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597: How She Built a $33M App with ZERO Ads | Tezza Barton
Tezza Barton bootstrapped the Tezza app from a two-person passion project into a 25M+ download, $33M/year creative-tech brand—with just 15 employees and zero paid ads for the first four years. In this interview, Tezza breaks down the scrappy path from negative bank balances and collage kits in a 250-sq-ft apartment to building a category-defining editing app and community that creatives actually love. From community-led growth and brand-first product design to pricing pivots, lean teams, and culture-shifting collabs, you’ll learn exactly how she scaled profitably while staying fan-obsessed…
The skinny
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