Can Opportunity's 'Rebrand' Lead to Electoral Success?
The Opportunity party has changed its name, its branding and its messaging under leader Qiulae Wong. The reset appears to be gaining traction, with the latest polls putting the party within striking distance of Parliament, and at least one showing them above the crucial 5% threshold. But as they say, the only poll that matters is the one on election day. So can this new look and renewed energy translate into seats and a place at the table when the next government is formed? Based on 30 years of MMP history University of Auckland political marketing expert Dr Edward Elder doesn't think so. …
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