Beyond the Technical: Lessons from Cybersecurity Sales
What does it take to sell something in a field where the product is complex, the risks can be difficult to explain, and the person you’re speaking to may see the problem very differently than you do?
For Evgeniy Kharam, years in cybersecurity and technical sales led to an important realization: knowing your subject is only part of the equation. You also have to understand the person on the other side of the conversation.
In this episode of Wired for Change, Evgeniy joins Amy Yee to explore what cybersecurity sales can teach us about communication, connection, and the skills that help turn…
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