How Storytelling Helps Increase Conversion Rates | Ep. #1239

Marketing School - Digital Marketing and Online Marketing Tips · Dec 22, 2019 · 8m

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Storytelling in Business.

[00:36] Examples of companies who have made stories part of their brand.

[01:01] Why storytelling is such a powerful strategy in business.

[01:22] Thinking of stories as…