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Merch Table Math: How Indie Tours Really Make Money
The crew breaks down why merch can out-earn ticket sales on indie tours, from per-head revenue and smart product choices to the pitfalls of overinvesting in the wrong inventory.
They also dig into contract traps like venue merch cuts, the power of Bandcamp Fridays, and why owning your designs and direct fan relationship keeps the margins strong.
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The skinny
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