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#116: Dan Lourenço #5: The Meteoric Rise of Ghost Energy

Ghost Lifestyle founder and CEO Dan Lourenço is back for the fifth time on the PricePlow Podcast, in an episode that’s becoming an annual tradition – a pre SupplySide West show!

We last saw Dan in Episode #088, where he gave us Ghost’s Plans for 2023 and celebrated the 2022 PricePlow Brand of the Year award.

In this episode, Dan explains what Ghost’s been up to in 2023 — besides Cinnabon and Legend V3 going global, it’s been all about scaling. But he’s also happy to give a sneak peak of Ghost Hydration RTD, trialing out the Strawberry Kiwi flavor…

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