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If You Do Not Define Culture, Who Will?
A Bitcoin conference in El Salvador sparked a leadership lesson I didn’t expect: the smartest brand moves often look “small” on the surface. When Steak ’n Shake started accepting Bitcoin, it wasn’t only about payments. It was a flag in the ground that said, “These are our people,” and it showed how brand identity and customer loyalty grow when your purpose matches a niche audience.
From there, we zoom out to the real work most leaders avoid: shaping company culture on purpose. Culture will exist whether you design it or not, and if you leave it to chance, you don’t get “neutral” culture, you…
The skinny
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