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Ep. 44 - The Ice Bathing Revolution and the Journey of Plunge's Co-Founder Ryan Duey
In this episode of One Day with Jon Bier, Jon sits with Ryan Duey, the trailblazing co-founder and co-CEO of Plunge, a pioneering company in the realm of ice bathing and cold plunging.
Listen in as Ryan breaks down the unprecedented success of Plunge, which made $80 million in revenue in just three years, in an industry that barely existed a few years ago. He talks about the importance of social media, strategic targeting of influencers, and the research that goes into the creation of a high-quality, affordable product.
Ryan Duey was born and raised in Northern California. Ryan had what he…
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