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Lynch & Taco Show Off The Air Podcast: Let's Take a Trip to Orange Ave... · Off the Air

• 0:00
  Speaker 1: Hello, everybody. Welcome to another episode of The Lynch and
• 0:02
  Speaker 1: Taco Show Off the Air podcast. I'm Pat Lynch Taco Bob.
• 0:06
  Speaker 1: Here as always new episodes pretty much every Thursday. We
• 0:10
  Speaker 1: try Taco, Yes, we do.
• 0:11
  Speaker 2: And this is a different kind of off the air
• 0:14
  Speaker 2: podcast because we have an old friend in here with us.
• 0:17
  Speaker 1: His name is Matt Alvers. We've haven't seen each other
• 0:21
  Speaker 1: for a long time. I'm gonna be honest.
• 0:23
  Speaker 3: Years, it's been at least twenty ten years.
• 0:25
  Speaker 1: But if you have been in Orlando for any stretch
• 0:28
  Speaker 1: of time, specifically back we talk about circa nineteen nineties,
• 0:33
  Speaker 1: the decade of the nineties. Matt was immersed in what
• 0:38
  Speaker 1: was becoming quickly a burgeoning music scene here, not just
• 0:43
  Speaker 1: rock music, but all sorts of types of music and
• 0:46
  Speaker 1: artists were breaking left and right. They were getting signed
• 0:49
  Speaker 1: to labels, and all of a sudden, Orlando floor is
• 0:52
  Speaker 1: on the map for something besides the theme parks.
• 0:57
  Speaker 4: Yeah, it's been, like you said, twenty some odd years, right,
• 1:00
  Speaker 4: But I came to Orlando in the late nineties after
• 1:03
  Speaker 4: you guys broke seven Mary three matchbox. I was up
• 1:07
  Speaker 4: in the Gainesville area myself working with some different independent
• 1:11
  Speaker 4: bands and Jeff Hansen, who most people know as a
• 1:13
  Speaker 4: legend here. He brought into Creed Guys and was working
• 1:16
  Speaker 4: with seven Dust a few rock acts, yeah, and had
• 1:18
  Speaker 4: offered the opportunity to move down to Orlando and join
• 1:23
  Speaker 4: his management team. And I was in my young twenties
• 1:25
  Speaker 4: and I.
• 1:26
  Speaker 3: Accepted that with a lot of I was very privileged.
• 1:29
  Speaker 4: Jeff took care of me. It was a great mentor.
• 1:32
  Speaker 4: And then moved here to Orlando and that was the
• 1:34
  Speaker 4: beginning of it.
• 1:35
  Speaker 2: Didn't you just jump in a van and drive down
• 1:37
  Speaker 2: or something.
• 1:38
  Speaker 4: It was a Ford Ranger ninety seven Ford Ranger, so
• 1:41
  Speaker 4: a lot of stuff in the back.
• 1:44
  Speaker 1: So it was all kind of I'm gonna behind it,
• 1:47
  Speaker 1: learn as you go. Really for so many folks, ourselves
• 1:50
  Speaker 1: included on the radio side of things, just kind of
• 1:53
  Speaker 1: watching what was happening. Many times with just amazements.
• 1:58
  Speaker 2: It was like a baby Seattle, which was really cool
• 2:02
  Speaker 2: because you'd just, for instance, be walking down Orange Avenue
• 2:06
  Speaker 2: and you look up and the match box is playing
• 2:11
  Speaker 2: at Sapphire Supper Club and you're like, I'm a good
• 2:14
  Speaker 2: It was just the norm.
• 2:15
  Speaker 1: You know, they were buddies ears.
• 2:17
  Speaker 3: It was crazy.
• 2:18
  Speaker 4: Yeah, I mean Orange Avenue had that, you had a
• 2:20
  Speaker 4: lot of independent artists that we're trying to get record
• 2:22
  Speaker 4: deals and those were coming every week to a different
• 2:26
  Speaker 4: artist in Orlando. A lot of artists getting signed. And
• 2:29
  Speaker 4: then you just had the staples such as what Rob
• 2:31
  Speaker 4: was doing with Matchbox twenty and the big acts. But
• 2:34
  Speaker 4: even when the Creed guys came in that them playing,
• 2:36
  Speaker 4: But then you had the pop side.
• 2:37
  Speaker 1: Right m hmm, the whole boy band thing, and.
• 2:40
  Speaker 4: So many artists coming and they were very talented. I
• 2:43
  Speaker 4: think a lot of people don't give them the type
• 2:44
  Speaker 4: of respect here locally that they likely deserve because they
• 2:47
  Speaker 4: were quote manufactured, but incredible talent.
• 2:50
  Speaker 2: Taylor Swift played the Florida Music Festival.
• 2:53
  Speaker 1: What was she was like? Fourteen or something? Right? Yeah,
• 2:55
  Speaker 1: you know.
• 2:56
  Speaker 4: I myself and Kevin Lang, who's my partner on this project.
• 2:59
  Speaker 4: We were very fortunate to work with Taylor. A business
• 3:02
  Speaker 4: partner of mine was in New York managing Britney Spears
• 3:04
  Speaker 4: and had approached me with a thirteen year old girl
• 3:07
  Speaker 4: that had a catalog of seventy songs and even had
• 3:11
  Speaker 4: the manuscripts flipped in New York, saw her met her parents,
• 3:13
  Speaker 4: we brought her down here to showcase. This was her
• 3:16
  Speaker 4: very first showcase that she had had. We had all
• 3:18
  Speaker 4: the labels there. It was for Florida Music Festival.
• 3:20
  Speaker 2: Though you're yeah, yeah, Well I had a coworker that
• 3:23
  Speaker 2: I worked with a while back, and he goes, yeah,
• 3:27
  Speaker 2: I he was deeply involved a time.
• 3:29
  Speaker 1: He goes, yeah, Taylor Smift.
• 3:31
  Speaker 2: I remember when she played the Florida Music Festival.
• 3:33
  Speaker 1: Side her in a bar. I was like, that's cool,
• 3:35
  Speaker 1: we snuck out it. Can I get you to scoot
• 3:37
  Speaker 1: over this way? Just a little bit? Good? A bit okay,
• 3:40
  Speaker 1: I guess some people going Matt's head is obscured and
• 3:42
  Speaker 1: you're good. You can adjust Mike anyway. You're good. Yeah,
• 3:45
  Speaker 1: just turned to Mike a little more towards you and
• 3:46
  Speaker 1: you're good. There you go, all right, so go ahead.
• 3:49
  Speaker 1: I'm sorry Taylor Swift. Yeah. No.
• 3:51
  Speaker 3: We had to sneak her in.
• 3:52
  Speaker 4: Slingapore's at that time was for eighteen and up, and
• 3:56
  Speaker 4: so we had a few people that snuck her in,
• 3:58
  Speaker 4: and then when she started to perform, we brought credibility
• 4:01
  Speaker 4: to her by having other signed artists perform with her.
• 4:03
  Speaker 4: That's how junior she was. And then the owner of
• 4:07
  Speaker 4: Singapore has noticed that we had her there and asked
• 4:09
  Speaker 4: us very quickly to get to remove her before the
• 4:12
  Speaker 4: police saw her.
• 4:13
  Speaker 2: Yeah, I don't want to lose my liquor licenseuse that's great.
• 4:18
  Speaker 1: What do you think now just looking at then and
• 4:22
  Speaker 1: now fast forward to now with her, it's.
• 4:25
  Speaker 4: Really what is the foundation of this documentary for Kevin
• 4:29
  Speaker 4: and I.
• 4:29
  Speaker 1: Let me talk a little bit about that. What is
• 4:31
  Speaker 1: the name of this documentary A name.
• 4:33
  Speaker 4: It's a working title right now, It's Orange Avenue Documentary.
• 4:36
  Speaker 4: It's just really based around what we believe is Taco
• 4:40
  Speaker 4: Bob has mentioned. So many different scenes had been given
• 4:46
  Speaker 4: a spotlight, like Seattle, but Orlando was somewhat overlooked. Primarily,
• 4:50
  Speaker 4: we think because there were so many genres you had
• 4:53
  Speaker 4: Jarza Clay, the lead singer, came out of here completely
• 4:56
  Speaker 4: changed Christian music, yeah, the rock, the pop, and so
• 5:00
  Speaker 4: we think it got overlooked. And also was a time
• 5:02
  Speaker 4: period where Internet was taking over and it wasn't well captured.
• 5:06
  Speaker 4: My Space was all over the place. Facebook was coming
• 5:09
  Speaker 4: out later on, so we wanted to really capture that.
• 5:12
  Speaker 4: So we think there's a story to be told there
• 5:15
  Speaker 4: for the local artists that was that was happening.
• 5:17
  Speaker 2: And we talk Orange Avenue because that's one of the
• 5:20
  Speaker 2: possible titles. But I remember going to the Mill if
• 5:23
  Speaker 2: you remember the Mill back in winter Park, and we
• 5:26
  Speaker 2: all went there because it was like, I think it
• 5:29
  Speaker 2: was Dollar Drink Night and you're at Dollar Drink Night
• 5:33
  Speaker 2: and I look over and Matchbox twenties playing, so they're
• 5:37
  Speaker 2: just playing just a dollar drink and you go, hey, Taco,
• 5:41
  Speaker 2: what's going on? You're like, hey, guys, very It was
• 5:44
  Speaker 2: just so surrealed that now you see them, because then
• 5:48
  Speaker 2: seeing you know them at the arena one of the
• 5:50
  Speaker 2: last times they played, or the Kia Center whatever it is,
• 5:53
  Speaker 2: and and and he's given shouts going yeah, I'm so
• 5:58
  Speaker 2: stoked to.
• 5:58
  Speaker 1: Be back in Orlando, and I true mean it.
• 6:01
  Speaker 2: And then afterwards he went to I think it was
• 6:03
  Speaker 2: Sapphire and he goes he just he goes, yeah, I'm
• 6:06
  Speaker 2: gonna be downtown after it, come by and every drink
• 6:09
  Speaker 2: and then anyway, I saw him, but I was I
• 6:12
  Speaker 2: was like, he was crowdy, is Taco? And I I go, no,
• 6:16
  Speaker 2: joking with him, and then he cruised by.
• 6:17
  Speaker 1: I go, damn it. Sorry. My earliest memory of Rob
• 6:21
  Speaker 1: Thomas even predates that's when they were Tabitha's secret. Yeah,
• 6:25
  Speaker 1: And I was there to witness something that to this
• 6:28
  Speaker 1: day I still kind of scratched my head over. I
• 6:31
  Speaker 1: was at a different radio station and somehow one of
• 6:34
  Speaker 1: the sales people there arranged and got them to agree
• 6:41
  Speaker 1: to play a concert in the parking lot of a
• 6:44
  Speaker 1: car dealership for a sale they were doing on a weekend.
• 6:49
  Speaker 1: And I was like, a cart remote is usually, you know,
• 6:54
  Speaker 1: you get a box of prizes to give away, bring
• 6:57
  Speaker 1: some free pizza, and hope for the best.
• 6:59
  Speaker 2: Yeah, and that car salesman eat the PC's.
• 7:02
  Speaker 1: Were exactly and this was anything from it. And I
• 7:05
  Speaker 1: just think back to that and where they you know,
• 7:08
  Speaker 1: erupted from, you know, just several years later. I bet
• 7:12
  Speaker 1: if you asked any of those guys about it, it's
• 7:15
  Speaker 1: probably been buried so deep in their memory banks, but
• 7:17
  Speaker 1: if you brought it up, they would probably go, oh,
• 7:19
  Speaker 1: that's right. It was somewhere on South Obt towards Simmis.
• 7:24
  Speaker 4: Artists actually have more nostalgia than we remember some of
• 7:27
  Speaker 4: the artists we've spoken to on the pop side. Thankfully,
• 7:30
  Speaker 4: Kevin and I have been welcome into that community again.
• 7:33
  Speaker 4: I came out on the rock side, like you guys,
• 7:35
  Speaker 4: I merely are. But we've had a chance to meet
• 7:37
  Speaker 4: with a lot of the different pop side and they're
• 7:39
  Speaker 4: very nostalgic. I mean again, it was a very close
• 7:42
  Speaker 4: knit group, and I think that what we're trying to
• 7:44
  Speaker 4: focus on are folks like yourselves, also the vocal coaches
• 7:49
  Speaker 4: and just those that gave so much, the producers, engineers,
• 7:53
  Speaker 4: because it really it took a village to be successful.
• 7:56
  Speaker 4: And that's even for you guys. And I know there's
• 7:59
  Speaker 4: others that work on staff here, but when we put
• 8:01
  Speaker 4: a live show together, we needed the radio support. We
• 8:05
  Speaker 4: need the fan base of your listeners. Otherwise it would
• 8:09
  Speaker 4: just be an empty parking lot with pizzas.
• 8:11
  Speaker 1: Have you tracked down Steve Robertson for the ship.
• 8:14
  Speaker 4: We've spoken to Steve Steve O, and of course he
• 8:17
  Speaker 4: we're waiting to approach. He's up in Nashville now, but
• 8:20
  Speaker 4: of course his influence is all over the place, his fingerprints.
• 8:25
  Speaker 1: He's the man.
• 8:26
  Speaker 2: I remember sitting at whatever that bar was on Fairbanks
• 8:30
  Speaker 2: in I think, yeah, FBI.
• 8:32
  Speaker 1: We're watching a good band.
• 8:34
  Speaker 2: It was, you know, dicking around and I forget who
• 8:36
  Speaker 2: the band was, But all of a sudden he goes, Hey, Taco,
• 8:39
  Speaker 2: come in and give this a listen. I go, I
• 8:40
  Speaker 2: don't know anything about music, what do you talk about?
• 8:43
  Speaker 2: And it was Virgo's Merleo and another band that did
• 8:46
  Speaker 2: very well well my neighbor as you know.
• 8:49
  Speaker 1: Well, Von.
• 8:50
  Speaker 4: Yeah, that was a privilege that I had working with Jeff,
• 8:53
  Speaker 4: is that Jeff was so busy with these larger acts
• 8:57
  Speaker 4: and I had the opportunity he invested into my management
• 9:01
  Speaker 4: company and then we took on folks like Vaughn and
• 9:04
  Speaker 4: so it was kind of like this minor league type
• 9:06
  Speaker 4: scenario where we would help artists. There was so much
• 9:10
  Speaker 4: talent here in that we had to address the demand
• 9:14
  Speaker 4: of so much talent and get them into labels hands
• 9:17
  Speaker 4: because they were just signing acts left and right, which
• 9:20
  Speaker 4: was great for Orlando.
• 9:21
  Speaker 1: Our guest this week on the Off Their podcast with
• 9:23
  Speaker 1: Lynchintaco here from Jr's Matt Alvers. We haven't seen him
• 9:27
  Speaker 1: in quite some time. He's returned and been in the
• 9:29
  Speaker 1: area to put together a documentary about the burgeoning music
• 9:34
  Speaker 1: scene that exploded out of Central Florida and Orlando specifically
• 9:38
  Speaker 1: back in the nineteen nineties, which you were an integral
• 9:41
  Speaker 1: part of. As you just you know, you went through
• 9:43
  Speaker 1: with your association with Jeff Hansen, who was a big
• 9:46
  Speaker 1: name as far as putting so many of these bands
• 9:48
  Speaker 1: on the map, investing in these bands, I mean, that
• 9:52
  Speaker 1: just doesn't happen out of thin air. So you know,
• 9:55
  Speaker 1: he put his life into it.
• 9:56
  Speaker 4: Yeah, yeah, I think that what I've learned twenty years later,
• 10:00
  Speaker 4: I'd still carry a lot of those skill sets of
• 10:02
  Speaker 4: investing into talent that you could see like, well, they
• 10:05
  Speaker 4: could be something, and that emotional compensation has always been
• 10:09
  Speaker 4: important for me, and also those that manage talent like Jeff,
• 10:12
  Speaker 4: that you could see somebody that could have a future
• 10:15
  Speaker 4: in the business.
• 10:16
  Speaker 3: Taylor was a great story just.
• 10:17
  Speaker 4: Because after that showcase we had, you know, Caa, who's
• 10:22
  Speaker 4: a very well known booking agent, had written We're not
• 10:27
  Speaker 4: interested in the country version of Britney Spears, and every
• 10:29
  Speaker 4: single label that was there tonight saw the talent in her,
• 10:32
  Speaker 4: but it just wasn't the type of music that was hitting.
• 10:35
  Speaker 4: It was rock or boy band pop, and those were
• 10:39
  Speaker 4: the two things that timing and that's what the foundation
• 10:42
  Speaker 4: of this documentary really comes about. How this young girl
• 10:45
  Speaker 4: comes to Orlando because it's such a strong music scene
• 10:49
  Speaker 4: and it's where everybody wants to come. But yet she
• 10:52
  Speaker 4: leaves and ends up becoming the biggest artists in the world,
• 10:56
  Speaker 4: and yet leaves behind all of us.
• 11:00
  Speaker 2: Of crazy stories like Tabitha Secret Matchbox twenty playing at
• 11:03
  Speaker 2: the car Lot. I remember years ago. Do you remember
• 11:07
  Speaker 2: Mark and Zippy? Yes, Mark and Zippy, the Happy Prize guy. Well,
• 11:12
  Speaker 2: they were I think afternoon show whatever it was. They
• 11:14
  Speaker 2: had Jewel play in Mark's living room. She was in
• 11:19
  Speaker 2: town for somebody goes all right, she was in town
• 11:21
  Speaker 2: for a concert. Nobody, you know, not many people, but
• 11:24
  Speaker 2: she was just breaking, I mean, just getting ready to
• 11:27
  Speaker 2: go through the roof, and uh, He's like, yeah, come
• 11:30
  Speaker 2: and play, And she did acoustic in his living room
• 11:33
  Speaker 2: of his apartment. Like like fifteen maybe twenty of us watched,
• 11:37
  Speaker 2: and I'll remember it for life.
• 11:38
  Speaker 1: They will. I'll remember that story too. I wasn't a
• 11:41
  Speaker 1: part of that. I didn't know Bob then, but he
• 11:43
  Speaker 1: was apparently very young and new into working here and
• 11:47
  Speaker 1: was asked to help bring some food, you know, just
• 11:49
  Speaker 1: for everybody to enjoy some food while they were and
• 11:51
  Speaker 1: Zip he said, just bring some chicken, and Bob showed
• 11:53
  Speaker 1: up with raw chicken. God, I didn't know actually, man,
• 11:56
  Speaker 1: like you know, go buy Publics or you know KFC.
• 11:59
  Speaker 2: You get a box chick, Well, Public's Fried Chicken thirty
• 12:02
  Speaker 2: years ago? What like you know, like a pub sub now?
• 12:05
  Speaker 2: So so Bobby or Public's Ride chickens Ee, I walk
• 12:08
  Speaker 2: in with Rod Chicken.
• 12:10
  Speaker 1: He goes tell that, just go sit on the couch.
• 12:14
  Speaker 4: But we hope to actually get your perspectives, like how
• 12:17
  Speaker 4: did you get even into this industry? And then if
• 12:20
  Speaker 4: you think back to when Steve O was here, you
• 12:22
  Speaker 4: were given the opportunity to relate with collective soul. I
• 12:25
  Speaker 4: mean you were huge and breaking collective soul, seven Mary three,
• 12:29
  Speaker 4: the Matchbox Creed. I mean you were so influential.
• 12:32
  Speaker 1: And seven Dusts broke out of this radio station and
• 12:35
  Speaker 1: they're not technically from Orlando, but this is their home
• 12:37
  Speaker 1: away from home. God's man, yet God smack us in
• 12:40
  Speaker 1: WAAF where the two radio stations, and Sully will tell
• 12:43
  Speaker 1: you this to this day, between the late WAAF and
• 12:47
  Speaker 1: Woosta and US and and the late Rocko. Rocko really
• 12:51
  Speaker 1: who was a DJ here locally and then moved and
• 12:54
  Speaker 1: was working up there was the first guy to just
• 12:57
  Speaker 1: during his show, He's smacked in some Godsmack was like cool, bro,
• 13:00
  Speaker 1: and you know he sent it to me. We started
• 13:03
  Speaker 1: playing it here at JR. But that's that doesn't happen
• 13:06
  Speaker 1: a lot anymore these days. This the landscape of everything
• 13:10
  Speaker 1: has changed, everything from radio to what you're describing, this
• 13:15
  Speaker 1: whole process. And I look sometimes and just shake my
• 13:19
  Speaker 1: head because the music industry has always been a meat grinder,
• 13:24
  Speaker 1: but even more so now they are so focused on
• 13:28
  Speaker 1: just song at a time, there was no thought of
• 13:31
  Speaker 1: developing a full album project, at least not for a
• 13:35
  Speaker 1: lot of these young artists who are hoping to do
• 13:37
  Speaker 1: you have a good song, Well, let's throw it against
• 13:39
  Speaker 1: the wall and see if it sticks. And if it doesn't,
• 13:41
  Speaker 1: sometimes it's like next and I just hate seeing that. Yeah,
• 13:44
  Speaker 1: I hate seeing it.
• 13:45
  Speaker 2: There's another band that JRR had a huge part of
• 13:49
  Speaker 2: their family to shine Down.
• 13:51
  Speaker 3: Oh sure.
• 13:52
  Speaker 1: Yeah.
• 13:52
  Speaker 4: And going back to Steve and his ability to be
• 13:55
  Speaker 4: somewhat of a catalyst and bridge for a lot of
• 13:57
  Speaker 4: these artists, paramore.
• 13:58
  Speaker 1: The Shine Down stories very interesting. I worked closely with
• 14:04
  Speaker 1: Steve O on that one. The whole process of how
• 14:06
  Speaker 1: they built that band really around Brent for the most part.
• 14:10
  Speaker 1: There were other people that were in that band, and
• 14:13
  Speaker 1: once the label got involved, they're like, look, we want
• 14:15
  Speaker 1: to focus on this guy. And then they built this
• 14:18
  Speaker 1: band out. But the whole process of you know, working
• 14:23
  Speaker 1: the music that the band had, putting them together, bringing
• 14:27
  Speaker 1: them along and explaining the whole process. And then I
• 14:30
  Speaker 1: just remember many a time listen to the raw early
• 14:33
  Speaker 1: demos of Shine Doown songs and then those are getting
• 14:36
  Speaker 1: further worked one and worked on and worked on and
• 14:39
  Speaker 1: sitting there and helping, you know, decide what is the
• 14:42
  Speaker 1: first thing we're gonna hit at radio with Just fly
• 14:45
  Speaker 1: from the Inside, which is what JRR started playing, and
• 14:49
  Speaker 1: that kind of took off from there, and a lot
• 14:52
  Speaker 1: of times all it is it's just a little spark
• 14:54
  Speaker 1: you need sometimes some confidence and say let's go with this.
• 14:57
  Speaker 1: We believe in these guys, go with your gut a
• 14:59
  Speaker 1: little bit, and you know, sometimes it hits more times
• 15:04
  Speaker 1: than not.
• 15:04
  Speaker 4: Though I think would shine down my personal story there
• 15:08
  Speaker 4: is I remember going to Steve O's house, He's like,
• 15:10
  Speaker 4: what do you think of this? And his Brent's voice,
• 15:13
  Speaker 4: as everybody knows, is one of the top voices.
• 15:15
  Speaker 3: You'll ever hear and just gave you chills.
• 15:18
  Speaker 4: But there's a lot of acts like you said, that
• 15:21
  Speaker 4: didn't hit, but people came to Orlando and that's what
• 15:23
  Speaker 4: the foundation of what we're doing, because we had Daughtry
• 15:26
  Speaker 4: that would come through here, the paramore that would come
• 15:28
  Speaker 4: through here, and people were this was the central point
• 15:31
  Speaker 4: of what was happening. And it was because a lot
• 15:34
  Speaker 4: of what j R R and other radio stations were
• 15:36
  Speaker 4: given artists a break that was not normal in other cities.
• 15:40
  Speaker 2: And oh and a lot of them well pretty much
• 15:43
  Speaker 2: all the bands played Earthday Birthday, which is a huge
• 15:46
  Speaker 2: rock festival we've been doing for over about thirty years
• 15:50
  Speaker 2: now a little over thirty years. And you know, you
• 15:54
  Speaker 2: bring those smaller acts in like back in the day, a.
• 15:56
  Speaker 1: Mighty Joe Plum or another one.
• 15:59
  Speaker 2: Yeah or this that, and then all of a sudden
• 16:02
  Speaker 2: they just blow up, you know, with Shine Down with
• 16:06
  Speaker 2: I remember Shinedown. I remember we were talking to them
• 16:08
  Speaker 2: when we were still doing it in downtown Orlando, and
• 16:11
  Speaker 2: Brent's like, man, he did with Pat and obviously Steve O.
• 16:14
  Speaker 2: But he's like, Pat, I just really wanted to say
• 16:17
  Speaker 2: thank you, you know, being a part of it, and it
• 16:19
  Speaker 2: was cool, man.
• 16:19
  Speaker 1: I really Steve Robertson though, as far as the rock
• 16:23
  Speaker 1: side of thing go. You know, I can't speak highly
• 16:26
  Speaker 1: enough about him. He was in the right place at
• 16:29
  Speaker 1: the right time, working for a company that trusted him
• 16:34
  Speaker 1: to put this radio station on the air and program
• 16:38
  Speaker 1: it in a way that satisfied a tremendous, you know,
• 16:44
  Speaker 1: eager appetite for the type of music the JR. Played
• 16:47
  Speaker 1: that wasn't getting played a big slice and you know,
• 16:51
  Speaker 1: the rock slash alternative format in the hybrid that j R.
• 16:55
  Speaker 1: Has kind of done ever since. You know, we've evolved
• 16:58
  Speaker 1: over the years and kind of roll with the times.
• 17:00
  Speaker 1: But he really he was a visionary and wasn't afraid
• 17:04
  Speaker 1: to take chances, and he was the program director. I
• 17:07
  Speaker 1: remember coming here because the station I was working I
• 17:10
  Speaker 1: was a competitor wd IZ Rock one hundred, and his company,
• 17:14
  Speaker 1: which was Packs and Communications at the time, bought our
• 17:18
  Speaker 1: company and decided to fold the two radio stations together.
• 17:21
  Speaker 1: That was when Steve O hopped off to go work
• 17:24
  Speaker 1: for Atlantic exclusively for Atlantic Records, and we come in
• 17:29
  Speaker 1: from d Iz and me personally as a music director,
• 17:33
  Speaker 1: which is the position I moved into, and eventually he
• 17:36
  Speaker 1: was a PD for a while. I just picked up
• 17:39
  Speaker 1: where he left off with the same philosophy. I wanted
• 17:42
  Speaker 1: to give bands the time of day and it worked.
• 17:46
  Speaker 1: It truly does. And if you're not afraid to take
• 17:49
  Speaker 1: some chances, a lot of times say pay off big
• 17:51
  Speaker 1: time and big picture as well. And the bands never
• 17:54
  Speaker 1: forget you.
• 17:55
  Speaker 2: Every time you see him, it's like you see Lejhonne
• 17:57
  Speaker 2: and the guys at Rockville and.
• 17:59
  Speaker 1: Right, what's going on? What's going on talking? They're just
• 18:03
  Speaker 1: family too.
• 18:04
  Speaker 4: And if you think back, I mean that was how
• 18:06
  Speaker 4: many years ago, right, I mean we're talking two decades. Yeah,
• 18:08
  Speaker 4: And if you think through the influences of the decades,
• 18:11
  Speaker 4: all of these acts have had to the generations of
• 18:14
  Speaker 4: musicians thereafter. Now that Creed's come back, I remember being
• 18:17
  Speaker 4: in Tech and explaining, like, what did you do before Tech?
• 18:20
  Speaker 4: And I would explain, used to work with Creed and
• 18:21
  Speaker 4: it was I wouldn't say it was somewhat of a joke,
• 18:23
  Speaker 4: but you know, they were off the radar at that time,
• 18:25
  Speaker 4: and now they're you know, they're back right back where
• 18:28
  Speaker 4: they were, if not bigger than they were. But we
• 18:32
  Speaker 4: watched Brandon Lake and this is sort of a site
• 18:34
  Speaker 4: where we watched Brandon Lake, a huge Christian artist perform
• 18:36
  Speaker 4: and the band started to play higher in the middle
• 18:39
  Speaker 4: of the tracks, and this place is packed out, sold
• 18:41
  Speaker 4: out in Austin, Texas, and people just erupted, and you think,
• 18:46
  Speaker 4: and he even vocalized how Creed was a big impact
• 18:49
  Speaker 4: on him and his generation. So all of these acts
• 18:52
  Speaker 4: that you helped build and break here in the Orlando
• 18:56
  Speaker 4: area continue to influence the world and what they're doing.
• 18:59
  Speaker 4: And that's really what we're trying to focus on with
• 19:01
  Speaker 4: this documentary is that we're here twenty years later. We
• 19:03
  Speaker 4: have backstreets selling out in Las Vegas, instincts wanted for
• 19:07
  Speaker 4: a union, Creed selling out shows.
• 19:09
  Speaker 3: This is decades later.
• 19:10
  Speaker 1: It's phenomenal talking with Matt Alvers, who was instrumental and
• 19:14
  Speaker 1: the scene that was breaking out of Orlando back in
• 19:16
  Speaker 1: the nineties with Jeff Hansen, you know, running the label
• 19:20
  Speaker 1: of things that we're signing bands left and right, indie
• 19:24
  Speaker 1: label at the time, and you know, then the big
• 19:26
  Speaker 1: boys started coming in as well, seeing what was happening,
• 19:29
  Speaker 1: and next thing you know, Orlando's on the map musically.
• 19:33
  Speaker 1: Like I said, it was kind of nice to be
• 19:35
  Speaker 1: recognized for something other than oh, that's the place of
• 19:37
  Speaker 1: the theme parks. Which drives locals crazy.
• 19:41
  Speaker 2: Really as soon as you say, oh, Orlando, they go
• 19:43
  Speaker 2: oh yeah. And in Disney, obviously we love the place.
• 19:47
  Speaker 2: This Orlando wouldn't be here without them. But it's like, no, no,
• 19:50
  Speaker 2: we live in Like, how do you explain that there's
• 19:53
  Speaker 2: a town in Orlando.
• 19:54
  Speaker 1: We live where the Help live, you know, we live
• 19:57
  Speaker 1: where the Help.
• 19:58
  Speaker 2: Normal Yeah yeah, and not all the way out by
• 20:01
  Speaker 2: amongst the theme park.
• 20:02
  Speaker 1: We don't live in the Magic Kingdom. No. No. So
• 20:05
  Speaker 1: Matt is producing working title Orange Avenue about what we
• 20:10
  Speaker 1: just described, and this is how close are you in
• 20:13
  Speaker 1: the overall scheme of things to get what you need
• 20:16
  Speaker 1: and really just saying all right, time to put this
• 20:19
  Speaker 1: all together and make a final cut.
• 20:20
  Speaker 4: We're at the foundation of it all. And it started
• 20:23
  Speaker 4: off as I point out earlier in this podcast, which
• 20:26
  Speaker 4: was look, there was an artist such as Taylor that
• 20:30
  Speaker 4: came through because being attracted how much of a scene
• 20:33
  Speaker 4: that Orlando was becoming an Orlando and that she wasn't
• 20:35
  Speaker 4: unique there. And we thought that there was a rock
• 20:38
  Speaker 4: side of the story. And then we realized within a
• 20:41
  Speaker 4: radius there was the Christian there was R and B.
• 20:43
  Speaker 3: I mean, Shaq was releasing.
• 20:45
  Speaker 1: Yes, yes, there was Jack Diesel.
• 20:47
  Speaker 4: Yeah, EDM was really a big type of genre here
• 20:51
  Speaker 4: and he was the capital of EDM for a while,
• 20:54
  Speaker 4: and Kevin and I quickly realized there's a bigger story
• 20:57
  Speaker 4: here that in a thirty thirty mile millions and millions
• 21:02
  Speaker 4: of records were sold if we look at that as
• 21:05
  Speaker 4: a barometer of success. But on the other side, it
• 21:08
  Speaker 4: was just the talent. Incredible talent.
• 21:11
  Speaker 1: They were amazing.
• 21:12
  Speaker 4: When you see somebody like in sync seing. Sure they
• 21:16
  Speaker 4: dance which I couldn't dance and sing mm hmm. That's
• 21:18
  Speaker 4: phenomenal athleticism. But also their voices when they sing acappella,
• 21:23
  Speaker 4: it would just blow.
• 21:24
  Speaker 1: Your mind, everything from death metal to boy bands.
• 21:27
  Speaker 2: Yes, yes, that's a good yeah, very good uh summary there,
• 21:32
  Speaker 2: uh speaking of the boy bands and stuff. Ironically, a
• 21:36
  Speaker 2: couple of weeks ago, uh, my wife and I were
• 21:38
  Speaker 2: at church and they said, oh, Howie, he's gonna come
• 21:41
  Speaker 2: and and speak tonight and whatever. Well, were it a
• 21:44
  Speaker 2: Sunday earlier mass? And she goes, I want to go
• 21:48
  Speaker 2: to that can we got And I'm like, I know, Howie,
• 21:50
  Speaker 2: you know.
• 21:51
  Speaker 1: I saw him in this in the station not too
• 21:53
  Speaker 1: long ago.
• 21:54
  Speaker 2: And she but then I realized she was going, so,
• 21:57
  Speaker 2: you know, happy wife, happy life. But he is the
• 21:59
  Speaker 2: most amazing speaker, is he? So not only talent with dance,
• 22:05
  Speaker 2: sing and all that, but yes, speaking.
• 22:08
  Speaker 4: I was like, Wow, they're just gifted and they give
• 22:10
  Speaker 4: back still, so uh huh. You know, I have not
• 22:12
  Speaker 4: had a chance to meet them. But to answer your
• 22:14
  Speaker 4: question is that the project has evolved into much bigger
• 22:19
  Speaker 4: than we had thought. And I think that what's cool
• 22:21
  Speaker 4: about it has been so well received from genres that
• 22:24
  Speaker 4: we weren't expecting.
• 22:25
  Speaker 3: We really were going to go down.
• 22:26
  Speaker 4: The road of like this rock double drive that came
• 22:29
  Speaker 4: in from from the Atlanta side, if I'm not mistaken,
• 22:32
  Speaker 4: And all of these acts from Tampa or South Florida
• 22:35
  Speaker 4: were coming to Orlando again influenced by the Sister Hazel
• 22:39
  Speaker 4: or less than Jacob in Gainesville. Everybody wanted to come
• 22:41
  Speaker 4: to Orlando.
• 22:42
  Speaker 3: And and then.
• 22:44
  Speaker 4: The pop side, we realized that they were recording right
• 22:48
  Speaker 4: down the road.
• 22:49
  Speaker 1: And I don't know, it's just all there. So you
• 22:53
  Speaker 1: got to put it all together. You can't just do one.
• 22:55
  Speaker 1: I get what you're saying. Sorry, Matt, I know you've
• 22:56
  Speaker 1: got questions for us. She said, you wanted to ask,
• 22:59
  Speaker 1: so why don't you find off enough you know small
• 23:02
  Speaker 1: talk here hit us with the hard questions as you
• 23:04
  Speaker 1: need to stay answer for your for your documentary.
• 23:07
  Speaker 4: You touched on a lot of it already as an
• 23:09
  Speaker 4: introduction from what your history was years ago, but love
• 23:13
  Speaker 4: to I think we would love to hear the process
• 23:15
  Speaker 4: of what you saw take place, whether it was choosing
• 23:18
  Speaker 4: Virgos to be on the radio or a seven dust
• 23:21
  Speaker 4: to support.
• 23:22
  Speaker 3: What was that process like here?
• 23:24
  Speaker 4: Was it just everybody got into a room and listened
• 23:26
  Speaker 4: to it and love the music, or was there a different?
• 23:28
  Speaker 1: Short answer is yes, yeah, a music meeting.
• 23:32
  Speaker 2: Like I said, Steve O, we're in a club and
• 23:35
  Speaker 2: Steve O saying, hey, Taco Camier, listen is in his car,
• 23:38
  Speaker 2: you know, and when we're out at enjoying bands that night.
• 23:42
  Speaker 1: You know, it's just the art of the music meeting.
• 23:45
  Speaker 1: Is another thing that's been lost, in my opinion, in
• 23:48
  Speaker 1: the music world because in many cases the station programming
• 23:54
  Speaker 1: decisions are made way outside of the individual stations. Whereas
• 23:58
  Speaker 1: before here go back, before all the consolidation and everything,
• 24:03
  Speaker 1: stations had a lot more autonomy and choosing what they
• 24:08
  Speaker 1: wanted to play, you know, on a day to base
• 24:11
  Speaker 1: day basis, no matter what your format of music was.
• 24:14
  Speaker 1: And we literally, you know, if one of us heard
• 24:17
  Speaker 1: something or saw a band and you got a copy
• 24:20
  Speaker 1: of it, would bring it into the meeting say just exactly,
• 24:23
  Speaker 1: you know what we're talking about. What do you all
• 24:24
  Speaker 1: think of this? And that's if everybody's eyes and ears
• 24:28
  Speaker 1: perk up, it's something that they're hearing for the first time.
• 24:32
  Speaker 1: You got something happening there, and there's hope.
• 24:34
  Speaker 2: And now instead of sitting all together and listening to
• 24:38
  Speaker 2: music and going, ah, that's kind of a turd or wow,
• 24:41
  Speaker 2: that's good. Now it's fired over via an email for
• 24:47
  Speaker 2: us to you know, to the jocks, and it's it's
• 24:49
  Speaker 2: nobody's it's not a bad thing. But it would be
• 24:52
  Speaker 2: like our big boss Rick will send it over and say, hey,
• 24:54
  Speaker 2: give me a listener, because he knows the old school obviously,
• 24:57
  Speaker 2: and he apologizes, I see, couldn't be here's trucks in
• 24:59
  Speaker 2: the shop and anyway, no, but so they fire you
• 25:04
  Speaker 2: a new tune like hey, here's the new Sublime, give
• 25:06
  Speaker 2: it a listen, and it's it's like, yeah, hit, it's
• 25:10
  Speaker 2: just a lot different. You're not sitting in the room
• 25:12
  Speaker 2: you're opening it when you can in between doing a
• 25:14
  Speaker 2: whole bunch of other stuff.
• 25:15
  Speaker 1: But also that's also changed because the whole part of
• 25:21
  Speaker 1: the process where a single hasn't even been or in
• 25:25
  Speaker 1: some cases the band hasn't even been signed yet, and
• 25:28
  Speaker 1: you're deciding I'm gonna go ahead and play this unproven
• 25:32
  Speaker 1: other than just what I've seen bubbling under here to
• 25:36
  Speaker 1: what you just described coming in an email has already
• 25:38
  Speaker 1: been decided in packaged by a record label, you know,
• 25:41
  Speaker 1: going through the proper channels at whatever company it is,
• 25:43
  Speaker 1: and says here's the next single we're working with. We'd
• 25:46
  Speaker 1: really like to get it on your station, but that's
• 25:48
  Speaker 1: you know, we'll.
• 25:49
  Speaker 2: Still want our opinion on it, because if it's like no,
• 25:52
  Speaker 2: it's just not doing it, we're gonna be honest with it.
• 25:55
  Speaker 1: Remember, uh, Soil Soil is a huge exactly. That was
• 25:59
  Speaker 1: an example project. I love those guys, and I believed
• 26:04
  Speaker 1: in the song, and I just started playing it when
• 26:06
  Speaker 1: I had to the power to decide to play songs.
• 26:10
  Speaker 1: Put it on the air. Our listeners loved it. They
• 26:13
  Speaker 1: started doing some shows here band out of Chicago, Metal
• 26:17
  Speaker 1: metal band out of Chicago, uh.
• 26:18
  Speaker 3: Huh with free doors down.
• 26:20
  Speaker 4: Not to skip over that, you guys were a big
• 26:23
  Speaker 4: reason of their success when.
• 26:24
  Speaker 1: With them there was a good handful of stations in
• 26:27
  Speaker 1: the Southeast and then it blew out all over the place.
• 26:30
  Speaker 1: But again, it's just those days of really organic just
• 26:35
  Speaker 1: you know, throw caution to the wind.
• 26:38
  Speaker 2: Digging your hands in and just getting crazy and taking
• 26:41
  Speaker 2: that chance.
• 26:42
  Speaker 4: Okay, so then you hear somebody like Soil or something
• 26:45
  Speaker 4: shine down and then they're unsigned. Right, talk about that
• 26:48
  Speaker 4: a little bit more molecular. There had to be a
• 26:51
  Speaker 4: decision of Okay, we liked this song, now what do
• 26:53
  Speaker 4: we do? Or was it really you just threw them
• 26:56
  Speaker 4: in rotation?
• 26:57
  Speaker 2: If you this is more of a pack question to have.
• 27:00
  Speaker 2: I'm just the dude that hangs out.
• 27:02
  Speaker 1: I think Collective Soul would be a perfect band to
• 27:05
  Speaker 1: use as an example here with what Steve O did.
• 27:08
  Speaker 1: He did exactly what I just described. They were getting
• 27:11
  Speaker 1: a little bit airplay I believe on a college station
• 27:13
  Speaker 1: somewhere in Georgia. Steve got his hands on their independent
• 27:17
  Speaker 1: release and decided to start playing Shine on JRR. They
• 27:25
  Speaker 1: were able to get product independent product into the market,
• 27:30
  Speaker 1: into the local record stores. And I know this because
• 27:32
  Speaker 1: I worked in local record stores, and all of a sudden,
• 27:35
  Speaker 1: you got all these people walking in going yeah, I
• 27:38
  Speaker 1: want to buy Shine by By and we're like, yeah,
• 27:43
  Speaker 1: it's Collective Soul jr. R. Is playing this and you
• 27:46
  Speaker 1: get one or two people, okay, all right, when you
• 27:48
  Speaker 1: get people every day coming in going hey, I want this,
• 27:51
  Speaker 1: I want that, and that's so we ordered them through
• 27:54
  Speaker 1: the independent distributor in Miami. Basson got a couple of
• 27:57
  Speaker 1: boxes in they sold just.
• 27:59
  Speaker 2: Like that song. When we just started playing that song.
• 28:02
  Speaker 2: I remember we'd be out at doing remotes or whatever
• 28:05
  Speaker 2: on occasion and that song would come on and watching listeners.
• 28:10
  Speaker 2: This is not them in concert, just on the radio,
• 28:12
  Speaker 2: watching listeners at a Sobic sub back in the day
• 28:15
  Speaker 2: singing it and I'm like, wow, this is great.
• 28:18
  Speaker 1: It had such a different sound at the time, and
• 28:20
  Speaker 1: there was nothing else that really sounded like that song.
• 28:22
  Speaker 1: And then you back it with hey, they're selling this
• 28:27
  Speaker 1: without a label deal. They just they went into a
• 28:30
  Speaker 1: market where it's getting airtime. And it showed the power
• 28:33
  Speaker 1: of what happens if you get a good song on
• 28:36
  Speaker 1: the radio that people like, they're gonna go buy it.
• 28:40
  Speaker 1: You know. Back then, obviously it was a step further.
• 28:42
  Speaker 1: You had to commit to physically buy physical media. It's
• 28:46
  Speaker 1: too easy now.
• 28:48
  Speaker 4: I was gonna mention that the distribution channels back then
• 28:51
  Speaker 4: was dramatically different channels. Now is an influencer and you
• 28:55
  Speaker 4: may not even have to sing in today's landscape of
• 28:57
  Speaker 4: AI and all these other things to treat the industry.
• 29:01
  Speaker 4: But back then, you really needed to make sure that
• 29:03
  Speaker 4: the CDs were in place, or you started getting phone calls.
• 29:05
  Speaker 4: I remember phone calls being the temperature check of DJ
• 29:09
  Speaker 4: the DJ. I remember hey had to beginna phone calls
• 29:11
  Speaker 4: when we played. When you guys played that song, and
• 29:13
  Speaker 4: oh we got two or three and that was a
• 29:16
  Speaker 4: metric of success.
• 29:17
  Speaker 1: Yeah it is. But really somebody saying I'm gonna go
• 29:21
  Speaker 1: and seek that out. Yeah, a physical copy of that,
• 29:25
  Speaker 1: I'm gonna get in my car and I'm going to
• 29:26
  Speaker 1: drive down to Peaches or sound Warehouse or whatever it
• 29:29
  Speaker 1: is and buy it. Yeah, that's a commitment right there.
• 29:34
  Speaker 2: And without being able to promote that on social media.
• 29:38
  Speaker 1: There's no such thing. It wasn't there. There's no such thing.
• 29:40
  Speaker 1: It was just word out.
• 29:42
  Speaker 2: It's power, I mean, pat, I remember all the different
• 29:46
  Speaker 2: bands are popping them in a head drought like Toady's
• 29:49
  Speaker 2: Days of the New All those bands, a lot of
• 29:52
  Speaker 2: them came right through JARR in the beginnings and that again,
• 29:56
  Speaker 2: I'll go back to Earthday Birthdays where that was such
• 29:59
  Speaker 2: a cool thing because we could try out some of
• 30:02
  Speaker 2: these bands there and then all of a sudden you
• 30:05
  Speaker 2: have Matchbox twenty, who was you know, a good a.
• 30:09
  Speaker 1: Great act, obviously great, but.
• 30:11
  Speaker 2: Then all of a sudden they're going from this to
• 30:14
  Speaker 2: headlining it.
• 30:15
  Speaker 1: It was kind of funny, Matt because a lot of
• 30:18
  Speaker 1: times if JR R Started playing whatever you know, like
• 30:22
  Speaker 1: I just described, and it's been unsolicited, no one knows
• 30:26
  Speaker 1: this band from Adam, and we start playing out, what
• 30:29
  Speaker 1: would happen then is what I just explained. And there
• 30:33
  Speaker 1: were other radio stations around the country that were like minded,
• 30:36
  Speaker 1: but maybe not willing to be the first to jump
• 30:39
  Speaker 1: in into it. It's like standing on like a ten
• 30:42
  Speaker 1: meter diving platform and JRR just goes you guys are
• 30:45
  Speaker 1: the guinea pitch. It just goes in there. They're looking
• 30:48
  Speaker 1: every going, oh, well, they made it, and it seems
• 30:50
  Speaker 1: like they surfaced and uh wow, now there's more people
• 30:54
  Speaker 1: jumping in the pool. I guess I'm gonna jump.
• 30:55
  Speaker 4: To which that built so many careers? And do you
• 30:59
  Speaker 4: think it not just the artists themselves, but you think
• 31:02
  Speaker 4: about the people that support them on the road, You
• 31:04
  Speaker 4: think of the lighting and the audio tacks, and you
• 31:07
  Speaker 4: just start to think through and that again going back
• 31:10
  Speaker 4: to the documentary for us, is that we want to
• 31:11
  Speaker 4: really spotlight all of these folks and how many careers
• 31:15
  Speaker 4: it built.
• 31:15
  Speaker 3: It wasn't just.
• 31:16
  Speaker 4: The Howie D's or the soils that are on stage.
• 31:20
  Speaker 1: How about full sale coming in full sale?
• 31:22
  Speaker 3: Sure? Yeah, huge.
• 31:24
  Speaker 2: We used to do stuff with them, remember well we
• 31:26
  Speaker 2: still do every now and then where we would bring artists,
• 31:28
  Speaker 2: smaller artists into their one of their studios and have
• 31:32
  Speaker 2: a little party and then let our listeners, you know,
• 31:35
  Speaker 2: let them know.
• 31:36
  Speaker 1: What they well, what they've done on the production side
• 31:38
  Speaker 1: of things and the business side of things, training people
• 31:41
  Speaker 1: to go into the music industry. I mean, if that
• 31:44
  Speaker 1: is really what your hell bent on doing, that's a
• 31:47
  Speaker 1: fantastic program there. Yeah, we're lucky to have them.
• 31:50
  Speaker 4: There's a lot of serendipity type scenarios where when I
• 31:54
  Speaker 4: look back on my career, I'm so grateful that Jeff
• 31:58
  Speaker 4: saw me as a young twenty year old in Gainesville, Florida,
• 32:01
  Speaker 4: and said, hey, come down and help because we need help.
• 32:04
  Speaker 4: And I think that there's so many folks that are
• 32:06
  Speaker 4: like that. If it wasn't for somebody like yourselves that
• 32:08
  Speaker 4: said hey we like this song, we're gonna play it,
• 32:11
  Speaker 4: you've forever changed their careers, their lives, their families, lives thereafter.
• 32:16
  Speaker 4: Like just think, think of that domino effect. And those
• 32:19
  Speaker 4: stories are amazing. We met with a vocal coach, Gary Williams,
• 32:22
  Speaker 4: that had worked since the boy bandis with like a
• 32:25
  Speaker 4: Mariah Carey in these big names, and it was because
• 32:29
  Speaker 4: of what was happening here.
• 32:31
  Speaker 3: And I don't know, it's something to focus on.
• 32:34
  Speaker 2: It's funny when you were describing all the people behind it,
• 32:37
  Speaker 2: like your audio text whatever I was thinking, and you
• 32:40
  Speaker 2: when Hanson brought you under, and that's that's where you're
• 32:44
  Speaker 2: so lucky.
• 32:44
  Speaker 1: Also, all of us are fortunate.
• 32:46
  Speaker 2: I should say that somebody saw something that said, hey,
• 32:49
  Speaker 2: come with me, as you just mentioned, and Hanson did
• 32:51
  Speaker 2: with you. That's what Steve O did with me. I
• 32:54
  Speaker 2: was interning Bob the intern and he's like, hey, uh,
• 32:59
  Speaker 2: why don't you go studio and you know, pick up
• 33:02
  Speaker 2: phones for whatever it was, this is thirty, well we're
• 33:06
  Speaker 2: coming up on it was a long it was over
• 33:09
  Speaker 2: thirty years ago. And then he thought it was funny.
• 33:12
  Speaker 2: And one night, I remember, I was actually sitting on
• 33:14
  Speaker 2: the toilet at home.
• 33:15
  Speaker 1: And and he called the phone.
• 33:19
  Speaker 2: Rings or god, it would have been not even a
• 33:21
  Speaker 2: cell phone yet, and he says, so, okay, here's.
• 33:25
  Speaker 1: What's going on.
• 33:26
  Speaker 2: We we have a slot for you to do overnights
• 33:30
  Speaker 2: and what do you?
• 33:31
  Speaker 1: What do you?
• 33:31
  Speaker 2: I don't even know what that is. He goes, That's
• 33:33
  Speaker 2: why I'm calling you. This is perfect, He goes, Just
• 33:36
  Speaker 2: go in there. And I did Midnight to six, and
• 33:38
  Speaker 2: I brought back the tape and the air check and
• 33:43
  Speaker 2: a handed to him and we're listening to it, just
• 33:45
  Speaker 2: like we'd be listening to bands, and he's laughing.
• 33:48
  Speaker 1: I go, good, huh.
• 33:48
  Speaker 2: He goes, no, this is the worst thing I've ever
• 33:51
  Speaker 2: heard in my life. But you know what, he took
• 33:53
  Speaker 2: a chance, and I thanked Steve O for everything.
• 33:56
  Speaker 1: He was so different that it was right at the time,
• 33:59
  Speaker 1: and he's since been able to parlay that into a
• 34:02
  Speaker 1: very successful stay here at Jarr Music. A lot of
• 34:08
  Speaker 1: there's a lot of parallels that at the end of
• 34:10
  Speaker 1: the conversation. People know good music when you play it
• 34:14
  Speaker 1: for them. Yeah, even if it's something they've never heard before,
• 34:17
  Speaker 1: don't know who it is. You play a good song
• 34:20
  Speaker 1: for somebody who's a music fan, they're gonna appreciate it,
• 34:24
  Speaker 1: or if they don't like it, they're gonna tell you
• 34:26
  Speaker 1: that too. And it's the great barometer you have, its
• 34:28
  Speaker 1: instant feedback.
• 34:29
  Speaker 3: Yeah.
• 34:30
  Speaker 4: Well, I mean I think you touched on something that
• 34:32
  Speaker 4: has definitely hit with a lot of folks that have
• 34:34
  Speaker 4: been attracted to this documentary, which is what you just
• 34:37
  Speaker 4: said there. I think a lot of people love to
• 34:40
  Speaker 4: hear that. Even the bands don't know how you guys
• 34:43
  Speaker 4: have made it. And what we're fine is that folks
• 34:46
  Speaker 4: are in their own little bubbles for the obvious reasons.
• 34:48
  Speaker 4: But your two have been staples of Orlando for many years,
• 34:52
  Speaker 4: and there's tons of listeners that know you and you
• 34:55
  Speaker 4: know that those stories are really important to folks that
• 34:58
  Speaker 4: are out there today grinding it out, figuring out what
• 35:01
  Speaker 4: do I do with my career? How do I make
• 35:03
  Speaker 4: it a difference? Does it have to be on TikTok
• 35:06
  Speaker 4: or YouTube or is it just simply the gratitude and
• 35:10
  Speaker 4: somebody believing in you.
• 35:11
  Speaker 3: At the end of the day.
• 35:12
  Speaker 1: Sometimes you don't know the answer all of the above.
• 35:15
  Speaker 4: Maybe a nice person instead of an asshole. I mean, yeah,
• 35:18
  Speaker 4: can that be.
• 35:19
  Speaker 2: I'll tell you a funny one. When they paired Pat
• 35:22
  Speaker 2: and I up, or we were sitting in a room,
• 35:24
  Speaker 2: or he's doing a show and they they grabbed me
• 35:27
  Speaker 2: and they go, Dick Sheets rest in peace with his.
• 35:30
  Speaker 1: No, was it Dick Sheets or John.
• 35:34
  Speaker 2: Oh, Pat Lynch? Taco Bob Taco, Bob, Pat Lynch. You
• 35:38
  Speaker 2: guys are going to work together and we he just
• 35:41
  Speaker 2: threw us together in the middle of a show, which
• 35:44
  Speaker 2: Pat was.
• 35:44
  Speaker 1: It was initially just for a lunch hour thing. Yeah,
• 35:47
  Speaker 1: and then that.
• 35:48
  Speaker 2: Was thirty years ago, Like I said, it would be
• 35:50
  Speaker 2: thirty years in June, and within six days we were
• 35:55
  Speaker 2: flown up to the Grammys together and what did you
• 35:59
  Speaker 2: guys do?
• 35:59
  Speaker 1: Them award broadcast on radio road. I'm like, I don't
• 36:02
  Speaker 1: even freaking know this guy. Yeah, you know, hey, well
• 36:05
  Speaker 1: love fun.
• 36:06
  Speaker 2: And when they when they picked me up at my house,
• 36:08
  Speaker 2: we decided, hey, let's go get some beers. And he's like, yeah,
• 36:12
  Speaker 2: I think this is gonna work. So when we sit
• 36:15
  Speaker 2: down here's the crux of the story. When we sit down,
• 36:18
  Speaker 2: all of a sudden, Matchbox twenty is one of the interviews, and.
• 36:21
  Speaker 1: They're like, hey, Pat Tako, what's going on, guys.
• 36:25
  Speaker 2: And remember the lady was so stressed out because they
• 36:28
  Speaker 2: were really.
• 36:28
  Speaker 1: Big at that time, just like, oh, don't do anything
• 36:32
  Speaker 1: that's gonna be We're like, don't we got this.
• 36:35
  Speaker 2: They're like our family, there are brothers, and all of
• 36:37
  Speaker 2: a sudden, they you have a limited amount of time
• 36:40
  Speaker 2: to sit there with the jocks interviewing, and it was it.
• 36:43
  Speaker 2: It was like five minutes for a band or or
• 36:46
  Speaker 2: eight minutes whatever per station. Yeah, and and the lady
• 36:48
  Speaker 2: came over and goes, you, guys, you gotta go. And
• 36:50
  Speaker 2: he's like, no, dude, this is Orlando, this is Smart Home,
• 36:53
  Speaker 2: and he pissed her off.
• 36:54
  Speaker 1: And remember they sat there for like twenty minutes just
• 36:58
  Speaker 1: scowling at us. The record or the pr person was like,
• 37:02
  Speaker 1: you're strung up the whole day, and I don't have
• 37:04
  Speaker 1: to tell you.
• 37:04
  Speaker 2: I remember then afterwards, Rob and I walked back because
• 37:08
  Speaker 2: by then he's like, this lady's driving me crazy.
• 37:10
  Speaker 1: I'm gonna go have a smoke.
• 37:11
  Speaker 2: So we walked back into a place where you could
• 37:14
  Speaker 2: smoke a sick and we were hanging catching up.
• 37:16
  Speaker 4: It was really cool that whole band was from Orlando.
• 37:20
  Speaker 4: And I've not had a chance to meet Rob or others,
• 37:24
  Speaker 4: but I've met Kyle Cook, for example, many years ago,
• 37:26
  Speaker 4: as one of the guitar players from Matchbox and just
• 37:29
  Speaker 4: one of the most.
• 37:29
  Speaker 3: Down to earth people.
• 37:31
  Speaker 4: And as I've as I've all right and yeah, as
• 37:34
  Speaker 4: I've gone to let's say, San Frand to work for Tech,
• 37:37
  Speaker 4: I've run in the folks from Florida, and it just
• 37:40
  Speaker 4: feels at home when you run into a personality. And
• 37:43
  Speaker 4: I think that says the same thing for these artists
• 37:45
  Speaker 4: when you run into them. They're just down home folks
• 37:47
  Speaker 4: that are very grateful for those around them that'll help
• 37:51
  Speaker 4: get where they're at. And I think that's what's been
• 37:54
  Speaker 4: cool about the documentary too, is that nobody's saying, hey,
• 37:57
  Speaker 4: I did all these things. Everybody says it's because of
• 38:00
  Speaker 4: all these other folks around.
• 38:01
  Speaker 1: It was. It was it was a group, group effort.
• 38:04
  Speaker 2: Yeah, So we had we uh from seven Mary three Giddy.
• 38:08
  Speaker 2: We've had him on the podcast a few times. Giddy
• 38:11
  Speaker 2: kelsa good he's a good buddy of mine, Ben Pats,
• 38:14
  Speaker 2: And it's cool that, as you said, like you run
• 38:18
  Speaker 2: into somebody from Florida, but with him we'll go meet.
• 38:21
  Speaker 1: For launch or something.
• 38:21
  Speaker 2: It's just good because we just happened to run into
• 38:24
  Speaker 2: each other at some charity event and he's.
• 38:27
  Speaker 1: Like, Taco, what's going on, dude.
• 38:29
  Speaker 2: I was like, hey, giddy, and we uh just been
• 38:33
  Speaker 2: a good friend since.
• 38:34
  Speaker 1: All right, I'm gonna I'm gonna wrap up our podcast
• 38:37
  Speaker 1: part here. I want to thank you and then you know,
• 38:40
  Speaker 1: obviously if you need some other stuff from us, we'll
• 38:42
  Speaker 1: we'll hang out and answer anything else you got. Sure, Yeah,
• 38:45
  Speaker 1: Matt Alvers. We look forward to seeing the final product
• 38:48
  Speaker 1: of working title Orange Avenue.
• 38:50
  Speaker 2: And thank you guys for letting us be a baby
• 38:53
  Speaker 2: part of it. It's pretty cool.
• 38:54
  Speaker 4: We're so grateful to have your time here today. It's
• 38:56
  Speaker 4: great seeing you as well. It's been many years, but
• 38:59
  Speaker 4: you know you've impacted so many artists and fan base
• 39:02
  Speaker 4: and everything that's out there more than just being listeners.
• 39:05
  Speaker 3: So thank you and you too.
• 39:06
  Speaker 1: All right again, keep us posted on the progress of
• 39:10
  Speaker 1: this thing, and we'll share it with the listeners as well,
• 39:12
  Speaker 1: because there as much a part of this as we
• 39:15
  Speaker 1: are or the bands are. It's like I said, it's
• 39:17
  Speaker 1: a group effort on what happened here in Orlando and
• 39:20
  Speaker 1: continues to some degree.
• 39:21
  Speaker 4: Orange Avenue moovie dot com is where we're got everything
• 39:24
  Speaker 4: housed right now.
• 39:25
  Speaker 1: So thank you, perfect, thank you Matt