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BMW’s Quiet Pivot: 8K Cuts Signal Auto Industry Pain | Durham News
BMW, once the last major German automaker to avoid big layoffs, is now cutting around 8,000 jobs — a move that signals the industry’s deepening crisis. After two years of relative stability, the company’s CEO announced its largest voluntary redundancy program ever, targeting admin and development roles, as electric vehicle margins shrink, Chinese sales slump, and production costs soar. Though fewer than VW’s cuts, this symbolic blow marks BMW’s surrender to structural pressures, echoing across Germany’s industrial heartland and rattling the entire auto supply chain. Listen in comfort:Get a…
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