Latest / Earn Your Leisure / EYL #253 Nigel Sylvester on Being a BMX Legend, Sneaker Deal with Jordan, His "Go" YouTube Series, & Content

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EYL #253 Nigel Sylvester on Being a BMX Legend, Sneaker Deal with Jordan, His "Go" YouTube Series, & Content · Earn Your Leisure

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  Speaker 6: See you there, all right, Gush, welcome back, Yes, y L,
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  Speaker 6: We're back home. So this is going to be an interesting,
• 2:01
  Speaker 6: very dope conversation. We've never talked to anybody in this
• 2:06
  Speaker 6: realm now before. And it's a multi billion dollar industry
• 2:11
  Speaker 6: for sure, and it's one of the fastest growing sports.
• 2:13
  Speaker 6: It has been one of the fast growing sports for
• 2:15
  Speaker 6: a long time, especially ever since Lil Wayne started.
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  Speaker 1: Yeah.
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  Speaker 4: Wayne, I mean there's some guys prior to that, Tony,
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  Speaker 4: I'm taking our culture, our culture for sure.
• 2:31
  Speaker 6: You ain't see like mac maine said that like you
• 2:33
  Speaker 6: like he was, like, yo, you did change that We
• 2:35
  Speaker 6: got in the hood in New Orleans, like riding skateboards
• 2:38
  Speaker 6: like I've never seen that before.
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  Speaker 4: It was like Wayne, And right when Wayne was doing it,
• 2:41
  Speaker 4: we had Loupe come in with the kick, push and up.
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  Speaker 3: Don't get Ano credit though, should.
• 2:47
  Speaker 5: But he's not a skateboarder.
• 2:48
  Speaker 3: He was the whole song was about it.
• 2:49
  Speaker 6: He said that he actually all you probably notice he
• 2:53
  Speaker 6: might he got pushed back from the skateboard community because
• 2:56
  Speaker 6: he was because he wasn't a skateboarder. He's just a
• 2:58
  Speaker 6: writer and he wrote to some he's not like a
• 3:00
  Speaker 6: passionate skateboard right, yeah, flash back to.
• 3:05
  Speaker 5: Lupez for sure.
• 3:06
  Speaker 3: You know what it was to like that song still
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  Speaker 3: introduced so many kids to the actual sports culture, you
• 3:14
  Speaker 3: know what I mean. Like so it's still had a moment.
• 3:16
  Speaker 3: But you guys getting a skateboard p so we were
• 3:19
  Speaker 3: getting we.
• 3:20
  Speaker 5: Were getting there.
• 3:21
  Speaker 3: Skateboard skateboard p don't forget for real for a reason.
• 3:26
  Speaker 5: Played the part in the culture for sure.
• 3:28
  Speaker 6: So now you syl Vest young legend in the game
• 3:31
  Speaker 6: from Queens and he's a professional BMX rider and he's
• 3:36
  Speaker 6: huge on social media, over five hundred thousand. He got
• 3:39
  Speaker 6: endorsement deals from Nike, from Brand Jordan from g Shock.
• 3:46
  Speaker 6: Yeah he's also crazy. He's also an entrepreneur. That was crazy. Yeah,
• 3:51
  Speaker 6: he's an entrepreneur and an ambassador for the skateboard culture.
• 3:58
  Speaker 3: And he's some bicycle coach.
• 4:01
  Speaker 5: Bicycle coach not to well, he is two wheels.
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  Speaker 4: Yees, they're very they're very I would say, like I
• 4:09
  Speaker 4: call it X games, but I don't even want to,
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  Speaker 4: like even I don't know how you feel about that,
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  Speaker 4: like BMX athlete or just because I've heard it in
• 4:14
  Speaker 4: plenty of things.
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  Speaker 3: It's like, yo, you're just a professional athlete. First of all,
• 4:17
  Speaker 3: professional BMX athlete got you first and foremost.
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  Speaker 6: And the bike and the bike culture has also. It's
• 4:23
  Speaker 6: interesting because like you the pedal bike. But then you
• 4:29
  Speaker 6: have like the meek Mill situation, like and those guys
• 4:33
  Speaker 6: Philly and Baltimore where they they turned up too, and
• 4:38
  Speaker 6: they it was a whole different way. Like I feel
• 4:40
  Speaker 6: like growing up basketball football for black people, that's what
• 4:46
  Speaker 6: you were looking at. Nobody was looking at alternative X
• 4:50
  Speaker 6: games as a career as even something that was cool.
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  Speaker 4: I feel like when you so like I feel like
• 4:55
  Speaker 4: bikes were part of all of our lives, right.
• 4:57
  Speaker 6: No, just riding a bike, but that's how it say.
• 5:00
  Speaker 6: It wasn't like you doing a sport out of it.
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  Speaker 3: I can do something.
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  Speaker 6: Nobody ever thought about riding a bike or a skateboard
• 5:07
  Speaker 6: or none of that was looked at as cool.
• 5:10
  Speaker 4: So I mean even like video games, like we used
• 5:11
  Speaker 4: to play it, but we never thought like how do
• 5:13
  Speaker 4: we turn this into something?
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  Speaker 6: No, for sure, But then that changed in the two
• 5:18
  Speaker 6: thousands and now it's just part of the fabric of culture.
• 5:23
  Speaker 5: Like they don't even look, you don't even think about it.
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  Speaker 6: You see a skateboard park, you see a bike park,
• 5:27
  Speaker 6: you see any of that type of vibe. You don't
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  Speaker 6: really even it's not a big deal. But before it
• 5:33
  Speaker 6: would be like, Yo, what's he doing? What's going on here?
• 5:36
  Speaker 6: If they were black, you would be like why is
• 5:39
  Speaker 6: he doing that? Like what is he doing?
• 5:41
  Speaker 5: So, yeah, thank you for joining us.
• 5:45
  Speaker 3: And thank you for breaking that barrier. I appreciate it.
• 5:47
  Speaker 5: Sure. The last time that we were together was in.
• 5:50
  Speaker 3: Paris, a great a great running and.
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  Speaker 5: A very small club. Perhaps that was the last time.
• 6:01
  Speaker 6: That was the first time we actually linked and I
• 6:05
  Speaker 6: actually reached out to you on Instagram a couple of
• 6:07
  Speaker 6: years ago. I want to get you on the show, bro.
• 6:09
  Speaker 3: Yeah, I said, we said I got the DM twenty twenty. Yeah, certainly. Yeah,
• 6:14
  Speaker 3: during the pandemic.
• 6:15
  Speaker 4: It was during the pandemic we were watching your heir
• 6:18
  Speaker 4: go right here. It was like he pulled it up
• 6:20
  Speaker 4: because I figured it was like, hey, yo, lovely, what
• 6:24
  Speaker 4: you're doing, We'll love to connect. It was like yeah, bro, yeah, Bro,
• 6:26
  Speaker 4: I was like, Yo, what's left us on scene?
• 6:31
  Speaker 5: That's a fact. That's a fact. They didn't take it personally.
• 6:36
  Speaker 3: I'm doing something, man, a bunch of deals. Yeah. Listen,
• 6:41
  Speaker 3: we were still working during during the pandemic. Man, we
• 6:43
  Speaker 3: have to figure out different ways to it happens, to
• 6:46
  Speaker 3: still make things happen. Never personal. We were like, when
• 6:48
  Speaker 3: the time comes, it's going to be the right to happen.
• 6:50
  Speaker 3: So that's all it is.
• 6:51
  Speaker 5: Oh yeah, I thank you for joining us.
• 6:52
  Speaker 3: I appreciate you.
• 6:53
  Speaker 6: Feelers man, dope conversation I'm looking forward to having. So,
• 6:57
  Speaker 6: all right, how do you get into riding bikes?
• 7:00
  Speaker 3: I think it's similar to what we just spoke about, right,
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  Speaker 3: like riding bikes in the neighborhoods that we come from
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  Speaker 3: is just part of childhood, right, It's like a write
• 7:07
  Speaker 3: a passage. And then from that, for me, it was
• 7:10
  Speaker 3: like a right, well, how do I pop a Willie?
• 7:13
  Speaker 3: How do I do a bunny hop? And started making
• 7:15
  Speaker 3: ransom things of that nature man, And that's like I
• 7:17
  Speaker 3: fell in love with it yourself. A lot of it, yeah,
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  Speaker 3: a lot of it. Yeah. It's just like falling, falling,
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  Speaker 3: breaking scrapes, you know what I mean, Like you just
• 7:30
  Speaker 3: have it's like that. It's the typical learning curve, you know.
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  Speaker 4: So you you're doing the ramps and you're riding just
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  Speaker 4: for fun. But at some point and because like I know,
• 7:42
  Speaker 4: you're you're born in the eighties, raised in the nineties,
• 7:44
  Speaker 4: but like X games becomes a thing even like we
• 7:48
  Speaker 4: gotta give credit to like the Tony Hawk video games
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  Speaker 4: like that brought people into the culture. At what point
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  Speaker 4: did you say, like this something I want to actually
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  Speaker 4: do for like a career.
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  Speaker 3: I've seen it on team right, so you would see
• 8:02
  Speaker 3: some of those programmers like X get things of that nature.
• 8:05
  Speaker 3: I seen guys riding BINGX bicycles and they were dope kids,
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  Speaker 3: sponsor logos all over their helmets and they chest passed
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  Speaker 3: on their bikes or whatnot, and they was living like
• 8:15
  Speaker 3: this BMX rock star lifestyle and I was like, man,
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  Speaker 3: I want to do that, Like that looks dope. At
• 8:20
  Speaker 3: that point in time, I was already in love a
• 8:22
  Speaker 3: bicycle riding. You. I mean, I was already doing my
• 8:24
  Speaker 3: thing in the hood, trying to figure it out. Then
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  Speaker 3: I've seen what the potential could be. And once I
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  Speaker 3: understood that, I was like, no, I'm locked in.
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  Speaker 5: So well, what point do you make this a career?
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  Speaker 3: When I went pro so at the age of twelve,
• 8:39
  Speaker 3: I started to again like really get into it right
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  Speaker 3: and identify this is what I wanted to do. And
• 8:44
  Speaker 3: from there it was like every moment I had, like
• 8:47
  Speaker 3: it was on my bicycle. I came home from school,
• 8:50
  Speaker 3: dropped my bag, jumped on my bike, came home like
• 8:53
  Speaker 3: when like the lights turned on. You know what I mean,
• 8:55
  Speaker 3: My mom isn't wilding up on the weekends. Is wake
• 8:58
  Speaker 3: up on Saturday morning early, ride all day, Sunday, ride
• 9:02
  Speaker 3: all day. And then through that, right I started to
• 9:05
  Speaker 3: leave my neighborhood, go to go to like Manhattan or
• 9:07
  Speaker 3: go to Brooklyn and things of that nature, and the
• 9:09
  Speaker 3: bike on a bike jump on the train, go to whever,
• 9:13
  Speaker 3: you know what I mean, just to explore New York
• 9:15
  Speaker 3: City kind of seeking out other kids who are riding
• 9:19
  Speaker 3: v mex bikes. And as I met different kids and
• 9:22
  Speaker 3: the information got exchanged right where it was like, oh,
• 9:24
  Speaker 3: check out this magazine and check out this tape, check
• 9:27
  Speaker 3: out this dvd, whatever the case is, started to learn
• 9:30
  Speaker 3: more about, Okay, this is the path that I needed
• 9:32
  Speaker 3: to take in order to turn pro and put myself
• 9:37
  Speaker 3: in like the right position the time that I went into.
• 9:41
  Speaker 3: Like what is the process.
• 9:42
  Speaker 6: What's the process to even turn pro? Like is there
• 9:45
  Speaker 6: a tryout? Do you have to get accepted into? Like
• 9:49
  Speaker 6: how does that even? Because we know how to turn
• 9:51
  Speaker 6: pro in basketball football, but I don't know how to
• 9:54
  Speaker 6: I'm assuming most people don't know how to turn pro
• 9:57
  Speaker 6: in your sport.
• 9:58
  Speaker 3: So unlike basketball football, right where like you go to
• 10:01
  Speaker 3: high school and then you go to college and then
• 10:04
  Speaker 3: you enter the draft with being mess different. Right, It's
• 10:07
  Speaker 3: it's it's like the brands, the bike brands turn guys pro.
• 10:11
  Speaker 3: You know, So it's about again meeting like the right people,
• 10:14
  Speaker 3: meeting like like the team managers or meeting the company
• 10:17
  Speaker 3: owners or like the high level guys on those BMX teams,
• 10:21
  Speaker 3: and it's like word of mouth right where it's like
• 10:25
  Speaker 3: if you dope and you're killing it, and like they
• 10:27
  Speaker 3: catch with you and y'all vibe me, y'all click, like
• 10:30
  Speaker 3: they're gonna put the word in for you a sponsorship.
• 10:33
  Speaker 6: As soon as you start making money, you're pro basically,
• 10:36
  Speaker 6: not like you don't sign a contract to get into
• 10:38
  Speaker 6: a league.
• 10:39
  Speaker 3: Now just like no league. Like you sign a contract,
• 10:43
  Speaker 3: you sign up a professional contract. Yeah with said brand, right,
• 10:46
  Speaker 3: Like the brand turns you pro. Like the brand says, Okay,
• 10:49
  Speaker 3: now you're a professional BMX athlete. So this is like
• 10:53
  Speaker 3: two thousand and five, you're eighteen, yeah, right, so this
• 10:56
  Speaker 3: is YouTube thousand and five, thousand, thousand and five. So
• 11:04
  Speaker 3: I think there's a couple of things to unpack there, right.
• 11:06
  Speaker 4: Number one, when we think of athlete, we think basketball,
• 11:09
  Speaker 4: we think football players. We cater around them, We make
• 11:12
  Speaker 4: sure that they make it out the neighborhood. I wonder
• 11:14
  Speaker 4: what that was like, and I'm kind of hearing it
• 11:15
  Speaker 4: because you have to travel outside the neighborhood to find
• 11:17
  Speaker 4: people that were doing something similar. But how do you
• 11:21
  Speaker 4: get notoriety? Because this is before social media? There's no Instagram.
• 11:26
  Speaker 4: Facebook is just starting on college campuses around this time,
• 11:29
  Speaker 4: and YouTube isn't really something that people are watching.
• 11:32
  Speaker 3: So how do you How do the brands even find you?
• 11:34
  Speaker 3: I mean so like again, like it's being in the
• 11:36
  Speaker 3: right place at the right time, you know what I mean. Oh,
• 11:40
  Speaker 3: some people will make sponsor me tapes, So you'll film
• 11:42
  Speaker 3: yourself and you'll send it to the brand, you know
• 11:45
  Speaker 3: what i mean. Like if they if they like what
• 11:49
  Speaker 3: you do, they may hit you back, like they may
• 11:50
  Speaker 3: send you some product. If not, it's crickets, you know
• 11:53
  Speaker 3: what I mean. But a lot of times it's that
• 11:55
  Speaker 3: it's so so gone to certain bme's competitions, right and
• 11:57
  Speaker 3: like again showing off your time. Right. So there was
• 12:01
  Speaker 3: like some local contests in New York that I went
• 12:03
  Speaker 3: to just to get that exposure because at that point
• 12:06
  Speaker 3: in time, the main media in BMX was either the
• 12:09
  Speaker 3: magazines or the videos, Like the videos came out once
• 12:14
  Speaker 3: every few months, what the case may be, you know
• 12:16
  Speaker 3: what I mean. So it was difficult. It was difficult
• 12:19
  Speaker 3: to get that exposure. Man.
• 12:20
  Speaker 4: So I'm thinking, like this is like mixtape you're making.
• 12:23
  Speaker 4: You're making a mixtape.
• 12:24
  Speaker 3: Yeah, man, that exactly what it's like, Brote.
• 12:27
  Speaker 5: So, who was the first company that sponsored you.
• 12:30
  Speaker 3: There was a brand in New York called Based Brooklyn
• 12:33
  Speaker 3: t shirt brand and it was like sponsored guys, take
• 12:36
  Speaker 3: guys on like BMX trips, you know what I mean,
• 12:39
  Speaker 3: which was a big thing at that point in time
• 12:41
  Speaker 3: for someone to pay for you to go ride your
• 12:43
  Speaker 3: bike in another state, you know what I mean. It's
• 12:47
  Speaker 3: like they were first, and then shortly after the company
• 12:50
  Speaker 3: called Animal Bikes and they started flowing me product. Right,
• 12:53
  Speaker 3: So how it works in BMX is like you get flow,
• 12:56
  Speaker 3: which is like just free product. Then you're an amateur writer,
• 12:59
  Speaker 3: you know me when you can get a little more product,
• 13:01
  Speaker 3: a little more love, and then it's pro and then
• 13:04
  Speaker 3: you get money.
• 13:05
  Speaker 6: Then you get money at the PROG as the first compensation.
• 13:08
  Speaker 6: How much money did you make when you first like
• 13:09
  Speaker 6: the first day.
• 13:10
  Speaker 3: It was it was like it was like a few
• 13:13
  Speaker 3: hundred bucks, man, hundred hundred bucks at that point in time,
• 13:17
  Speaker 3: damn man.
• 13:18
  Speaker 5: And how long was that for?
• 13:22
  Speaker 3: For a year or so?
• 13:23
  Speaker 5: You know, hundred bucks for a year?
• 13:24
  Speaker 3: Yeah, until I turned pro? For really when I turned
• 13:27
  Speaker 3: pro and it changed completely. Want some imagere stuff.
• 13:30
  Speaker 5: Like with the pro well, how much was it when
• 13:32
  Speaker 5: you first turned pro?
• 13:33
  Speaker 3: I rather not speak about that, So let's talk about
• 13:36
  Speaker 3: the Dave Mirror, Right, this is the legend, super legend
• 13:42
  Speaker 3: at that point in your career, Like you're eighteen.
• 13:44
  Speaker 4: This is one of the guys you're looking up to
• 13:46
  Speaker 4: saying like, I hope they see what I'm doing. I
• 13:49
  Speaker 4: hope they can see my talent to the point where
• 13:51
  Speaker 4: it's like, all right, he's looking to sign me.
• 13:53
  Speaker 3: Like how did that meeting take place? For sure? So
• 13:56
  Speaker 3: at that point in time, we were filming for a
• 13:58
  Speaker 3: video call Flip Side, and the premise of the video
• 14:04
  Speaker 3: was it will take four up and coming BMX athletes.
• 14:06
  Speaker 3: I wasn't even pro yet, so amateur, and they would
• 14:09
  Speaker 3: take four pro guys and kind of put each other
• 14:11
  Speaker 3: in each other's worlds, you know what I mean. So,
• 14:14
  Speaker 3: so like we went down to North Carolina and we
• 14:16
  Speaker 3: met Dave Mirror and got to understand his world a
• 14:18
  Speaker 3: little bit more on was his private facility once his crib.
• 14:21
  Speaker 3: To see how he was living. It was super inspiring.
• 14:25
  Speaker 3: And at that point he was looking to sign riders.
• 14:29
  Speaker 3: He had just started a company called Miracle Bikes. He
• 14:32
  Speaker 3: was looking to start riders to sign some riders and
• 14:34
  Speaker 3: he signed me as the second rider to his team,
• 14:37
  Speaker 3: and that's when, like life change, I went. I went
• 14:39
  Speaker 3: pro at that point in time. Smart decision by him.
• 14:46
  Speaker 3: It was a great decision investment. But like those who
• 14:48
  Speaker 3: don't know who Dave Marror is, I would compare. I
• 14:51
  Speaker 3: would compare Dave Mirror to like the Michael Jordan of BMX,
• 14:55
  Speaker 3: and I mean he was that influential. He changed the game.
• 14:58
  Speaker 3: He set the tone like super successful within the game man.
• 15:04
  Speaker 3: And to have someone like him signed me, I was, Yeah,
• 15:08
  Speaker 3: I had just turned eighteen. Yeah, you know what I mean,
• 15:10
  Speaker 3: Like I'm still trying to figure a lot of things
• 15:12
  Speaker 3: out and he gave me a shot. You know, I'm
• 15:15
  Speaker 3: ever grateful. So you never competed in X games right
• 15:19
  Speaker 3: on like the pro level, like so there was once
• 15:22
  Speaker 3: or twice, I think twice I went. I went to
• 15:25
  Speaker 3: Brazil one time, and I went to Dubai. But at
• 15:28
  Speaker 3: that point I was already established in my career. I
• 15:30
  Speaker 3: didn't really care about righting X games. I went just
• 15:33
  Speaker 3: to travel. I wanted to go see what Brazil was like.
• 15:36
  Speaker 3: I want to see what Dubai was like. For me,
• 15:38
  Speaker 3: like competer was never important you know, like I didn't.
• 15:41
  Speaker 3: I didn't have to compete to turn pro and then
• 15:45
  Speaker 3: and in my circle, we didn't really care about that.
• 15:47
  Speaker 3: We were more cared about going out and film and content.
• 15:51
  Speaker 6: So I just want to deep dive into that follow over. Guys,
• 15:54
  Speaker 6: most people in most sports, it's their goal is to win, right,
• 16:00
  Speaker 6: whin a gold medal, win a championship, when whatever, Right, Like,
• 16:04
  Speaker 6: that's part of it. But you're saying, like you never
• 16:07
  Speaker 6: really cared about competition. Your thing was you're gonna viral,
• 16:13
  Speaker 6: you're making you're making a name for yourself, you're getting sponsorships,
• 16:16
  Speaker 6: and you just curre it in your own vibe. You
• 16:17
  Speaker 6: never cared about the actual competing in the sport, right, correct?
• 16:22
  Speaker 6: Why why that's interesting for us from a sports standpoint, Like.
• 16:25
  Speaker 3: Why so you have to break it down like this,
• 16:28
  Speaker 3: Right when it comes to action sports, Like there's two
• 16:30
  Speaker 3: different ways to go pro. Right, A lot of guys
• 16:34
  Speaker 3: would go and take that competition circuit and do that
• 16:37
  Speaker 3: and like that that contest series will help define those
• 16:40
  Speaker 3: guys turning pro. There's other guys who just free ride,
• 16:43
  Speaker 3: will go out and just create a video part. And
• 16:46
  Speaker 3: I will compare video part to like a musician's album, right,
• 16:50
  Speaker 3: where like you'll take let's call it a year out
• 16:53
  Speaker 3: and you'll go film your best stuff, right, and that
• 16:57
  Speaker 3: takes time to do that. It's a piece of art
• 16:58
  Speaker 3: in a sense that you put that out right and
• 17:02
  Speaker 3: and a lot of guys go pro that way, and
• 17:04
  Speaker 3: that was the way I went. It was more about
• 17:06
  Speaker 3: free riding and creating video parts and creating content, you know.
• 17:09
  Speaker 3: And because that was my route and I achieved some
• 17:12
  Speaker 3: much success from that route, I never cared about the competition.
• 17:16
  Speaker 6: It's about expression that competition, right, You never you never
• 17:20
  Speaker 6: look at you You never look at somebody like I'm
• 17:23
  Speaker 6: better than him, or I could do this, or I
• 17:25
  Speaker 6: want to battle him in this.
• 17:27
  Speaker 5: You never look at it like this.
• 17:28
  Speaker 3: You mean, like it's always going to be that, right,
• 17:31
  Speaker 3: because like with like as BMX Ritter is, like I
• 17:33
  Speaker 3: feel like we're always chasing that like that next trick
• 17:36
  Speaker 3: that's never been done before, you know what I mean,
• 17:38
  Speaker 3: And like that's the way that you really get your
• 17:40
  Speaker 3: rocks off, you feel me. So it was always that
• 17:43
  Speaker 3: for me, you know what I mean, Like, like I
• 17:45
  Speaker 3: knew where I stood amongst my peers in the world
• 17:48
  Speaker 3: of BMX, and then there was a part that was like, Okay,
• 17:53
  Speaker 3: how how far can I take it? Going this route?
• 17:56
  Speaker 3: Can I actually break the mold? And that's what end
• 18:00
  Speaker 3: up doing, you know, I prove that you don't need
• 18:03
  Speaker 3: a contest to become successful in the world of BMX. Yeah,
• 18:07
  Speaker 3: you know, and I started to chase that and that's
• 18:10
  Speaker 3: what became more like enticing for me. You know, that's
• 18:13
  Speaker 3: what interestant. So rather than a contest, you focus on
• 18:16
  Speaker 3: the content.
• 18:17
  Speaker 4: Right, So how did you because now you're a professional,
• 18:22
  Speaker 4: how do you build a team around you that's capturing
• 18:25
  Speaker 4: the content, Because like to do a trick, it might
• 18:28
  Speaker 4: take you, like you might be practicing that thing for
• 18:30
  Speaker 4: eleven hours straight and somebody has to capture that for
• 18:33
  Speaker 4: eleven hours straight for sure, So how did you go
• 18:36
  Speaker 4: about doing that? Because that could get pricey? So a
• 18:41
  Speaker 4: lot of times that are the companies I responsible.
• 18:43
  Speaker 3: They'll pay for the films, they'll pay for the photographers.
• 18:47
  Speaker 3: You know, there's certain situations where guys who were creating
• 18:50
  Speaker 3: different video projects, they'll go out and film with a
• 18:54
  Speaker 3: bunch of different guys and then they'll sell that video
• 18:56
  Speaker 3: podcasts how they got paid, you know what I mean.
• 18:59
  Speaker 3: So different ways of how it worked, and I started
• 19:01
  Speaker 3: to make enough money I started to pay for my
• 19:03
  Speaker 3: own guys to feel me like as simple as that.
• 19:06
  Speaker 3: How long is the typical filming for you? It's depending
• 19:09
  Speaker 3: on what you're filming, you know, it's always different, bro.
• 19:12
  Speaker 3: Like we spoke about earlier about time, Like the time
• 19:15
  Speaker 3: that has gone into my career is crazy, right. There's
• 19:18
  Speaker 3: certain tricks that I've chased for months, you know what
• 19:21
  Speaker 3: I mean, flying back and forth between New York and
• 19:23
  Speaker 3: LA or going to like certain places around the world
• 19:26
  Speaker 3: to land one trick because it meant that much to me,
• 19:28
  Speaker 3: Because I know, like, if I land this trick and
• 19:31
  Speaker 3: I put it in this video, that's going out of here,
• 19:35
  Speaker 3: you know what I mean. So I think people don't
• 19:37
  Speaker 3: really understand. It's like a lot of times you guys
• 19:40
  Speaker 3: see the end result, but there's a lot of energy
• 19:42
  Speaker 3: that goes into capturing these moments. You know, ten thousand Hours.
• 19:48
  Speaker 6: The go video series right on YouTube where you ride
• 19:53
  Speaker 6: in different parts of the world.
• 19:56
  Speaker 5: Talk about that, the.
• 19:57
  Speaker 6: Inspiration putting that together and how that all came about.
• 20:02
  Speaker 3: For sure. So I was at a point in my
• 20:05
  Speaker 3: life where I wanted to create a video platform that
• 20:09
  Speaker 3: I control one hundred and ten percent right. I didn't
• 20:11
  Speaker 3: want a brand tell me what to do, telling me
• 20:14
  Speaker 3: how to do it, and I also wanted to answer
• 20:17
  Speaker 3: a couple of questions right. People would always ask me,
• 20:19
  Speaker 3: how does it feel to rog your bike? Right when
• 20:21
  Speaker 3: you're in traffic or you're traveling the world and people
• 20:25
  Speaker 3: that like you're hanging out with. So I was like, well,
• 20:27
  Speaker 3: how do I answer these questions but also again create
• 20:30
  Speaker 3: something that I own completely, but also do it in
• 20:35
  Speaker 3: a way that's creative, something that's progressive, something that people
• 20:38
  Speaker 3: have like aren't seeing online right now. And between figuring
• 20:42
  Speaker 3: out that process, we started the Ghost series and we
• 20:45
  Speaker 3: filmed the first one in New York on a shoe
• 20:48
  Speaker 3: string budget. We probably had a couple thousand dollars to
• 20:51
  Speaker 3: do it, you know. It was my creative partner, Harrison Boyce,
• 20:55
  Speaker 3: and I took the entire summer of twenty fifteen to
• 20:58
  Speaker 3: shoot it, and at the end of that summer we
• 21:01
  Speaker 3: had an amazing piece of content. We had this four
• 21:03
  Speaker 3: minute video that in our opinion, was something again people
• 21:07
  Speaker 3: have never seen before. You know, everything from how we
• 21:10
  Speaker 3: shot it. We shot it like the POV standpoint, so
• 21:13
  Speaker 3: you can see what it's like to be on my
• 21:15
  Speaker 3: bike when I'm going up traffic the wrong way, when
• 21:17
  Speaker 3: I'm jumping down the staircase leaning on a bunch of
• 21:21
  Speaker 3: my friends. Right. We had like the cruise in there,
• 21:23
  Speaker 3: and we had like asat third and a bunch of
• 21:26
  Speaker 3: people were like, cameo in the video, these are my guys, right,
• 21:30
  Speaker 3: and it's like cool, Like, how we're gonna put this out?
• 21:33
  Speaker 3: So we went to YouTube right again, the platform that
• 21:35
  Speaker 3: we can control, and we put it out with no
• 21:38
  Speaker 3: real expectations. We just wanted to share the piece of content.
• 21:42
  Speaker 3: And that video went viral in a matter of days.
• 21:45
  Speaker 5: Was that your first YouTube video?
• 21:47
  Speaker 3: No, I did other videos before that.
• 21:49
  Speaker 5: That was the first of that series.
• 21:50
  Speaker 3: Yeah, the first one of that series. And man like
• 21:52
  Speaker 3: it went crazy, bro, People from all around the world
• 21:55
  Speaker 3: were hitting me up like can we like post a video?
• 21:59
  Speaker 3: Tell us more? Can we interview? And it was so
• 22:02
  Speaker 3: much that I learned within that process. Man, it was.
• 22:05
  Speaker 3: It was one like taking the control into my own hands.
• 22:09
  Speaker 3: It was two being fearless, you know what I mean?
• 22:12
  Speaker 3: Like being fearless on my bicycle was a natural thing.
• 22:16
  Speaker 3: But now transition that like fearlessness into what I was
• 22:18
  Speaker 3: creating as well, you know, and just believing in myself,
• 22:22
  Speaker 3: you know, believing in what will be created. And then
• 22:25
  Speaker 3: the power the internet did what the Internet did, man,
• 22:27
  Speaker 3: And after that going New York video went viral, man Like,
• 22:31
  Speaker 3: it just created this ripple effect right with, Like people
• 22:35
  Speaker 3: started to look at my brand differently.
• 22:38
  Speaker 4: You talked about some of the people that were in
• 22:41
  Speaker 4: that make cameos in it. Yeah, we always talk about
• 22:43
  Speaker 4: relationships and how you know they're more valuable than money. Well,
• 22:49
  Speaker 4: you nurturing those relationships prior to making the video? Like
• 22:54
  Speaker 4: how did people gravitate towards you being in the BMX world?
• 22:58
  Speaker 4: Like I always see you with It's not that I
• 23:00
  Speaker 4: can't think of somebody who you haven't been saying the
• 23:01
  Speaker 4: next two. But are people just looking like, yo, that's
• 23:04
  Speaker 4: the guy from the BMX video or are you introduce
• 23:07
  Speaker 4: him to him? How do you nurture relationships as you're
• 23:09
  Speaker 4: building that brand?
• 23:10
  Speaker 3: I mean it's well, first it's in regards to that
• 23:14
  Speaker 3: video in itself, it's New York City, right, I'm a
• 23:16
  Speaker 3: New York City kid. I'm outside all the time. So
• 23:18
  Speaker 3: you speak of like even Ferg and Vic, right, Like,
• 23:21
  Speaker 3: I've known these guys for years prior to that video,
• 23:24
  Speaker 3: you know what I mean, Like Ferg actually cameoed in
• 23:26
  Speaker 3: a video I did maybe four years prior to that,
• 23:30
  Speaker 3: because Ferg actually rides bikes and whatnot, you know, and
• 23:34
  Speaker 3: Victory running like the same circles or whatnot. So when
• 23:37
  Speaker 3: it came to the time of doing that first go
• 23:39
  Speaker 3: in New York video, it's like, yeah, I'm doing this video,
• 23:42
  Speaker 3: you have to be in it. And it was like cool,
• 23:44
  Speaker 3: no adults to show up, you know what I mean,
• 23:46
  Speaker 3: it was love because they had because we already had
• 23:47
  Speaker 3: a respect for one another. To go back to the
• 23:52
  Speaker 3: main question as far as like relationships, I mean, relationships
• 23:55
  Speaker 3: are everything, you know, and I feel like throughout my
• 23:59
  Speaker 3: career on an incredible job of fostering like real relationships
• 24:03
  Speaker 3: with people. It's not just a transactional thing, you know,
• 24:06
  Speaker 3: Like it's actually like yo, I'm an invested into what
• 24:09
  Speaker 3: you're doing, and you're invested into what I'm doing, and
• 24:11
  Speaker 3: we actually cool and we can create together. And I
• 24:13
  Speaker 3: feel a lot of times people think it's like like
• 24:16
  Speaker 3: like networking, it's just about meetings thing like having that transaction.
• 24:20
  Speaker 3: It's more than that for me, you know what I mean,
• 24:21
  Speaker 3: actually want to like again like let's be bros.
• 24:25
  Speaker 6: You know, so this thing on this topic will go
• 24:28
  Speaker 6: so you did, it goes viral. But then you start
• 24:31
  Speaker 6: to take this on the road and you go to
• 24:33
  Speaker 6: London and Dubai and Tokyo. So the travel aspect is
• 24:39
  Speaker 6: interesting because that's why I always like, I think, like
• 24:43
  Speaker 6: Anthony Bardain Rest in Peace, he had an interesting thing
• 24:48
  Speaker 6: because most people look at it like a food show,
• 24:51
  Speaker 6: but it's really a travel show mixed with fool People
• 24:54
  Speaker 6: love to travel, right, and so when did you decide
• 24:59
  Speaker 6: to make it a travel show and highlight different cities
• 25:03
  Speaker 6: while you're doing.
• 25:05
  Speaker 5: Bike tricks.
• 25:07
  Speaker 3: So the original idea was always to take it around
• 25:10
  Speaker 3: the world. So I'm not gonna name the brand, but
• 25:15
  Speaker 3: I had pitched the idea to a brand like listen,
• 25:17
  Speaker 3: I need three hundred thousand dollars to like do this
• 25:20
  Speaker 3: video where round my bicycle around the world, all in
• 25:22
  Speaker 3: like quote unquote one setting, you know, and they were like, now,
• 25:27
  Speaker 3: we don't believe in it. So when we did go
• 25:31
  Speaker 3: in New York, that was really just a pilot to
• 25:33
  Speaker 3: show them that the idea could work. But the success
• 25:37
  Speaker 3: of going to New York, I was like, Okay, let's
• 25:40
  Speaker 3: not do this in one video. Let's break it down.
• 25:41
  Speaker 3: It's the segments. So then we did La and we
• 25:45
  Speaker 3: did Tokyo, and now each city became its own thing,
• 25:49
  Speaker 3: you know. And then like again like the Ghosts to
• 25:52
  Speaker 3: ride my bike around the world. So at the end
• 25:55
  Speaker 3: of season one, we have one one more episode we're
• 25:57
  Speaker 3: gonna do if you put all the videos together, I'm
• 26:00
  Speaker 3: starting in New York and I go around the world
• 26:03
  Speaker 3: west to east. So like that was the visual idea
• 26:07
  Speaker 3: of it. So it's always the travel part was always there.
• 26:10
  Speaker 3: I've already been traveling around.
• 26:11
  Speaker 6: Were you capturing audiences when you were going to different places?
• 26:16
  Speaker 3: We would we would touch down and said city and
• 26:18
  Speaker 3: connect with the people who were moving and shaking in
• 26:21
  Speaker 3: that city, and we put the video out and like
• 26:24
  Speaker 3: that city seeing it, it was like, oh, I'm now
• 26:26
  Speaker 3: garnered a new audience in that city based off the video,
• 26:30
  Speaker 3: you know, because they see me capture the true essence
• 26:32
  Speaker 3: of that city, all the right people, the right places,
• 26:34
  Speaker 3: doing the right things. Again, there's a very special experience
• 26:40
  Speaker 3: doing it right. We always say there's a certain magic
• 26:42
  Speaker 3: that that kind of surrounds the Ghost series. And like
• 26:46
  Speaker 3: when we're filming it because things just happen to workout,
• 26:48
  Speaker 3: you know.
• 26:49
  Speaker 4: When when you're when you're doing that, when you have
• 26:51
  Speaker 4: the idea, and I'm sure there there's there's writers right
• 26:54
  Speaker 4: now that have the idea. What's the process of negotiating
• 26:59
  Speaker 4: the budget or the amount that of the sponsorship you
• 27:02
  Speaker 4: believe the value is worth, right, because I'm sure there's
• 27:04
  Speaker 4: times where you've been in meetings and people probably undervalued
• 27:07
  Speaker 4: your worth, right, So how do you capture like your
• 27:12
  Speaker 4: true value inside of the space and say, all right,
• 27:14
  Speaker 4: this is what we're worth. Take it or leave it
• 27:16
  Speaker 4: if you can't rap with us and move somewhere else.
• 27:20
  Speaker 3: A lot of times it's based off the numbers. You know,
• 27:24
  Speaker 3: those YouTube numbers don't lie like they're right up there,
• 27:27
  Speaker 3: you know. And there's certain things that are those intangibles
• 27:30
  Speaker 3: right where you can't put a dollar a mount on it.
• 27:33
  Speaker 3: You have to just believe that I'm going to go
• 27:37
  Speaker 3: and deliver what it is that I said I'm going
• 27:39
  Speaker 3: to deliver. You know. I feel like we speak about
• 27:43
  Speaker 3: the time that's going into my career, speak about the longevity,
• 27:46
  Speaker 3: right like I've been doing this for a long time
• 27:49
  Speaker 3: and year after year putting out hits whether it's a
• 27:53
  Speaker 3: content series, whether it's a sneaker, you know what I mean,
• 27:56
  Speaker 3: whether it's a T shirt, whether it's a book, whatever
• 27:58
  Speaker 3: the case may be. I mean, like those things start
• 28:02
  Speaker 3: to justify the worth and the value of the things
• 28:06
  Speaker 3: that I'm touching. So let's go to twenty eighteen. That
• 28:11
  Speaker 3: in eighteen I was an amazing year. I sell, it
• 28:15
  Speaker 3: was an amazing for me.
• 28:16
  Speaker 4: Man, if people didn't know who you are, twenty eighteen
• 28:19
  Speaker 4: is like welcome to the world. You get to how
• 28:22
  Speaker 4: did the collaboration I'm saying twenty eighteen. It's because when
• 28:26
  Speaker 4: the Jordan one came out? How did that collaboration come about?
• 28:29
  Speaker 3: Was it?
• 28:30
  Speaker 4: The buzz had built up to the point where now
• 28:32
  Speaker 4: you're on the radar for Jordan Brand.
• 28:34
  Speaker 3: Right, So it's so it's crazy.
• 28:37
  Speaker 4: Right.
• 28:37
  Speaker 3: So, like we speak about twenty fifteen when the Ghost
• 28:40
  Speaker 3: series launched, right, But if you think about the beginning
• 28:44
  Speaker 3: of my career right from two thousand and five, thousand
• 28:47
  Speaker 3: and six up to twenty fifteen, that's a lot of
• 28:50
  Speaker 3: time and a lot of energy and trial and narrative
• 28:54
  Speaker 3: like that went into even get into the Ghost series
• 28:57
  Speaker 3: in twenty fifteen, right, and then from twenty fifteen to
• 29:01
  Speaker 3: twenty eighteen, putting out again more content, putting out different projects.
• 29:06
  Speaker 3: That twenty eighteen came around, and yeah, like the success
• 29:10
  Speaker 3: that I have garnered in my career from the beginning
• 29:12
  Speaker 3: to that point, I was ready sponsored by Nike for
• 29:15
  Speaker 3: all those years. Right, we did multiple shoes. We did
• 29:18
  Speaker 3: a Nike six point zero, We did a Nike Dunk
• 29:22
  Speaker 3: at that point in time, and we had success with
• 29:25
  Speaker 3: those shoes. Those led into me get an opportunity to
• 29:30
  Speaker 3: do a Jordan one in twenty eighteen, and I did
• 29:33
  Speaker 3: an Air Force one in twenty eighteen as well. You
• 29:36
  Speaker 3: know that came out a month later, and they both
• 29:39
  Speaker 3: sold out in a matter of Like I mean if
• 29:42
  Speaker 3: the Jordan went sold out on one day, the air
• 29:43
  Speaker 3: Force one to two, it might have been less than
• 29:45
  Speaker 3: a day, like an hour. Yeah, it was gone, bro.
• 29:48
  Speaker 3: But it was so crazy because we had did we
• 29:52
  Speaker 3: had did an early release in New York, right, we did.
• 29:56
  Speaker 3: We did a release at kiff YEP in the morning time.
• 29:59
  Speaker 3: Then we did a release of RSVP Gallery in LA
• 30:02
  Speaker 3: later that night. So we did two cities same day,
• 30:05
  Speaker 3: which I was in both cities for joints were gone
• 30:08
  Speaker 3: in a matter of minutes and then the official release
• 30:11
  Speaker 3: was September one of twenty eighteen, and I was like, man,
• 30:14
  Speaker 3: I want to go overseas, right, I want to go
• 30:17
  Speaker 3: to Europe and do signings and do a release. So
• 30:21
  Speaker 3: we did. We did one in Paris, and then we
• 30:24
  Speaker 3: did two in Paris, and we did one shoe signing
• 30:27
  Speaker 3: in Amsterdam. And I remember landing in Paris super early.
• 30:31
  Speaker 3: I think we landed at like five am or something
• 30:34
  Speaker 3: like that. We were in central city at six am
• 30:37
  Speaker 3: and there was a line of kids, about one hundred
• 30:39
  Speaker 3: kids outside the Nike store waiting for this shoe at
• 30:42
  Speaker 3: six in the morning. You know what I mean, Like
• 30:45
  Speaker 3: that is a true indicator of my global relevance at
• 30:49
  Speaker 3: that point in time. And Elsa to els a sign
• 30:52
  Speaker 3: of like we've created a shoe that people around the
• 30:55
  Speaker 3: world can relate to, you know, I mean in the
• 30:57
  Speaker 3: fact that this was the first BMX inspired Jordan one, right,
• 31:02
  Speaker 3: the first time you've seeing a Jordan one distressed like
• 31:06
  Speaker 3: being released as a brand new shoes. It was a
• 31:08
  Speaker 3: huge moment for me, Man, huge moment.
• 31:10
  Speaker 5: So are you the are you the biggest in the game?
• 31:12
  Speaker 3: One hundred percent? Whoa whoa A thousand, one hundred percent.
• 31:16
  Speaker 5: Bro, Yeah, I mean no hesitation.
• 31:18
  Speaker 3: Now a question, So.
• 31:22
  Speaker 6: The sneaker collaboration, right when you when you're marketing this,
• 31:30
  Speaker 6: are you in communication with Nike to say, like, this
• 31:34
  Speaker 6: is how I want the vibe to be curated and
• 31:37
  Speaker 6: this is kind of in line with my brand or
• 31:39
  Speaker 6: are they leading the conversation. How is that working with
• 31:43
  Speaker 6: you know, one of the largest companies in the world.
• 31:46
  Speaker 3: It's a clever effort, especially for me, right, Like any
• 31:49
  Speaker 3: anything you see me put out, this is more than
• 31:52
  Speaker 3: likely that I've been involved with the process from inception
• 31:55
  Speaker 3: to release and everything in between, you know, I mean,
• 31:58
  Speaker 3: I'm super particular and hands I want to make sure
• 32:00
  Speaker 3: that my vision is like it comes across and it
• 32:04
  Speaker 3: gets expressed the right way, and something else. I want
• 32:07
  Speaker 3: to credit Nike for Man again, like I signed with
• 32:10
  Speaker 3: Nike early on in my career. Right, it's like it
• 32:13
  Speaker 3: was my second professional sponsor. And going up to Portland
• 32:18
  Speaker 3: and sitting in these rooms, right, sitting in these boardrooms,
• 32:21
  Speaker 3: sitting in these marketing meetings, these design sessions, I learned
• 32:25
  Speaker 3: so much about the business side of what happens.
• 32:27
  Speaker 5: Right, most some of the things you learned, Man.
• 32:32
  Speaker 3: Marketing right, like how to storytell right, Like how to
• 32:35
  Speaker 3: like storytell against a product, you know, how to communicate
• 32:40
  Speaker 3: you know, like some of these meetings, like it's a
• 32:43
  Speaker 3: different language, that's that's that's being spoken, you know, learning
• 32:47
  Speaker 3: about colors and materials and again how to like push
• 32:51
  Speaker 3: these these products to the marketplace. Also the importance of
• 32:55
  Speaker 3: the why, like why are we doing this thing? Right now?
• 32:58
  Speaker 3: A lot of times people do shit, but why are
• 32:59
  Speaker 3: you doing it? You know? It's all those things I
• 33:02
  Speaker 3: learned at Nike coming up in the game right at
• 33:05
  Speaker 3: a very young age, and I started to apply those
• 33:07
  Speaker 3: things to my business, to my content, to how I'm
• 33:10
  Speaker 3: rolling out videos and whatnot, you know what I mean. Like,
• 33:13
  Speaker 3: and I feel like that's why a lot of what
• 33:15
  Speaker 3: I was doing early on and even now it looked
• 33:18
  Speaker 3: way different than a lot of other action sports athletes,
• 33:21
  Speaker 3: probably all of them, because I was coming from a
• 33:22
  Speaker 3: different place. And I mean like, like my influences were
• 33:26
  Speaker 3: way different early on in my career.
• 33:29
  Speaker 4: Yeah, I wonder now and maybe it's true, Like was
• 33:33
  Speaker 4: that on the vision board because I know you like
• 33:34
  Speaker 4: to ride in everything, right, But I remember like even
• 33:37
  Speaker 4: like the X Games, it were like they had the airwalks,
• 33:40
  Speaker 4: and then the.
• 33:42
  Speaker 3: Dunks became something. Paul Rodriguez he got a shoe off
• 33:45
  Speaker 3: of that. Are you on the vision board? Are you drawing?
• 33:49
  Speaker 3: Like you know what?
• 33:50
  Speaker 4: I'm assuming maybe the Jordan one is your favorite shoe.
• 33:53
  Speaker 4: I want to That's what I want to create that
• 33:55
  Speaker 4: I love to ride in. That I'm going to create
• 33:57
  Speaker 4: that one.
• 33:57
  Speaker 3: Yeah, it was. It was a natural progression because for
• 34:00
  Speaker 3: a minute I was only riding in dunks. And then
• 34:02
  Speaker 3: but then we did the song which was like my
• 34:07
  Speaker 3: first duncle ever designed with DJ Clark Camp, which was
• 34:10
  Speaker 3: a crazy moment, legend, super legend, you know what I mean,
• 34:13
  Speaker 3: like crazy, We did that, and then I naturally progressed
• 34:18
  Speaker 3: into starting to where Jordan wants to ride it, and
• 34:20
  Speaker 3: I started riding at everything and people started to notice
• 34:24
  Speaker 3: it and like and it was kind of this thing
• 34:27
  Speaker 3: that was part of my brand, was like what Jordan
• 34:29
  Speaker 3: wants and what crazy sneakers're gonna ride in next, and
• 34:32
  Speaker 3: so like when the opportunity came about to do it,
• 34:35
  Speaker 3: like the Jordan won, it was like it's a no brainer. Yeah,
• 34:38
  Speaker 3: it's craze worthy.
• 34:39
  Speaker 4: I'm be honest with you, watching you rideing somebody sneakers
• 34:42
  Speaker 4: that most people can't get their hands on, right, right,
• 34:44
  Speaker 4: I'm just like, but I'm thinking even now, from when
• 34:47
  Speaker 4: you said marketing like Nike, the fact that they signed
• 34:50
  Speaker 4: you at an early age, right, they're probably watching the
• 34:53
  Speaker 4: transition from yeah, we have the air Force one, which
• 34:56
  Speaker 4: is a great shoe. Adida comes to with that NMD
• 35:00
  Speaker 4: in like twenty twelve. Coyes over at at Adida as well.
• 35:03
  Speaker 4: At the time they're trying to figure out what the
• 35:06
  Speaker 4: competitor is going to be, You're already wearing dunks.
• 35:09
  Speaker 3: Let's put the focus on. Was that like part of
• 35:12
  Speaker 3: the planning? Think, I'm not sure maybe someone over there
• 35:16
  Speaker 3: thought about it, you know, because like because at that
• 35:19
  Speaker 3: point in time, I was also signed to NIKESB. So
• 35:23
  Speaker 3: the dunk was just a shoe that I was just
• 35:25
  Speaker 3: initially wearing the regardless, you know what I mean. And
• 35:28
  Speaker 3: I think the other part of it too that people
• 35:29
  Speaker 3: may not know is that I've been signed to multiple
• 35:33
  Speaker 3: categories of Nike, you know, Like I came in under
• 35:35
  Speaker 3: Nike six point zero, and then I turned into Nike
• 35:38
  Speaker 3: Flag and then well me personally, like I got signed
• 35:44
  Speaker 3: over the NIKESB and then I got signed to like
• 35:47
  Speaker 3: just a Nike a general Nike athlete, like a cross category.
• 35:50
  Speaker 3: And then now I'm with Jordan Brand.
• 35:52
  Speaker 6: So let's talk about your involvement in Brooklyn Machine Works. Right,
• 35:59
  Speaker 6: So that's totally different from what we just talked about
• 36:01
  Speaker 6: as far as peril. Uh Yeah, how did you get
• 36:06
  Speaker 6: involved in that? And what does that look like?
• 36:10
  Speaker 3: Right? So I was riding on Americo Bikes underneath plate,
• 36:17
  Speaker 3: I was riding for America Bikes and the opportunity to
• 36:21
  Speaker 3: ride for Bookly Machine Rocks came about.
• 36:22
  Speaker 5: And what is Brooklyn Machine Works.
• 36:23
  Speaker 3: So Brooklyn Machineerks is a bike brand. It makes like bicycles,
• 36:28
  Speaker 3: and Pharrell was part own it and at that point
• 36:31
  Speaker 3: in time, like Froll and I were building's working on
• 36:34
  Speaker 3: a different bunch of different ideas. So I signed them
• 36:36
  Speaker 3: to Brooklyn Machine Works, which was a big decision, right
• 36:39
  Speaker 3: to leave Meraco Bikes, you know what I mean, like
• 36:41
  Speaker 3: talking about Dave Mirror like one of the greatest that
• 36:45
  Speaker 3: ever do it, like this an amazing bike brand I got,
• 36:47
  Speaker 3: they sell them bikes all around the world. To sign
• 36:49
  Speaker 3: to a way smaller label, you know, but I believe
• 36:53
  Speaker 3: in what they were doing. Again, like I believed in
• 36:56
  Speaker 3: what like like the vision I fell and Joe had
• 36:59
  Speaker 3: for it. So I signed over there. It didn't work out,
• 37:04
  Speaker 3: and it's just the nature of the game. And now
• 37:07
  Speaker 3: I'm signed with Specialized Bikes. Specialized bike, you know what
• 37:10
  Speaker 3: I mean. So I've been over there for like three years.
• 37:11
  Speaker 3: It's been dope.
• 37:12
  Speaker 6: So being signed with a bike, that's like, what does
• 37:15
  Speaker 6: that actually mean? You're signed with them, like you only
• 37:17
  Speaker 6: can ride their bike. Yeah, they pay you, they're like
• 37:20
  Speaker 6: your endorser, and you're like their brand ambassador.
• 37:24
  Speaker 3: Yeah, exactly what it is. I can only ride Specialized bikes,
• 37:26
  Speaker 3: can ride another bike bike. That's what it wants to
• 37:29
  Speaker 3: Right now though.
• 37:31
  Speaker 4: Do you just do you have your own bike that
• 37:34
  Speaker 4: you designed that the general public can actually purchase or
• 37:38
  Speaker 4: how does that work?
• 37:38
  Speaker 3: Working on that right now? Working on that right now?
• 37:42
  Speaker 4: So let's talk about where that bike can go, because
• 37:46
  Speaker 4: you mean, I mean, let's talk about the Ramoa. This
• 37:52
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• 39:42
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 39:46
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 39:50
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 39:54
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 39:58
  Speaker 1: some of the heinous migrant criminals caught because of President
• 40:02
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 40:05
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 40:10
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 40:14
  Speaker 1: one hundred thousand illegal aliens.
• 40:16
  Speaker 2: Have been arrested.
• 40:17
  Speaker 1: If you are here illegally, you're next. You will be
• 40:20
  Speaker 1: fine nearly one thousand dollars a day, imprisoned and deported,
• 40:25
  Speaker 1: you will never return. But if you register using our
• 40:28
  Speaker 1: CBP home app and leave now, you could be allowed
• 40:31
  Speaker 1: to return legally, do what's right. Leave now. Under President Trump,
• 40:36
  Speaker 1: America's laws, border and families will.
• 40:39
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
• 40:42
  Speaker 3: In case, oh you mean what you can put it in?
• 40:45
  Speaker 4: When I saw this again with the brand partnerships, this
• 40:49
  Speaker 4: makes a lot of sense. You travel a lot, and
• 40:52
  Speaker 4: if you travel, where does your bite go when you fly?
• 40:54
  Speaker 3: Exactly?
• 40:55
  Speaker 4: And so how did that come about? Because when I
• 40:57
  Speaker 4: saw this, I might we just got one in the mail. Yeah,
• 41:00
  Speaker 4: what a brand that we were working with centers Over.
• 41:02
  Speaker 4: I'm like, yeah, this guy has a suitcase that just
• 41:05
  Speaker 4: holds his bike.
• 41:06
  Speaker 3: Yeah, man, how that come about? Man's levels to this ship?
• 41:09
  Speaker 3: You feel me? So, you know, you know, like I'm
• 41:14
  Speaker 3: doing things. No, but I've been. I've been working with
• 41:16
  Speaker 3: the with Remover for a few years now. They show
• 41:20
  Speaker 3: love it's some product, they got something going on, they'll
• 41:23
  Speaker 3: hit me up. It was like a friend of the
• 41:24
  Speaker 3: brand and opportunity came to do a collaboration with him.
• 41:28
  Speaker 3: I was like, when we got to do a bike case.
• 41:30
  Speaker 3: You know, for like a few years, I've been traveling
• 41:32
  Speaker 3: with my bike in a golf bag, right, like a
• 41:35
  Speaker 3: travel golf brack, which is not made for my bike,
• 41:38
  Speaker 3: but it fits in there. Yeah, you gotta take it apart,
• 41:41
  Speaker 3: take it apart, put in the bag. It's pattered, so
• 41:43
  Speaker 3: it's cool. I was like, man like, let's create a
• 41:46
  Speaker 3: product that kind of solves that's not solved, but it's
• 41:49
  Speaker 3: a solution for when I'm traveling with my bicycle. Let's
• 41:52
  Speaker 3: make it with my bike and my needs in mind.
• 41:56
  Speaker 3: So I started working on the project last year and
• 42:00
  Speaker 3: we released it a few months ago, and it was
• 42:01
  Speaker 3: super dope, man Like. People know Remova being this very
• 42:05
  Speaker 3: elite luxury travel brand, you know, so to see them
• 42:09
  Speaker 3: step outside of the box and do something completely different.
• 42:13
  Speaker 3: But it makes sense though because I used that product,
• 42:16
  Speaker 3: you know. But it was just dope. Man. It was
• 42:18
  Speaker 3: definitely one of those things whereas the highlight of the
• 42:21
  Speaker 3: year for me thus far, you know, outside of this
• 42:25
  Speaker 3: right So it's a big moment right here, man. Like.
• 42:28
  Speaker 6: Leveraging social media extremely important. You have, like I said,
• 42:33
  Speaker 6: five hundred and two Instagram followers, four hundreds two thousand
• 42:38
  Speaker 6: Instagram followers, and you on YouTube and everything like that.
• 42:43
  Speaker 6: How do you curate how you want to be perceived
• 42:49
  Speaker 6: on social media? Do you do your own social media?
• 42:52
  Speaker 6: What's your strategy for marketing yourself online, Like as an athlete.
• 42:56
  Speaker 6: This is things that you know, previous generation didn't have
• 42:59
  Speaker 6: to worrkorry about, like Michael Jordan didn't have to worry
• 43:01
  Speaker 6: about Twitter or TikTok or Instagram. And this is just
• 43:08
  Speaker 6: like kind of a new phenomenon. And some people have
• 43:11
  Speaker 6: really benefited from it and able to you know, get
• 43:14
  Speaker 6: themselves into you know, become household names because of it,
• 43:17
  Speaker 6: and some people still kind of struggle with it. They
• 43:19
  Speaker 6: don't really know how to how to handle it. So, yeah,
• 43:22
  Speaker 6: how have you navigated the world of social media?
• 43:28
  Speaker 3: I have a love hate relationship with social media, man,
• 43:31
  Speaker 3: you know what I mean, But I mean I love
• 43:33
  Speaker 3: it more than I hate it. But no, man, like
• 43:35
  Speaker 3: for me again, like we spoke about earlier, right, content
• 43:38
  Speaker 3: and filming myself was always something I did, right, So
• 43:41
  Speaker 3: if you think about it, right, Like filming myself as
• 43:45
  Speaker 3: a kid was super important because the first time I
• 43:47
  Speaker 3: actually seeing myself ride, you know, like probably to that
• 43:50
  Speaker 3: I didn't see myself ride. So coming up in a
• 43:53
  Speaker 3: game where like we're filming every single day when we
• 43:57
  Speaker 3: have social media, it was like this amazing luxury now
• 44:00
  Speaker 3: because now we can take all the stuff that we're
• 44:01
  Speaker 3: filming and share it, you know. And I'm super particular
• 44:05
  Speaker 3: again how I like what I post, why I post it?
• 44:09
  Speaker 3: You know, I'm not just posting anything and everything. Everything
• 44:11
  Speaker 3: for me is about telling the story, you know, and
• 44:15
  Speaker 3: understanding what my audience want to see, what they don't
• 44:18
  Speaker 3: want to see, you know, things I can use to
• 44:20
  Speaker 3: grow my audience as far as like a strategy. Man,
• 44:23
  Speaker 3: it's again, it's just about being authentically myself, you know.
• 44:26
  Speaker 3: I mean, never going outside my box or or trying
• 44:29
  Speaker 3: to do something that's like not me, you know what
• 44:30
  Speaker 3: I mean. I'm never also never being afraid to experiment,
• 44:34
  Speaker 3: but making sure that it's true to my DNA. So
• 44:38
  Speaker 3: that's how I pro social media.
• 44:41
  Speaker 4: This is something that we've you know, been very cognitant about,
• 44:45
  Speaker 4: and that's expanding the brand outside of the box that
• 44:48
  Speaker 4: they try to put you in.
• 44:49
  Speaker 3: Right.
• 44:50
  Speaker 4: So we obviously do financial education in the world of business,
• 44:54
  Speaker 4: but we have other things that we inspire to do, right, Fashion, food, travel.
• 44:58
  Speaker 3: I feel like you're on that similar path, right. I
• 45:01
  Speaker 3: seen you in s Y. People are actually following your
• 45:05
  Speaker 3: journey in fashion.
• 45:07
  Speaker 4: We met in Paris, I mean it was Paris fashion
• 45:10
  Speaker 4: so talk about that part of it, because it's not
• 45:12
  Speaker 4: just Hey, I'm the BMX athlete. There's some other things
• 45:16
  Speaker 4: that I want to explore professionally as well.
• 45:19
  Speaker 3: Of course, man, Like those things are super important to me,
• 45:22
  Speaker 3: you know what I mean, Like at this point, like
• 45:24
  Speaker 3: bike rider is always going to be the core what
• 45:26
  Speaker 3: I do. But I have other interests, you know what
• 45:28
  Speaker 3: I mean, like fashion being a big one of those things, right,
• 45:31
  Speaker 3: and how I'm showing up in the fashion space, especially
• 45:34
  Speaker 3: coming from the lens. But BMX athlete, you know, we
• 45:37
  Speaker 3: think about like travel and how that's a big part
• 45:39
  Speaker 3: of what I do. Design, you know, like design and products, right,
• 45:43
  Speaker 3: we designed sneakers, the remoter case, clothing, like all the
• 45:49
  Speaker 3: different things. And then like to think about financial literacy, right,
• 45:55
  Speaker 3: my foundation not disvested the foundation, just like we've launched
• 45:58
  Speaker 3: the financial literacy program with Chase Bank in one of
• 46:02
  Speaker 3: the high schools and queens in the month of April,
• 46:05
  Speaker 3: which is super dope. So all these things are very
• 46:07
  Speaker 3: important to me. And then natural extensions of my brand,
• 46:10
  Speaker 3: and I'm using my social media platform platforms to share
• 46:16
  Speaker 3: how I'm partaking in these things, you know, and telling
• 46:20
  Speaker 3: stories right through like these different lenses. But it's dope though,
• 46:26
  Speaker 3: like to have that freedom table to do other things.
• 46:29
  Speaker 3: You know, we kind of I kind of look at
• 46:30
  Speaker 3: it now where it's like there's this new age athlete
• 46:34
  Speaker 3: that is killing it within their sport, but also outside
• 46:38
  Speaker 3: of this sport, you know. So I've seen certain athletes
• 46:41
  Speaker 3: and we all have certain athletes that kill it on
• 46:44
  Speaker 3: the field or on the court, but also off the field,
• 46:46
  Speaker 3: off the court, you know, like the Michael Jordan's Dion
• 46:49
  Speaker 3: Sande is the street of Williams, like Lebron James. So
• 46:52
  Speaker 3: for me, I look at that, it was like, well,
• 46:55
  Speaker 3: I also want to be a killer on my bike.
• 46:56
  Speaker 3: I'm going to go out and do my thing and
• 46:58
  Speaker 3: always keep that pure when I'm not on my bike.
• 47:01
  Speaker 3: What am I doing? How am I continuing my storytelling?
• 47:04
  Speaker 3: How am I continue to build my brand when I'm
• 47:07
  Speaker 3: not physically two hands on the handle bars, two feet
• 47:10
  Speaker 3: on the pedals.
• 47:11
  Speaker 6: So the financial literacy program to talk about that, right,
• 47:15
  Speaker 6: how did the collaboration come about, Chase and what has
• 47:18
  Speaker 6: been your journey and you know, financial literacy and becoming
• 47:22
  Speaker 6: more stupid.
• 47:24
  Speaker 3: So in twenty twenty one, we launched my foundation and
• 47:29
  Speaker 3: I was inspired to launch it because like, man, like,
• 47:31
  Speaker 3: how do I continue to give back to children and
• 47:35
  Speaker 3: communities in need through bicycle riding? You know? And we
• 47:40
  Speaker 3: launched it. We actually announced it on a good moring
• 47:42
  Speaker 3: in America, which is amazing. We brought out like fifteen
• 47:45
  Speaker 3: kids surprising them with bikes. We shut down Times Square,
• 47:48
  Speaker 3: amazing moment. And I just started to do more and
• 47:51
  Speaker 3: more with the foundation. I was like, man, well, how
• 47:53
  Speaker 3: do we again support these like these kids in these
• 47:56
  Speaker 3: communities beyond just making them mobile giving them bicycles, Teaching
• 48:00
  Speaker 3: them about bicycle riding was also important. That kids are
• 48:04
  Speaker 3: necessarily learning in school, you know, or may have a
• 48:07
  Speaker 3: hard time learning at home because no one at home
• 48:09
  Speaker 3: is there teaching them that, or they may not be
• 48:11
  Speaker 3: aware of it. So financial literacy became a goal and
• 48:17
  Speaker 3: having to connect with chases. Literally I was just in
• 48:20
  Speaker 3: the right place of the.
• 48:20
  Speaker 6: Right So you personally always financially literate? Or did you
• 48:24
  Speaker 6: have to learn about.
• 48:25
  Speaker 3: To learn as well?
• 48:26
  Speaker 6: Like you had to learn what your journey and learn
• 48:29
  Speaker 6: you make mistakes like you know with your journey first check,
• 48:33
  Speaker 6: well we did.
• 48:36
  Speaker 3: Jeans a lot of teens. No, man, I didn't. I
• 48:40
  Speaker 3: didn't really start to get hip into about how to
• 48:44
  Speaker 3: really take control of my financial freedom and my asses
• 48:47
  Speaker 3: until I got a proper financial advisor, you know what
• 48:50
  Speaker 3: I mean. Like, prior to that, I would say, but I
• 48:53
  Speaker 3: wasn't saving in a way that I needed to be saved.
• 48:55
  Speaker 3: I wasn't investing in the way I needed to be investing.
• 48:58
  Speaker 3: And I was very fortunate that early on in my career,
• 49:01
  Speaker 3: one of the team managers that at a brand I
• 49:03
  Speaker 3: was riding for, it's like, yo, let me you took
• 49:06
  Speaker 3: a financial advisor so to teach me about how money
• 49:08
  Speaker 3: works in these different things, And that was one of
• 49:11
  Speaker 3: the best things that could ever happen to me. You know,
• 49:13
  Speaker 3: we hear so many athletes, Yah, I started making money
• 49:17
  Speaker 3: and you're blowing it crazy, like you're doing whatever it is,
• 49:20
  Speaker 3: you know what I mean. So to not fall into
• 49:24
  Speaker 3: that was definitely a blessing.
• 49:27
  Speaker 4: You said something very important earlier that when you were
• 49:31
  Speaker 4: recording the content was the first time that you were
• 49:33
  Speaker 4: seeing yourself ride. It's kind of like a double N tantra, right,
• 49:36
  Speaker 4: Like the first time you're seeing yourself, but like there's
• 49:38
  Speaker 4: not anybody that looks like you're doing this. First generation. Yeah,
• 49:43
  Speaker 4: families from Grenada. Correct, Ye, there's a lot. I mean
• 49:47
  Speaker 4: it's West Indians. Man, that's not the traditional route that
• 49:51
  Speaker 4: they're seeing as a professional career. Talk about that the
• 49:54
  Speaker 4: representation that or responsibility that you feel as being the
• 49:58
  Speaker 4: biggest in your but also being the representation for the
• 50:02
  Speaker 4: kids that look like you.
• 50:04
  Speaker 3: So there were other kids that rode in my neighborhood
• 50:08
  Speaker 3: of Laurelon right that OLSA was first generation, and they
• 50:11
  Speaker 3: did dead things. But a lot of those kids fell off,
• 50:14
  Speaker 3: like as they got dropped, his license got a little older,
• 50:16
  Speaker 3: it was like this ain't going nowhere, which completely understandable.
• 50:20
  Speaker 3: And when I started to again, like travel around New
• 50:22
  Speaker 3: York City, I met other kids who came from similar situations, right,
• 50:27
  Speaker 3: first generation, whether it's parents from dr or Jamaica, whatever
• 50:32
  Speaker 3: the case may be. So it was a pocket of us.
• 50:35
  Speaker 3: It was just when you think about BEMX riding on
• 50:38
  Speaker 3: a professional level and action sports on the professional level,
• 50:41
  Speaker 3: there's not many of us, you know what I mean.
• 50:44
  Speaker 3: So I definitely went through those times where it was like, man,
• 50:48
  Speaker 3: there's a lot of friction, you know what I mean,
• 50:50
  Speaker 3: the fact that I was at black but that I
• 50:53
  Speaker 3: am a black BMX athlete. You know what I mean.
• 50:55
  Speaker 3: I dealt with those things within the industry, you know
• 50:57
  Speaker 3: what I mean, people hating on me, or people saying
• 51:00
  Speaker 3: crazy whatever, you know what I mean, Like or even
• 51:04
  Speaker 3: when I'm doing certain projects, certain things and I'm using
• 51:08
  Speaker 3: rap music or I'm literally just telling stories or I'm
• 51:13
  Speaker 3: a reflection of what I what I've seen coming up,
• 51:15
  Speaker 3: and people within the industry not understanding it, you know,
• 51:18
  Speaker 3: like that was just part of it. And I do
• 51:20
  Speaker 3: feel that now, like I do have this responsibility to
• 51:24
  Speaker 3: represent for us, you know. And there's a kid, there's
• 51:26
  Speaker 3: a young black kid someone in the world right now
• 51:29
  Speaker 3: that's watching what I'm doing that wants to be the
• 51:32
  Speaker 3: next professional BMX athlete, you know what I mean. And
• 51:34
  Speaker 3: I feel part of what I'm doing now is opening
• 51:37
  Speaker 3: doors for that kid, the same way that athletes prior
• 51:40
  Speaker 3: to me open the door for me. You know. It's
• 51:42
  Speaker 3: kind of just just just like the way the circle
• 51:47
  Speaker 3: of life works.
• 51:48
  Speaker 5: So you said, like you felt racism, was that from
• 51:52
  Speaker 5: your counterparts or from corporate or from all of the above.
• 52:00
  Speaker 3: It was definitely from certain counterparts, certain people within like
• 52:03
  Speaker 3: the industry and just being a black man in general
• 52:06
  Speaker 3: moving around the world. Like when I was leaving Paris
• 52:09
  Speaker 3: like a couple weeks ago, man, like I'm an important
• 52:12
  Speaker 3: and I felt it, you know what I mean, And
• 52:14
  Speaker 3: that didn't feel good at all. Like but it's just.
• 52:16
  Speaker 5: Like people looking at.
• 52:17
  Speaker 3: You, like they put me through this crazy security chuck
• 52:20
  Speaker 3: for no reason. It was like it was wild, bro,
• 52:23
  Speaker 3: you know, and I've I've been traveling around the world
• 52:25
  Speaker 3: since I was eighteen, so I've been on a lot
• 52:27
  Speaker 3: of planes, a lot of airports around the world. This
• 52:30
  Speaker 3: was overboard check and I felt that, you know, yeah,
• 52:35
  Speaker 3: this is the airport, right, there's going to be certain
• 52:37
  Speaker 3: security measures. But this it felt like it had like
• 52:40
  Speaker 3: that it had like that yuck on it. It was like, oh, yeah,
• 52:42
  Speaker 3: you're doing this because of my skin zone, because I'm
• 52:44
  Speaker 3: well dressed, got my watch on, you know what I mean.
• 52:47
  Speaker 3: Like it was just it was one of those type situations.
• 52:50
  Speaker 6: So you think that that like, you obviously have done
• 52:53
  Speaker 6: good in sponsorships, but do you think that you would.
• 52:56
  Speaker 5: Have more sponsorships if you if you were white?
• 52:59
  Speaker 6: Do you think think that you got like has that
• 53:02
  Speaker 6: affected your brand partnerships and different things and opportunities that
• 53:07
  Speaker 6: have come You think you have more opportunities if you
• 53:09
  Speaker 6: were white.
• 53:10
  Speaker 3: I couldn't necessarily say that because like when I look
• 53:13
  Speaker 3: at what I've created for myself, you know, I mean
• 53:15
  Speaker 3: what I've been blessed with, man like, I literally work
• 53:19
  Speaker 3: with the best brands in the world, you know. So
• 53:21
  Speaker 3: I couldn't say, like, I couldn't answer that honestly, you
• 53:24
  Speaker 3: know what I mean?
• 53:25
  Speaker 4: Do you do you at some point, right, I'm going
• 53:28
  Speaker 4: back to like when you got signed at eighteen, At
• 53:30
  Speaker 4: some point do you find see yourself being the organization
• 53:35
  Speaker 4: or the company to the enterprise that starts to sign young
• 53:38
  Speaker 4: BMX writers, right and giving them the opportunity, especially the
• 53:41
  Speaker 4: ones that look at you based on some of the
• 53:43
  Speaker 4: things that you said that you face coming up and
• 53:45
  Speaker 4: still face now.
• 53:46
  Speaker 3: Of course. I mean, like I've been helping young kids
• 53:50
  Speaker 3: young like young kids ride BMX for years. It's not
• 53:53
  Speaker 3: something that I'm going to publicize like that and doing
• 53:56
  Speaker 3: it from my heart. I actually want to do it.
• 53:57
  Speaker 3: I don't want to see kids find success and find
• 54:01
  Speaker 3: a way out through a bicycle rider, you know. And
• 54:05
  Speaker 3: I have a brand, the Go brand, where like we're
• 54:07
  Speaker 3: starting to sign guys underneath that label and help him out,
• 54:10
  Speaker 3: you know what I mean, Like help him avoid some
• 54:12
  Speaker 3: of those pitfalls or some of those setbacks that I
• 54:15
  Speaker 3: have to deal with when I was when I was
• 54:16
  Speaker 3: coming up, I get out to just think that's super important.
• 54:20
  Speaker 6: So, how has like you've been in it for a
• 54:26
  Speaker 6: long time, right, what's your perception on how the sport
• 54:30
  Speaker 6: in the culture has evolved over the last ten fifteen years.
• 54:36
  Speaker 3: I think it's so like the point you made earlier, right,
• 54:38
  Speaker 3: where like you look at the fabric culture and you
• 54:41
  Speaker 3: see BMX riding, skateboarding, action sports, and it's just part
• 54:45
  Speaker 3: of it. Now it just makes sense, right, Like you
• 54:47
  Speaker 3: see music videos and like there's bikes in there, or
• 54:50
  Speaker 3: there's kids skateboarding in there, you know what I mean.
• 54:52
  Speaker 3: It's a lot the clothes that's inspired by action sports culture,
• 54:56
  Speaker 3: you know. So I just think like it goes hand
• 54:59
  Speaker 3: to hand. Like you look at streetwear, right, some of
• 55:01
  Speaker 3: the biggest streetwear brands are action sports kids who like
• 55:05
  Speaker 3: rode bikes and skateboarder, you know what I mean. And
• 55:07
  Speaker 3: now we see like everyone rocking those brands like Supreme
• 55:10
  Speaker 3: for example, one of the biggest, one of the biggest.
• 55:12
  Speaker 6: Well I was going to ask you about the fashion
• 55:14
  Speaker 6: because Jim Jones played a part in this. We forgot
• 55:17
  Speaker 6: about him. He didn't ride bikes or he didn't ride,
• 55:22
  Speaker 6: but he dressed like a skateboarder and him said they
• 55:26
  Speaker 6: was wearing those chains biker. Nobody was doing that and
• 55:32
  Speaker 6: that actually impacted I think how people viewed the sport
• 55:36
  Speaker 6: as well, because, like you said, supreme and a bunch
• 55:38
  Speaker 6: of other things, like it became cool to dress like
• 55:42
  Speaker 6: a skateboarder or to dress like a biker. And once
• 55:46
  Speaker 6: fashion is a very important part. Once fashion starts to
• 55:49
  Speaker 6: be accepted, then culture starts to be It's like African
• 55:52
  Speaker 6: culture now right now. Once the culture and people start
• 55:57
  Speaker 6: to actually they want to dress like in the additional garbs,
• 56:01
  Speaker 6: now that actually makes the culture just more acceptable. Now
• 56:04
  Speaker 6: people want to travel in because of the fashion is
• 56:07
  Speaker 6: kind of leading the way. So hip hop culture, what's
• 56:11
  Speaker 6: your thoughts on on that aspect as far as you know,
• 56:14
  Speaker 6: hip hop culture blending with it in the fashion kind
• 56:17
  Speaker 6: of helping to transition awareness to what you guys had
• 56:22
  Speaker 6: going on.
• 56:23
  Speaker 3: I love it. It's the reason why write like a lot
• 56:26
  Speaker 3: of the videos that we put out, the majority of them,
• 56:29
  Speaker 3: we're using these like rap music, hip hop music, you know,
• 56:34
  Speaker 3: and shout out to Jimmy Right, it's funny you say
• 56:36
  Speaker 3: that because he hit the other day was like I
• 56:38
  Speaker 3: used to ride bikes. We were at this at this
• 56:44
  Speaker 3: Kiff dinner. He was talking about the bikes, how he
• 56:46
  Speaker 3: was younger when he used to race. Actually, yeah, yeah,
• 56:49
  Speaker 3: I think that's the magic about Bicylecarada. So many of
• 56:54
  Speaker 3: us have experienced it on different levels. You may not
• 56:57
  Speaker 3: been going down a handrail, jumping downstairs. That feeling that
• 57:01
  Speaker 3: freedom you get that that like joy and excitement you
• 57:04
  Speaker 3: get when you're riding a bike super fast, like down
• 57:07
  Speaker 3: like down the street, Like it's yeah, it's everything. It's
• 57:11
  Speaker 3: just one of a kind of feeling. Man. So the
• 57:14
  Speaker 3: fact that we start to see hip hop and fashion
• 57:19
  Speaker 3: start to embrace bike sucar ride and action sports man,
• 57:22
  Speaker 3: that's that's super dope to me. Like it's super fire Man.
• 57:25
  Speaker 3: You can even pull up on YouTube. It's certain clips
• 57:27
  Speaker 3: you got real like riding around on bicycles, like doing
• 57:31
  Speaker 3: tricks like standing up on the top tube and whatnot.
• 57:34
  Speaker 3: You know what I mean, Like to see that, to
• 57:36
  Speaker 3: see what like Wayne is doing. Man, to see to
• 57:39
  Speaker 3: see these guys participate, it's dope because we are fans
• 57:43
  Speaker 3: of them and now they're becoming fans of us. You know, Yeah,
• 57:47
  Speaker 3: it's incredible.
• 57:47
  Speaker 4: Watch so for that that BMX rider that that's eighteen seventeen.
• 57:52
  Speaker 3: You've watched the space go from.
• 57:54
  Speaker 4: A space where not many odds on it to space
• 57:56
  Speaker 4: where it's become super, super lucrative.
• 58:00
  Speaker 3: Your route is kind of is untraditional, right, un convention you.
• 58:03
  Speaker 4: Know where it's like you focus on the brand, not
• 58:04
  Speaker 4: going on contest, but as more money and more brands
• 58:06
  Speaker 4: come into it, I see them doing. There's more X
• 58:09
  Speaker 4: games now. I'm like, there's a Winter's X Games, there's
• 58:11
  Speaker 4: the summer the street X Games. Would the route be, hey,
• 58:17
  Speaker 4: maybe try to compete and build your brand at the
• 58:19
  Speaker 4: same time, or what would you.
• 58:19
  Speaker 3: Advise the younger writer that's about to begin his career,
• 58:24
  Speaker 3: Do what works for you, you know what I mean.
• 58:27
  Speaker 3: I'm like, I took a very non traditional route in
• 58:32
  Speaker 3: a non traditional sport and like made it work. Right,
• 58:36
  Speaker 3: That's not the only way to do it. There's other
• 58:38
  Speaker 3: ways to go about it. I'll say. The most important
• 58:41
  Speaker 3: thing this is with anything is to be consistent. I mean,
• 58:44
  Speaker 3: like my goal was always to kill them all year
• 58:47
  Speaker 3: every year. I wanted to just drive moments you know
• 58:51
  Speaker 3: what I mean, whether it against the content or whether
• 58:53
  Speaker 3: it's a product, whether it's an event we're doing, no
• 58:55
  Speaker 3: matter what it is, I just want to stay active
• 58:57
  Speaker 3: and be consistent. And I feel like being consistent for
• 59:00
  Speaker 3: all of these years has me has led me to
• 59:03
  Speaker 3: where I'm at now. You know where I'm collaborating with again,
• 59:08
  Speaker 3: some of the biggest brands in the world. I'm able
• 59:09
  Speaker 3: to live out my imagination like literally, like anything I
• 59:13
  Speaker 3: could think of right now, it's a way as will
• 59:15
  Speaker 3: I could figure it out. I was going through one
• 59:17
  Speaker 3: of my own notepads a few days ago. I was
• 59:20
  Speaker 3: cleaning out my storage unit and I found notes I'm
• 59:23
  Speaker 3: like twenty fourteen of me talking about the Ghosters and
• 59:25
  Speaker 3: like what I'm gonna do with it? And I read it.
• 59:28
  Speaker 3: It gave me chills bro to see that like I
• 59:30
  Speaker 3: accomplished like all these things that I have envisioned, you
• 59:33
  Speaker 3: know what I mean. But again, it was about being consistent.
• 59:35
  Speaker 3: It was about having that vision and taking a step
• 59:38
  Speaker 3: by step like nothing happens overnight, you know, like legit,
• 59:42
  Speaker 3: like it's a marathon, you know what I mean. And
• 59:45
  Speaker 3: I realized it was gonna be a marathon, like a
• 59:48
  Speaker 3: few years into my career. This is not gonna happen
• 59:50
  Speaker 3: overnight for me, you know what I mean. We speak
• 59:52
  Speaker 3: about how like when I'm coming up, a lot of
• 59:54
  Speaker 3: these social media platforms weren't even a thing yet, right,
• 59:58
  Speaker 3: you know, like I was ahead of that. These guys
• 1:00:02
  Speaker 3: like y'all got it easy, right, you know what I mean,
• 1:00:04
  Speaker 3: Like y'all got it so good. You go out, you
• 1:00:05
  Speaker 3: can film on your phone. You don't need a whole
• 1:00:07
  Speaker 3: film crew. You could throw it up right now, you
• 1:00:10
  Speaker 3: know what I mean? Like I had to figure out
• 1:00:12
  Speaker 3: these different things and transition with how social media was
• 1:00:15
  Speaker 3: working and how media in itself was operating, you know.
• 1:00:18
  Speaker 3: But again, like even through all of those changes, it
• 1:00:21
  Speaker 3: was about being consistent. Like that consistency, man is everything.
• 1:00:26
  Speaker 3: You know.
• 1:00:26
  Speaker 6: So you have any mentors and like business or in
• 1:00:33
  Speaker 6: the sport now currently or you know just in life
• 1:00:35
  Speaker 6: that are helped guiding you through navigating you know this
• 1:00:40
  Speaker 6: is a good deal.
• 1:00:41
  Speaker 5: Don't do this, you know, watch how you do this?
• 1:00:43
  Speaker 6: Different things nature like do you have og or you
• 1:00:46
  Speaker 6: know somebody that you look up to in the in
• 1:00:48
  Speaker 6: the space I do.
• 1:00:51
  Speaker 3: Again, I've been very fortunate too to have relationships for
• 1:00:55
  Speaker 3: a lot of now seeing mostly certain brands, you know
• 1:00:59
  Speaker 3: what I mean, and like having these guys in my
• 1:01:01
  Speaker 3: corner right an amazing having these like an amazing team
• 1:01:06
  Speaker 3: around me, you know what I mean. I'm signed to
• 1:01:07
  Speaker 3: a bunch of few different agencies and like having a
• 1:01:10
  Speaker 3: solid team around me that the decisions that I'm making,
• 1:01:13
  Speaker 3: it's not just me, like I want to do this,
• 1:01:15
  Speaker 3: I will do it, and we discuss everything. You know,
• 1:01:19
  Speaker 3: my day one is still around me. Which friends? Your friends,
• 1:01:22
  Speaker 3: my friends?
• 1:01:22
  Speaker 5: What do they do?
• 1:01:24
  Speaker 3: Oh? My boy Ralphie, he's a head of all content
• 1:01:27
  Speaker 3: for me and everything right now. So he's so he's
• 1:01:29
  Speaker 3: with me all the time. Some other boys they got
• 1:01:33
  Speaker 3: like quote unquote like regular jobs, I guess you want
• 1:01:35
  Speaker 3: to say, you.
• 1:01:36
  Speaker 6: Know, or they just they don't necessarily work with you
• 1:01:40
  Speaker 6: doing it.
• 1:01:41
  Speaker 3: It's just like it's a place I can go to
• 1:01:43
  Speaker 3: where it's for advice. I could get sound advice. You know,
• 1:01:47
  Speaker 3: people who actually know me, care about me, who see
• 1:01:51
  Speaker 3: me come up in this journey, you know what I mean.
• 1:01:54
  Speaker 3: So again, having good people around you. You know, we
• 1:01:56
  Speaker 3: go back to speaking about relationships. How important is to
• 1:02:00
  Speaker 3: foster relationships, you know what I mean? Like those are
• 1:02:04
  Speaker 3: those are super important to me, you know, very very
• 1:02:07
  Speaker 3: valuable for me.
• 1:02:10
  Speaker 6: How much time do you spend on your craft coming up?
• 1:02:12
  Speaker 6: And now, like how many hours were you actually practicing
• 1:02:17
  Speaker 6: when you want to come up? And how much time
• 1:02:19
  Speaker 6: do you actually dedicate to still practice?
• 1:02:22
  Speaker 3: Now my business has changed, right so of course when
• 1:02:26
  Speaker 3: I'm younger, and the only thing I was focused on
• 1:02:29
  Speaker 3: was riding my bicycle every day, you know what I mean.
• 1:02:31
  Speaker 3: Like now it's still out all the time, but it's
• 1:02:33
  Speaker 3: a little different. I have to now allocate energy and
• 1:02:36
  Speaker 3: time to other things, right Like coming up with a design,
• 1:02:40
  Speaker 3: coming up with an idea for a piece of content
• 1:02:42
  Speaker 3: doesn't happen over now you got to sit down and
• 1:02:44
  Speaker 3: I should work on that at least I do, you
• 1:02:46
  Speaker 3: know what I mean? But I always say like I've
• 1:02:49
  Speaker 3: put my ten thousand hours in ten times and still counting,
• 1:02:53
  Speaker 3: you know what I mean. I'm still learning, still practicing,
• 1:02:56
  Speaker 3: still sharpening my sword, all in in pursuit of being great.
• 1:03:00
  Speaker 6: Because I just always I'm just interested to know how
• 1:03:03
  Speaker 6: different people, you know, how they work. Because I used
• 1:03:06
  Speaker 6: to play basketball, so like I know, like I used
• 1:03:08
  Speaker 6: to wake up and play basketball and then like work
• 1:03:13
  Speaker 6: out like lift weights and then run and then pay
• 1:03:16
  Speaker 6: summer league tournament. So it was literally like eight o'clock
• 1:03:19
  Speaker 6: in the morning to eight o'clock at night sometimes like
• 1:03:21
  Speaker 6: all day. So I was just interested to know like
• 1:03:24
  Speaker 6: when you were on the like was it two hours?
• 1:03:26
  Speaker 5: Was it six hours? Was it just we just out just.
• 1:03:30
  Speaker 3: Out all day all day? Good? Right out? We out
• 1:03:33
  Speaker 3: all day because like it's like a lifestyle sport right
• 1:03:37
  Speaker 3: where it's like the guys I was riding with actually
• 1:03:40
  Speaker 3: my friends, you know, so.
• 1:03:42
  Speaker 6: Not so much as a practice. It's just it's more
• 1:03:45
  Speaker 6: a freestyle you just riding. You're not like doing drills.
• 1:03:48
  Speaker 3: Like yeah, like we're not like I'm not saying we
• 1:03:49
  Speaker 3: need to go do fifty bunny, Like that's not the case.
• 1:03:53
  Speaker 3: As well, we're gonna go to the skate park. Geh,
• 1:03:57
  Speaker 3: Like you're only a four and a half fag, gotta
• 1:03:58
  Speaker 3: get up to the five.
• 1:04:00
  Speaker 6: But it wasn't like that because it's interesting because that's
• 1:04:02
  Speaker 6: how most sports are, right right right, Like you know
• 1:04:04
  Speaker 6: what I'm saying. So it's like most sports. You run track,
• 1:04:06
  Speaker 6: you're running one hundred sprints. You play basketball, you gotta
• 1:04:09
  Speaker 6: get a thousand jump shots up, like you know, so
• 1:04:11
  Speaker 6: your sport is interesting because I never even realized that,
• 1:04:15
  Speaker 6: like you're not technic, you never really practice, you're just freestyling.
• 1:04:20
  Speaker 3: It's it's it's I want to say, we don't never practice,
• 1:04:23
  Speaker 3: because say I'm gonna go out and like do this
• 1:04:25
  Speaker 3: trick that I've never done before, and say it's like
• 1:04:28
  Speaker 3: a four trick combo.
• 1:04:29
  Speaker 5: Your work.
• 1:04:29
  Speaker 3: You're gonna gonna go work each part of that combo
• 1:04:31
  Speaker 3: and then I'm gonna get to the spot where I'm
• 1:04:33
  Speaker 3: ready to go film it and then put it all
• 1:04:35
  Speaker 3: together right like like right then and there and film it,
• 1:04:38
  Speaker 3: you know what I mean. Like so again, like we're
• 1:04:39
  Speaker 3: not going to the to the park and saying y'all
• 1:04:41
  Speaker 3: got to do a hundred tail whips, but I'm gonna
• 1:04:44
  Speaker 3: go to the park and do a bunch of tails
• 1:04:45
  Speaker 3: so I feel good with it where I know I
• 1:04:47
  Speaker 3: can do it on command, you know what I mean.
• 1:04:49
  Speaker 3: Like it's it's that, It's that it's that repetition, over
• 1:04:52
  Speaker 3: and over and over practice until you get it to
• 1:04:55
  Speaker 3: the point where like you can do it one take
• 1:04:58
  Speaker 3: every single time.
• 1:04:59
  Speaker 4: Is there a trick you know, like you say, like
• 1:05:01
  Speaker 4: the Bigkerhua was the wave to ride and then skateboard
• 1:05:04
  Speaker 4: and it was like, if somebody could do a seven twenty, right,
• 1:05:07
  Speaker 4: that would be incredible.
• 1:05:08
  Speaker 3: Until somebody does the seven twenty.
• 1:05:09
  Speaker 4: Is they're like that that trick that the BMX riders
• 1:05:13
  Speaker 4: is like, if anybody can pull that off, they're going
• 1:05:16
  Speaker 4: to be the greatest.
• 1:05:18
  Speaker 3: They no like this because there's so many different tricks
• 1:05:21
  Speaker 3: that hasn't been done yet that it's like there's not
• 1:05:24
  Speaker 3: just this one trick where like if you do this
• 1:05:26
  Speaker 3: just like the ultimate, it doesn't work like that, you know,
• 1:05:29
  Speaker 3: because like nowadays, like we're linking for five different tricks
• 1:05:34
  Speaker 3: together and like one like run you know, triple hands right,
• 1:05:38
  Speaker 3: you handle bar spend, manual grind, manual bar spind. It's
• 1:05:42
  Speaker 3: like some video It's like it's like video games, you
• 1:05:44
  Speaker 3: know what I mean, And each of us have a
• 1:05:46
  Speaker 3: different kind of level of difficulty and you can do
• 1:05:49
  Speaker 3: them regular, you can do them switch I would to
• 1:05:51
  Speaker 3: fine out. It's like writing with your right handed and
• 1:05:53
  Speaker 3: writing with your left hand, you know, to learn how
• 1:05:55
  Speaker 3: to do tricks the other way. That's an unnatural way.
• 1:05:59
  Speaker 3: So yeah, it's it's it's it's it's it's not that
• 1:06:02
  Speaker 3: where it's like that that's like a big wave you
• 1:06:05
  Speaker 3: ride this thing like.
• 1:06:06
  Speaker 4: But even like back to what Shaddy was saying, it's interesting,
• 1:06:09
  Speaker 4: right like when he was doing that, he's practicing to
• 1:06:12
  Speaker 4: craft uh his skill, but it's also conditioning it. So
• 1:06:17
  Speaker 4: like how how do you train for like when you're
• 1:06:20
  Speaker 4: right like or is it just naturally that I'm outside, so.
• 1:06:23
  Speaker 3: You're naturally outside? So just that's that's the training here,
• 1:06:26
  Speaker 3: because like any given day, I'm riding at least thirty
• 1:06:29
  Speaker 3: forty miles without even thinking about it, and then the
• 1:06:32
  Speaker 3: tricks on top of that. Right, So I might go in,
• 1:06:35
  Speaker 3: i might go to the skate park and I might
• 1:06:36
  Speaker 3: just go hard for two hours, like NonStop. Like that's
• 1:06:40
  Speaker 3: the condition in itself, you know what I mean. Like
• 1:06:42
  Speaker 3: if you got a distance, you're lifting a bike up
• 1:06:44
  Speaker 3: a lot of aver work bodies. It's a lot of
• 1:06:46
  Speaker 3: call workers, you know what I mean. So it's the
• 1:06:49
  Speaker 3: bike has always been the workout for me, you know
• 1:06:50
  Speaker 3: what I mean. There was certain parts of my career
• 1:06:52
  Speaker 3: where after injury, I got into the gym and I
• 1:06:54
  Speaker 3: worked on like certain things just to get stronger again.
• 1:06:56
  Speaker 3: But a lot of times it's just it's just riding.
• 1:06:59
  Speaker 6: What do you see the future of the sport going
• 1:07:01
  Speaker 6: like where do you see it?
• 1:07:04
  Speaker 3: It's limitless, man, I feel like the sports in a
• 1:07:07
  Speaker 3: weird place right now, right Like we're lacking like traditional
• 1:07:13
  Speaker 3: BMX media, you know what I mean, Like we don't
• 1:07:16
  Speaker 3: have many like BMX focused outlets.
• 1:07:20
  Speaker 5: I was gonna say it because of ESPN. They don'tly
• 1:07:22
  Speaker 5: cover it too much Jesus.
• 1:07:24
  Speaker 3: So it's even like that right where like compared to
• 1:07:26
  Speaker 3: like a basketball or football, hockey or whatever, like we
• 1:07:29
  Speaker 3: don't got stephen A talking about Oh did you see
• 1:07:32
  Speaker 3: the bar span and not you just did you know
• 1:07:33
  Speaker 3: what I mean? They're not covering it like that because again,
• 1:07:36
  Speaker 3: it's just it's a it's a neat sport.
• 1:07:38
  Speaker 5: Is that because there's been a decline in viewership because
• 1:07:41
  Speaker 5: they used.
• 1:07:41
  Speaker 3: To they they ESPN would normally covered only when X
• 1:07:46
  Speaker 3: Games came and rest that's one time of year, and
• 1:07:48
  Speaker 3: then they put too many channels. Now you don't know
• 1:07:49
  Speaker 3: when you know what's going channel you'll know what's going on,
• 1:07:53
  Speaker 3: and then even that again, so this is something I
• 1:07:55
  Speaker 3: realized too. X Games is a TV show and they
• 1:07:59
  Speaker 3: need to get viewers, so they're only going to put
• 1:08:02
  Speaker 3: the most like viewed like sports on for that hour
• 1:08:08
  Speaker 3: and an hour and a half block they have and
• 1:08:10
  Speaker 3: at a certain point in time, like it was like, well,
• 1:08:13
  Speaker 3: it kind of turned into like a circus in a
• 1:08:15
  Speaker 3: sense where it's like we have this megabig ramp that
• 1:08:18
  Speaker 3: they like, the riders are riding. It's like this fifty
• 1:08:20
  Speaker 3: foot ramp. I'm even like, how do you even go
• 1:08:23
  Speaker 3: down that? Yeah? I think is this is nervous man
• 1:08:26
  Speaker 3: like and like at that point in time, it was like, well,
• 1:08:29
  Speaker 3: I don't ride mega ramps. What you find in a
• 1:08:32
  Speaker 3: mega ramp in the hood, like kids can't even relate
• 1:08:35
  Speaker 3: to it. It's again, it turned into like a circus
• 1:08:37
  Speaker 3: in a sense, and it started it started to not
• 1:08:40
  Speaker 3: highlight like the my style of BMX five the street
• 1:08:43
  Speaker 3: riding as much. It's hat to highlight what's going to
• 1:08:45
  Speaker 3: get the most views. And you started to see certain
• 1:08:47
  Speaker 3: guys who depended on the X games started to lose deals,
• 1:08:52
  Speaker 3: not be as relevant anymore because you're depending on this
• 1:08:54
  Speaker 3: third party entity for how far you can go. That's
• 1:08:58
  Speaker 3: also for me when I realized that, I was like, Okay,
• 1:09:00
  Speaker 3: I don't care about that, And it also contributed to
• 1:09:02
  Speaker 3: me like you know what, I'm gonna just do my
• 1:09:04
  Speaker 3: thing over here. I'm gonna use social media. I can
• 1:09:06
  Speaker 3: control it, and I'm a bubble up that way. I'm
• 1:09:09
  Speaker 3: gonna use YouTube, I'm gonna use the internet.
• 1:09:12
  Speaker 5: But ship I don't.
• 1:09:12
  Speaker 6: I don't mean to distract you, but you said it's
• 1:09:15
  Speaker 6: in a weird space right now, because there's not a
• 1:09:16
  Speaker 6: lot of mainstream media.
• 1:09:17
  Speaker 3: It's not a lot of mainstream media talking about it. Also,
• 1:09:20
  Speaker 3: like we don't have like those BMX like only media outlets, right,
• 1:09:24
  Speaker 3: Like the biggest magazine we had they got acquired by
• 1:09:27
  Speaker 3: a bigger company and then they dissolved it. You know,
• 1:09:31
  Speaker 3: Like we have certain websites and whatnot, but it's not
• 1:09:34
  Speaker 3: like those big media outlets that are really talking about
• 1:09:38
  Speaker 3: BMX and like pushing it out. You know.
• 1:09:40
  Speaker 5: So how do you how do we how do we
• 1:09:43
  Speaker 5: fix this? How do we get it more visible?
• 1:09:45
  Speaker 3: We need we need people that are passionate about covering
• 1:09:49
  Speaker 3: BMX athletes and the supported BMX.
• 1:09:51
  Speaker 5: Do we need out Do we need more notable figures?
• 1:09:55
  Speaker 3: We need we need we need that too, right, Like
• 1:09:57
  Speaker 3: we have some amazing BMX athletes around the These guys
• 1:10:00
  Speaker 3: aren't incredible, right, young kids coming up their fire, you know,
• 1:10:04
  Speaker 3: but they still need time to develop and build their brand, right,
• 1:10:07
  Speaker 3: you know, and you get you know what it is, right,
• 1:10:09
  Speaker 3: Like you may be one of the best bike riders
• 1:10:12
  Speaker 3: in the world, right, but you have to care about
• 1:10:14
  Speaker 3: that as well, you know what I mean. Like a
• 1:10:17
  Speaker 3: lot of things that people have seen me do throughout
• 1:10:19
  Speaker 3: my career, I cared about those other things, you know
• 1:10:21
  Speaker 3: what I mean, Like I cared about being in the
• 1:10:23
  Speaker 3: ESPN Body issue, where I cared about being on like
• 1:10:26
  Speaker 3: a Forbes list or any of these things, like these
• 1:10:29
  Speaker 3: things that I like care about, care about going to
• 1:10:31
  Speaker 3: passing Fashion Week, you know what I mean, and like
• 1:10:34
  Speaker 3: collaborating with certain fashion brands doing these things. So it's
• 1:10:37
  Speaker 3: I feel it's like it's not just one thing, it's
• 1:10:40
  Speaker 3: a mixture of things that's gonna need to happen to
• 1:10:42
  Speaker 3: take the sports like that next level. Do you know
• 1:10:45
  Speaker 3: what I care about? What's that sneakers? Love sneakers, I
• 1:10:49
  Speaker 3: know you care about as well.
• 1:10:50
  Speaker 4: Can we talk about the bike in I don't think
• 1:10:52
  Speaker 4: I've ever seen Nike take the end off the shoe before. Man,
• 1:10:56
  Speaker 4: what was that conversation? Like, what's the status with it?
• 1:10:59
  Speaker 4: I told you you in past and said, yo, in
• 1:11:01
  Speaker 4: order for us to do some of these guys got
• 1:11:04
  Speaker 4: at least I ain't say like, I'm just saying that
• 1:11:07
  Speaker 4: they could be on the tape.
• 1:11:08
  Speaker 3: Shouldn't it be last night? Like Yo, bring his kicks?
• 1:11:10
  Speaker 3: I would have brought them with me. Bro, what happened?
• 1:11:14
  Speaker 3: How did this happen? Right? Because when I saw my ky,
• 1:11:16
  Speaker 3: I was like, Oh, he took it to a different level. Man,
• 1:11:19
  Speaker 3: took the end off of it. That was bike hair
• 1:11:28
  Speaker 3: is crazy. Like we think we think about Nike as
• 1:11:33
  Speaker 3: a brand as this incredible institution, right, and we've seen
• 1:11:38
  Speaker 3: classics come out of Nike as far as sneakers, clothes, whatever,
• 1:11:42
  Speaker 3: commercials on the different things. But to have the opportunity
• 1:11:46
  Speaker 3: to take the end off and put it b there,
• 1:11:49
  Speaker 3: and like who better to do it than me? You
• 1:11:52
  Speaker 3: know what I mean? It's perfect. It was the moment.
• 1:11:56
  Speaker 3: And I think we do got some more bike are
• 1:11:58
  Speaker 3: stuff coming out. We'll see, but yeah, it was. It's
• 1:12:01
  Speaker 3: one of those things where it's a legit dream come true,
• 1:12:04
  Speaker 3: you know what I mean. I remember watching some of
• 1:12:05
  Speaker 3: those classic commercials, right, whether it's like the Jordan Spike joints, so,
• 1:12:09
  Speaker 3: whether it's that one like and one mixtape inspired commercially
• 1:12:13
  Speaker 3: with Bouncing the ball and beat, you know what I mean.
• 1:12:15
  Speaker 3: And you see some of the stuff like getting like
• 1:12:18
  Speaker 3: these classic images of Dion and Nikes and bron and
• 1:12:22
  Speaker 3: Kobe and all these amazing people. Man Like, it's such
• 1:12:24
  Speaker 3: a rich heritage. So to be able to contribute to
• 1:12:28
  Speaker 3: that with delivering bike air man, it's again, it's it
• 1:12:32
  Speaker 3: was a groundbreaking moment. Were they accepting of it the
• 1:12:34
  Speaker 3: idea at first? Yeah, it was with it right away.
• 1:12:37
  Speaker 3: It was crazy. It was one was like it was
• 1:12:39
  Speaker 3: it was weird enough to be like cool, we're gonna
• 1:12:41
  Speaker 3: we're gonna try it and put it on it and
• 1:12:43
  Speaker 3: see what happens, you know. And then the response from
• 1:12:47
  Speaker 3: it that was that's what really took it over the top, right,
• 1:12:51
  Speaker 3: you know what I mean, Like to have people from
• 1:12:53
  Speaker 3: order for walks of life wanting to have a Nike
• 1:12:56
  Speaker 3: that says bike on it. You know it's perfect. It's yeah,
• 1:13:00
  Speaker 3: it's perfect, bro, you know, friends and family. So hopefully
• 1:13:03
  Speaker 3: after this, you know, we've become part of that right
• 1:13:09
  Speaker 3: to get those kicks man, and even like to do
• 1:13:13
  Speaker 3: to do bike air on this silhouette that we did
• 1:13:15
  Speaker 3: it on on the airship. This is the first shoe
• 1:13:18
  Speaker 3: that Jordan Wall when he came into the league before
• 1:13:20
  Speaker 3: the Jordan one. You know, so like that, like that
• 1:13:23
  Speaker 3: shoe tells a story of proving yourself of beginnings. So
• 1:13:28
  Speaker 3: to put bike here or something that's brand new, that's
• 1:13:30
  Speaker 3: that's just starting on that silhouette. It's again it goes
• 1:13:35
  Speaker 3: back to that storytelling you.
• 1:13:39
  Speaker 6: It's been honor my brother. So what do you have
• 1:13:42
  Speaker 6: coming up? What do you want to make the people
• 1:13:44
  Speaker 6: aware of? What's any announcements anything like that.
• 1:13:47
  Speaker 3: No, I mean, I'm a huge fan of the element
• 1:13:49
  Speaker 3: of surprise, right, so like of course you're going to
• 1:13:52
  Speaker 3: know I'm working, right, We're always clicking up. It's just
• 1:13:56
  Speaker 3: I'm just wired like that, you know what I mean.
• 1:13:58
  Speaker 3: But I to have people just wake up one morning
• 1:14:01
  Speaker 3: and go on the ground and be like what is
• 1:14:02
  Speaker 3: he doing now? Like like how did this happen? But
• 1:14:05
  Speaker 3: but no, overall, we got some content coming up. We
• 1:14:08
  Speaker 3: got my stuff with the Foundation that I'm really excited about.
• 1:14:12
  Speaker 3: It's going to be just gonna be dope. Got more
• 1:14:14
  Speaker 3: product coming, just keep pushing.
• 1:14:17
  Speaker 4: Yeah, as you were talking, I thought of a brand
• 1:14:19
  Speaker 4: that has been hurting over the past two years that's
• 1:14:21
  Speaker 4: involved with bikes and a not in the way that
• 1:14:25
  Speaker 4: you are. But imagine you being on the ride peloton,
• 1:14:30
  Speaker 4: Like imagine like you said, you rode forty miles like
• 1:14:32
  Speaker 4: we've been like we've run on a peloton. I'm like,
• 1:14:34
  Speaker 4: this thing's ridiculous. But imagine if they had you as
• 1:14:37
  Speaker 4: like as a cast riding on.
• 1:14:38
  Speaker 3: That peloton as as simple as that. Yeah, they they
• 1:14:44
  Speaker 3: need to they need some help over the like question
• 1:14:47
  Speaker 3: like do you have a peloton? I do? Do you
• 1:14:49
  Speaker 3: use it often? I do, not as often as I
• 1:14:51
  Speaker 3: would like to, but I use it health experience. It's cool.
• 1:14:56
  Speaker 3: There's like a bunch of trainers that you can go
• 1:14:58
  Speaker 3: go with.
• 1:14:58
  Speaker 4: I usually ride with Alex okay and he because he
• 1:15:01
  Speaker 4: plays hip hop music right right, So I would imagine
• 1:15:03
  Speaker 4: you being on there playing the hip hop music. And
• 1:15:06
  Speaker 4: I mean, you can change the settings on it. You
• 1:15:08
  Speaker 4: can change the resistance, you can choose the speed, but
• 1:15:10
  Speaker 4: just having guests people come on there to.
• 1:15:13
  Speaker 3: Alex Man, Yeah, Alex. It was funny because we were
• 1:15:20
  Speaker 3: we were posted to meet in Barcelona earlier things last
• 1:15:24
  Speaker 3: though late last year because we both found were signed
• 1:15:27
  Speaker 3: the smart Waterka like this commercial, like this global commercial
• 1:15:31
  Speaker 3: in Barcelona and he shot the day before me had left,
• 1:15:34
  Speaker 3: so we adjustment each other. But I might have to
• 1:15:37
  Speaker 3: high like Alex and see what's cracking you.
• 1:15:40
  Speaker 6: Yes, right link out we go take ten percent as
• 1:15:46
  Speaker 6: you should.
• 1:15:49
  Speaker 3: Listen. Energy is not free, all bro, that's the new shirt,
• 1:15:54
  Speaker 3: not free man.
• 1:15:56
  Speaker 6: So it's been a pleasure, brother, I thank you, look
• 1:16:01
  Speaker 6: forward to Lincoln of course in any collaborate that we
• 1:16:05
  Speaker 6: can do. You know, wish you best of luck and
• 1:16:07
  Speaker 6: everything that you've got going on. Definitely follow your journey,
• 1:16:10
  Speaker 6: continue to follow your journey, keep paving away, keep being
• 1:16:13
  Speaker 6: a trailblaze. It's important absolute people to see representation. It's
• 1:16:18
  Speaker 6: extremely important. And you know that's probably one of the
• 1:16:21
  Speaker 6: biggest things that you can do is inspire somebody. So
• 1:16:24
  Speaker 6: you know, keep doing that. You never know who's impacted.
• 1:16:27
  Speaker 3: At that part. You never know who's watching, man. Fact,
• 1:16:31
  Speaker 3: you never know, man.
• 1:16:32
  Speaker 6: So we appreciate you, know, we support you, and thank
• 1:16:36
  Speaker 6: you guys for rocking with us.
• 1:16:37
  Speaker 5: What's you next week? Peace?
• 1:16:38
  Speaker 1: Peace An illegal alien from Guatemala charged with raping a
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