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Why Is Reddit Replacing TikTok as a Search Tool for Gen Z?
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Why is Reddit overtaking TikTok as a preferred search tool for Gen Z? Because when people are trying to make decisions—not just get inspired—they prioritize context, trust, and lived experience.
In this episode of Found in AI, Cassie breaks down recent reporting from The Guardian showing that Reddit has surpassed TikTok as a search destination for Gen Z users in the UK. While it might look like a social media trend on the surface, the shift reveals something deeper about…
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