
  Speaker 5: with Kevin Hart and Heartbeat where we did a test
• 38:41
  Speaker 5: run of bringing back Comicview. And part of the thing
• 38:44
  Speaker 5: is that really understanding how our community wants to consume content, right,
• 38:52
  Speaker 5: and also understanding some people will use certain content as
• 38:55
  Speaker 5: a loss leader for other things, right, and so, and
• 38:59
  Speaker 5: I'm not saying who be using as a loss leader,
• 39:01
  Speaker 5: but there are other platforms that are paying using content
• 39:03
  Speaker 5: as a lost leader for other things. So we're we
• 39:06
  Speaker 5: working with Dion right now to do a really fun
• 39:08
  Speaker 5: thing in stand up comedy. He'll be thrilled that you
• 39:10
  Speaker 5: put me on the spot and ask the question. But
• 39:12
  Speaker 5: we think comedy clearly works, right. We see it working
• 39:15
  Speaker 5: with the Miss Pat show. The series we have with Dion,
• 39:18
  Speaker 5: Average Joe is a thriller that has a comedic line
• 39:21
  Speaker 5: through it. We really see that our audience loves comedy.
• 39:24
  Speaker 5: Miss Pat in addition to her Miss Patch show, we
• 39:26
  Speaker 5: do Miss Pat settles it, which is her doing a
• 39:28
  Speaker 5: crazy court show, and so our audience is loving it.
• 39:33
  Speaker 5: We think in twenty twenty five, given the way the
• 39:35
  Speaker 5: world has changed, people need to laugh even more and
• 39:37
  Speaker 5: so they'll be an even greater demand for comedy. So
• 39:39
  Speaker 5: we're leaning into it in a big way.
• 39:41
  Speaker 6: Have there been conversations Derek about changing the name of
• 39:43
  Speaker 6: the naacp s And some people think colored people is
• 39:46
  Speaker 6: a slur.
• 39:47
  Speaker 7: No, as we said Ron and say we got all
• 39:51
  Speaker 7: the colors were on and say what don't we Yeah, no,
• 39:54
  Speaker 7: we have not. I mean we get caught up in semantics,
• 39:57
  Speaker 7: we lose focus and as Zo need to go to
• 39:59
  Speaker 7: the Semantha six we are The organization has been around
• 40:01
  Speaker 7: one hundred and sixteen years. That's significant when you talk
• 40:05
  Speaker 7: about this concept of a of a surplus mindset that
• 40:09
  Speaker 7: what we can do we can't stick together, we can
• 40:11
  Speaker 7: work together, we can prosper together. Oftentimes say what black
• 40:15
  Speaker 7: folks won't do, what we can't do, we haven't done.
• 40:18
  Speaker 7: We got to get away from that and not get
• 40:20
  Speaker 7: caught up in semantics. At the end of the day,
• 40:21
  Speaker 7: are we being effective? What our mission? But if democracy
• 40:24
  Speaker 7: work for all and ensuring opportunity for our community, that's
• 40:28
  Speaker 7: our focus.
• 40:29
  Speaker 1: The semantics go out the door. Yeah, I asked that,
• 40:31
  Speaker 1: and I think it was. Was it last year?
• 40:32
  Speaker 7: It was?
• 40:33
  Speaker 1: It was one of the presidents.
• 40:34
  Speaker 6: I forgot from which chapter the lap They were upset
• 40:37
  Speaker 6: because somebody used the word colored people somewhere.
• 40:40
  Speaker 1: I have no idea.
• 40:41
  Speaker 7: I don't see if you wonder every time I run
• 40:43
  Speaker 7: across some he asked the question because he's been saying,
• 40:44
  Speaker 7: y'all need to change the name.
• 40:45
  Speaker 1: He's been saying that since like nineteen eighty two. What
• 40:48
  Speaker 1: does he see about the name that I haven't shut what.
• 40:54
  Speaker 7: I'm just asking, right, at the end of the day,
• 40:58
  Speaker 7: the immature wars, it's the crown jewel of the show
• 41:02
  Speaker 7: for right. It gives us an opportunity for all of
• 41:06
  Speaker 7: us to come together and appreciate the culture we bring
• 41:09
  Speaker 7: to the right, and we do that energy generationally across
• 41:14
  Speaker 7: all of all of the platforms. That's right, and you
• 41:17
  Speaker 7: can the voting is now open to the public at
• 41:19
  Speaker 7: NAACP Image Awards dot it.
• 41:21
  Speaker 1: That's right.
• 41:21
  Speaker 2: We appreciate you guys. For joining us this morning.
• 41:23
  Speaker 1: Yes, to stop dragging Clay around for no reason. She's busy,
• 41:26
  Speaker 1: she got things he could be doing.
• 41:27
  Speaker 10: She's here from her Oh okay, okay, yes, okay, that's right.
• 41:31
  Speaker 2: Yes do you want Yes?
• 41:33
  Speaker 10: If you if you were now, says the host, I
• 41:35
  Speaker 10: think it would make so much sense because you're out
• 41:36
  Speaker 10: here outside.
• 41:37
  Speaker 2: We don't know what y'all planning, putting presure on it.
• 41:39
  Speaker 2: They might have another host you, she says, you want
• 41:41
  Speaker 2: a host too?
• 41:43
  Speaker 4: Or if I don't host, I can sing a little song.
• 41:46
  Speaker 1: Listen.
• 41:46
  Speaker 7: We've been rolling since they were eleven and twelve years old,
• 41:51
  Speaker 7: so y'all do this. We've been around with them a
• 41:53
  Speaker 7: long time, so get out our bis.
• 41:56
  Speaker 1: Anthony engine. That's right.
• 41:58
  Speaker 8: If it did two years Anthony and eight. So how
• 42:01
  Speaker 8: do you determine? Like is she come? You're looking at
• 42:04
  Speaker 8: me like you want to rap?
• 42:06
  Speaker 5: I'm like you want to.
• 42:11
  Speaker 7: When we announced the host, everybody will say, oh, that
• 42:14
  Speaker 7: is a great choice, good decision. The host is going
• 42:17
  Speaker 7: to come on with Scott and going to talk about
• 42:19
  Speaker 7: why that person is the host. So you're gonna say
• 42:21
  Speaker 7: this is the best thing that could.
• 42:22
  Speaker 6: Have you go to feel about Chloe if it's not
• 42:24
  Speaker 6: you are you gonna feel the way?
• 42:26
  Speaker 9: You know, I would feel good if I get a performance,
• 42:29
  Speaker 9: and then I won't feel hurt about the non host.
• 42:32
  Speaker 5: You know what I will say is I think Chloe's
• 42:34
  Speaker 5: comment before somehow we diverted to burnaboy Chloe's comment, I thought.
• 42:43
  Speaker 5: I thought Chloe's comment about the power of the example
• 42:49
  Speaker 5: of collaboration and the importance of that to our community
• 42:53
  Speaker 5: was extraordinarily insightful and terribly timely, because I think in
• 42:59
  Speaker 5: our community this is twenty twenty five, we have a
• 43:02
  Speaker 5: lot of healing to do and a lot of kind
• 43:04
  Speaker 5: of reconnecting and a lot of collaborating required for us
• 43:07
  Speaker 5: to make progress with respect to the things that are important.
• 43:10
  Speaker 5: So I was extraordinarily impressed with that insight and the
• 43:14
  Speaker 5: thoughtfulness of that, and it creates more opportunities for wonderful things.
• 43:18
  Speaker 1: To do with Chloe.
• 43:18
  Speaker 2: Absolutely collaboration, Bedol, I know that's right, O. Chloe and
• 43:23
  Speaker 2: Burn the boy hosting the.
• 43:26
  Speaker 1: That'd be a great collaboration and you won't can take
• 43:29
  Speaker 1: credit for it.
• 43:29
  Speaker 8: He brought that back up. I did, right, Chloe.
• 43:32
  Speaker 3: Dereck Johnson, Scott Mills, we appreciate you for joining US
• 43:35
  Speaker 3: check out the NAACP the fifty six NAACP Image Awards
• 43:39
  Speaker 3: February twenty second at eight pm, where y'all shooting is
• 43:42
  Speaker 3: at on.
• 43:42
  Speaker 2: Bla la la.
• 43:45
  Speaker 7: I do like the fact that CBS airs it, absolutely
• 43:48
  Speaker 7: yea because they just the second time they did that, right,
• 43:50
  Speaker 7: just be third.
• 43:52
  Speaker 2: And it's the Breakfast Club. Good morning, wake that ass
• 43:55
  Speaker 2: up in the morning.
• 43:57
  Speaker 1: The Breakfast Club