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Nike’s Stock Tumbles Amid Sales Woes
Nike’s stock is under fire after Evercore ISI downgraded it, citing weak sales data and mounting order cancellations across key categories like U.S. casual wear and Jordan retros. The firm’s “channel checks” reveal a disconnect between Nike’s messaging and actual retail demand, especially as the company brings in a new CFO just before its big investor day — raising concerns about setting realistic expectations. While running gear remains strong and potential tariff refunds offer some hope, the core problem persists: declining demand for casual wear is hurting Nike just like its rivals…
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